Motorcycle Industry Professional, Writer, Photographer, New Jersey Motocross Historian, Marketing Brand Manager and Event Manager
Engine Ice Hi-Performance Coolant, NJ Motocross, Lukaitis Photo, Raceway News
Calumet Specialty Lubricants, Bel-Ray Company, Ocean County Powersports, Freehold Honda Triumph, Woodbridge Powersports
It’s been said, do something you love, and you’ll never work a day in your life. Little did I know back in 1984 when this whole journey started that I would be able to enjoy a career working in a rewarding, challenging and amazing industry.
From my days behind the parts counter to attending racing events across the country and working with the best athletes in powersports, I’ve experienced it all, loving every minute of it!
More than 25 years of industry experience have allowed me to understand the business from all sides. It’s these experiences that I draw upon in my writing and consulting to bring the best advice and plans of actions.
My work at dealerships allowed me to understand the processes required to be successful and taught me invaluable sales and marketing skills that later progressed into managing and revitalizing a brand that went dormant in the space. Using resources provided and extensive teamwork we were able to transform the brand back to its former position as a leader in the industry. Never one to back away from a challenge, I was then able to manage an extensive trade show schedule across multiple brands and several industries delivering successful shows, under budget with proven sales results.
Now I wake each day to a new challenge assisting in growing an established industry leader, globally and domestically, using the skills and relationships garnered from my career. Additionally, I am the motocross photographer for Raceway News, I capture images for my business, Lukaitis Photo, provide content for various media outlets including my site, NJ Motocross. I also write about powersports business, sponsorship relations and racing on another site I own and maintain, scottlukaitis.com and consult on these topics, providing real-world suggestions to improve and deliver measurable results.
I’m always open to collaboration or consulting opportunities involving my expertise and welcome communications if the fit is right.
Motorcycle Industry Management, Action Sports Photography, Social Media Marketing, Relationship Marketing, Journalism, Public Relations, Press Relations and Marketing, Powersports Marketing, New Media Marketing
Want to know more? Reach out and ask.
Disclaimer – The words found within these pages and posts are mine and I offer no guarantee to the effectiveness or accuracy of them. They are suggestions that I pass along after 25+ years of powersports industry experience. Please thoroughly vet all suggestions before you implement them in your business. ~Thank you