Working for Bel-Ray, I am often called upon to produce content for not only our website but for additional publications as well. Below is a recent article I wrote for our monthly Tech Notes Technical publication.
See more Bel-Ray Tech Notes here.
Why Bel-Ray Supports Powersports Racing
Since the early days of motorcycle racing, Bel-Ray has provided support and sponsorship to racers in their quest for victory. Racers like Roger DeCoster and Brad Lackey raced to World Championships using Bel-Ray products and proudly displaying the Bel-Ray logo. For Bel-Ray, however, racing is more than a sticker on a fender; it is more than an advertising or marketing opportunity. For Bel-Ray, supporting powersports racing is a chance to make a better product.
Professional racing puts finely tuned machines to the most extreme tests of performance. Under these tests, only the best products survive. Working with the top racers in the sport, Bel-Ray can take existing products and improve their performance. Additionally, these teams and riders help Bel-Ray develop and perfect new products for consumer use.
Bel-Ray’s Blue Tac Chain Lube is an excellent example of a product developed through racing. Several years ago Bel-Ray was approached by a prominent World Superbike team to develop a chain lube that would not fling off under the demands and speeds of world championship racing. Bel-Ray R&D technicians and race team members worked together through several formulas to develop the chain lube that you see on dealers’ shelves today. By using professional racing as a test bed, results can be obtained more quickly and in a more controlled environment than a typical focus group of retail consumers.
In 2012 Bel-Ray has been working very closely with the Rockstar Energy Racing Suzuki team to develop new products that will eventually find their way to dealerships around the world. Bel-Ray representatives are on site at racing events discussing with the riders and mechanics the pros and cons of various formulas and types of product. Samples of new products in use are typically obtained, following a day of racing, for analysis back in their lab. This lab work, coupled with real world test data, results in the development of the highest performing products.
So when you see a Bel-Ray racer on TV or at an event, you will know they are making the product you use better.
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Rockstar Energy Racing Suzuki. I am really looking forward to this relationship. Adding a Lites team to our program will help expand our exposure at the event and the addition of the amateur program as well really makes this more interesting.
Be sure to follow all the action this season right here at scottlukaitis.com where I will post about each event following the races.
FARMINGDALE, NJ – December 2, 2011 – Bel-Ray Company, Inc. – the leading USA-based lubrication manufacturing company is pleased to announce their partnership with Team Rockstar Energy Racing Suzuki for the 2012 Supercross and Outdoor Motocross season.
The agreement will include the 4 rider professional Motocross and Supercross team as well as the 3 rider amateur Motocross team.
As the official Factory Suzuki Lites team, Team Rockstar Energy Racing Suzuki represents the pinnacle of professional racing. For 2012 the professional team consists of Blake Wharton, Jason Anderson, Hunter Hewitt and Martin Davalos. All are considered a favorite to win whenever they compete.
The team uses their 3 rider amateur program as a feeder to the professional ranks. For 2012 the team of Jace Owens, Daniel Baker and Michael Mosiman will compete at the major amateur motocross events including the Amateur Nationals in Tennessee this summer.
“In the high paced world of professional racing the Lites machines are often put under the most extreme stresses where maximum performance and total destruction are just a millimeter away. Bel-Ray’s performance lubricants will enable the team to operate at the edge and not worry about oil failure. Bel-Ray will give the team and riders the peace of mind necessary to win” said Bel-Ray Brand Manager Scott Lukaitis.
“The whole team is excited to be aligned with Bel-Ray and the heritage their company brings to our sport. We share the same core values and look forward to delivering top performances on and off the track,” said Rockstar Energy Racing Suzuki Team Manager Dave Gowland. Gowland added, “Bel Ray’s foundation of providing quality products only helps to strengthen our teams program and deliver our riders the tools necessary to compete at the highest level. Solid partnerships like this will allow us to strengthen our program and continue to meet all of our objectives. We can’t thank Bel Ray, their employees and all their dealers enough for their support. See ya at the races!”
The team will be using the complete line of performance lubricants including the popular Works Thumper 4T Engine Oil, Blue Tac Chain Lube and 6 in 1 Multi Purpose Lubricants during the 2012 in all of their bikes.
Learn more about the team and riders as well as other Bel-Ray racers at www.belray.com or on their racing exclusive site www.belrayracing.com or on Facebook at www.facebook.com/BelRayCompany and on Twitter @Bel_Ray. And don’t forget to follow Rockstar Energy Racing Suzuki Team on their Facebook page at www.facebook.com/RockstarEnergySuzuki and on Twitter @Rockstar_Racing
Bel-Ray – made in the USA and racing around the world.
Bel Ray Company Inc was founded in 1946 and is a privately held, woman owned business serving the lubrication needs of powersports, industrial and mining customers worldwide. Bel-Ray is recognized as the leader in the specialty lubricants industry for setting high standards of quality and performance with products formulated for the motorcycle, automotive, aviation, energy, food, marine, military, mining, OEM, Industrial steel, and textile industries.
“Flex Your Engine” with Bel-Ray’s superior Powersports line that delivers top quality Made-in-the-USA products to motorcycle and recreational vehicle enthusiasts around the world. Bel-Ray products are available at powersports dealers worldwide. Visit Bel-Ray.com for a complete dealer listing. Like us on Facebook.com/BelRay or follow us on Twitter/Bel_Ray
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