Legends and Heroes PR – Oakland

Legends and Heroes PR – Oakland

Legends and Heroes Tour to Honor Suspension Pioneer Steve Simons at Oakland Supercross this Weekend

Oakland, CA – February 1, 2018 – The Legend and Heroes Tour traveling moto museum is pleased to announce that they will honor motocross suspension pioneer Steve Simons this Saturday night at round five of the Monster Energy Supercross series in Oakland, California on February 3, 2018.

The Tour stands behind the belief that “We Don’t Leave History Behind” and has kept the founding fathers, and mothers, pure in their thoughts by honoring the men and women that shaped supercross and motocross into what it is today. Each honoree receives a special commemorative plaque and a Rockwell timepiece during a special podium presentation on the stadium floor before opening ceremonies.

About Steve Simons:

Steve Simons is a pioneer of suspension technology. His many innovations and inventions helped to propel the sport of supercross to what it is today.

In the mid 70’s he invented coolers for shock absorbers to allow for longer lasting performance, front forks and fork kits that improved handling and allowed the sport of supercross top grow.

He developed the Upside Down Fork that is now the suspension standard not only in motocross but in many other motorcycle applications. His Simons UDX-60 USD forks played a significant role in motocross history as they graced Brad Lackey’s 500cc World Championship Suzuki. Lackey himself credits the forks to his successful championship run.

In the 90’s, Simons co-founded Rockshox, Inc, one of the most successful suspension companies in the sport of mountain biking and again set the standard for performance.

The Legends and Heroes would like to honor Steve this weekend in Oakland and thank him for his contribution to the motorcycle industry and the sport of supercross.

With nearly 5000 square feet of display space, the Legends and Heroes Tour is a definite must-see during the Pit Party at a supercross near you. The mobile museum features walk-through display videos that allow our guests the opportunity to take a trip back to back to where the sport began. The videos show the heroes of the sport from the beginning of their careers to the races that made them famous. New to the tour in 2018 is the Supercross Virtual Reality mobile experience (SXVR) where fans can experience the thrill of supercross via VR technology and feel like they are on the racetrack. Fans are also encouraged to stop by early and pick up a complimentary copy of RacerX magazine while supplies last. And thanks to our local friends at each round, the Legends Tour features some of the best vintage motocross bikes on display in a single location. Featuring different vehicles at each round, our guests can relive the machines of their youth and show their family and friends the early days of motocross and supercross.

See behind the scenes footage and great vintage photos and stories by visiting our website and social media accounts.


Website –  www.legendsandheroestour.org

Facebook – www.facebook.com/LegendsAndHeroesTour

Twitter – www.twitter.com/LegendsHeroes

Instagram – www.instagram.com/legendsandheroestour

YouTube – www.youtube.com/user/LegendsAndHeroesMX

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About the Tour: The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests during its previous seven years of existence, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series and Lucas Oil Pro Motocross Series. Visit us in the Pit Party at a supercross or motocross near you or online at www.legendsandheroestour.org

 

The Legends and Heroes Tour would not be possible without great sponsors like: Feld Entertainment, Monster Energy Supercross, Food for Life Bakery, Dunlop, EZup Shelters, Wossner, Yuasa, Boyesen, Motion Pro, Engine Ice, Acerbis, Rockwell, Bell, KTM, Rich Designs, Moto X Roads, The Early Days of Motocross Museum, RacerX, MX Sports, Brad Whitworth Photography, Retro Moto, Cycle News, Pro Circuit and Renthal for help with our awards and Langston Motorsports for vehicles for our SXVR program. Thank you all.

 

Legends and Heroes PR – Arizona SX

Legends and Heroes PR – Arizona SX

As part of my work with the Legends and Heroes tour, I build and distribute these press releases announcing the legends that the tour will honor each week. Take a look below at the release for this weekend in Glendale, AZ.

Legends and Heroes Tour to Honor Justin Buckelew at Glendale Supercross this Weekend

Houston, TX – January 24, 2018 – The Legend and Heroes Tour traveling moto museum is pleased to announce that they will honor former Supercross and Motocross competitor Justin Buckelew this Saturday night at round four of the Monster Energy Supercross series in Glendale, Arizona.

The Tour stands behind the belief that “We Don’t Leave History Behind” and has kept the founding fathers, and mothers, pure in their thoughts by honoring the men and women that shaped supercross and motocross into what it is today. Each honoree receives a special commemorative plaque and a Rockwell timepiece during a special podium presentation on the stadium floor before opening ceremonies.

About Justin Buckelew:

The Albuquerque, New Mexico native was one of the top up and coming amateur racers of the 1990s. The talented athlete scored numerous championships during his highly touted amateur career. Among them were four championships at Loretta Lynn’s, 12 championships at Ponca City, 14 championships at World Mini, and 15 GNC Lake Whitney championships. He was also the Golden State Series Champion, a Mammoth Mountain winner, and the Mini O’s Bronze Boot winner.

As a professional racer, Buckelew scored multiple AMA Arenacross wins, four AMA Supercross podiums, won the 125SX West class in the 2001 San Diego Supercross and was the Prince of Bercy in 2000.

Today, Buckelew runs a successful coaching business in Arizona where he trains the star of tomorrow. His riders have won more than 20 CMC Copperstate Championships, 11 Amateur National Motocross championships, and 7 WORCS championships.

He can be reached online at motocrosscoach.com.

With nearly 5000 square feet of display space, the Legends and Heroes Tour is a definite must-see during the Pit Party at a supercross near you. The mobile museum features walk-through display videos that allow our guests the opportunity to take a trip back to back to where the sport began. The videos show the heroes of the sport from the beginning of their careers to the races that made them famous. New to the tour in 2018 is the Supercross Virtual Reality mobile experience (SXVR) where fans can experience the thrill of supercross via VR technology and feel like they are on the racetrack. Fans are also encouraged to stop by early and pick up a complimentary copy of RacerX magazine while supplies last. And thanks to our local friends at each round, the Legends Tour features some of the best vintage motocross bikes on display in a single location. Featuring different vehicles at each round, our guests can relive the machines of their youth and show their family and friends the early days of motocross and supercross.

See behind the scenes footage and great vintage photos and stories by visiting our website and social media accounts.

Website –  www.legendsandheroestour.org

Facebook – www.facebook.com/LegendsAndHeroesTour

Twitter – www.twitter.com/LegendsHeroes

Instagram – www.instagram.com/legendsandheroestour

YouTube – www.youtube.com/user/LegendsAndHeroesMX

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About the Tour: The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests during its previous seven years of existence, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series and Lucas Oil Pro Motocross Series. Visit us in the Pit Party at a supercross or motocross near you or online at www.legendsandheroestour.org

 

The Legends and Heroes Tour would not be possible without great sponsors like: Feld Entertainment, Monster Energy Supercross, Food for Life Bakery, Dunlop, EZup Shelters, Wossner, Yuasa, Boyesen, Motion Pro, Engine Ice, Acerbis, Rockwell, Bell, KTM, Rich Designs, Moto X Roads, The Early Days of Motocross Museum, RacerX, MX Sports, Brad Whitworth Photography, Retro Moto, Cycle News, Pro Circuit and Renthal for help with our awards and Langston Motorsports for vehicles for our SXVR program. Thank you all.

Eight ways to win the local business.

Eight ways to win the local business.

This article originally appeared at PowersportsBusiness.com on January 18, 2018.

Are you a big fish in a small pond? A small fish in a big pond? Or worse yet, a small fish in a small pond?

I’m here to tell you that you need to be the big fish in the small pond. Why you might ask. Well, the big fish in the small pond is winning the local game. Winning the local game is critically essential to the success of your business and with a couple of items in place, and some focused time you can take the checkered flag in the local market.

Ok, that’s all well and good but how can I win the local market?

  1. With more first impressions of your business now on mobile devices, the first thing you need to do is make sure your website is mobile friendly. Does it load quickly and is it responsive to mobile devices? If it isn’t, fix it now. If you don’t have a digital presence, I suggest you get one. There are plenty of great digital partners in the powersports business that can get you going. Remember, you have to invest in your business if you expect it to grow.
  2. Now that your website is set-up for mobile what about the rest of your digital footprint. When your shop is searched on Google is there a complete listing? Is the address correct? The phone number? The hours? What about the reviews? If you’ve never looked at this before you probably have some work to do, but it’s pretty simple to do, and Google is there to help. Visit www.google.com/business and get started. You’ll claim and verify your business and be well on your way to optimize how your business shows up online. Set-up a calendar reminder and check this listing often, correcting and editing as necessary. And don’t forget to include your social media accounts.
  3. Now, look at the rest of your advertising and promotions. Are you spending money on customers in your market? Ones that will come into your shop. Are you paying for random banner ads or are you targeting potential customers by using targeted Facebook ads?
  4. What about other promotions? Are you supporting the local racetrack or riding clubs? Don’t look at these as expenses and instead look at them as investments in future purchases. Racers and riders are using their machines and wearing out parts. They should be getting those parts from you. Perhaps you could offer gift cards for entries and help promote their events in your store, a win-win for both you and the promoter.
  5. Are you working with the local municipalities and businesses? Side by sides, ATVs, and power equipment are in use by virtually every public works, police and fire and parks departments around the country. As the local dealer, you should be fighting for this business. Do a good job, and perhaps the work and sales will extend past just the municipalities. Many of those workers are potential business as well.
  6. Host local events. Is your store big enough or in the right location that you could host local events? Events that give back to your local community. Could you use your conference room after hours for meetings of riding clubs or other organizations? Events like these bring new, potential customers into your dealership.
  7. Work with other local businesses and the chamber of commerce. Are you a member of the chamber of commerce in your town? What about other local business groups? There is opportunity in numbers and sharing what your business does could potentially lead to sales within the group or their customer base.
  8. Are you working with your local schools and universities? You could target university students with new scooters and entry level bikes. You could help out with high schools and their shop programs to teach motorcycle maintenance. Think outside the box.

So, let’s wrap this up. Winning local business is a relatively simple way to improve the bottom line. But it helps out in other ways too. The conversation in the industry over the last several months is how do we get new riders into motorcycling. There are several initiatives we’ve all read about in Powersports Business, and the OEM’s are shifting focus on more straightforward entry-level machines to stimulate that new rider, but I believe your shop and focus is the #1 way to increase new riders. By building the excitement at home and in your backyard, your local business improves as does motorcycling along with it.

What other things are you doing to win the local game? I’d be curious to know. Thank you for reading.

 

Legends and Heroes PR – Anaheim 2

Legends and Heroes PR – Anaheim 2

Here is a release I wrote for the Legends and Heroes Tour announcing their honoree for the Anaheim Supercross on January 20, 2018.

Legends and Heroes Tour to Honor David Pingree at Anaheim Supercross this Weekend

 

Houston, TX – January 18, 2018 – The Legend and Heroes Tour, the only traveling motocross and supercross museum in the country, is pleased to announce that they will Supercross and Motocross legend David Pingree this Saturday night at round three of the Monster Energy Supercross series in Anaheim, California.

The Tour stands behind the belief that “We Don’t Leave History Behind” and has kept the founding fathers, and mothers, pure in their thoughts by honoring the men and women that shaped supercross and motocross into what it is today. Each honoree receives a special commemorative plaque during a special podium presentation on the stadium floor before opening ceremonies.

About David Pingree:

Growing up in Montana far away from the hustle and bustle of the SoCal motocross scene, few thought David Pingree would go on to accomplish the racing successes he did. In a professional career that spanned from 1993 to 2004 “Ping” was able to score 71 top 10 finishes in motocross and supercross competition. His first win came as a member of Mitch Payton’s Pro Circuit Kawasaki team in San Jose, CA in 1995 and the last win of his career came in 2002 in Anaheim, CA as the first American rider to win a supercross on a KTM. During his career, Pingree finished in the Top 5 in the points standings five times including third overall in 1995 and second overall in 2000.  

Following his supercross and motocross career, Pingree found success in Supermoto racing winning several races and an X-Games medal along the way. His Supermoto career transitioned into a team manager position with the Troy Lee Designs Racing team where he ran the team for several years at its inception.

Today Pingree is a Firefighter/Paramedic in California and continues to be a part of motocross and supercross by writing columns and special features as an Editor-at-Large for RacerX.

With nearly 5000 square feet of display space, the Legends and Heroes Tour is a definite must-see during the Pit Party at a supercross near you. The mobile museum features walk-through display videos that allow our guests the opportunity to take a trip back to back to where the sport began. The videos show the heroes of the sport from the beginning of their careers to the races that made them famous. New to the tour in 2018 is the Supercross Virtual Reality Station (SXVR) where guests can experience the thrill of supercross via VR technology and feel like they are on the racetrack. Guests are also encouraged to stop by early and pick up a complimentary copy of RacerX magazine while supplies last. And thanks to our local friends at each round, the Legends Tour features some of the best vintage motocross bikes on display in a single location. Featuring different vehicles at each round, our guests can relive the machines of their youth and show their family and friends the early days of motocross and supercross.

See behind the scenes footage and great vintage photos and stories by visiting our website and social media accounts.

Website –  www.legendsandheroestour.org

Facebook – www.facebook.com/LegendsAndHeroesTour

Twitter – www.twitter.com/LegendsHeroes

Instagram – www.instagram.com/legendsandheroestour

YouTube – www.youtube.com/user/LegendsAndHeroesMX

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About the Tour: The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests during its previous seven years of existence, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series and Lucas Oil Pro Motocross Series. Visit us in the Pit Party at a supercross or motocross near you or online at www.legendsandheroestour.org

 

The Legends and Heroes Tour would not be possible without great sponsors like: Feld Entertainment, Monster Energy Supercross, Food for Life Bakery, Dunlop, EZup Shelters, Wossner, Yuasa, Boyesen, Motion Pro, Engine Ice, Acerbis, Rockwell, Bell, KTM, Rich Designs, Moto X Roads, The Early Days of Motocross Museum, RacerX, MX Sports, Brad Whitworth Photography, Retro Moto, Cycle News, Pro Circuit and Renthal for help with our awards and Langston Motorsports for vehicles for our SXVR program. Thank you all.

Legends and Heroes PR – Houston Supercross

Legends and Heroes PR – Houston Supercross

For 2018, I’ve begun to work with the Legends and Heroes of motocross tour with some marketing and press items. Here is a copy of the latest press release announcing their honorees for the Houston Supercross.

Legends and Heroes Tour to Honor Houston’s Own H&H Music Racing at Houston Supercross this Weekend

Houston, TX – January 12, 2018 – The Legend and Heroes Tour, the only traveling motocross and supercross museum in the country, is pleased to announce that they will Houston, Texas’ own H&H Music Racing Team this Saturday night at round two of the Monster Energy Supercross series in Houston, Texas.

The Tour stands behind the belief that “We Don’t Leave History Behind” and has kept the founding fathers, and mothers, pure in their thoughts by honoring the men and women that shaped supercross and motocross into what it is today. Each honoree receives a special commemorative plaque during a special podium presentation on the stadium floor before opening ceremonies.

About H&H Music Racing:

Started in 1970 by Clint Hackney Jr, the H&H Music Racing team was an offshoot of the Houston, Texas-based H&H Music Company and within the first year of racing, the team was dominating races all around the city.

Interest in beginning a team is much the same as many others in the sport. Clint’s son Steve started to ride a motorcycle as soon as he was big enough to start it. He learned to ride on the family farm, using the natural terrain and a pond dam for jumps, enabling him to test and improve his skills. When Steve was 14, he stripped the lights off his Yamaha and won his first race at the Cloverfield Motocross Park in Pearland, Texas. Soon his dad bought him an “Iron Tank” Penton 125 and moved to the Expert Class after only three races.

Mr. Hackney saw an excellent opportunity to market a racing team. He was a big fan of Formula 1 and liked the way the professional race teams looked. So he turned his wife, Ginny, loose in designing a logo, jersey, and helmet for a racing team setting the stage for the look and feel of the team. While at the races, Mr. Hackney loved to talk with other parents making friends with the parents of other competitive riders. It was with these racers that he built the team.

It started with Kevin Brown and the Hanna family – Fred, Bobby, Cecile, and Dottie. Then came Robert Tuggle, Don Rainey, Jake DeBoe, and Bo Kock.

Since they were dominating the racing around Houston, the team was invited to out of town venues such as Lockhart, Chapel Hill, and Lake Whitney, giving the team an opportunity to rub paint with the likes of SX Champions Steve Stackable, and Kent Howerton.

By 1973, Don Rainey was already competing in AMA events and team members including Steve Hackney, Robert Tuggle, and Fred Hanna began racing in the national AMA Motocross events. Since they were still in high school, they could only travel as far away as Phoenix, Kansas, Talladega, and Road Atlanta. Despite being only able to make a limited number of events, Steve, Robert, and Fred were able to break into the top 50 riders in the country during the 1973 race season.

But life gets in the way and in 1974, the team disbanded as some of the team members wanted to pursue the college degrees.

However, the team was not gone forever. Resurrected in 2015 by four-time Grammy Winner, Lyle Lovett, the new H&H Music Racing Team is Lovett and new members Bruce Blau and Gary Davis.

So what about the original members? We all know that motorcycles are always at heart. Original team member Don Rainey never quit racing and now owns, operates, and races the largest vintage motocross event in the country, Diamond Don’s Riverport Nationals in Jefferson, Texas. Steve Hackney competes in Vintage Trials, and Kevin Brown was the 2017 AHRMA motocross South Central Regional Champion in the vintage and post-vintage 60+ Expert Class. Kevin also placed 3rd. Nationally in the 60+ Expert Post-Vintage Class.

With nearly 5000 square feet of display space, the Legends and Heroes Tour is a definite must-see during the Pit Party at a supercross near you. The mobile museum features a walk-through display of vintage machines and memorabilia as well as a video; our guests take a trip back to back to where the sport began. A video timeline walks them through the 40+ years of Supercross history where they learn about the men and machines that make supercross what it is today. New to the tour in 2018 is the Supercross Virtual Reality Station (SXVR) where guests can experience the thrill of supercross via VR technology and feel like they are on the track.

See behind the scenes footage and great vintage photos and stories by visiting our website and social media accounts.

Website –  www.legendsandheroestour.org

Facebook – www.facebook.com/LegendsAndHeroesTour

Twitter – www.twitter.com/LegendsHeroes

Instagram – www.instagram.com/legendsandheroestour

YouTube – www.youtube.com/user/LegendsAndHeroesMX

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About the Tour: The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests during its previous seven years of existence, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series and Lucas Oil Pro Motocross Series. Visit us in the Pit Party at a supercross or motocross near you or online at www.legendsandheroestour.org

Engine Ice PR Announcing 2018 Teams

Engine Ice PR Announcing 2018 Teams

Here is a press release I completed for the powersports industry coolant manufacturer Engine Ice announcing their 2018 supercross teams. (Disclaimer – I am the COO of the company).

Here is the full release.

Engine Ice Hi-Performance Products Announces 2018 Supercross Team Support

Top Racers and Teams Rely on Engine Ice to Keep Them Cool in Competition

Merritt Island, FL January 11, 2018, Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, is pleased to announce their list of professional racing teams competing in the Monster Energy Supercross Series that are supported by and rely on Engine Ice to perform.

Leading the list is the Rocky Mountain ATV/MC – WPS – KTM team. Engine Ice has supported the Forrest Butler owned team since the very beginning and is very proud of the long-standing relationship. Joining the Rocky Mountain team with Engine Ice supports are the newly formed H.E.P. Motorsports team, TPJ Racing, Traders Racing and TiLube Motorsports as well as a list of individual privateer racers and teams competing in supercross.

“Supercross racing is the most visible form of racing we compete in. Man and machine flying through the air on technical tracks with zero room for error” said Engine Ice president Dave Kimmey. “When the slightest error could be catastrophic these athletes need to have confidence in their machines and Engine Ice provides that confidence. Even in the tight confines of a stadium where airflow is minimal, Engine Ice provides consistent power and performance without fail during the entire event. This allows the riders to focus on racing and not worry about their machine.”

Privateer or factory there are many athletes that reply on Engine Ice. Some of the Engine Ice supported teams competing in the 2018 Monster Energy AMA Supercross Series include:

Team Rocky Mountain ATV/MC – WPS – KTM
Blake Baggett – 450SX
Benny Bloss – 450SX
Dakota Alix – 250SX
Anthony Rodriguez – 250SX

H.E.P. Motorsports
Kyle Cunningham – 450SX
Henry Miller – 450SX
Dustin Pipes – 450SX
Talon Lafountaine – 250SX

TPJ Racing
John Short – 450SX
Dylan Merriam – 450SX
Ben Lamay – 450SX
Chad Cook – 450SX
James Milson – 450SX

Team TXS Productions
Michael Akaydin – 450SX

Traders Racing
Luke Renzland
Jayce Pennington

TiLube Motorsports
Lorenzo Locurcio
Frederik Noren

Beginning, January 6th at Angel Stadium in Anaheim, CA the series heads all over the country with returning stops in Houston, Tampa, and Foxborough as it makes its way to the finale in Las Vegas on May 5th. With 17 rounds in 18 weeks, success in the series takes grit and determination, something that all of Engine Ice’s athletes possess.

2018 Monster Energy Supercross Series Schedule

January 6th | Angel Stadium | Anaheim, California
January 13th | NRG Stadium | Houston, Texas
January 20th | Angel Stadium | Anaheim, California
January 27th | University of Phoenix Stadium | Glendale, Arizona
February 3rd | Oakland Alameda Coliseum | Oakland, California
February 10th | Petco Park | San Diego, California
February 17th | AT&T Stadium | Arlington, Texas
February 24th | Raymond James Stadium | Tampa, Florida
March 3rd | Mercedes-Benz Stadium | Atlanta, Georgia
March 10th | Daytona International Speedway | Daytona Beach, Florida
March 17th | The Dome at America’s Center | St. Louis, Missouri
March 24th | Lucas Oil Stadium | Indianapolis, Indiana
April 7th | CenturyLink Field | Seattle, Washington
April 14th | U.S. Bank Stadium | Minneapolis, Minnesota
April 21st | Gillette Stadium | Foxborough, Massachusetts
April 28th | Rice-Eccles Stadium | Salt Lake City, Utah
May 5th | Sam Boyd Stadium | Las Vegas, Nevada

Follow Engine Ice online and on their social media accounts to keep up with the successes for each of these and other Engine Ice athletes throughout the season.

Facebook – https://www.facebook.com/EngineIceCoolant
Instagram – https://www.instagram.com/EngineIce
Twitter – https://twitter.com/EngineIce
#EngineIce

Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice