Influencer marketing has recently been a favorite phrase. Using stars or celebrities to help sell products isn’t new but with the rise of social media and the ability to reach people in a quick and efficient manner has led to the micro-influencer.
And unless your name is Ken Roczen or Ryan Dungey, this is where you fit in.
Do you have a social account on Snapchat, or Facebook, or Instagram, or Twitter? Do you present yourself professionally and in a positive manner? If not, time to audit your account and get it going in the right direction. (Learn more about a social media audit HERE)
But lets for a moment assume your social appearance is professional and suitable to promote someone’s product. Now is the chance to develop a plan to use that influence to align with your sponsor’s objectives and deliver real value. Can you provide a real call to action for your followers and friends? Perhaps you can work with your key sponsors on a coupon code? Then systematically deliver that code to your followers and, boom, you’re an influencer.
The key for all of this to work is having a plan. It can be as simple as a hand written calendar or as complex as you want to make it. Your call. But either way, create a plan and execute on it.
As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.