Here is a great tip to help you improve your racer marketing.
Create a video series.
Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and yours to put together a video series showcasing your racing and their video skills at the same time.
The best way to start would be a simple storyboard, so you stay on point and deliver a message and value. Remember, a video doesn’t go away on the internet so do it right. You can interject a bit of humor and fun to show your personality but remember to be professional. After all, someday your kids will see it.
Once you develop a plan, you can enlist your video friend to shoot and edit.
When it’s all done distribute it on your YouTube channel as well as Facebook, and tease it on Instagram and Twitter making sure everyone knows about it. One important tip is to make sure you post natively on Facebook and YouTube, not linking one to the other. Research has shown an increased visibility to native videos on both sites.
So there you have it. A kind of cool offseason project that will pay dividends all season long.
Please send me a link to your video series when it’s done, I’d love to see the results.
As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.