Published Work Flashback – KROC 2007

Published Work Flashback – KROC 2007

Mini Rider Magazine. January 2007 issue. This was race coverage of the 30th annual Race of Champions held at Raceway Park in October. The main story was featured on pages 40 through 45 and featured words and photos as well as a mini interview with Nick Desiderio.

Daytona 200 Press Release

Daytona 200 Press Release

Part of my job at Engine Ice is to write, distribute and share press releases about our brand and the racing successes they have. Here is a recent release I’ve written announcing our podium finish at the Daytona 200.

This post, has previously appeared on www.engineice.com on March 23, 2017. 

Engine Ice Hi-Performance Coolant Scores Podium Finish at Daytona 200
Back to Back Podiums for Coolant Manufacturer 
Merritt Island, FL (March 23, 2017) – Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, would like to congratulate Prieto Performance and rider Michael Barnes on their podium finish with a second place at the 2017 Daytona 200.
Coming off of their 2016 victory, Barnes and Prieto Performance set the pole for the 2017 event with a 1:49:487, the fastest time since the 2014 race. The 48-year-old rider from Florida again showed he is one of the top riders in the country by running at or near the front for the entire race. At the checkered flag, Barnes was third, but a disqualification for second place rider Cory West pushed Barnes up a position.
In addition to Barnes, two additional Engine Ice riders scored top 10 finishes. Kawasaki-mounted Jason Farrell was
7th, and Yamaha-mounted Geoff May was 8th. There was also a total of 14 riders using Engine Ice Hi-Performance coolant in the field.
“We are very excited to be on the box again in 2017. Had it not been for a small error by West we would have been second and third,” said David Kimmey, Owner of CycleLogic Products, the manufacturer of Engine Ice. “Being involved in Road Racing and especially with engine builders like Sean Prieto is an important part of our business. All levels of racers and riders can see the benefit of using Engine Ice, not just on the track but on the street as well.”
“Right out of the bottle” Engine Ice Hi-Performance Coolant is ready to provide dependable horsepower and is proven to reduce operating temperatures. The key to horsepower is not losing it, and Engine Ice Hi-Performance Coolant is engineered to maintain optimum operating temperature and reduce power loss from excess heat.
Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.
For more information on Engine Ice, please visit www.engineice.com
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Founded in The year 2000 CycleLogic Products, Inc.’s flagship product, Engine Ice Hi-Performance Coolant, is globally recognized as the premier choice in powersports coolant and antifreeze. The revolutionary formula keeps machines running cooler leading to a more stable horsepower delivery, throttle response and engine efficiency. Engine Ice Hi-Performance Coolant is available worldwide through our vast distribution network.
Find your local distributor here- http://www.engineice.com/engine-ice-distribution/
#EngineIce
February 2017 – Post Wrap-Up

February 2017 – Post Wrap-Up

Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is.

Racer Marketing
Check your spelling.
Control Your Message
The Importance of a Content Calendar

The Business of Racing
Race Teams
Cigarettes, Beer and Energy Drinks. What’s next?

Powersports Business
Avoid the Winter Slump – Housekeeping Ideas

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A Look Back – Published Work KROC 2012

A Look Back – Published Work KROC 2012

Here’s a look back at an article that I produced for The Racing Paper covering the Kawasaki Race of Champions at Englishtown in 2012. The Racing Paper is based in Western Pennsylvania and this article covered racers from that area that competed in the annual event.

Recommended Resource – Feedly Feed Reader

Recommended Resource – Feedly Feed Reader

Every couple of weeks I’m going to point out a resource or website that I use and share with you why I think it’s valuable, informative or just interesting.

This weeks resource is Feedly. A feed reader tool that allows me to monitor hundreds of websites and only check them out when new items are posted. Most websites publish feeds (RSS Feed definition) and using a feed reader populates a list for you to review. What I particularly like about the Feedly version is the easy sharing options, the ability to save and read later, as well as the organization that allows me to put similar feeds in categories to read all at once. Without the Feedly reader, I’d be lost.

Check it out at Feedly.com

As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.