One of the most important aspects of racer marketing is the story that you tell. The story of your racing efforts and the sponsors and people that help get you there. There is no better way to make sure the story is correct than to tell it yourself.
There is only one winner each time you race, but that doesn’t mean your value as a sponsored rider isn’t present. Telling a compelling story with a genuine message, one that is honest and sincere, can offer more value than a checkered flag and if done right can lead you to a long prosperous career.
We’ve spoken previously about auditing your social media (Audit Your Social Media) and creating your website (Create Your Own Website). But here is a way to build on those two. Write your blog, or if so inclined film your vlog.
If you have a website already, beginning a blog is very simple. You can add a blog page to most website templates. The how is secondary to the what. Write consistent posts on a set schedule with content that delivers value to your readers. Think of what you would want to read and deliver on those ideas. Another favorite item now is a vlog or video blog. The advances in camera and phone technology make this method of content creation widely used. Take a look at YouTube for all kinds of vlog series. One that I currently recommend for delivering a consistent quality story is Colton Haaker’s series (Colton Haaker Vlog).
The content you create in these posts will add to the social media calendar post again providing value instead of fluff.
Whatever method you choose, be sure it passes the test for providing engaging, professional content.
As always the ideas expressed above are my own and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.