Racer Marketing – Is live video a part of your marketing mix?

Racer Marketing – Is live video a part of your marketing mix?

In a previous post, we spoke about the way you look at racing and sponsorships and your racer marketing efforts. By looking at your competition and promotion as a business and no longer just a hobby you’ll be able to maximize the promotional efforts you put forth against the goals of your sponsor, therefore increasing your value as a brand representative.

One of the key components of this business is a marketing plan. The process of putting pen to paper and planning out where you are going to focus your efforts is one of the keys to success.

In 2017, live video will be a key component of that plan. Facebook, Twitter, Snapchat, YouTube – all of the major players have upped the game and improved on their live video capabilities so now is the time to take advantage of this opportunity. You should be incorporating live video into your existing marketing plan.

As I’ve said before you can make this as simple or complicated as you want, the key is to take action. With that in mind here are some ideas for your live video.

You could do a night before Q&A, a bike prep session, loading up and showing around your set-up, track walk in the morning, track walk at the end of the day, race preview, or race wrap-up. These are all relatively simple to set-up and shoot with your smartphone. Make sure you have the right sponsor clothing ion and are presenting all of your supporters in the best light possible, keep your language professional and do it. You can adjust and modify as you go along but for right now just getting started is the trick.

These are all relatively simple to set-up and shoot with your smartphone but here a couple of things to remember. Make sure you have the right sponsor clothing on and are presenting all of your supporters in the best light possible. Maybe set-up the sponsors’ products ahead of time or use them withing the video when appropriate. Keep your language professional and do it. You can adjust and modify as you go along but for right now just getting started is the trick.

So what ideas for live video are you going to do? Let me know.