Here are a couple of stories that came across my desk that I think are relevant and interesting to the powersports business community.

1 – RumbleOn Files Annual Report on Form 10-K

IRVING, Texas – RumbleOn, Inc. (NASDAQ: RMBL) (the “Company” or “RumbleOn”), the nation’s first technology-based omnichannel powersports platform, today announced the filing of its Annual Report on Form 10-K for the year ended December 31, 2021 (the “Form 10-K”). As disclosed in the Form 10-K, the filing cures a listing deficiency set forth on a notice the Company received from Nasdaq on April 4, 2022. The notice stated that the Company was not in compliance with Nasdaq Listing Rule 5250(c)(1) because it had not timely filed the Form 10-K with the SEC. The Company believes that it has regained compliance with this rule as a result of today’s filing of the Form 10-K.

About RumbleOn

RumbleOn, Inc. is the nation’s first technology-based omnichannel powersports platform. Headquartered in the Dallas Metroplex, RumbleOn is revolutionizing the customer experience for outdoor enthusiasts across the country and making powersport vehicles accessible to more people, in more places than ever before. To learn more please visit us online at

2 – Polaris Celebrates International Female Ride Day® to #FocusFemaleForward

As female participation in powersports has continued to grow over the last decade, Polaris Inc. (NYSE: PII) is once again celebrating International Female Ride Day (IFRD) to help spotlight women riders in the powersports arena and further celebrate and accelerate the participation of women in powersports. The 16th annual IFRD is scheduled for May 7, when women in over 120 countries ride their motorcycles, off-road vehicles, snowmobiles, boats, or other powersports vehicles in unity and support of the female riding community. This year’s theme, #FocusFemaleForward, emphasizes the goals of IFRD, including encouraging new women to ride while shining a light on the diverse participation of women already engaging in powersports.

220411 Polaris empowers women of all experience levels around the world to “Just Ride!”
Polaris empowers women of all experience levels around the world to “Just Ride!” on Saturday, May 7, 2022, in celebration of the 16th International Female Ride Day.

“It’s exciting to have Polaris as a partner teaming up to encourage even more women to join the movement,” said Vicki Gray, IFRD founder and inaugural member of Polaris’ Empowersports Women’s Riding Council. “This 16th edition continues its fierce wave of action with women throughout six continents riding in celebration, purpose, and unity, representing their local female motorsport communities. Whether solo or in groups – on roads or dirt – riding continues to be an exhilarating, liberating, and a fulfilling activity for women of all skill levels and cultures. IFRD has persistently put forward an environment that fosters presence and accelerates kinship – this is our day to celebrate.”

Over the last two years, Polaris has seen female ridership across its portfolio increase by nearly 30%. In addition to partnering with IFRD, Polaris has expanded its efforts to champion the growth of female riders and help broaden their voice in the industry with the launch of their Empowersports Women’s Riding Counciland their Empowersports Diverse Riding Council. Comprised of trailblazing women who are riders, adventurers, leaders and entrepreneurs, the council members work with Polaris to drive industry inclusion and representation of women and to inspire more women to participate in powersports.

“Women riders have always played a strong and valued role within powersports, whether it be on dirt, snow, asphalt or water; and it is energizing to help even more women discover new, fun and memorable ways to experience the outdoors through our products,” said Polaris Chief Customer Growth Officer Pam Kermisch. “As the global leader in powersports, Polaris is proud to partner with IFRD to celebrate today’s women riders and work together to build the women riding community of tomorrow.”


IFRD and Polaris are inviting women around the world to celebrate the day by simply getting outside to ride. Whether it is an all-day motorcycle cruise down an open road, a solo drive through the trails on an off-road vehicle, or a quick boat ride around the lake with friends and family, participation in IFRD is easy as the tag line says: “Just Ride!”

Riders can also take part in the digital celebration by sharing photos of their rides on social media using the hashtags #InternationalFemaleRideDay , #IFRD2022, #FocusFemaleForward and upload their images on the IFRD website to be entered in the global photo sweepstakes.

Limited access to a powersports vehicle? Polaris Adventures, the experience arm of Polaris, brings together a network of Outfitters to provide ride and drive experiences at more than 175 epic destinations nationwide. With access to Polaris ATVs, Polaris RANGER®, RZR® and GENERAL™ side-by-side off-road vehicles, Slingshot® moto-roadsters, Indian Motorcycles® and snowmobiles, Polaris Adventures provides the opportunity for riders of all skill levels to try new terrain or participate in IFRD without owning a powersports vehicle.

No matter how or where you ride, Polaris and IFRD encourage safe riding practices. Wear appropriate safety gear and perform pre-ride vehicle checks. Riders participating in IFRD can proudly wear IFRD branded apparel and show off the official IFRD logo on their social handles or on their vehicles. Visit the IFRD website to learn more, including ways to participate, helpful tips for preparing your ride and photo inspirations from previous years.

More about IFRD

International Female Ride Day® is a globally synchronized ride day for women motorcycle riders and women powersport enthusiasts. Referred to as a “movement” by its participants, its call to action, “Just Ride! ©” asks women to be on their motorcycles or powersports vehicles on the first Saturday of May each year. Created in 2007 by Vicki Gray, a lifetime motorcycling advocate, road, and race instructor – with the purpose to profile and highlight the many diverse women enjoying the activity of motorcycling. Its mission, among several, is to that of building awareness and parity for women globally across all forms of motorsport and powersports. IFRD simultaneously encourages other women to take up the activity. The event is managed under the MOTORESS® canopy.

More about Polaris

As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual 2021 sales of $8.2 billion, Polaris’ high-quality product line-up includes the Polaris RANGER, RZR and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; snowmobiles; and deck, cruiser and pontoon boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.

3 – Vespa Partners with Justin Bieber for Exclusive New Model

Justin Bieber, an internationally acclaimed music star with millions of fans all over the world, has joined efforts with Vespa to unveil JUSTIN BIEBER X VESPA, a new, exclusive Vespa model personally ideated and designed by the singer.

Monochrome is the underlying style feature that distinguishes the new Vespa signed by Bieber.
The Vespa Sprint is defined by white color, which encompasses all of the vehicle: from the saddle to the grips to the spokes of the rims. The brand logo and the flames drawn on the body of the vehicle are also tone on tone white; that is the spin the singer wanted to put on the design to embody the creative drive, vibrancy and vigor — the values ​​shared by both Bieber and Vespa.
JUSTIN BIEBER X VESPA is rolled out with classic 50, 125 and 150cc engines, capacities that have made Vespa history, now revamped in full respect of the most recent environmental regulations. The Vespa features full-LED lights and spectacular 12-inch wheel rims.

An exclusive limited edition is complemented by an accessories collection. A bag, a pair of gloves and a total white helmet with an utter “Justin spin”, and the flames will make the Vespa experience even cooler.
Pre-booking is set to launch on April 18, 2022 to satisfy all Vespa lovers who want to reserve for themselves the first eagerly awaited model units.
Find more details on or at the dedicated landing page

4 – New Exhibit to Feature Groundbreaking and Innovative Custom Electric MotorcyclesFrom Motorcycle & Powersports News

The Petersen Automotive Museum’s latest exhibit will feature a multitude of the most innovative electric motorcycles ever made by cutting-edge designers. Opening to the public on April 14, 2022 in the Richard Varner Family Gallery, the unique “Electric Revolutionaries” collection is an exclusive look at the ground-breaking creations of the visionaries at the forefront of the ever-expanding electric motorcycle industry.


5 – Triumph reveals 2021 top dealerships in U.S., CanadaFrom Powersports Business

Triumph provides a major shoutout to its award-winning 2021 dealerships in the April edition of Powersports Business magazine, the first choice for dealers celebrating 25 years in print.


6 – B’laster Named Official Rust Remover of 2022 AMA Vintage Motorcycle Days

B’laster, an Ohio-based rust remover and protectant company, has been named the Official Rust Remover and Sponsor of the 2022 AMA Vintage Motorcycle Days — the preeminent and longest-running vintage motorcycle event in the country — which takes place July 22-24 at the Mid-Ohio Sports Car Course in Lexington, Ohio.

“B’laster Metal Rescue Remover has long been popular with motorcyclists restoring their bikes, which makes our participation in VMD extra special,” said B’laster Vice President of Sales and Marketing Ted Bradley. “The B’laster brand is built for rust-belt warriors that don’t let rust get the best of them. Our goal is to help wrenchers restore and get riders back on the road. It’s our honor to celebrate the motorcyclists and mechanics at Mid-Ohio.”

Founded in 1957 by William K. Westley in the heart of the rustbelt, B’laster introduced the Original PB B’laster in response to a phosphate mine’s problem in Florida. The combination of moisture and phosphate and corrosion buildup made it impossible to disassemble mining equipment for maintenance and repair. Nothing broke through the corrosion until PB B’laster was created, and PB B’laster continues to be a top-selling, rust-inhibiting penetrant today.

“I grew up near Lake Erie in the heart of the rustbelt,” AMA Editorial Director and Ohio native Mitch Boehm said, “just like B’laster founder William Westley did, so I have some experience with rust and corrosion, especially if you’re riding bikes in the mud — and there’s plenty of mud in Ohio in the spring and summer. It’s great to have a local company like B’laster on board for the 30th running of VMD, and we know they’ll connect well with the many rust-belt moto warriors that flood to Mid-Ohio in July.”

The 2022 AMA Vintage Motorcycle Days event will feature AMA Motorcycle Hall of Famer and 500cc World Champ Kevin Schwantz as Grand Marshal, who’ll be on hand to sign autographs, speak to enthusiasts from the AMA Soundstage, and participate in a Lap For History each day. A special highlight will be an exclusive showing of Schwantz’s 1985 Yoshimura-Suzuki AMA Superbike, which launched his legendary career.

The three-day event will also include all the vintage-oriented happenings classic-bike fans love, including Hall of Fame activities, road and off-road racing, and the biggest motorcycle swap meet in North America, complete with parts and bikes and memorabilia from the past 120 years of motorcycling. Add to that the scenic and expansive Mid-Ohio grounds, plenty of food and refreshments, camping and vintage motorcycles for as far as the eye can see, and it’s easy to see why AMA VMD is one of the biggest and best events in all of motorcycling.

To learn more about B’laster, visit

For more information visit, sign up for the AMA VMD newsletter or follow #AMAVMD on social media channels. To purchase tickets, visit or AMA members can purchase discounted tickets through May 30.

7 – BRP Launches New CSR Program and Strengthens its Commitment to Corporate Social Responsibility

Today, BRP Inc. (TSX: DOO, NASDAQ: DOOO) announced its commitment to take corporate social responsibility (CSR) even further with the launch of its new CSR25 program. It includes more ambitious environmental targets than ever before, concrete initiatives, and sets goals for 2025 and beyond. It also reflects BRP’s intention to be the industry leader in corporate citizenship.

“We are very proud of our CSR25 program, which stretches the boundaries of our commitment to create a stronger future for our employees, our dealers, our customers and all of our stakeholders,” declared José Boisjoli, President and CEO. “Not only does it align with our strategy and industry best practices, it also sets high objectives that reflect the growing environmental and social concerns of our communities. We look forward to the enthusiastic participation of all our employees around the world in ensuring that our efforts are successful. Our board of directors and executive management team are fully dedicated to ensuring we make tangible progress and track our results on a regular basis.”

BRP’s CSR25 program fosters value creation around three main pillars: Environment, Social and Governance. The responsibility of each of them has been assigned to senior executives who leverage their expertise to ensure the program’s objectives are achieved. They specifically focus on BRP’s employees, communities, operations and products and are broken down as follows:

  • Reduce the carbon footprint relating to products and operations

    In 2021, BRP took an important step towards reducing the carbon footprint of its products with the announcement of a $300 million investment over the next five years to electrify each of its existing product lines by the end of 2026. BRP aims to have 50% of its units sold as electric by 2035. Furthermore, it has set the target of launching new electric products and new models that emit less COthan their predecessor. As such, BRP recently confirmed its first EV models with the upcoming launch of an all-electric lineup of Can-Am motorcycles.

    On the operations side, BRP targets making its facilities carbon neutral and reaching zero waste to landfill by 2030. It also aims to reduce COemissions from its supply chain by 25% by 2035.
  • Ensure a positive and sustainable impact in communities and the daily lives of employees

    BRP reiterates its commitment to invest 1% of pre-tax profits in community support by 2025.

    Also, the Company is increasing its efforts to empower all riders in the powersports community to ride responsibly through the new BRP Responsible Rider program. It aims to encourage riders to focus further on safety, riding etiquette and the environment.

    To foster an even more inclusive culture where everyone feels they belong, BRP has embarked on a Diversity, Equity and Inclusion (DE&I) journey. The Company has established a diverse DE&I Council which is comprised of employees from various backgrounds and workplaces and led by two senior executives who will implement a strong action plan. Specific DE&I employee resource groups are also being formed to reach targets.
  • Continue to make sound strategic decisions, maintain high ethical standards and conduct operations in a sustainable manner

    Under its Governance pillar, BRP is also announcing the upcoming launch of an enhanced version of its Code of Ethics. The intention is to further mobilize and empower its employees and other stakeholders in maintaining and displaying high ethical standards and behaviors across all of BRP’s activities.

Sandy Vassiadis, Vice-President, Global Communications & Corporate Social Responsibility added: “As a global leader in powersports vehicles, propulsion systems and boats, we are dedicated to reinventing how we move people in a more sustainable way and caring for our communities. The program we are launching today reflects our commitment to lead by example and inspire our industry to play an active and engaging role in creating a brighter future for all. We look forward to rallying our complete network around our CSR initiatives and promoting eco-responsible practices.”

For full details about BRP’s CSR25 program and its initiatives, please visit the Corporate Social Responsibility section of our website.Caution Concerning Forward-Looking Statements

Certain information included in this press release, including statements regarding the Company’s CSR25 program and its intention to set environmental, social and governance targets, goals and initiatives, its intention to electrify existing product lines, its intention to launch new electric product lines and other statements that are not historical facts, are “forward-looking statements” within the meaning of Canadian and United States securities laws. Forward-looking statements are typically identified by the use of terminology such as “may”, “will”, “would”, “should”, “could”, “expects”, “forecasts”, “plans”, “intends”, “trends”, “indications”, “anticipates”, “believes”, “estimates”, “outlook”, “predicts”, “projects”, “likely” or “potential” or the negative or other variations of these words or other comparable words or phrases. Forward-looking statements, by their very nature, involve inherent risks and uncertainties and are based on several assumptions, both general and specific. BRP cautions that its assumptions may not materialize and that current economic conditions render such assumptions, although believed reasonable at the time they were made, subject to greater uncertainty. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of BRP or the powersports or marine industry to be materially different from the outlook or any future results or performance implied by such statements. Further details and descriptions of these and other factors are disclosed in BRP’s annual information form dated March 25, 2022.

About BRP

We are a global leader in the world of powersports vehicles, propulsion systems and boats built on 80 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am on and off-road vehicles, Alumacraft, Manitou, Quintrex boats and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel business to fully enhance the riding experience. With annual sales of CA$7.6 billion from over 120 countries, our global workforce is made up of close to 20,000 driven, resourceful people.

Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, Stacer, Savage and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

8 – Clutch kit, drive belt company lands new side-by-side partnerFrom Powersports Business

A project that started out with a side-by-side manufacturer seeking high performance replacement drive belts and clutch tools for the company’s newest models has landed with a new industry partnership.

GBoost Technology, Inc. has recently collaborated with Segway Powersports on replacement drive belts and clutch tools for the new Segway Villain and Fugleman side-by-sides. GBoost has participated in many Segway projects, working directly with their engineers, reps and service teams.



McKinney, TX – April 13, 2022 – HISUN Motor Corp., USA welcomes new Regional Sales Manager, Taz Sobotka.

Taz joins HISUN following a 2-year tenure as Global Brand Director with EVS Sports. There, he guided the brand to record profits during the Covid-19 era. Preceding EVS, Sobotka played a key role as the Senior Marketing Director of Tucker Powersports, where he led his team in facilitating a complete re-brand of the 55-year-old distributor. Taz, an avid powersports enthusiast, also held notable roles with Tucker, as Regional Sales Manager, and as a Project Manager for Red Bull. Additionally, he spent time diversifying his experience in the retail space, at a powersports dealership in Tallahassee, Florida.

In his new role, as Eastern US Regional Sales Manager for HISUN Motors Corp., USA, Sobotka is tasked with expanding and directing a comprehensive team of District Sales Managers and Business Development personnel. His objective to enrich HISUN’s business practices will continue to optimize dealer service, and forge healthy, dependable relationships with each of the company’s valuable business partners. Furthermore, he will be working closely with each of the department heads to help establish more unity and communication between the organization and its dealers. “Hisun has seen tremendous growth in recent years.” says Taz. “The new leadership has really optimized sales by leveraging HISUN’s manufacturing strengths and developing a truly remarkable team. I am grateful for the opportunity to grow with them and connect more powersports dealers to this great brand.” 

Taz can be reached directly at: 850-591-8360 or

It is a great time to join HISUN! With multiple new initiatives and a product roadmap that aligns with the evolving landscape of the Powersports Industry, HISUN continues to grow, improve, and learn how to better serve its customers. We are excited to welcome Taz Sobotka as the newest member to HISUN’s strategic growth plans.

“Taz is one of the most intuitive people I’ve met in our industry. He is precisely what we’ve been looking for to fill this role.” says Jason Walling, National Sales Manager of HISUN Motors Corp., USA. “Someone with the intellect and assertiveness to help us carry HISUN to our next milestone. At HISUN, we encourage our staff to leverage obstacles as opportunities. Opportunities to thrive on creating positive results. I trust in Taz’s ability to help us continue to develop our team around those same principles, as he embarks on this new chapter in his career.”

10 – Rugged Radios Giving Back to Front-line WorkersFrom Motorcycle and Powersports News

Do you work for or know a California Fire Department that could use this vehicle? Rugged Radios purchased a 2022 Polaris Ranger XP 1000 Trail Boss six-seater to build the Ultimate Rapid Response Vehicle for one deserving California Fire Department.

This Ultimate Rapid Response Vehicle could go to your department!


11 – Powersports Business is hiring – READ MORE HERE –

12 – Nivel Parts & Manufacturing Acquires EPI Performance

Nivel Parts & Manufacturing Co., LLC announced late Thursday afternoon that it has successfully acquired EPI Performance, a leading UTV clutch kit, drive belt, and driveline component supplier. The purchase combines Nivel’s manufacturing, sourcing, and distribution capabilities with the reputable EPI brand. EPI Performance products are distributed worldwide by major powersports distributors and dealers.

Nivel aims to continue growing the business with a seamless transition of EPI’s talent, vendor relationships, and distribution partnerships. Jeff Supinski, EPI’s Operations Manager, said, “We are very excited to join the Nivel team; the opportunity is a great fit for EPI. Nivel’s resources will position EPI to further accelerate our 30+ years of product innovation and brand strategy and will strengthen distribution relationships.”

Nivel recognizes the growth in the UTV market and understands the importance of offering products and brands that are appealing to all UTV segments. Through the acquisition of EPI Performance, Nivel expands into the UTV clutch, drive belt, and driveline markets with a well-recognized brand built on providing an unparalleled customer experience and unique, high-quality products.

Nivel CEO, Brett Hankey, commented, “We are so excited to bring EPI Performance into Nivel’s family of brands. EPI’s innovation coupled with its promise to deliver well-tested, high-quality products has positioned them as a leading brand in the UTV aftermarket parts industry. We look forward to continuing to build on this success and delivering quality products to our UTV enthusiast customers.”

About Nivel

Founded in 1968, Nivel is a global manufacturer, distributor, and seller of aftermarket parts and accessories for vehicles in the Personal Transportation Vehicle (PTV), Utility Terrain Vehicle (UTV), Heavy Duty, and Automotive sectors. It is a trusted business partner to thousands of dealers, distributors, and consumers in the US and international markets. Nivel owns the most valuable brands in the aftermarket niche vehicle parts and accessories categories: 
MadJaxRedDotGTWJake’sRelianceSeizmikHighlifter, and Falcon Ridge.

About EPI Performance

EPI Performance designs, develops, and manufactures high-performance CVT clutch calibration kits, drive belts, and other quality driveline replacement components for the UTV market.  The EPI Performance brand has been a recognized leader for over 30 years in the ATV/UTV industry. EPI Performance has raised the bar in product innovation, design, and performance, earning preferred shelf space at dealerships worldwide.

Media Contact:

13 – Volcon ePowersports Partners with TROPICARS to Expand Into 20 Additional International Markets

Volcon Inc. (NASDAQ: VLCN), (“Volcon” or the “Company”), an all-electric, off-road powersports company, has officially appointed TROPICARS as an authorized exporter of Volcon products, providing distribution access to over 20 additional markets throughout the Caribbean. The appointment will make Volcon products available for sale in the Caribbean territories including, Anguilla, Antigua & Barbuda, Aruba, Bahamas, Barbados, Bermuda, Bonaire, Cayman Islands, Curacao, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, St. Barts, Saint Kitts & Nevis, Saint Lucia, St Vincent & the Grenadines, Trinidad & Tobago, Turks & Caicos, Virgin Islands.

TROPICARS is a major distributor of golf cars, utility vehicles, and other products used in the golf, resort, hospitality, and power sports industries. The company also has a solid infrastructure to distribute personal vehicles and recreational vehicles. Headquartered in Miami, Florida, TROPICARS has a state-of-the-art distribution facility to seamlessly serve its customers to the South. TROPICARS sales representatives and technical staff frequently travel to provide hands-on support to their distribution network as they strive to ensure that their customers receive personalized attention to be successful in the distribution and sales process in each unique market.

“We are truly looking forward to working with Tropicars as our exporter to the Caribbean,” explained Melissa Coffey, Director of Global Sales and Service of Volcon Inc. “Their strength and proven success in the region makes them a perfect brand partner and will create additional opportunities for the growth and sales of Volcon products. We are extremely excited to launch Volcon into the Caribbean and grow the brand with the team at TROPICARS.”

“We are very much excited about our partnership with Volcon,” expressed TJ Sokolowsky, Vice President & General Manager of Tropicars. “Volcon has a great product and their employees have a passion to manufacture and support the best electric off-road vehicles. We look forward to growing the Volcon product line in the Caribbean region.”

In addition to the distribution and sales of Volcon products, TROPICARS will also work closely with Volcon to develop region-specific marketing of the products and brand to ensure the success of sales to the new customer base.

About Volcon

Volcon Inc. is an all-electric powersports company producing high-quality off-road vehicles. Based in Round Rock, Texas, Volcon joins many major electric vehicle manufacturers near Austin, Texas, an area that is poised to become the electric vehicle capital of the world.

Volcon was founded with the mission to enhance the outdoor experience while reducing the industry’s environmental footprint so that adventurers and workers alike can enjoy the outdoors and preserve it for generations to come. Volcon produces all-electric, off-road vehicles designed to elevate the adventure experience and help people get things done at work and on the home front.

Volcon’s first product, the innovative Grunt, combines a fat tire physique with high-torque electric power and a near-silent drive train which started shipping in September of 2021. Future models may include the Runt, a youth-sized version of the groundbreaking Grunt and an eBike, the Brat. The Stag and Project X are expected to be Volcon’s venture into the rapidly expanding world of UTVs and coming in future years as the company expands.

Volcon Contacts

For Media:

For Dealers:

For Investors:

For Marketing:

For more information on Volcon or to learn more about its complete motorcycle and side-by-side line-up, visit: