Scott Lukaitis

Powersports – Motorsports – Racer

Marketing, Media & Management

Photographer – Writer

Powersports Industry Professional


Congratulations Larry – Enjoy your retirement.

More news from the MIC this week. Read the entire press release below. Powersports Veteran Larry Little Retires After Decades of Key Industry Posts Irvine, Calif., June 30, 2020 – Larry Little...


As you probably already know, I create a great deal of the content that is distributed by Engine Ice. Below is a press release that was written and distributed following the 2020 Monster Energy...

New Off-Highway Motorcycle Sales are Up

Good news from the MIC this week. It turns out the pandemic has had some unexpected effects on the powersports business. They are reporting than sales of new off-highway motorcycles from January...

AIMExpo and Tucker Powersports Set New Direction for their Annual Shows

Last week the AIMExpo announced that powersports industry distributor Tucker Powersports will no longer be hosting their trade show. Instead, they have chosen to be a part of the newly rescheduled...

Curbside Pickup – Something you should have done before COVID19

The global pandemic caused by the COVID19 virus is forcing dealers to look at their business and adjust to the new normal. Sales appointments, no contact service deliveries, and curbside pick-up are...

AIMExpo Moves to January – Becomes an Industry Only Event

Significant changes are in store for the AIMExpo for 2020/2021. As they say, timing is everything and with all that is going on globally around the COVID19 pandemic and the need to change some of...

Powersports Employees Included Among Essential Workers

Great news from the MIC that dropped on Friday, April 17th. Revised Federal Guidance Released TodayFriday, April 17, 2020 Dear Members, Powersports employees, in manufacturing, distribution, sales,...

Open House Time of the Year – Revisited

Back in 2016, I wrote a piece on why I felt the spring open houses that so many dealers do should be moved to the fall. Back then I felt that the timing was wrong. Why go through all of the work and...

Parts Unlimited cancels August Madison NVP

Although it was scheduled for late August and hopefully well after the country re-opens from the COVID-19 pandemic, Parts Unlimited decided to pull the plug on their Madison NVP show. I personally...

We are all in this together

With all of the chaos going on in the world, the powersports industry is stepping in to help. Check out the email below that I received from the MIC. We are all inundated with the impact of...


Powersports Business Post Archives

Posts about the business side of the powersports industry. Includes tips and techniques for success in sales and marketing. 

Racer Marketing Post Archives

Posts about the marketing side of racing. Designed to help racers, teams or events get the attention they need to suceed.

The Business of Racing Post Archives

Millions of dollars are spent on racing. This page features posts about the business side of racing with an emphasis on understanding the return on those dollars.

Racing Post Archives

Posts about the racing side of the powersports industry. Includes race event coverage, interviews and other stories related to racing.

Photo Gallery Post Archives

Photo galleries posts by Scott Lukaitis featuring powersports and other content. 

Services Available

Motorsports Photography

I can provide still and action photography for all types of motorsports events. Lifestyle, action and in use product images are all available. What do you need?

Social Media Content and Marketing

From the start to the finish, I can help build and manage your social media strategy. Do you need content? I can help with that as well. Let me know how I can help.

Race Reports and Event Coverage

Let me help your race, event or team get the visibility it needs to succeed. Professionally written event coverage with images and text available quickly following each event.

Athlete Marketing and Management

Let me help you attract and keep the sponsors you need to succeed. I can help you integrate into their marketing strategy to ensure a successful relationship.

Sponsorship Acquisition and Management

I can help you manage all aspects of sponsorship from either a brand or athlete perspective. I can assist in setting measurable objectives and then the strategy to achieve them.

Copywriting Services

I can provide writing services on virtually any scale or scope. Do you need to get your website updated, or does your marketing text need to be freshened up? Send me an email and let’s talk about your project.

Sponsorship Guest Hospitality

Let me help make sure your guests have a great time. From initial planning stages to execution at the event, I can help every step of the way to ensure you see a return on your objective.

Brand Development and Management

Are you a new or established brand looking for more attention? Do you need someone to make sure your brand or product is seen by the right people in the industry? I can help.

Powersports Dealership Marketing

20+ years of powersports business experience coupled with current marketing practices enable me make your shop successful. Let’s talk about it.

Trade Show Organization and Execution

I can help you make sure your trade show is a success. No matter the budget or size of the booth let me help you manage your show and make the impact you are looking for.

Media Relations and Communication

I will make sure your news release is seen by the editors and readers of your market to ensure it gets the desired results. Don’t have time to write the release yourself, let me do it for you.

And More...

Looking for something not listed here? If I can’t help you, I probably know someone who can. Email me with your request and let’s start a conversation.