Back in 2017, I wrote an article for Powersports Business magazine about the rise of the micro-influencer. Here is a link to the original article. The Rise of the Micro-Influencer – Powersports Business – June 2017

In the article, I wrote about the availability each dealership has to find and use this emerging media source. Back then “around 40% of respondents said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Facebook or YouTube”. While that is a pretty compelling statistic, a new post on Convince and Convert gives even more data that makes Influencer Marketing an even more critical part of your advertising budget.

The survey, from the global PR firm, Edelman goes on to give some interesting numbers.

Here are a couple of highlights.

63% of people surveyed trust what influencers say about brands much more than what brands say about themselves in their advertising.

Relatability is nearly 2x more important as popularity as a quality that attracts people to influencers.

58% of people surveyed bought a product because of an influencer in the previous six months.

73% of the people surveyed claim that the brand has a good reputation among people I know as a deciding factor on making a purchase.

40% of people surveyed trusted a brand because of an influencer in the previous six months.

33% of people surveyed talked about a brand because of an influencer in the previous six months.

See the complete survey HERE

So, now two years later. What are you doing with your micro-influencers?

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