Powersports Industry Professional
Powersports, Motorsports & Racer
Marketing, Management, & Media
One of the services provided by Lukaitis Consulting is race event coverage. This coverage is posted on several social media accounts and set-up for the participants to share with their friends and sponsors. After a typical 2-day race like last weekend at Raceway Park...read more
There was a full day of racing action from Raceway Park on 6/9/19 with sunny skies and pleasant temperatures. Lukaitis Photo was able to capture more than 1200 images and they can all be found at the link below. Lukaitis Photo images from Raceway Park 6/9/19 As always...read more
Saturday, June 8th was round #2 of Raceway Park’s new Youth ATV, MX and Pit Bike Series. The Saturday Night Lights series takes place after Saturday practice and begins at about 4 o’clock. The racing was fun and exciting and you can find images from the event at the...read more
AIMExpo presented by Nationwide – the only trade and consumer show for the North American Powersports Industry – is excited to announce that Carey Hart and Big B will be bringing the legendary Good Ride Rally to Columbus, OH on Saturday, September 28 in conjunction...read more
Too many racers think it's all about @mentioning or tagging their sponsors but truthfully it is more important than that. Companies are looking for genuine content of their product in action. With that in mind, check out this recent Instagram post by Engine Ice...read more
Hot off the news last week that the 2019 Endurocross series was canceled comes the news that the series might have a resurgence. It was just announced that the original Endurocross founder Eric Peronnard and Tod Hammock of the Kicker Arenacross Series have joined...read more
It’s been said, do something you love, and you’ll never work a day in your life. Little did I know back in 1984 when this whole journey started that I would be able to enjoy a career working in a rewarding, challenging and amazing industry.
From my days behind the parts counter to attending racing events across the country and working with the best athletes in powersports and motorsports, I’ve experienced it all, loving every minute of it!
More than 25 years of industry experience have allowed me to understand the business from all sides. It’s these experiences that I draw upon in my writing and consulting to bring the best advice and plans of actions.