Scott Lukaitis

Powersports – Motorsports – Racer

Marketing, Media & Management

Photographer – Writer

Powersports Industry Professional


Raceway Park Photos from 7/14/19

A great Sunday of racing took place at Raceway Park on 7/14/19. Lukaitis Photo was on hand for the event to capture the racing action and all of the images can be found at the link below. Lukaitis...

Raceway Park Youth Series Photos 7/13/19

Summer nights are for motocross the Saturday Night Lights Series at Raceway Park resumed on July 13th. Lukaitis Photo was on hand for the event to capture the racing action. All of the images can be...

Influencer Marketing in Powersports Business

Back in 2017, I wrote an article for Powersports Business magazine about the rise of the micro-influencer. Here is a link to the original article. The Rise of the Micro-Influencer - Powersports...

Endurocross is Back

Well, it looks like Endurocross is back. As I reported a couple of weeks ago the original founder of EnduroCross and a well-known promoter got together to save the series. Three rounds in 2019 with...

Moto Hose Offers Proven Performance with New CRF Works Y Silicone Radiator Hose Kit

Below is a press release we wrote and distributed for our friends at MotoHose. It is a service we can offer to any client looking to get their use out in front of the powersports users. Reach out...

Southwick National Photos

MX338, Southwick, The Wick, it doesn’t matter what you call it, this iconic track in Massachusetts is my favorite track on the circuit. Big berms and tons of roost amp up the intensity and I feel...

The Progressive International Motorcycle Shows Announces 2019/2020 Tour Dates, & Locations

With support from key sponsors, the motorcycle industry’s leading tour to bring the thrill of two wheels to eight cities in its 39th season SANTA MONICA, Calif., June 26, 2019 (GLOBE NEWSWIRE) --...

High Point National Photos

I had the opportunity to shoot the AMA National Motocross last weekend in Mt Morris, PA. Despite being only a 6 hour drive from my NJ home, 2018 was the first time I’d ever been to the track. With...

Race Event Coverage

One of the services provided by Lukaitis Consulting is race event coverage. This coverage is posted on several social media accounts and set-up for the participants to share with their friends and...


There was a full day of racing action from Raceway Park on 6/9/19 with sunny skies and pleasant temperatures. Lukaitis Photo was able to capture more than 1200 images and they can all be found at...


Powersports Business Post Archives

Posts about the business side of the powersports industry. Includes tips and techniques for success in sales and marketing. 

Racer Marketing Post Archives

Posts about the marketing side of racing. Designed to help racers, teams or events get the attention they need to suceed.

The Business of Racing Post Archives

Millions of dollars are spent on racing. This page features posts about the business side of racing with an emphasis on understanding the return on those dollars.

Racing Post Archives

Posts about the racing side of the powersports industry. Includes race event coverage, interviews and other stories related to racing.

Photo Gallery Post Archives

Photo galleries posts by Scott Lukaitis featuring powersports and other content. 

Services Available

Motorsports Photography

I can provide still and action photography for all types of motorsports events. Lifestyle, action and in use product images are all available. What do you need?

Social Media Content and Marketing

From the start to the finish, I can help build and manage your social media strategy. Do you need content? I can help with that as well. Let me know how I can help.

Race Reports and Event Coverage

Let me help your race, event or team get the visibility it needs to succeed. Professionally written event coverage with images and text available quickly following each event.

Athlete Marketing and Management

Let me help you attract and keep the sponsors you need to succeed. I can help you integrate into their marketing strategy to ensure a successful relationship.

Sponsorship Acquisition and Management

I can help you manage all aspects of sponsorship from either a brand or athlete perspective. I can assist in setting measurable objectives and then the strategy to achieve them.

Copywriting Services

I can provide writing services on virtually any scale or scope. Do you need to get your website updated, or does your marketing text need to be freshened up? Send me an email and let’s talk about your project.

Sponsorship Guest Hospitality

Let me help make sure your guests have a great time. From initial planning stages to execution at the event, I can help every step of the way to ensure you see a return on your objective.

Brand Development and Management

Are you a new or established brand looking for more attention? Do you need someone to make sure your brand or product is seen by the right people in the industry? I can help.

Powersports Dealership Marketing

20+ years of powersports business experience coupled with current marketing practices enable me make your shop successful. Let’s talk about it.

Trade Show Organization and Execution

I can help you make sure your trade show is a success. No matter the budget or size of the booth let me help you manage your show and make the impact you are looking for.

Media Relations and Communication

I will make sure your news release is seen by the editors and readers of your market to ensure it gets the desired results. Don’t have time to write the release yourself, let me do it for you.

And More...

Looking for something not listed here? If I can’t help you, I probably know someone who can. Email me with your request and let’s start a conversation.