Scott Lukaitis

Powersports – Motorsports – Racer

Marketing, Media & Management

Photographer – Writer

Powersports Industry Professional


KROC is Coming

The Kawasaki Race of Champions, or KROC, is only a couple of weeks away and its shaping up to be quite an event. The race is held at Raceway Park in Old Bridge Twp, New Jersey, and 2019 marks the...

Raceway Park Photos from 8/25/19

The NJ State Championships were held at Raceway Park on 8/25/19 and Lukaitis Photo was on hand for the event to capture the racing action. All of the images can be found at the link below. Lukaitis...

Raceway Park Youth Series Photos – 8/24/19

The final round of the Saturday Night Lights Series at Raceway Park was held on 8/24. Lukaitis Photo was on hand for the event to capture the racing action. All of the images can be found at the...

Budds Creek National Photos

With temperatures in the 90s and humidity to match, Budds Creek was a test of man and machine. After missing the race in 2018 Lukaitis Photo returned to capture the action and you can see more than...

Unadilla National Photos

Unadilla has hosted motocross racing events since 1969 and celebrated their 50th anniversary this year. The facility in upstate New York is one of my favorites on the tour and the 1000+ images from...

Racer Marketing – Saying Thank You

For many racers the run to Loretta Lynn's was difficult, full of ups and downs, success and disappointment but now that it is behind you it's time to focus on finishing the season strong and work...

MIC Launches Long-Term Initiative to Attract New Riders

Interesting news from the MIC as they recently announced an initiative to draw new riders to motorcycling. Over the last several years, the entire industry has been on a mission to try and increase...

Supercross 2020 Schedule Announced

Earlier this month, Feld Entertainment announced the Monster Energy Supercross Schedule for 2020. With 17 rounds in 18 weeks, the series crosses the country with stops in 13 states along the way....

Raceway Park Photos from 7/14/19

A great Sunday of racing took place at Raceway Park on 7/14/19. Lukaitis Photo was on hand for the event to capture the racing action and all of the images can be found at the link below. Lukaitis...

Raceway Park Youth Series Photos 7/13/19

Summer nights are for motocross the Saturday Night Lights Series at Raceway Park resumed on July 13th. Lukaitis Photo was on hand for the event to capture the racing action. All of the images can...


Powersports Business Post Archives

Posts about the business side of the powersports industry. Includes tips and techniques for success in sales and marketing. 

Racer Marketing Post Archives

Posts about the marketing side of racing. Designed to help racers, teams or events get the attention they need to suceed.

The Business of Racing Post Archives

Millions of dollars are spent on racing. This page features posts about the business side of racing with an emphasis on understanding the return on those dollars.

Racing Post Archives

Posts about the racing side of the powersports industry. Includes race event coverage, interviews and other stories related to racing.

Photo Gallery Post Archives

Photo galleries posts by Scott Lukaitis featuring powersports and other content. 

Services Available

Motorsports Photography

I can provide still and action photography for all types of motorsports events. Lifestyle, action and in use product images are all available. What do you need?

Social Media Content and Marketing

From the start to the finish, I can help build and manage your social media strategy. Do you need content? I can help with that as well. Let me know how I can help.

Race Reports and Event Coverage

Let me help your race, event or team get the visibility it needs to succeed. Professionally written event coverage with images and text available quickly following each event.

Athlete Marketing and Management

Let me help you attract and keep the sponsors you need to succeed. I can help you integrate into their marketing strategy to ensure a successful relationship.

Sponsorship Acquisition and Management

I can help you manage all aspects of sponsorship from either a brand or athlete perspective. I can assist in setting measurable objectives and then the strategy to achieve them.

Copywriting Services

I can provide writing services on virtually any scale or scope. Do you need to get your website updated, or does your marketing text need to be freshened up? Send me an email and let’s talk about your project.

Sponsorship Guest Hospitality

Let me help make sure your guests have a great time. From initial planning stages to execution at the event, I can help every step of the way to ensure you see a return on your objective.

Brand Development and Management

Are you a new or established brand looking for more attention? Do you need someone to make sure your brand or product is seen by the right people in the industry? I can help.

Powersports Dealership Marketing

20+ years of powersports business experience coupled with current marketing practices enable me make your shop successful. Let’s talk about it.

Trade Show Organization and Execution

I can help you make sure your trade show is a success. No matter the budget or size of the booth let me help you manage your show and make the impact you are looking for.

Media Relations and Communication

I will make sure your news release is seen by the editors and readers of your market to ensure it gets the desired results. Don’t have time to write the release yourself, let me do it for you.

And More...

Looking for something not listed here? If I can’t help you, I probably know someone who can. Email me with your request and let’s start a conversation.