Powersports business

Posts about the business side of the powersports industry. Includes tips and techniques for success in sales and marketing. 

Social Media is Not a Checklist

This post first appeared on Powersports Business, November 29, 2017 By now everyone is aware of the need for social media. Regardless of your type, B2B, B2C, manufacturer, or retailer, you must have...

AIMExpo 2017 by the Numbers

Earlier this month the organizers of the AIMExpo posted an infographic with the show's statistics. There were 18176 in total attendance with 2090 coming from powersports dealers. 38 countries were...

What’s your competitive advantage?

This post originally appeared on Powersports Business online September 26, 2017. Quick question: Why should I buy from your store v. the guy down the block, or online? It seems like a pretty simple...

June Post Wrap-Up

Looking for a wrap-up of all our posts in June? Then look no further than the links below. Raceway Park Regional Photos Monster Energy Supercross 2018 Schedule Announced Influencer Marketing - The...

May Post Wrap-Up

Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park...

Game Changing UTV from Polaris

What does the new Polaris ACE 150 do to the Youth ATV market? A couple of weeks ago, Polaris announced the newest addition to their line-up of UTVs. The Polaris ACE 150 EFI, is the industry’s only...

Daytona 200 Press Release

Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, would like to congratulate Prieto Performance and rider Michael Barnes on their podium finish with a second place at the 2017 Daytona 200.

February 2017 – Post Wrap-Up

Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content Calendar...