Powersports business

Posts about the business side of the powersports industry. Includes tips and techniques for success in sales and marketing. 

Game Changing UTV from Polaris

Game Changing UTV from Polaris

What does the new Polaris ACE 150 do to the Youth ATV market? A couple of weeks ago, Polaris announced the newest addition to their line-up of UTVs. The Polaris ACE 150 EFI, is the industry’s only...

Daytona 200 Press Release

Daytona 200 Press Release

Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, would like to congratulate Prieto Performance and rider Michael Barnes on their podium finish with a second place at the 2017 Daytona 200.

February 2017 – Post Wrap-Up

February 2017 – Post Wrap-Up

Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content Calendar...

Social Media is Not a Checklist

Social Media is Not a Checklist

We have to be on social media. We need a Facebook Page, a Twitter and Instagram account. This is a very standard directive in business today. But what does it mean? Social media is not a checklist....

8 Days of SEMA 2016

8 Days of SEMA 2016

As the event manager at Calumet responsible for trade shows under the Bel-Ray and Royal Purple the first week in November is probably one of the busiest in my entire calendar. Not only are we...

Positive Data from AIMExpo

Positive Data from AIMExpo

The 4th Annual AIMExpo concluded a couple of weeks ago, and in a press release, the organizers provided some very interesting data. The show that took place in Orlando, FL drew 18,399 attendees over...

Step Up Your In Store Holiday Sales

Step Up Your In Store Holiday Sales

Amazon this and internet that. We can't compete with online retailers. Common complaints that are frequently heard from the brick and mortar stores when it comes to holiday shopping. But a recent...

Trade Show Facts – MINEXpo 2016

Trade Show Facts – MINEXpo 2016

Last month I managed the Bel-Ray space at the MINExpo in Las Vegas, NV. Held every four years, this show draws in more than 1900 exhibitors from all around the world. We displayed in a 20x20 booth...

Education – The Key to Success

Education – The Key to Success

Ben Franklin once said, "An investment in knowledge pays the best interest." Truer words have never been spoken, but unfortunately, too many businesses across the country look at education as an...

AIMExpo Moves to Columbus for 2017

AIMExpo Moves to Columbus for 2017

In a press release dated 9/16 the American International Motorcycle Expo (AIMExpo) announced plans to relocate the show and change the date in 2017, moving from October to September and Orlando to...