As part of my job with Engine Ice, I produce all of the press announcements we write for new products and racing teams we work with. I write the race reports and just about any other content you can think of. In addition to the standard written release, I’ve started posting short video slideshows announcing these partnerships and race reports. These videos provide another touch-point for our readers.
For the purpose of this article, let’s discuss the racing team announcement. Any company that invests in racing sponsorship should at the minimum be producing an announcement when they sign a racing team or rider. Even if the press doesn’t go very far in the media, you’ll have the content to use for all types of applications. Post it on your website, in your newsletter, on social media and make sure your sales team and distributors are aware of the relationship. This is how you can get value from these agreements.
So this type of content is excellent for the sponsor to produce but what if you as a racer took the initiative and created one for each of your sponsors? It’s efforts like this that set you apart and ads value to your program. Are you interested in setting your program apart from others and provide more value and return to your sponsors? Then why not build something like this into your promotional plan. You do have a promotional plan, don’t you?
Engine Ice Hi-Performance Products Extends Partnership with KR4/Husqvarna Racing
Merritt Island FL, (March 1, 2018) – Engine Ice Hi-Performance Products, the premier choice for powersports coolant and antifreeze, is pleased to announce the continuation of their support of the KR4/Husqvarna for the 2018 season.
KR4/Husqvarna is a professional off-road racing team that competes with five riders in the three premier off-road series on the East Coast. (GNCC, Full Gas Sprint Enduro, and National Enduro).
The 2018 roster includes;
Layne Michael will make his XC1 Open Pro debut in the AMSOIL Grand National Cross Country (GNCC) series with the KR4/Husqvarna team. Layne was a member of the winning U.S. World Trophy Team at the 91st running of the FIM International Six Days Enduro (ISDE) and most recently finished third overall in the XC2 250 Pro class, winning two races and finishing on the podium at eight of the thirteen rounds. Michael will also contest the Kenda Full Gas Sprint Enduro (FGSE) championship.
Cory Buttrick will be a triple-threat this year with the help of the KR4/Husqvarna team. Buttrick will compete in the pro class of the GNCC, FGSE, and Kenda National Enduro (NEPG) series. Buttrick is eager to join forces with the KR4/Husqvarna team and get back on top. He is also a vital part of the brand-new GTR Complex located near Columbia, South Carolina. A press release with more information on the facility will be distributed later this week.
After a successful 2017 season with the team, Tayla Jones will return to headline the women’s pro part of KR4 Performance. Jones dominated the GNCC, FGSE, and NEPG last year where she won all three women’s pro championships and was just recently deemed the 2017 AMA Female Rider of the Year Award at the AMA Championship Banquet in Columbus, Ohio. Jones will set her eyes on repeating her titles this year.
Liam Draper will represent the team in the XC2 250 Pro class. Hailing from New Zealand, Draper’s background in trails, enduro and cross-country will prepare him for his first year competing in the United States.
Colin Keegan will make his move to the pro-am ranks and chase the FMF XC3 125 Pro-Am class championship. Keegan has been practicing getting familiar with the two-stroke machine over the winter and is eager to have his focus entirely on the GNCC series.
“The events in the East throw all kinds of gnarly obstacles at the racers. They are faced with mud, trees, ruts, rocks and so much more all while trying to stay on the trail and go as fast as possible. They can’t worry about their machine making to the next check. That is where Engine Ice comes in. If we can provide a little peace of mind for them knowing their bikes will perform as well at the end of the day as at the beginning, they can concentrate on winning,” said Engine Ice President Dave Kimmey. “The KR4 team shows the versatility of Engine Ice in all types of competition, and we are excited to be a partner again in 2018.”
“As the team manager of the KR4/Husqvarna Team, it’s my job to find the best products that hold up during a grueling 3 hour GNCC and R&D is a big part of the process. I usually lean on the experience of the Factory teams, and I have found that most of these teams are using Engine Ice. Factory teams are all looking for maximum HP however along with the need for more power comes operating temperature issues. Engine Ice right of the bottle works period!” – Frank Keegan
Follow Engine Ice online and on their social media accounts to keep up with the successes for each of these and other Engine Ice athletes throughout the season
Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.
Are you interested in building a promotional and marketing plan for your racing efforts? I can help. Reach out via the contact page and let me know a little more about your racing.