Too many racers think it’s all about @mentioning or tagging their sponsors but truthfully it is more important than that. Companies are looking for genuine content of their product in action.

With that in mind, check out this recent Instagram post by Engine Ice supported Ian Cabal. Not only does he show the product in action, he offers a demo for anyone that wants to try the products out.

Well done Ian. I know you are making your sponsors very proud.

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