Racer Marketing

Posts about the marketing side of racing. Designed to help racers, teams or events get the attention they need to suceed.

Racer Marketing – Gratitude

Racer Marketing – Gratitude

All around the country the season is pretty much winding down. But before you go into winter hibernation or begin your 2017 prep, I suggest you take a little bit of time to reach out to those that...

Sponsorship – A Different Approach

Sponsorship – A Different Approach

Sponsorship season is upon us and with that many riders are on HookIt or MX Sponsor blasting out their resume to as many companies as possible. Sure you'll get a bunch of discounts and fill up your...

The Art of the Thank You

The Art of the Thank You

Thank you. 2 simple words that when said sincerely mean so much. First of all, congratulations to all of those racers that made the podium at Loretta Lynn's last week. You proved your skill and...

Check your Grammar

Check your Grammar

This week's sponsorship tip is very simple. Check your grammar. It goes without saying that your resumes should not include any grammar or spelling mistakes, but you should take the same care in all...

Multiple Sponsors in the Same Category

Multiple Sponsors in the Same Category

One of the things that continually surprises me when looking through rider applications on HookIt is the number of riders that have conflicting sponsors listed in their profile. Part of my job at...

Why Listen to Me?

Why Listen to Me?

Why listen to me? What do I know about racer promotions? My experience and expertise on this subject comes from both sides of the fence. Initially as a racer, then at the dealer level and finally at...

Race Report Services

Race Report Services

As part of my job with Bel-Ray, I am responsible for writing and distributing race reports of our sponsored athletes in action. Below is a recent report I wrote following the MotoGP event in Jerez,...