Racer Marketing

Posts about the marketing side of racing. Designed to help racers, teams or events get the attention they need to suceed.

Racer Marketing – Control Your Message

Racer Marketing – Control Your Message

One of the most important aspects of racer marketing is the story that you tell. The story of your racing efforts and the sponsors and people that help get you there. There is no better way to make...

How to Use Your Influence to Drive Sales

How to Use Your Influence to Drive Sales

Influencer marketing has recently been a favorite phrase. Using stars or celebrities to help sell products isn't new but with the rise of social media and the ability to reach people in a quick and...

ROI vs ROO – What’s the Difference?

ROI vs ROO – What’s the Difference?

ROI this and ROI that. They're common marketing terms being thrown around when it comes to sponsorship or anything that has a cost. Return on Investment. What do I get in return for my investment?...

Racer Marketing – Gratitude

Racer Marketing – Gratitude

All around the country the season is pretty much winding down. But before you go into winter hibernation or begin your 2017 prep, I suggest you take a little bit of time to reach out to those that...

Sponsorship – A Different Approach

Sponsorship – A Different Approach

Sponsorship season is upon us and with that many riders are on HookIt or MX Sponsor blasting out their resume to as many companies as possible. Sure you'll get a bunch of discounts and fill up your...

The Art of the Thank You

The Art of the Thank You

Thank you. 2 simple words that when said sincerely mean so much. First of all, congratulations to all of those racers that made the podium at Loretta Lynn's last week. You proved your skill and...