The business of racing

Millions of dollars are spent on racing. This page features posts about the business side of racing with an emphasis on understanding the return on those dollars.

February 2017 – Post Wrap-Up

February 2017 – Post Wrap-Up

Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content Calendar...

Business of Racing-Ronnie Stewart Profile

Business of Racing-Ronnie Stewart Profile

RacerX just recently posted this great privateer profile with local racer Ronnie Stewart. Ronnie talks about his 2016 racing set-up and how he provides a return to his sponsors. Read Interview Here...

The Business of Racing – Getting a Job

The Business of Racing – Getting a Job

The business of racing. It takes a lot of people to keep the circus that is racing on the road. From the guys back at the shop to the truck driver getting the rig from event to event the average...

Is Sponsoring a Series a Smart Decision?

Is Sponsoring a Series a Smart Decision?

This article came across my desktop the other day, and it prompted me to question the announcement. The article mentions that French lubricant manufacturer Ipone has renewed their association with...

Ivan Tedesco Retires

Ivan Tedesco Retires

I read the press release this morning about Ivan Tedesco retiring from professional motocross racing. He's made the decision to retire on his own terms and is walking away while he is still a...

Great Podcast with Simon Cudby

Great Podcast with Simon Cudby

Follow this link to enjoy a great interview by Steve Matthes with one of the sports best photographers, Simon Cudby. The Steve Matthes Show Podcast with Simon Cudby I've enjoyed Simon's work since...

Xoffroad.it Interview with Me

Xoffroad.it Interview with Me

Here is a recent interview I did for an Italian magazine, Xoffroad.it. They asked about my current job with Bel-Ray and my background in the motorcycle industry. Special thanks to Nicola Serragiotto...

Travis Spader Photo Shoot

Travis Spader Photo Shoot

Despite cold temperatures, quad national champion Travis Spader and I got together for a photo shoot for his new clothing sponsor Troy Lee Designs. Check out the images in this gallery. Travis...