The business of racing

Millions of dollars are spent on racing. This page features posts about the business side of racing with an emphasis on understanding the return on those dollars.

June Post Wrap-Up

June Post Wrap-Up

Looking for a wrap-up of all our posts in June? Then look no further than the links below. Raceway Park Regional Photos Monster Energy Supercross 2018 Schedule Announced Influencer Marketing - The...

May Post Wrap-Up

May Post Wrap-Up

Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park...

Business of Racing – GoPro Guy

Business of Racing – GoPro Guy

Have you ever wondered how GoPro gets all of the great content for their YouTube channel? Well, on the supercross tour it's in the hands of Jarred Browne and the great GoPro supported racers. In...

The Business of Racing – Bevo Forti

The Business of Racing – Bevo Forti

The man, the myth, the legend. Bevo Forti has seen it all in the sport of motocross. From the early days as a privateer and factory mechanic, to the years at Scott Goggles as their rider rep, and on...

Making it in the Video Game

Making it in the Video Game

The business of racing composes all kinds of different jobs and careers. From the mechanical and management side of the race teams to the sales guys getting products into the dealer and onto to the...

February 2017 – Post Wrap-Up

February 2017 – Post Wrap-Up

Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content Calendar...