Education is the key to success and this news from Tucker and Brandection is a critical step in the success at the dealership level.

As a former dealership employee getting the right education directly from the manufacturers was difficult at best and even today it is a challenge. In between the day-to-day operations of a dealership and the demands of life outside the shop, the education of the parts and service employee often goes by the wayside. Now as a manufacturer I look at shows and events to educate these front line ambassadors. The addition of Tucker University on the already established Brandecation platform is an important step forward. Great job by both Tucker and Brandecation.

Read the complete press release below.


Tucker Powersports has invested in education to continue bringing value to their 8,500+ dealers through a strategic partnership with Brandecation.

“Our dealers tell us education is critical,” stated Jim Barker, Vice President of Marketing for Tucker. “They say consumers are more educated than ever when they walk in, so it’s our responsibility to help educate the dealer staff. We’re proud to launch TuckerU to help do just that.”

For brand partners choosing to join Tucker University, it means direct access to theTucker 150+ person sales team and over 8,500 dealers. Users of the TuckerU platform learn, test, and retain specialized product information at their own pace. TuckerU provides direct access to training courses and certifications in one convenient location 24 hours a day, 7 days a week, 365 days a year.

“We’re excited with this new partnership,” stated Rich Maychrich, CEO of Brandecation. “It’s amazing to see the number of brands coming to us knowing they can get plugged into TuckerU. They value the attention of 150+ salespeople and 8,500+ dealers. So, this strategic partnership is a win-win for everyone.”

TuckerU includes valuable brand and product knowledge on powerful brands distributed to powersports dealers across the nation. TuckerU also includes custom training modules on retailing, merchandising, marketing, and other areas. Each of the training courses come with testing and a certification process.

“Our goal with this platform is to help our dealers and field sales team have a centralized place to go for education. This is an area of focus in bringing value to our customers,” says Barker.

Brands interested in becoming a Tucker University Brand Training Partner can call 833-326-1202, or send an email to

About Tucker – Delivering some of the most powerful brands in powersports, Tucker is a leading supplier to powersports retailers across the nation. Tucker offers tens of thousands of products from the powerhouse brands that today’s powersports dealers and enthusiasts ask for by name. With over 52 years of experience, knowledgeable staff of trained professionals, and focus on superior customer support, Tucker aims to deliver the excitement of powersports to dealers and enthusiasts alike.

About Brandecation – Founded in 2014, Brandecation’s mission is to provide a web-based training solution for professionals and enthusiasts, where they can engage in an immersive and educational manner. Free from the limits of a classroom, the Brandecation solution allows businesses to provide education to the desired users regardless of geographical location. The Brandecation approach consists of providing targeted information through a proprietary platform with excellent accessibility. The platforms intuitive design eliminates the learning curve leading to greater user involvement and retention. The Brandecation analytic package provides detailed information on various performance metrics providing comprehensive data and return on your objective.