News and stories from the world of Powersports business.
Turn 14 Powersports Set to Shine at AIMExpo with Great Products, Autographs and an Epic Party
Turn 14 Powersports and its parent company, Turn 14 Distribution, are gearing up for a significant presence at the upcoming AIMExpo, the growing powersports industry trade show scheduled to take place in Las Vegas February 6-8, 2024. Great products, autographs from top motorcycle racers, giveaways and an epic party are all part of the plan.
As a sponsor of AIMExpo, the company will host the Industry Party Powered by Turn 14 Distribution on Tuesday February 6. The event will be the largest-ever gathering of industry leaders and employees from companies in every segment of the powersports business. It takes place at 6pm on the show floor immediately after the show’s opening session.
Brand managers and staff from the twelve brands owned by Turn 14 Powersports are preparing an expansive display featuring the most popular and newest products from each of the well-known brands. The layout will allow dealership attendees to view the brands grouped by category, including quad/UTV accessories, off-road and racing equipment, street riding parts and accessories, and apparel for on and off-road riders.
As a special feature of the display, Stilez Robertson of the Yamaha Star Racing team, will sign autographs on Wednesday and the ProTaper and Answer Racing staff will be joined by former motocross and supercross rider Nick Wey throughout the show, with a special autograph session on Wednesday.
Each day of the show, Turn 14 Powersports will offer custom-made caps, with designs selected by each attendee featuring the logos of each of the top Turn 14 Powersports brands.
“AIMExpo is really a ‘coming out’ party for Turn 14 Distribution and Turn 14 Powersports,” said Bob Schuetz. “This is our first chance to tell the Turn 14 Distribution story at AIME and it’s a wonderful opportunity to remind dealers about the great products from the Turn 14 Powersports brands.”
“Our regional sales managers will be at the show to talk to dealers about Turn 14 Distribution’s great technology and excellent customer service,” said Turn 14 Distribution VP of Sales Kyle Shelley. “They are powersports industry veterans and are excited to be back at AIME telling dealers about our great Turn 14 Distribution dealer-focused programs.”
Powersports dealers can register to attend at no cost on the AIMExpo website.
KTM UPDATES THE 2024 SUPERSPORT RANGE WITH RACY NEW COLORWAYS
For 2024, KTM will introduce new color and graphic updates across its RC Supersport range, taking inspiration from past prototypes and current Factory Racing color combinations.
The KTM RC range represents the core Supersport model within the KTM lineup, delivering uncompromised sports bike aesthetics, nimble handling, and impressive performance for the street and the track.
For 2024, the range stays unchanged, but introduces new premium hues, taking inspiration from the ultra-focused KTM RC 8C, KTM 1390 SUPER DUKE R, and Grand Prix racing team colors.
At the top end of the line-up, the 2024 KTM RC 390 receives two new eye-catching color schemes, with orange-on-blue and orange-on-black options. Both receive striking, signature orange frames, with the orange-on-black getting orange rims.
The market-specific KTM RC 200 sees two new colorways, with a similar blue/orange motif joining a stealthy, black and white addition reminiscent of the KTM RC 8C liveries, complete with black frames and orange subframes.
At the entry-level, the 2024 KTM RC 125 brings all-new black-and-orange and blue-and-orange color palettes to the starting grid. Both color options are finished with gloss black wheels and frames and dark-tinted screens to set off the color highlights.
The 2024 KTM RC range has its roots firmly planted on the race track, with undoubtable pedigree, and sharp, striking, READY TO RACE colors to match.
Discover more about the 2024 KTM RC range at KTM.com.