Scott Lukaitis
Powersports Industry Professional
Powersports, Motorsports & Racer
Marketing, Management, & Media
Photographer
Writer
AFT NAMES ENGINE ICE THE OFFICIAL COOLANT AND ANTIFREEZE OF AMERICAN FLAT TRACK
Here is a really great project that I've been working on for the last little while. American Flat Track (AFT) is one of the fastest growing forms of motorcycle racing today with exciting events, excellent leadership and a strong marketing package. We (Engine Ice)...
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Discover the Ride Expands Beyond the Motorcycle Industry to the Dallas-Fort Worth Auto Show
The program’s interactive attractions to reach thousands of new consumers, debuting outside of IMS for the first time at the 2019 Dallas-Fort Worth (DFW) Auto Show Santa Monica, Calif. (March 8, 2019) – The Progressive® International Motorcycle...
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ABC Compounding and Arlington SX
On the Friday before the Arlington Supercross I was able to attend a small meeting and tour at ABC Compounding of Texas. This is the facility that packages both Plastic Shine and Helmet Renew for Engine Ice. Since the supercross series was in town and less than 15...
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Photos from Supercross
As part of my work with Engine Ice as well as the work I do at the Legends and Heroes Tour I was able to attend the first 2 rounds of the 2019 supercross season. I don't shoot images of the actual racing but capture some of the action during the fan fest. Take a look...
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Legends and Heroes Tour Series Opener Press Release
Legends and Heroes Tour Returns for 10th Anniversary Season in 2019 Honors Troy Lee at Series Opener Here is a news release I wrote and delivered for the Legends and Heroes Tour Traveling Moto Museum. In addition to the press releases content and distribution, I help...
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Order Online – Pickup In Store
Powersports dealers need to keep up with trends in the marketplace. Not just trends in powersports, but trends in retail as a whole. One of those emerging trends is ordering online and picking up in the store. It is something that every dealer should be able to...
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ABOUT ME
It’s been said, do something you love, and you’ll never work a day in your life. Little did I know back in 1984 when this whole journey started that I would be able to enjoy a career working in a rewarding, challenging and amazing industry.
From my days behind the parts counter to attending racing events across the country and working with the best athletes in powersports and motorsports, I’ve experienced it all, loving every minute of it!
More than 25 years of industry experience have allowed me to understand the business from all sides. It’s these experiences that I draw upon in my writing and consulting to bring the best advice and plans of actions.
