Scott Lukaitis

Powersports Industry Professional

Powersports, Motorsports & Racer

Marketing, Management, & Media

Photographer

Writer

AFT NAMES ENGINE ICE THE OFFICIAL COOLANT AND ANTIFREEZE OF AMERICAN FLAT TRACK

Here is a really great project that I've been...

Discover the Ride Expands Beyond the Motorcycle Industry to the Dallas-Fort Worth Auto Show

The program’s interactive attractions to reach...

ABC Compounding and Arlington SX

On the Friday before the Arlington Supercross I...

Photos from Supercross

As part of my work with Engine Ice as well as...

Legends and Heroes Tour Series Opener Press Release

Legends and Heroes Tour Returns for 10th...

Order Online – Pickup In Store

Powersports dealers need to keep up with trends...

Motorcycle Ownership Among Women Climbs to 19 Percent

Late last month the Motorcycle Industry Council...

Progressive International Motorcycle Show – Javits Center, NYC

The Progressive International Motorcycle Show...

New Leadership Team to Run MIC Events

Congratulation to Cinnamon and Andre on their...
Photos from Supercross

Photos from Supercross

As part of my work with Engine Ice as well as the work I do at the Legends and Heroes Tour I was able to attend the first 2 rounds of the 2019 supercross season. I don't shoot images of the actual racing but capture some of the action during the fan fest. Take a look...

read more

ABOUT ME

It’s been said, do something you love, and you’ll never work a day in your life. Little did I know back in 1984 when this whole journey started that I would be able to enjoy a career working in a rewarding, challenging and amazing industry.

From my days behind the parts counter to attending racing events across the country and working with the best athletes in powersports and motorsports, I’ve experienced it all, loving every minute of it!

More than 25 years of industry experience have allowed me to understand the business from all sides. It’s these experiences that I draw upon in my writing and consulting to bring the best advice and plans of actions.