Scott Lukaitis
Motorsports Marketing, Management & Media
Powersports Marketing, Management & Media
Racer Marketing, Management & Media
Photographer
Writer
Legends and Heroes Tour Series Opener Press Release
Legends and Heroes Tour Returns for 10th Anniversary Season in 2019 Honors Troy Lee at Series Opener Here is a news release I wrote and delivered for the Legends and Heroes Tour Traveling Moto Museum. In addition to the press releases content and distribution, I help...
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Order Online – Pickup In Store
Powersports dealers need to keep up with trends in the marketplace. Not just trends in powersports, but trends in retail as a whole. One of those emerging trends is ordering online and picking up in the store. It is something that every dealer should be able to...
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Motorcycle Ownership Among Women Climbs to 19 Percent
Late last month the Motorcycle Industry Council delivered some interesting data regarding the number of women owning motorcycles. The report indicated that now nearly 20% of motorcycle owners are women. That is almost double that of a decade ago and an excellent sign...
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Progressive International Motorcycle Show – Javits Center, NYC
The Progressive International Motorcycle Show returned to the Javits Center in NYC the weekend of November 30 - December 2, 2018. With more than 35 years of experience, the IMS Tour provides attendees with an all-access pass to the world of motorcycling, connecting...
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New Leadership Team to Run MIC Events
Congratulation to Cinnamon and Andre on their new positions at MIC Events and to Larry Little and Mike Webster on their success. The news release below is from the MIC. IRVINE, Calif., Nov. 26, 2018 – Cinnamon Kernes will lead MIC Events as vice president and general...
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MotorcycleIndustryJobs.com and ACTION Recruiting form Alliance to Help Boost the Powersports and Motorcycle Industry
New joint effort creates a one-stop shop for companies and job seekers in the motorcycle industry. CARLSBAD, CA – November 15, 2018 – (Motor Sports Newswire) – MotorcycleIndustryJobs.com (MIJ), the #1 job search engine serving the motorcycle and powersports industry,...
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ABOUT ME
It’s been said, do something you love, and you’ll never work a day in your life. Little did I know back in 1984 when this whole journey started that I would be able to enjoy a career working in a rewarding, challenging and amazing industry.
From my days behind the parts counter to attending racing events across the country and working with the best athletes in powersports and motorsports, I’ve experienced it all, loving every minute of it!
More than 25 years of industry experience have allowed me to understand the business from all sides. It’s these experiences that I draw upon in my writing and consulting to bring the best advice and plans of actions.
