Scott Lukaitis

Motorsports Marketing, Management & Media

Powersports Marketing, Management & Media

Racer Marketing, Management & Media

Photographer

Writer

Legends and Heroes Tour Series Opener Press Release

Legends and Heroes Tour Returns for 10th...

Order Online – Pickup In Store

Powersports dealers need to keep up with trends...

Motorcycle Ownership Among Women Climbs to 19 Percent

Late last month the Motorcycle Industry Council...

Progressive International Motorcycle Show – Javits Center, NYC

The Progressive International Motorcycle Show...

New Leadership Team to Run MIC Events

Congratulation to Cinnamon and Andre on their...

2018 AIMExpo Presented by Nationwide Hosts Record Number of Trade Attendees in Las Vegas

The results are in and the 2018 AIMExpo was a...

Boise Endurocross Photos

As part of my job duties at Engine Ice, I had...

KROC 2018 Photos Friday-Saturday-Sunday

The 42nd annual Kawasaki Race of Champions...

Reno Endurocross Photos

As part of my job duties at Engine Ice, I had...

ABOUT ME

It’s been said, do something you love, and you’ll never work a day in your life. Little did I know back in 1984 when this whole journey started that I would be able to enjoy a career working in a rewarding, challenging and amazing industry.

From my days behind the parts counter to attending racing events across the country and working with the best athletes in powersports and motorsports, I’ve experienced it all, loving every minute of it!

More than 25 years of industry experience have allowed me to understand the business from all sides. It’s these experiences that I draw upon in my writing and consulting to bring the best advice and plans of actions.