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SPONSORSHIP TRUTH #1: Sponsorship Is Not Charity — It’s Marketing
They’re not supporting you. They’re investing in their brand. Every year, thousands of racers send emails that start with “Sponsor me?” and wonder why…
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This Week in Powersports Racing – the week of November 1, 2026
This week in U.S. Powersports racing. FMF KTM FACTORY RACING’S DANTE OLIVEIRA DEFENDS AMA NATIONAL HARE AND HOUND CHAMPIONSHIP FMF KTM Factory Racing’s Dante…
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This Week in Powersports Business – The week of November 1, 2026
This week in U.S. powersports business. MOTOCROSS REDEFINED WITH NEW KTM SX-F FACTORY EDITIONS KTM’s ultimate expression of motocross engineering reaches a zenith for…
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This Week in Powersports Racing – the week of October 25, 2026
This week in U.S. Powersports racing. Monster Energy® Kawasaki Unveils 2027 SMX World Championship Roster Monster Energy® Kawasaki welcomes Malcolm Stewart to its 2027…
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This Week in Powersports Business – The week of October 25, 2026
This week in U.S. powersports business. Triumph Launches New Tiger 1200: More Capable. More Accessible. More Advanced Triumph Motorcycles reveals its next-generation Tiger 1200,…
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This Week in Powersports Racing – the week of October 18, 2026
This week in US Powersports racing. Monster Energy® Pro Circuit Kawasaki Announces 2027 SMX World Championship Roster Monster Energy® Pro Circuit Kawasaki is set…
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This Week in Powersports Business – The week of October 18, 2026
This week in US Powersports business. BMW Motorrad Presents the New BMW F 450 RR BMW Motorrad USA is proud to announce the new…
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Your Next Sponsor Might Be Right Down the Street
Racing with Intention — Building Local Partnerships That Last Walk past a Little League field and look at the names on the outfield fence.…
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This Week in Powersports Racing – the week of October 11, 2026
This week in US Powersports racing. Dunlop Celebrates 2026 MotoAmerica Champions and Record-Setting Performances Dunlop Motorcycle Tires congratulates the 2026 MotoAmerica champions following a…
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