Racer Marketing – Saying Thank You

Racer Marketing – Saying Thank You

For many racers the run to Loretta Lynn’s was difficult, full of ups and downs, success and disappointment but now that it is behind you it’s time to focus on finishing the season strong and work on your 2020 sponsorship proposal.

I’ve always been a believer of building relationships with your sponsors so that they stay with you during your entire racing career. Look at local racers like Barry Carsten, Barry has had virtually all of the same sponsors during his entire career and if you know Barry, it’s a long one.

One way to build these relationships is to say Thank You. A couple of years ago, I wrote an article on this site explaining how important it is to send a small token of appreciation to the companies that help you out. In today’s digital age a simple handwritten “Thank You” can go a long way.

So take the time this weekend to go to your local stationery store and pick up some thank you cards, gather your sponsor list together and get writing.

The time you spend today could lead to a meaningful long-term relationship.

Want to read my original article from 2016 – RACER MARKETING – GRATITUDE

Header image by Gratisography

Race Event Coverage

Race Event Coverage

One of the services provided by Lukaitis Consulting is race event coverage. This coverage is posted on several social media accounts and set-up for the participants to share with their friends and sponsors.

After a typical 2-day race like last weekend at Raceway Park Lukaitis Consulting will write, edit, post and share the following content.

Here are links to the items from the weekend of June 8th and 9th at Raceway Park.

Saturday – Youth Motocross, ATV and Pit Bike Series

Results Post

Top of the Class Post

Photos Post

Race Report

Instagram Winners Post

Winners Slideshow Video

Sunday – Regular Race Day

Results Post

Top of the Class Post

Photos Post

Race Report

Instagram Winners Post

Winners Slideshow Video

All of this content is distributed over the week following the event. It takes a great deal of time to produce but in the end, I feel that it is worth it.

If you agree and are interested in Lukaitis Consulting providing content for your event or business, please let me know.

Racer Marketing – Added Value

Racer Marketing – Added Value

Too many racers think it’s all about @mentioning or tagging their sponsors but truthfully it is more important than that. Companies are looking for genuine content of their product in action.

With that in mind, check out this recent Instagram post by Engine Ice supported Ian Cabal. Not only does he show the product in action, he offers a demo for anyone that wants to try the products out.

Well done Ian. I know you are making your sponsors very proud.

AFT NAMES ENGINE ICE THE OFFICIAL COOLANT AND ANTIFREEZE OF AMERICAN FLAT TRACK

AFT NAMES ENGINE ICE THE OFFICIAL COOLANT AND ANTIFREEZE OF AMERICAN FLAT TRACK

Here is a really great project that I’ve been working on for the last little while. American Flat Track (AFT) is one of the fastest growing forms of motorcycle racing today with exciting events, excellent leadership and a strong marketing package. We (Engine Ice) looked at the opportunity and after some discussion we were able to put a program together.

I’ve never personally attended an AFT event but I’m looking forward to squeezing a couple in this summer. Look for images and my commentary when I return from each event.

Here is the complete press release from American Flat Track announcing the partnership.

DAYTONA BEACH, Fla. (March 19, 2019) – American Flat Track is pleased to announce the newest member to its family of partners – Engine Ice – as the Official Coolant and Antifreeze of American Flat Track.

With nearly 20 years of experience, Engine Ice has set an industry standard in the development of high quality fluids for powersports machines.

Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic antifreeze and coolant and will typically reduce operating race temperatures. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.

“AFT is happy to have Engine Ice added to this year’s strong group of partners,” said Michael Lock, CEO of American Flat Track. “Our sport is a true test to the quality of race machines and the fluids that keep them running. We look forward to this partnership with Engine Ice and their commitment to keeping AFT’s race machines at a peak level of performance.”

In 2019 Engine Ice’s family of products has expanded to include Plastic Shine and Helmet Renew. Safe for use on a wide variety of surfaces including most plastics and metals, Plastic Shine is the solution to maintain and restore a glossy, brilliant shine to all injected molded plastic fenders and bodywork. Helmet Renew Hi-Performance Helmet Care safely removes the causes of foul odors within helmet liner and padding. It’s fast-acting, foaming action lifts the dirt and grime leaving behind a cleaner, fresher helmet.

“Engine Ice is proud to be a partner of the American Flat Track series,” said Dave Kimmey, President of Engine Ice. “The motorcycles that these athletes compete on are at the pinnacle of performance, and the demands of which put a lot of heat-related stress on the machines. Engine Ice Hi-Performance Coolant helps keep them cool while maintaining consistent power delivery throughout the entire race. We are excited to maintain our support of flat track racing at various levels and are excited to be officially joining the AFT family of partners for 2019.”

American Flat Track roars into Dixie Speedway for the 2019 Yamaha Atlanta Short Track presented by Cycle Gear on Saturday, March 23. Tickets start at just $40 and are available now at www.americanflattrack.com.

For more information on American Flat Track visit www.americanflattrack.com.


Courtesy American Flat Track

Press Announcements – Video and Written to Make a Difference

Press Announcements – Video and Written to Make a Difference

As part of my job with Engine Ice, I produce all of the press announcements we write for new products and racing teams we work with. I write the race reports and just about any other content you can think of. In addition to the standard written release, I’ve started posting short video slideshows announcing these partnerships and race reports.  These videos provide another touch-point for our readers.

For the purpose of this article, let’s discuss the racing team announcement. Any company that invests in racing sponsorship should at the minimum be producing an announcement when they sign a racing team or rider. Even if the press doesn’t go very far in the media, you’ll have the content to use for all types of applications. Post it on your website, in your newsletter, on social media and make sure your sales team and distributors are aware of the relationship. This is how you can get value from these agreements.

So this type of content is excellent for the sponsor to produce but what if you as a racer took the initiative and created one for each of your sponsors? It’s efforts like this that set you apart and ads value to your program.  Are you interested in setting your program apart from others and provide more value and return to your sponsors? Then why not build something like this into your promotional plan. You do have a promotional plan, don’t you?

Engine Ice Hi-Performance Products Extends Partnership with KR4/Husqvarna Racing

Merritt Island FL, (March 1, 2018) – Engine Ice Hi-Performance Products, the premier choice for powersports coolant and antifreeze, is pleased to announce the continuation of their support of the KR4/Husqvarna for the 2018 season.

KR4/Husqvarna is a professional off-road racing team that competes with five riders in the three premier off-road series on the East Coast. (GNCC, Full Gas Sprint Enduro, and National Enduro).

The 2018 roster includes;

Layne Michael will make his XC1 Open Pro debut in the AMSOIL Grand National Cross Country (GNCC) series with the KR4/Husqvarna team. Layne was a member of the winning U.S. World Trophy Team at the 91st running of the FIM International Six Days Enduro (ISDE) and most recently finished third overall in the XC2 250 Pro class, winning two races and finishing on the podium at eight of the thirteen rounds. Michael will also contest the Kenda Full Gas Sprint Enduro (FGSE) championship.

Cory Buttrick will be a triple-threat this year with the help of the KR4/Husqvarna team. Buttrick will compete in the pro class of the GNCC, FGSE, and Kenda National Enduro (NEPG) series. Buttrick is eager to join forces with the KR4/Husqvarna team and get back on top. He is also a vital part of the brand-new GTR Complex located near Columbia, South Carolina. A press release with more information on the facility will be distributed later this week.

After a successful 2017 season with the team, Tayla Jones will return to headline the women’s pro part of KR4 Performance. Jones dominated the GNCC, FGSE, and NEPG last year where she won all three women’s pro championships and was just recently deemed the 2017 AMA Female Rider of the Year Award at the AMA Championship Banquet in Columbus, Ohio. Jones will set her eyes on repeating her titles this year.

Liam Draper will represent the team in the XC2 250 Pro class. Hailing from New Zealand, Draper’s background in trails, enduro and cross-country will prepare him for his first year competing in the United States.

Colin Keegan will make his move to the pro-am ranks and chase the FMF XC3 125 Pro-Am class championship. Keegan has been practicing getting familiar with the two-stroke machine over the winter and is eager to have his focus entirely on the GNCC series.

“The events in the East throw all kinds of gnarly obstacles at the racers. They are faced with mud, trees, ruts, rocks and so much more all while trying to stay on the trail and go as fast as possible. They can’t worry about their machine making to the next check. That is where Engine Ice comes in. If we can provide a little peace of mind for them knowing their bikes will perform as well at the end of the day as at the beginning, they can concentrate on winning,” said Engine Ice President Dave Kimmey. “The KR4 team shows the versatility of Engine Ice in all types of competition, and we are excited to be a partner again in 2018.”

“As the team manager of the KR4/Husqvarna Team, it’s my job to find the best products that hold up during a grueling 3 hour GNCC and R&D is a big part of the process. I usually lean on the experience of the Factory teams, and I have found that most of these teams are using Engine Ice. Factory teams are all looking for maximum HP however along with the need for more power comes operating temperature issues. Engine Ice right of the bottle works period!” – Frank Keegan

Follow Engine Ice online and on their social media accounts to keep up with the successes for each of these and other Engine Ice athletes throughout the season

Facebook –https://www.facebook.com/EngineIceCoolant
Instagram – https://www.instagram.com/EngineIce
Twitter – https://twitter.com/EngineIce
#EngineIce

Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.

Are you interested in building a promotional and marketing plan for your racing efforts? I can help. Reach out via the contact page and let me know a little more about your racing.

 

Engine Ice PR Announcing 2018 Teams

Engine Ice PR Announcing 2018 Teams

Here is a press release I completed for the powersports industry coolant manufacturer Engine Ice announcing their 2018 supercross teams. (Disclaimer – I am the COO of the company).

Here is the full release.

Engine Ice Hi-Performance Products Announces 2018 Supercross Team Support

Top Racers and Teams Rely on Engine Ice to Keep Them Cool in Competition

Merritt Island, FL January 11, 2018, Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, is pleased to announce their list of professional racing teams competing in the Monster Energy Supercross Series that are supported by and rely on Engine Ice to perform.

Leading the list is the Rocky Mountain ATV/MC – WPS – KTM team. Engine Ice has supported the Forrest Butler owned team since the very beginning and is very proud of the long-standing relationship. Joining the Rocky Mountain team with Engine Ice supports are the newly formed H.E.P. Motorsports team, TPJ Racing, Traders Racing and TiLube Motorsports as well as a list of individual privateer racers and teams competing in supercross.

“Supercross racing is the most visible form of racing we compete in. Man and machine flying through the air on technical tracks with zero room for error” said Engine Ice president Dave Kimmey. “When the slightest error could be catastrophic these athletes need to have confidence in their machines and Engine Ice provides that confidence. Even in the tight confines of a stadium where airflow is minimal, Engine Ice provides consistent power and performance without fail during the entire event. This allows the riders to focus on racing and not worry about their machine.”

Privateer or factory there are many athletes that reply on Engine Ice. Some of the Engine Ice supported teams competing in the 2018 Monster Energy AMA Supercross Series include:

Team Rocky Mountain ATV/MC – WPS – KTM
Blake Baggett – 450SX
Benny Bloss – 450SX
Dakota Alix – 250SX
Anthony Rodriguez – 250SX

H.E.P. Motorsports
Kyle Cunningham – 450SX
Henry Miller – 450SX
Dustin Pipes – 450SX
Talon Lafountaine – 250SX

TPJ Racing
John Short – 450SX
Dylan Merriam – 450SX
Ben Lamay – 450SX
Chad Cook – 450SX
James Milson – 450SX

Team TXS Productions
Michael Akaydin – 450SX

Traders Racing
Luke Renzland
Jayce Pennington

TiLube Motorsports
Lorenzo Locurcio
Frederik Noren

Beginning, January 6th at Angel Stadium in Anaheim, CA the series heads all over the country with returning stops in Houston, Tampa, and Foxborough as it makes its way to the finale in Las Vegas on May 5th. With 17 rounds in 18 weeks, success in the series takes grit and determination, something that all of Engine Ice’s athletes possess.

2018 Monster Energy Supercross Series Schedule

January 6th | Angel Stadium | Anaheim, California
January 13th | NRG Stadium | Houston, Texas
January 20th | Angel Stadium | Anaheim, California
January 27th | University of Phoenix Stadium | Glendale, Arizona
February 3rd | Oakland Alameda Coliseum | Oakland, California
February 10th | Petco Park | San Diego, California
February 17th | AT&T Stadium | Arlington, Texas
February 24th | Raymond James Stadium | Tampa, Florida
March 3rd | Mercedes-Benz Stadium | Atlanta, Georgia
March 10th | Daytona International Speedway | Daytona Beach, Florida
March 17th | The Dome at America’s Center | St. Louis, Missouri
March 24th | Lucas Oil Stadium | Indianapolis, Indiana
April 7th | CenturyLink Field | Seattle, Washington
April 14th | U.S. Bank Stadium | Minneapolis, Minnesota
April 21st | Gillette Stadium | Foxborough, Massachusetts
April 28th | Rice-Eccles Stadium | Salt Lake City, Utah
May 5th | Sam Boyd Stadium | Las Vegas, Nevada

Follow Engine Ice online and on their social media accounts to keep up with the successes for each of these and other Engine Ice athletes throughout the season.

Facebook – https://www.facebook.com/EngineIceCoolant
Instagram – https://www.instagram.com/EngineIce
Twitter – https://twitter.com/EngineIce
#EngineIce

Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice