SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Tips on adding value to your sponsors and how to increase your visibility.
A press-focused kit designed to help media outlets quickly understand your story, assess news value, and say yes to coverage. Purpose of a Media Kit A media kit exists to make a journalist’s …
Continue Reading about How to Build a Professional Media Kit →
In today’s motorsports and powersports landscape, social media is not optional—it’s the fuel that drives your personal brand, influences sponsor value, and opens doors to new opportunities. The racers …
If you’ve spent any time in the paddock, inbox, or DM requests of anyone who works in motorsports marketing, you already know the pattern: “Hey, can you sponsor me?” or “Can I get free product?” The …
Continue Reading about Sponsorship Is a Partnership, Not a Handout →
When it comes to racing, results matter — but they’re not the only thing that matters. In today’s world of social media, sponsorships, and storytelling, a racer’s personal brand often holds just as …
Continue Reading about Building Your Racing Brand Beyond the Racetrack →
[Your Logo / Title – optional] Weekly Race Report – [RIDER NAME] Date: [Insert Date]Location: [Track Name – City, State]Event: [Event Name or Series Round #]Team: [Team Name or …
When Chase Sexton’s highly anticipated move to Kawasaki was announced, it wasn’t just another press release or a quick social drop. It was a moment. The team launched the relationship with a …
This article is a part of a ten article series, Racing with Intention If you’re treating your racing like a business—and not just a weekend hobby—you need to know what’s working. That means …
Continue Reading about Measuring Success: Analytics, Leads, and Long-Term Growth: Article 10 →
This article is a part of a ten article series, Racing with Intention. So you’ve made the connection. You’ve been sharing great content. You even sent a well-crafted initial message to a sponsor or …
Continue Reading about How to Follow Up Without Being Annoying : Article 9 →
This article is a part of a ten article series, Racing with Intention. If a picture is worth a thousand words, a race-day video clip might be worth a thousand impressions. Visual content—whether …
Continue Reading about Leveraging Video, Photos, and Stats Without Being Salesy : Article 8 →
This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements, one thing still cuts through the …
Continue Reading about Posting with Purpose: A Weekly Content Plan for Racers : Article 7 →
Let’s be clear about one thing:Sponsorship is not charity—it’s marketing. Read that again and be very clear. Sponsorship is a marketing expense meant to drive sales, if sales are not increased by …
Continue Reading about What Sponsors Want: Positioning Your Value Clearly: Article 6 →
This article is a part of a ten article series, Racing with Intention. LinkedIn is a networking tool—not just a publishing platform. And networking is exactly that: working to build a network. Not …
Continue Reading about Networking Like a Pro: Finding and Connecting with Sponsors: Article 5 →
