[Your Logo / Title – optional] Weekly Race Report – [RIDER NAME] Date: [Insert Date]Location: [Track Name – City, State]Event: [Event Name or Series Round #]Team: [Team Name or …
Why Chase Sexton’s Kawasaki Launch Is a Masterclass in Storytelling — and What Every Racer Can Learn
When Chase Sexton’s highly anticipated move to Kawasaki was announced, it wasn’t just another press release or a quick social drop. It was a moment. The team launched the relationship with a …
Measuring Success: Analytics, Leads, and Long-Term Growth: Article 10
This article is a part of a ten article series, Racing with Intention If you’re treating your racing like a business—and not just a weekend hobby—you need to know what’s working. That means …
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How to Follow Up Without Being Annoying : Article 9
This article is a part of a ten article series, Racing with Intention. So you’ve made the connection. You’ve been sharing great content. You even sent a well-crafted initial message to a sponsor or …
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Leveraging Video, Photos, and Stats Without Being Salesy : Article 8
This article is a part of a ten article series, Racing with Intention. If a picture is worth a thousand words, a race-day video clip might be worth a thousand impressions. Visual content—whether …
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Posting with Purpose: A Weekly Content Plan for Racers : Article 7
This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements, one thing still cuts through the …
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What Sponsors Want: Positioning Your Value Clearly: Article 6
Let’s be clear about one thing:Sponsorship is not charity—it’s marketing. Read that again and be very clear. Sponsorship is a marketing expense meant to drive sales, if sales are not increased by …
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Networking Like a Pro: Finding and Connecting with Sponsors: Article 5
This article is a part of a ten article series, Racing with Intention. LinkedIn is a networking tool—not just a publishing platform. And networking is exactly that: working to build a network. Not …
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The Story Telling Playbook – What to Share – Article 4
This article is a part of a ten article series, Racing with Intention. In a digital world flooded with highlight reels, statistics, and quick-hit achievements, one thing still cuts through the …
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Creating a Personal Brand That Sponsors Want to Support : Article 3
This article is a part of a ten article series, Racing with Intention. Sponsorship is About Alignment, Not Just Achievement Too many racers think sponsorship starts with results. But in today's …
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Building a LinkedIn Profile That Tells Your Story : Article 2
This article is a part of a ten article series, "Racing with Intention" published here and on The Privateers Story. If you’re a racer ready to accelerate your career off the track, your LinkedIn …
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Why LinkedIn is the Underpriced Opportunity for Racers: Article 1
This article is a part of a ten article series, "Racing with Intention" published here and on The Privateers Story. When most racers think about social media, platforms like Instagram, TikTok, or …
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