SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
Tips on adding value to your sponsors and how to increase your visibility.
For many racers, sponsorship still revolves around two things: logos on the bike and posts on social media. But the racers who build long-term partnerships—the ones who get renewed, upgraded, and …
Continue Reading about Creating Sponsor Value Beyond the Track →
If there is one trait that separates racers who build real marketing value from those who struggle to gain traction with sponsors, it is consistency. In racing, we understand the value of …
Continue Reading about Consistency — The Most Underrated Tool in Racer Marketing →
For most racers, race weekends and practice days are about one thing: riding. The gates drop, the lap times matter, and the results are what everyone remembers. But if you’re serious about building …
Continue Reading about Turning Race Weekends into Marketing Content for Your Sponsors →
A press-focused kit designed to help media outlets quickly understand your story, assess news value, and say yes to coverage. Purpose of a Media Kit A media kit exists to make a journalist’s …
Continue Reading about How to Build a Professional Media Kit →
In today’s motorsports and powersports landscape, social media is not optional—it’s the fuel that drives your personal brand, influences sponsor value, and opens doors to new opportunities. The racers …
If you’ve spent any time in the paddock, inbox, or DM requests of anyone who works in motorsports marketing, you already know the pattern: “Hey, can you sponsor me?” or “Can I get free product?” The …
Continue Reading about Sponsorship Is a Partnership, Not a Handout →
When it comes to racing, results matter — but they’re not the only thing that matters. In today’s world of social media, sponsorships, and storytelling, a racer’s personal brand often holds just as …
Continue Reading about Building Your Racing Brand Beyond the Racetrack →
[Your Logo / Title – optional] Weekly Race Report – [RIDER NAME] Date: [Insert Date]Location: [Track Name – City, State]Event: [Event Name or Series Round #]Team: [Team Name or …
When Chase Sexton’s highly anticipated move to Kawasaki was announced, it wasn’t just another press release or a quick social drop. It was a moment. The team launched the relationship with a …
This article is a part of a ten article series, Racing with Intention If you’re treating your racing like a business—and not just a weekend hobby—you need to know what’s working. That means …
Continue Reading about Measuring Success: Analytics, Leads, and Long-Term Growth: Article 10 →
This article is a part of a ten article series, Racing with Intention. So you’ve made the connection. You’ve been sharing great content. You even sent a well-crafted initial message to a sponsor or …
Continue Reading about How to Follow Up Without Being Annoying : Article 9 →
This article is a part of a ten article series, Racing with Intention. If a picture is worth a thousand words, a race-day video clip might be worth a thousand impressions. Visual content—whether …
Continue Reading about Leveraging Video, Photos, and Stats Without Being Salesy : Article 8 →
