In March I had the opportunity to take part in the Drift Sponsorship Summit. It was a great opportunity top tell my story and provide some nuggets of information the hopefully will help racers get the …
Racer Marketing – Gratitude – Updated
I originally wrote this back in 2016 and it is still relevant today. Take the time to say thank you and stand apart from the crowd. This week I received thanks from 2 racers I helped out with Engine …
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Ronnie Stewart Racing and Thundercross Associates Form New Partnership
I am very excited to be working on this project with Ronnie Stewart Racing and Thundercross Associates. If you or your company wants to get involved please send me an email - …
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Racer Marketing – Saying Thank You
For many racers the run to Loretta Lynn's was difficult, full of ups and downs, success and disappointment but now that it is behind you it's time to focus on finishing the season strong and work on …
Race Event Coverage
One of the services provided by Lukaitis Consulting is race event coverage. This coverage is posted on several social media accounts and set-up for the participants to share with their friends and …
Racer Marketing – Added Value
Too many racers think it's all about @mentioning or tagging their sponsors but truthfully it is more important than that. Companies are looking for genuine content of their product in action. With …