As the season winds down, it’s time to reach out to those who supported you throughout the year and express your gratitude. With today's fast-evolving digital landscape, there are more creative ways …
Drift Sponsorship Summit Clips
In March I had the opportunity to take part in the Drift Sponsorship Summit. It was a great opportunity top tell my story and provide some nuggets of information the hopefully will help racers get the …
Racer Marketing – Gratitude – Updated
I originally wrote this back in 2016 and it is still relevant today. Take the time to say thank you and stand apart from the crowd. This week I received thanks from 2 racers I helped out with Engine …
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Ronnie Stewart Racing and Thundercross Associates Form New Partnership
I am very excited to be working on this project with Ronnie Stewart Racing and Thundercross Associates. If you or your company wants to get involved please send me an email - …
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Racer Marketing – Saying Thank You
For many racers the run to Loretta Lynn's was difficult, full of ups and downs, success and disappointment but now that it is behind you it's time to focus on finishing the season strong and work on …
Race Event Coverage
One of the services provided by Lukaitis Consulting is race event coverage. This coverage is posted on several social media accounts and set-up for the participants to share with their friends and …
Racer Marketing – Added Value
Too many racers think it's all about @mentioning or tagging their sponsors but truthfully it is more important than that. Companies are looking for genuine content of their product in action. With …
AFT NAMES ENGINE ICE THE OFFICIAL COOLANT AND ANTIFREEZE OF AMERICAN FLAT TRACK
Here is a really great project that I've been working on for the last little while. American Flat Track (AFT) is one of the fastest growing forms of motorcycle racing today with exciting events, …
Press Announcements – Video and Written to Make a Difference
As part of my job with Engine Ice, I produce all of the press announcements we write for new products and racing teams we work with. I write the race reports and just about any other content you can …
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Engine Ice PR Announcing 2018 Teams
Here is a press release I completed for the powersports industry coolant manufacturer Engine Ice announcing their 2018 supercross teams. (Disclaimer - I am the COO of the company). Here is the full …
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May Post Wrap-Up
Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park …
Racer Marketing – Is live video a part of your marketing mix?
In a previous post, we spoke about the way you look at racing and sponsorships and your racer marketing efforts. By looking at your competition and promotion as a business and no longer just a hobby …
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