I originally wrote this back in 2016 and it is still relevant today. Take the time to say thank you and stand apart from the crowd. This week I received thanks from 2 racers I helped out with Engine Ice in 2020. Kevin Moranz and Leland Jones. Both racers took the time and invested in their marketing to say thank you to a sponsor. Kevin sent these cool customized decals with him and our logo, while Leland sent a really cool plaque with his image and our logo. These gestures took some time and money but are well worth the effort.
These are things to consider when planning your racing budget for the upcoming season. Don’t forget about marketing yourself and certainly don’t forget to say thank you.
Below is the original post from November 2016.
All around the country the season is pretty much winding down. But before you go into winter hibernation or begin your 2017 prep, I suggest you take a little bit of time to reach out to those that helped you in 2016.
There are a couple of different methods that I recommend ranging from the very simple to the incredibly complex. Here are a couple of ways you can market yourself and express gratitude at the same time.
A simple handwritten Thank You note expressing genuine gratitude will go a long way to building relationships for the future. The act of writing the note in your own words and handwriting is a valuable tool in allowing you to understand the true nature of sponsorship. Sure you can send a thank you email but isn’t the extra effort worth it?
How about a thank you video? Something simple can be completed relatively quickly and would not only show the gratitude to your sponsor but act as an additional piece of content for your blog or social stream.
Another great way to say thanks is to send each sponsor a framed photo of their products in action. I have a couple of these at my desk, and I look at them every day. You can work with a local photographer to buy the image and print them locally at a Walgreen’s or CVS. Get a simple frame and send it off to those that helped.
And finally what about getting something custom made for your sponsors. Companies like MX Trophies can produce one-off or small minimum plaques or signs that serve as a great thank you.
So there you have a couple of ways to give back to those that supported your racing in 2016. What other ways do you use to say thanks? I’m curious to hear them, let me know.
As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.
I am very excited to be working on this project with Ronnie Stewart Racing and Thundercross Associates. If you or your company wants to get involved please send me an email – firstname.lastname@example.org
Brooksville, Florida (January 21, 2020) –Ronnie Stewart Racing and Thundercross Associates are pleased to announce a new partnership that will be beginning at round seven of the 2020 Monster Energy Supercross Series. This exciting collaboration will see Yuasa Battery Inc., the industry standard for powersports batteries in the US and globally for more than 40 years, join as the premier sponsor of Ronnie Stewart Racing. New York businessman, Frank Russell, has joined to support the team with their Husqvarna race bike for 2020.
“Two generations, each with their unique backgrounds, have come together with the same goal in mind. To represent partners at the highest level of professionalism and to stimulate and grow the sport.” Stated Alex Moroz, President, and Owner of Thundercross Associates, the original producer of the Legends and Heroes moto museum. “The Legend and Heroes moto museum tour has worked diligently to preserve the value of the 40+ years of our supercross and motocross history and its impact on the legacy of American motorsports. Ronnie has owned and operated his team since 2013, making a name for himself as “the peoples champion” by his approachable and friendly personality. Ronnie has brought in new, out-of-industry sponsors to his racing efforts, and will continue that same mindset in 2020 building into 2021.”
Officially, Ronnie Stewart Racing, powered by Yuasa Battery, will begin their campaign at Raymond James Stadium, February 15th, and will race nine (9) rounds this Supercross Season. Ronnie says, “I am thrilled to have the opportunity to go racing with our team operating like it previously has. I’m excited to work with Alex and look forward to what is to come.”
Ronnie’s wife and manager, Brooke Stewart, brings a fresh perspective and a resurgence of vision and potential for the team. As a female in a male-dominated sport, there is a focus on getting more women involved, interested, and empowered in the space.
The team is relatable to the average rider and fan. With this in mind, a series of new marketing initiatives will take place this season, including a series of storytelling pieces that will showcase the behind the scenes preparations and what it takes to go racing at a professional level.
“The new partnership with Alex and Yuasa Battery Inc. provides us the platform to share our passion,” said Brooke Stewart. She continued with an important message. “We are not above or below any one person and represent that by demonstration. We focus on being accessible and positively influencing people in and around the supercross circuit. These actions are how we separate ourselves from others within the racing community. We have always put much emphasis on what we can do off the track and continue strengthening this effort into the future”.
Ronnie Stewart Racing Powered By Yuasa Battery is proud to have support from the following amazing companies.
Yuasa Battery Inc., ISC Racers Tape, FXR Racing, Decal Works, Hellbound Racing, Food for Life Baking Company, Liberty Elevator Corp., 50 Yardline Sports Bar, Engine Ice, Factory Connection, Dunlop, Bill’s Pipes, Sunstar Sprockets, Acerbis, Spectro Oil, Hinson Clutch Components, 6D Helmets, Worldwide Bearings, Asterisk Braces, Ocean County Powersports, MotoStuff, Motion Pro, Wossner, Boyesen, Works Connection, DT1 Filters, Thundercross Associates.
Yuasa Battery, Inc. has been manufacturing powersports batteries in the US since 1979. Yuasa Battery Inc. is the leading manufacturer and distributor of batteries for motorcycles, ATV’s (all-terrain vehicles), UTV’s (side-by-side), snowmobiles, personal watercraft, and scooters.
For many racers the run to Loretta Lynn’s was difficult, full of ups and downs, success and disappointment but now that it is behind you it’s time to focus on finishing the season strong and work on your 2020 sponsorship proposal.
I’ve always been a believer of building relationships with your sponsors so that they stay with you during your entire racing career. Look at local racers like Barry Carsten, Barry has had virtually all of the same sponsors during his entire career and if you know Barry, it’s a long one.
One way to build these relationships is to say Thank You. A couple of years ago, I wrote an article on this site explaining how important it is to send a small token of appreciation to the companies that help you out. In today’s digital age a simple handwritten “Thank You” can go a long way.
So take the time this weekend to go to your local stationery store and pick up some thank you cards, gather your sponsor list together and get writing.
The time you spend today could lead to a meaningful long-term relationship.
One of the services provided by Lukaitis Consulting is race event coverage. This coverage is posted on several social media accounts and set-up for the participants to share with their friends and sponsors.
After a typical 2-day race like last weekend at Raceway Park Lukaitis Consulting will write, edit, post and share the following content.
Here are links to the items from the weekend of June 8th and 9th at Raceway Park.
Saturday – Youth Motocross, ATV and Pit Bike Series
Here is a really great project that I’ve been working on for the last little while. American Flat Track (AFT) is one of the fastest growing forms of motorcycle racing today with exciting events, excellent leadership and a strong marketing package. We (Engine Ice) looked at the opportunity and after some discussion we were able to put a program together.
I’ve never personally attended an AFT event but I’m looking forward to squeezing a couple in this summer. Look for images and my commentary when I return from each event.
Here is the complete press release from American Flat Track announcing the partnership.
DAYTONA BEACH, Fla. (March 19, 2019) – American Flat Track is pleased to announce the newest member to its family of partners – Engine Ice – as the Official Coolant and Antifreeze of American Flat Track.
With nearly 20 years of experience, Engine Ice has set an industry standard in the development of high quality fluids for powersports machines.
Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic antifreeze and coolant and will typically reduce operating race temperatures. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.
“AFT is happy to have Engine Ice added to this year’s strong group of partners,” said Michael Lock, CEO of American Flat Track. “Our sport is a true test to the quality of race machines and the fluids that keep them running. We look forward to this partnership with Engine Ice and their commitment to keeping AFT’s race machines at a peak level of performance.”
In 2019 Engine Ice’s family of products has expanded to include Plastic Shine and Helmet Renew. Safe for use on a wide variety of surfaces including most plastics and metals, Plastic Shine is the solution to maintain and restore a glossy, brilliant shine to all injected molded plastic fenders and bodywork. Helmet Renew Hi-Performance Helmet Care safely removes the causes of foul odors within helmet liner and padding. It’s fast-acting, foaming action lifts the dirt and grime leaving behind a cleaner, fresher helmet.
“Engine Ice is proud to be a partner of the American Flat Track series,” said Dave Kimmey, President of Engine Ice. “The motorcycles that these athletes compete on are at the pinnacle of performance, and the demands of which put a lot of heat-related stress on the machines. Engine Ice Hi-Performance Coolant helps keep them cool while maintaining consistent power delivery throughout the entire race. We are excited to maintain our support of flat track racing at various levels and are excited to be officially joining the AFT family of partners for 2019.”
American Flat Track roars into Dixie Speedway for the 2019 Yamaha Atlanta Short Track presented by Cycle Gear on Saturday, March 23. Tickets start at just $40 and are available now at www.americanflattrack.com.