Hopefully we’ll be able to join all of our friends in the racing community at PRI in December. I always liked visiting Indy and taking part in the show.
A press release from PRI
A return to Indianapolis for the annual PRI Trade Show, an all-new membership drive launching next week, and a 2.0 version of the renowned PRI Road Tour are all part of Performance Racing Industry’s plans for an unprecedented year.
With its mission to build, promote, and protect the racing community, PRI is focused on uniting motorsports professionals and enthusiasts in 2021 through both traditional platforms and newly introduced initiatives and services. Atop the list is this year’s return of the world’s premier event for motorsports professionals—the PRI Trade Show—which takes place December 9-11 at the Indiana Convention Center in downtown Indianapolis.
“The racing industry is resilient and continues to push forward, and PRI very much reflects that spirit,” said PRI President Dr. Jamie Meyer. “Racing businesses have demonstrated remarkable passion and perseverance over the last 12 months. Many have even reported record sales and month-over-month revenue growth.
“Our job is to help the entire community thrive, and No. 1 on that list is bringing the industry together under one roof for an in-person PRI Show to get back to the business of racing and discover all the latest parts, equipment, technology, and solutions.”
As planning for the Show continues, PRI will introduce a groundbreaking membership program for motorsports professionals designed to unite the industry on a number of important efforts—legislative advocacy, business resources, career development, educational opportunities, cost savings, and more. Exhibitors at this year’s PRI Trade Show, for example, can take advantage of a comprehensive list of benefits that includes discounted booth space, which in most cases covers the cost of membership.
“PRI is laser-focused on supporting the motorsports industry,” said Meyer. “The PRI Show is a critical component of what we do. Membership will complement what takes place at the event by providing year-round legal support, advocacy, educational seminars, and more.”
Shortly after Meyer’s arrival at PRI in late spring 2020, the company launched a series of targeted programs to assist racing businesses and operations impacted by the pandemic. One was PRI’s Ambassador Program, an aggressive campaign aimed at helping race track operators navigate local, state, and federal rules required to reopen safely.
Then, in October, PRI announced the launch of its Road Tour—an unprecedented, two-and-a-half-month cross-country journey that took a van-load of content creators to the doorsteps of nearly 100 racing and performance shops, teams, tracks, and more. The result was an all-out media blitz that allowed dozens of motorsports companies large and small to tell their stories, reveal new products, share never-before-seen treasures, and ultimately bring the industry closer together.
“It was like PRI came to Magnuson and gave us all a big hug,” said Kim Pendergast, president of Magnuson Superchargers, about the PRI Road Tour, which will focus on major race events when it returns for 2021. “I don’t think we knew how much we needed that touch until it arrived.”
Exhibitor booth space applications for the 2021 PRI Trade Show, which include a sign-up option for PRI Business Membership, are available beginning March 15. Details for Trade Show attendee registration, PRI Individual Membership, and the PRI Road Tour will be announced at a later date.
To learn more, visit performanceracing.com.
PRI Trade Show: performanceracing.com/tradeshow
PRI Membership: performanceracing.com/membership
PRI Road Tour: performanceracing.com/roadtour
Well, the news dropped yesterday that the 2020 PRI show was not going to happen. With everything canceled in 2020, I wondered how the PRI would go on and now we know, it won’t. Originally scheduled for this December in Indianapolis, IN, uncertainty about the future and the state of the pandemic forced the organizers to pull the plug.
Below is their press announcement.
ALISO VIEJO, Calif. (Sept. 14, 2020) – Performance Racing Industry (PRI) announced today that the 2020 PRI Trade Show will not be taking place as scheduled in December.
The announcement comes after months of working closely with the Visit Indy team, the Indiana Convention Center staff, and other Indianapolis officials to develop a plan for a safe and productive PRI Trade Show. Despite health and safety guidelines that would have been in place, mounting uncertainty related to the Coronavirus resulted in an environment that would not be conducive to a productive trade show.
“It is with great disappointment that we announce that the 2020 PRI Trade Show will not take place,” said PRI President Dr. Jamie Meyer. “Our goal is to always do what is best for the motorsports industry, and PRI will continue to lead with business solutions for an ever-changing future.”
The organization is committed to supporting motorsports parts manufacturers, resellers, racetracks, race teams, sanctioning bodies, media, and racers themselves, through legislative advocacy, training, and more.
Full refunds for PRI Trade Show exhibitor booth deposits will be issued.
Updates will be posted to performanceracing.com.
About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry’s key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.
Just after the news broke that SEMA would not go on as planned in 2020, the AAPEX show that also runs in Las Vegas at the same time as SEMA, announced that it would be a virtual show in 2020.
Many companies and attendees take part in both shows during their time in Las Vegas so with one canceled it wasn’t difficult to see that the other would suffer a change as well.
Here is the complete release from AAPEX.
LAS VEGAS, Nev. – Aug. 5, 2020 – AAPEX 2020, scheduled for Nov. 3-5, 2020 at the Sands Expo and Caesars Forum Conference Center in Las Vegas, will not be held as an in-person tradeshow event this year due to the current state of the COVID-19 pandemic and related governmental prohibitions and restrictions on gatherings, businesses, and travel. Instead, AAPEX will provide a virtual/digital experience with many of the show’s same elements presented digitally. Given the State of Nevada’s recently announced long-term mitigation strategy for the COVID-19 pandemic, which has indefinitely prohibited events with more than 50 participants, and the severe limitations on international and domestic travel imposed in connection with the pandemic, unfortunately, the traditional in-person event cannot proceed.
AAPEX will refocus its efforts on the virtual 2020 event to bring together the more than $1 trillion global automotive aftermarket community and enable exhibitors to introduce new products to their customers and additional domestic and international target buyers. The virtual event will be held the week of Nov. 3, the same week as the originally planned event, and additional details will be available Aug. 19.
“AAPEX attendees and exhibitors are essential to keeping the motoring public on the road, even during times of crisis. We work in a dynamic industry and change has always been embraced by our predecessors and the 4.7 million men and women who now currently work to keep our industry at the forefront of the economy. AAPEX didn’t become the extraordinary event it is today by thinking small and not evolving to changing times and circumstances,” said Bill Hanvey, president and CEO of the Auto Care Association. “While we had hoped to meet in person, we are excited to use technology to bring together the supply chain of essential services to conduct business.”
“This was a difficult decision but circumstances on the ground made it impossible to have the show that we planned for our exhibitors and attendees,” said Paul McCarthy, president of AASA. “AAPEX and your industry associations have, and will continue, to support industry growth, pursue industry advocacy, ensure members’ safety, and do what is right for our industry.”
AAPEX 2021 will return to the Sands Expo and Caesars Forum Conference Center in Las Vegas, Tuesday, Nov. 2 through Thursday, Nov. 4. All inquiries should be directed to W.T. Glasgow Inc., (708) 226-1300, firstname.lastname@example.org.
For additional information, visit the AAPEX 2020 FAQ page.
Historically, AAPEX features approximately 2,500 exhibiting companies displaying their latest products, services and technologies that keep the world’s 1.3 billion vehicles on the road.
AAPEX buyers include automotive service and repair professionals, auto parts retailers, independent warehouse distributors, program groups, service chains, automotive dealers, fleet buyers and engine builders.
AAPEX is a trade-only event and is closed to the general public.
AAPEX is co-owned by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). For more information, visit www.aapexshow.com or e-mail: email@example.com. On social media, follow AAPEX at #AAPEX20.
Earlier this week, the organizers of SEMA put out a short statement regarding their 2020 show. It can been below in its entirety.
Statement from SEMA about the 2020 SEMA Show
DIAMOND BAR, Calif. (August 5, 2020) — SEMA, the Specialty Equipment Market Association, announced today that due to Covid-19 and concerns that event facilities and services will be unavailable, the SEMA Show will not be taking place in 2020.
While both event organizers and industry members have been working tirelessly to deliver an outstanding SEMA Show in November, mounting uncertainty has rendered continuing with the event inadvisable. SEMA expects the decision will bring much needed clarity to an uncertain picture and will help exhibitors, attendees and partners plan accordingly.
Recent SEMA Show survey results indicated interest in a possible virtual tradecshow with related live elements. SEMA will be working with industry members to determine interest levels on specific alternatives.
“The SEMA Show is committed to furthering businesses in the automotive specialty equipment market, and to providing manufacturers and buyers with the best opportunity to connect, promote new products and discover new trends,” said Chris Kersting, SEMA president and CEO. “We appreciate the spirit, hard work and innovation our industry puts into the SEMA Show each year. While we are disappointed circumstances prevent us from hosting the Show in November, we look forward to getting everyone together in 2021 for another outstanding event.”
Full refunds for SEMA Show exhibitor booth deposits and attendee registration fees will be issued.
Updates will be posted to SEMAShow.com.
This certainly didn’t come as a surprise and frankly, I’m surprised it didn’t come sooner. If it had gone on as planned I’m not sure how the spectacle that is SEMA would have taken place. There are just too many people from all around the world and although it is indoors and the convention space is huge, in this environment I couldn’t see it happening. I have some experience organizing a show booth for SEMA and by this late in the year, we would have been wrapping up some final details and dotting our I’s and crossing our t’s. Now those show organizers can rest up a bit and save some budget for 2021.
PRI President Dr. Jamie Meyer gives the racing industry an update on this year’s Show
ALISO VIEJO, Calif. (Aug. 3, 2020) – Performance Racing Industry (PRI) President Dr. Jamie Meyer sent a letter to the racing industry today informing them of the status of the 2020 PRI Trade Show, scheduled for Dec. 10-12 at the Indiana Convention Center in downtown Indianapolis.
The letter, written personally by Dr. Meyer, is straight-forward and candid. In it, Dr. Meyer writes “I know you have a lot of questions and concerns right now, and I want to help answer those.” He makes clear that the 2020 PRI Trade Show is set to take place as scheduled in Indianapolis on Dec. 10-12, but that approval from the Marion County Health Department is required and pending.
Since joining PRI as President, Dr. Meyer has been focused on doing “what is right for the industry,” and he vowed that PRI will continue to do so as it pushes to host the 2020 PRI Trade Show.
In the letter, Dr. Meyer points out that:
- More than 940 exhibitors have registered for the 2020 PRI Show and are ready to display their racing products.
- PRI is working closely with the Visit Indy team, the Indiana Convention Center staff, and other Indianapolis officials, including the Office of the Mayor of Indianapolis, to ensure a safe and productive trade show.
- While the city of Indianapolis is currently at a Stage 4.5 through Aug. 27, the Visit Indy team has had great success gaining approval for events at the Indianapolis Convention Center, and the entire city of Indianapolis is preparing for this year’s PRI Trade Show.
- PRI is putting together a safety plan to obtain approval from the Marion County Health Department. The PRI safety plan includes the use of masks, hand sanitizers, health screening, and social distancing throughout the event.
To read the entire letter, click here.
Performance Racing Industry is committed to helping the racing community get through the challenges it currently faces due the Coronavirus pandemic. Providing the racing industry with a venue where they can conduct business safely, efficiently and productively is PRI’s top priority.
Visit PerformanceRacing.com to learn more about PRI, as well as resources available to the racing community, legislative advocacy and representation information, updated information on guidelines and federal aid, a list of tracks that have reopened, and information on the PRI Track Promoter Helpline. Contact PRI at firstname.lastname@example.org.
About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry’s key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, Indiana, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.
As you probably already know, I create a great deal of the content that is distributed by Engine Ice. Below is a press release that was written and distributed following the 2020 Monster Energy Supercross Series.
Merritt Island FL, (June 30, 2020) – Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, would like to congratulate their supported racers and teams on their excellent 2020 Monster Energy Supercross Series.
The 2020 season will go into the record books as one of the most challenging and exciting series in recent memory. From the first gate drop in California at the beginning of January, everyone knew this season would be special. Still, no one knew that the series would come to a grinding halt on the eve of the Indianapolis Supercross in March. The COVID19 pandemic put the racing world on hold. It was only through extensive work by the promoters Feld Entertainment, the race teams and state of Utah that the series was able to resume at the end of May, at Rice-Eccles Stadium in Salt Lake City, UT. There would be no fans in attendance, and each person on-site would experience strict health and safety protocols, but the supercross series would continue. The remaining seven rounds would take place on Wednesdays and Sundays, with the series finally concluding on June 21.
A big thumbs up to all of the teams, riders, media, crew, and other staff who put their regular life on hold for more than three weeks to get the series concluded, as supercross fans, we appreciate it.
With all of that in mind, Engine Ice supported racers had a great series. In the 450SX class, eight racers in the top 40 were Engine Ice supported, in the 250SX West class, there were six of the top 30, and in the 250SX East class, eleven of the top 40 were Engine Ice athletes. Congratulations to all.
12th Blake Baggett
17th Benny Bloss *
19th Kyle Chisholm
23rd Alex Ray
24th Justin Bogle
26th Chris Blose
29th James Weeks
36th Ronnie Stewart
*Rode for a different team during part of the season
250 SX West Overall
11th Jacob Hayes
13th Martin Castelo
14th Carson Brown
16th Kilian Auberson
24th Derek Kelley
27th Chris Howell
250SX East Overall
5th Enzo Lopes
13th Chris Blose
14th John Short
17th Justin Starling
19th Josh Hill
21st Cedric Soubeyras
22nd Kevin Moranz
23rd Chase Marquier
24th Josh Osby
25th Joey Crown
38th Coty Schock
Next up for many of these racers is the AMA National Motocross series. As of today, there are only two confirmed rounds, but as the country recovers from the virus, more rounds are expected to be added in the coming weeks. Stay tuned to our social media accounts for more information as it becomes available.
Facebook – https://www.facebook.com/EngineIceCoolant
Instagram – https://www.instagram.com/EngineIce
Twitter – https://twitter.com/EngineIce
Lastly, while training for the final supercross round in Utah, Killian Auberson of the Engine Ice supported Gas Monkey Energy team, suffered a spinal injury in a practice crash. The young Swiss rider has a long road ahead of him. The Road 2 Recovery has set up a page to help with the financial challenges that are ahead. If you have the means, please consider helping Killian out. Road 2 Recovery – Killian Auberson