The Business of Racing – 2020 PRI TRADE SHOW UPDATE

The Business of Racing – 2020 PRI TRADE SHOW UPDATE

PRI President Dr. Jamie Meyer gives the racing industry an update on this year’s Show

ALISO VIEJO, Calif. (Aug. 3, 2020) – Performance Racing Industry (PRI) President Dr. Jamie Meyer sent a letter to the racing industry today informing them of the status of the 2020 PRI Trade Show, scheduled for Dec. 10-12 at the Indiana Convention Center in downtown Indianapolis.

The letter, written personally by Dr. Meyer, is straight-forward and candid. In it, Dr. Meyer writes “I know you have a lot of questions and concerns right now, and I want to help answer those.” He makes clear that the 2020 PRI Trade Show is set to take place as scheduled in Indianapolis on Dec. 10-12, but that approval from the Marion County Health Department is required and pending.

Since joining PRI as President, Dr. Meyer has been focused on doing “what is right for the industry,” and he vowed that PRI will continue to do so as it pushes to host the 2020 PRI Trade Show.

In the letter, Dr. Meyer points out that:

  • More than 940 exhibitors have registered for the 2020 PRI Show and are ready to display their racing products.
  • PRI is working closely with the Visit Indy team, the Indiana Convention Center staff, and other Indianapolis officials, including the Office of the Mayor of Indianapolis, to ensure a safe and productive trade show.  
  • While the city of Indianapolis is currently at a Stage 4.5 through Aug. 27, the Visit Indy team has had great success gaining approval for events at the Indianapolis Convention Center, and the entire city of Indianapolis is preparing for this year’s PRI Trade Show.
  • PRI is putting together a safety plan to obtain approval from the Marion County Health Department. The PRI safety plan includes the use of masks, hand sanitizers, health screening, and social distancing throughout the event.  

To read the entire letter, click here.

Performance Racing Industry is committed to helping the racing community get through the challenges it currently faces due the Coronavirus pandemic. Providing the racing industry with a venue where they can conduct business safely, efficiently and productively is PRI’s top priority.

Visit to learn more about PRI, as well as resources available to the racing community, legislative advocacy and representation information, updated information on guidelines and federal aid, a list of tracks that have reopened, and information on the PRI Track Promoter Helpline. Contact PRI at

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry’s key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, Indiana, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit



As you probably already know, I create a great deal of the content that is distributed by Engine Ice. Below is a press release that was written and distributed following the 2020 Monster Energy Supercross Series.

Merritt Island FL, (June 30, 2020) – Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, would like to congratulate their supported racers and teams on their excellent 2020 Monster Energy Supercross Series.

The 2020 season will go into the record books as one of the most challenging and exciting series in recent memory. From the first gate drop in California at the beginning of January, everyone knew this season would be special. Still, no one knew that the series would come to a grinding halt on the eve of the Indianapolis Supercross in March. The COVID19 pandemic put the racing world on hold. It was only through extensive work by the promoters Feld Entertainment, the race teams and state of Utah that the series was able to resume at the end of May, at Rice-Eccles Stadium in Salt Lake City, UT. There would be no fans in attendance, and each person on-site would experience strict health and safety protocols, but the supercross series would continue. The remaining seven rounds would take place on Wednesdays and Sundays, with the series finally concluding on June 21.

A big thumbs up to all of the teams, riders, media, crew, and other staff who put their regular life on hold for more than three weeks to get the series concluded, as supercross fans, we appreciate it.

With all of that in mind, Engine Ice supported racers had a great series. In the 450SX class, eight racers in the top 40 were Engine Ice supported, in the 250SX West class, there were six of the top 30, and in the 250SX East class, eleven of the top 40 were Engine Ice athletes. Congratulations to all.

450SX Overall

12th Blake Baggett

17th Benny Bloss *

19th Kyle Chisholm

23rd Alex Ray

24th Justin Bogle

26th Chris Blose

29th James Weeks

36th Ronnie Stewart

*Rode for a different team during part of the season

250 SX West Overall

11th Jacob Hayes

13th Martin Castelo

14th Carson Brown

16th Kilian Auberson

24th Derek Kelley

27th Chris Howell

250SX East Overall

5th Enzo Lopes

13th Chris Blose

14th John Short

17th Justin Starling

19th Josh Hill

21st Cedric Soubeyras

22nd Kevin Moranz

23rd Chase Marquier

24th Josh Osby

25th Joey Crown

38th Coty Schock

Next up for many of these racers is the AMA National Motocross series. As of today, there are only two confirmed rounds, but as the country recovers from the virus, more rounds are expected to be added in the coming weeks. Stay tuned to our social media accounts for more information as it becomes available.

Facebook –

Instagram –

Twitter –



Lastly, while training for the final supercross round in Utah, Killian Auberson of the Engine Ice supported Gas Monkey Energy team, suffered a spinal injury in a practice crash. The young Swiss rider has a long road ahead of him. The Road 2 Recovery has set up a page to help with the financial challenges that are ahead. If you have the means, please consider helping Killian out. Road 2 Recovery – Killian Auberson

Behind the scenes with the Alpinestars Mobile Medical Unit

Behind the scenes with the Alpinestars Mobile Medical Unit

Check out this great behind the scenes video that was produced by Vital MX. In it, they spend a day with the Alpinestars Mobile Medical Unit.

This mobile hospital provides much needed medical services at the track for the racers and team staff. The members of the Mobile Medical Team have extensive medical credentials and often provide a consistent face for the members of the tour.

What is it like to a motocross medic? Each and every round of Supercross and Motocross, the Alpinestars Mobile Medical Team is basically a hospital on wheels taking care of not only the riders but mechanics, team members, wives and girlfriends, and whoever needs medical care within the Supercross family. We spent a whole Saturday with the medical staff at this year’s San Diego round of Monster Energy Supercross to get a taste of their 14 hour day. Best case scenario, these guys and gals just get to watch great racing, but as you will see, an incident-free Saturday just doesn’t exist.

Anaheim 1 Press Day Photos

Anaheim 1 Press Day Photos

Last week I had the opportunity to attend the opening round of the 2020 Monster Energy Supercross Series in Anaheim, CA. My roles at the races are quite extensive.

Working for Engine Ice, I check in on the race teams we support and get on board with new teams, I speak with media members to make sure they are aware of our products and create content for our social media stream.

Working for the Legends and Heroes Tour, I work with the tour sponsors to provide the content they need to promote the relationship, create content before and after the event around the legend we honor at each event and shoot images to use in our social stream during the year.

Working for NJ Motocross, I create content around NJ and other local racers to share on the site and build the archives so that NJ Motocross becomes the one-stop-shop for all NJ related items.

Here is a link to some of the images I shot of the press conference on Friday as well as some action in the pits on Saturday.


Anaheim 1 Press and Pit Images

What Does an Agent Do?

What Does an Agent Do?

The Business of Racing is extremely complicated and full of amazing people with amazing jobs.

Jason Weigandt of RacerX sat down with Lucas Mirtl of WMG to discuss his role as an agent in the professional racing industry.

They discuss the beginnings of Mirtl’s career and how he moved up to become one of the most well-liked and respected agents in the business.

It’s interesting to hear Mirtl’s candid take on the state of the sport and what he is doing with his clients to build their value and help raise the sport as a whole.

The 2 part series is available on the RacerX Exhaust Podcast or by clicking the content below.


The Racer X Exhaust podcast is presented by Yoshimura.

Subscribe via iTunes or your favorite podcast app by searching for the Racer X Podcast Network. It’s also available on the Racer X Illustrated YouTube channel, Spotify, and Google Play Music. 

Lucas Oil Nationals Featured on

Lucas Oil Nationals Featured on

Last week, the Lucas Oil National was featured on business website The article, written by contributor Maury Brown goes into a little about the history of the sport and explains the fan base and television package for the business community.

The article also goes on to mention that for the 2019 season, average viewership on NBCSN was up 11% vs. 2018. The viewership on NBC remained flat. while viewership for the races that air on NBC has remained flat, but in total, the Championship saw nearly 4 million viewers across NBC, NBCSN and the NBC Sports Gold streaming app.

This type of press is important as the sport tries to grow. By creating awareness in a mainstream business publication, motocross and supercross are potentially put in front of marketing decision-makers and the budgets they control.

Motocross and Supercross racing still represents one of the least expensive forms of motorsports for a company to get involved with and hopefully the Forbes article will help get our foot in the door.

Read the complete article HERE – The Business Of Lucas Oil Pro Motocross Is Reaching Another Gear