Parts Unlimited recently announced that they will be the official sponsor of the 2019 Lucas Oil Pro Motocross Championship Series. Recently, the series saw sponsorship from Parts Unlimited competitor Western Powersports. Parts Unlimited was a long time sponsor of the Monster Energy Supercross series, a sponsorship that they left for the 2019 season and that was picked up by Western Powersports.
Series sponsorship is an important marketing tool for these distributing giants. Even though they do not sell consumer direct, being able to send event attendees to visit local dealers and pick up their catalog. It is also important to dealers to realize that these distributors support them with hospitality and event tickets, small gestures that go a long way when the guys at the parts counter go to open a catalog.
The interesting take away from these sponsorships is which will pay greater dividends? The WPS sponsored supercross series or the Parts Unlimited sponsored outdoor nationals? Only time will tell.
What do you think is the better series to sponsor?
The complete press release is below.
For more than 50 years, Parts Unlimited has had a philosophy of “We Support the Sport” that sees the company involved in and promoting the fun of powersports competition at the local, regional and national levels. Returning to the Pro Motocross Series maintains that commitment of support.
“We are very excited to once again sponsor the Lucas Oil Motocross Series. The series attracts thousands of the most dedicated motocross fans to each event. Therefore, we are very proud as we continue to support the sport” said Hylton Beattie, global motorsports director for Parts Unlimited.
Along with Parts Unlimited being the official parts distributor, Thor has signed on as an official apparel partner of the series as well.
Round 1 of the 12 race season kicks off on May 18, with the Hangtown Motocross Classic in Sacramento, CA.
On the Friday before the Arlington Supercross I was able to attend a small meeting and tour at ABC Compounding of Texas. This is the facility that packages both Plastic Shine and Helmet Renew for Engine Ice.
Since the supercross series was in town and less than 15 minutes away it seemed like the perfect opportunity to show one of our race team’s how the product was made. Michael Byrne, Forrest Butler, Blake Baggett and Justin Bogle of Team Rocky Mountain ATVMC – KTM – WPS were given the top to bottom tour by ABC representatives.
Since the motocross media was already committed at the stadium I was able to provide images and text that were part of the Pit Bits section on the popular motocross website VitalMX.
Following the season finale in Las Vegas, the Monster Energy Supercross team put out a press release the wrapped up the series, congratulated the winners and set the stage for what was coming in 2019. The complete press release is below but I thought I would give you the highlights and what it means to the sport moving forward.
#1 – All 3 championships went down to the finale before being wrapped up. Although not as exciting as 2017, there was a noticeable buzz in Las Vegas. Would Anderson, Osborne, and Plessinger avoid catastrophe and earn the #1 plate? In the end, all 3 rode conservatively to take their championships. For Anderson and Husqvarna it was their first premier class supercross championship.
#2 – Attendance and viewership are at an all-time high. Nearly 1 million fans attended the Monster Energy Supercross Series events in 2018. Both rounds at Anaheim were sold out and 60,000 fans attended the Atlanta round in the New Mercedes-Benz Stadium. The Feld Entertainment crew tested on track seating at 4 rounds in 2018 and based on that success, it will expand to 17 rounds in 2019. Feld also offered VIP experiences like track walk and opening ceremonies to fans looking for something extra. TV viewership was also up, five percent year-over-year, including a 27 percent rise among the coveted male 18-34 demographic, its best performance since FS1 launched. The Salt Lake City race on Saturday, April 28 counted 836,000 viewers, the most in Supercross history on FOX. Streaming on the FOX Sports GO app increased 68 percent year-over-year, while Race Day LIVE viewership grew by 700,000 viewers. In a powersports industry that is struggling to attract new riders, this 18-34 demographic increase is a sign we are moving in the right direction.
#3 – More Amateur Supercross Events in 2019. I have to admit, this one is both good and bad. In 2018, the series tested the return of Amateur Supercross. That number will double in 2019 but at the expense of the Amsoil Arenacross Series. The new Supercross Futures, an AMA Amateur National Championship, replaced the long-running arenacross series. While I believe this will allow for more riders to experience supercross, I worry that smaller markets that were typically served by the Arenacross series will now miss out on professional racing. I checked out one of the 2018 amateur supercross rounds and had a great time, the track was mellowed out a bit from Saturday night but the look and feel were the same as supercross.
#4 More Visibility. Working with the St. Jude Children’s Research Hospital, the Supercross community started the “This Shirt Saves Lives” movement that has raised to date, a record $100,000. And finally who can forget the Gronk press conference? With this event, Monster Energy Supercross garnered more mainstream press this season than any other in the sport’s history, with coverage from national outlets like ESPN, Forbes, and E! News gaining more than 1 billion media impressions across every major sport and news outlet, further expanding the Monster Energy Supercross brand.
So there you have it, my take on the 2018 Supercross series. Let me know what you think.
Complete Feld Entertainment press release below.
New Era of Monster Energy Supercross Racing Ushers in First-Time Champions, Record-Setting Growth, and Introduction of Supercross Futures
ELLENTON, Fla. (May 9, 2018) – Upon crowning three new champions at an electrifying 2018 season finale in Las Vegas on May 5, Monster Energy AMA Supercross, an FIM World Championship, experienced a record-setting season of spectacular, edge-of-your-seat racing that resulted in impressive growth across live attendance, television viewership, digital engagement and international fandom for the most competitive and highest-profile off-road motorcycle racing championship in the world.
Following the retirement of four-time 450SX Class champion, Ryan Dungey, in 2017, the 2018 Monster Energy Supercross season opened the door for a potential first-time premier-class champion to emerge. At the first round in Anaheim, Red Bull KTM Factory Racing’s Marvin Musquin, fresh off winning $1 million at the Monster Energy Cup in October 2017, landed his first win of the season and was off to an early point lead until an injury forced him to sit out at Round 2, where the chances for a championship from Rockstar Energy Husqvarna’s Jason Anderson took off. Anderson captured his first of four wins at Round 2 and was the one to watch as he only finished outside of the top five twice in 17 races.
Meanwhile, one of the sport’s most buzzed-about athletes, Ken Roczen, became who fans envisioned to end up a first-time champion after making the greatest comeback in Supercross history, until his season-ending mix-up at Round 6. One of the league’s other biggest stars, Eli Tomac, racked up nearly twice as many wins, compared to any other athlete, through 17 races and also became the first-ever Monster Energy Supercross Triple Crown Champion. However, he was equally lauded by misfortune and tension on the track that took its eventual toll on his championship run.
The 2018 season would come down to the finale in Las Vegas for the 450SX Class and both regions of the 250SX Class and resulted in the most action-packed, must-watch moments in the sport’s recent history, and it didn’t take long for fans to catch on. This year achieved increases in live attendance, entertaining nearly 1 million fans with sellouts recorded at Anaheim 1 and 2 and a record-setting 60,000 fans at Atlanta’s brand-new Mercedes-Benz Stadium. Premium on-track seating aimed at attracting celebrities and fans craving unique experiences will continue to be expanded from four races to all 17 races and the Monster Energy Cup for the 2019 season.
Television viewership also increased five percent year-over-year, including a 27 percent rise among the coveted male 18-34 demographic and its best performance since FS1 launched. The Salt Lake City race on Saturday, April 28 counted 836,000 viewers, the most in Supercross history on FOX. Streaming on the FOX Sports GO app increased 68 percent year-over-year, while Race Day LIVE viewership grew by 700,000 viewers.
As Monster Energy Supercross continues to celebrate major milestones, the unveiling of Supercross Futures, an AMA Amateur National Championship, will transition AMSOIL Arenacross into the new Supercross Futures amateur events as we continue to improve the overall quality of Supercross. Building upon the success of 2018’s four Supercross Amateur Racing events, which averaged over 700 entries, the ground-breaking Supercross Futures concept will introduce eight amateur racing events in 2019 and provide greater access to the sport’s largest stage to further hone their skills on full-size Supercross tracks, while also allowing top amateur athletes to earn Road to Supercross points toward their professional AMA Supercross license.
“This season’s legendary battles on the track led to record growth across the board for Monster Energy Supercross,” noted Nicole Feld, Executive Vice President, Feld Entertainment, Inc. “From live attendance growth to our largest television audience in 2018, we look forward to driving even greater momentum in 2019 with our partners and athletes by producing an even better, even more, competitive stadium racing landscape.”
The first edition of Monster Energy Supercross, the official video game achieved rapid growth with 2.5 million interactions per week since its February 2018 launch. Digitally, the @SupercrossLIVE Facebook, Instagram, Twitter and Snapchat social platforms added over 1 million new followers since January 2017. In its second year, the Supercross Video Pass aired in 134 countries around the globe, further expanding Supercross’ international audience, which encompasses more than half of the sports’ fanbase.
In terms of industry firsts for the brand, Monster Energy Supercross brought the Supercross community together with the “This Shirt Saves Lives” movement that raised a record $100,000 to date benefitting St. Jude Children’s Research Hospital.
Additionally, Monster Energy Supercross garnered more mainstream press this season than any other in the sport’s history, with coverage from national outlets like ESPN, Forbes, and E! News. The Rob Gronkowski press conference in Foxborough was the largest activation in Supercross history and earned over 1 billion media impressions spanning every major sports and news outlet.
Tickets are currently on sale for the 2018 Monster Energy Cup. The full 2019 Monster Energy Supercross and Supercross Futures schedule will be announced on Tuesday, June 12, and 2019 tickets will be on-sale on Tuesday, October 16 with a pre-sale date of Monday, October 8. For more information on Monster Energy AMA Supercross, an FIM World Championship, log on to SupercrossLIVE.com, the official website of Monster Energy Supercross, or follow via social channels: Facebook: facebook.com/supercrosslive Twitter: twitter.com/supercrosslive Instagram: instagram.com/supercrosslive YouTube: youtube.com/supercrosslive
About Feld Entertainment Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that uplift the human spirit and bring people together. Properties include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live!, Sesame Street Live! and Marvel Universe LIVE! Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.
About the American Motorcyclist Association: Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit americanmotorcyclist.com.
The 2018 Lucas Oil Pro Motocross Championship series is right around the corner. MX Sports just announced the TV package that includes 36 hours of live coverage and more than 70 total hours of action. (See complete press release below) For less than $5 per round using NBC Sports Gold you can see all of the action unfold with exclusive on-demand access.
The 2018 season should be one for the records books. Will Eli Tomac defend his title? How will Ken Roczen do in his return? Can Zach Osborne repeat in the 250 class? What about Blake Baggett? All of these question and more will be answered soon.
Sign up now to make sure you don’t miss a single minute of racing.
But let’s look at this from another point of view, from the business perspective. I’ve always felt that the audience of the national series is compiled of powersports users. Sure supercross has more eyes on the racing with a larger fan base, but the outdoor series is a more targeted fan base. The audience watching the outdoor series typically also ride motocross or off-road. They might even participate on the same track on the same weekend as their heroes.
So if you are a company that produces a product for the sport take a look at the nationals in more detail. Your customers are at the track, are you?
Full MX Sports Release
NBC Sports and MAVTV to Showcase 36 Hours of Live Coverage for 2018 Lucas Oil Pro Motocross Championship More Than 70 Total Hours Through Network and Unparalleled Digital Programming
MORGANTOWN, W. Va. (May 2, 2018) – In just 17 days the gate will drop on the 2018 Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, and today MX Sports Pro Racing and NBC Sports Group jointly announced programming details for the upcoming season. The world’s most prestigious off-road motorcycle racing championship will remain a fixture on NBC, NBC Sports Network (NBCSN), and MAVTV this summer, highlighted by 36 hours of live coverage and more than 70 total hours of Pro Motocross content via broadcast and digital platforms.
The centerpiece of the broadcast schedule for the 2018 season is a trio of special live network television telecasts on NBC, where the final 450 Class motos from the Red Bull High Point National (June 16), the Red Bull RedBud National (July 7), and the Unadilla National will be showcased to millions of homes across the country. Live coverage of the opening 450 Class and 250 Class motos from all 12 rounds of the season will be featured on MAVTV, which continues its growth by providing HD broadcast feeds to most subscribers, while NBCSN will carry live second moto coverage from five rounds of the championship.
Digitally, fans can take the Lucas Oil Pro Motocross Championship anywhere they go with the one-of-a-kind “Pro Motocross Pass,” which returns to NBC Sports Gold with exclusive on-demand access of the Nationals. For just $54.99, motocross enthusiasts from around the world will receive live, commercial-free coverage from every round of the season, with the ability to watch timed qualifying and every moto unfold in real time. Additionally, full event replays from the 2016 and 2017 seasons, along with completed rounds of the 2018 season, are available for on-demand consumption. This unparalleled level of access to the championship breaks down to less than $5 per round over the course of the season!
“Thanks to the continued commitment from NBC Sports Group and MAVTV we’re fortunate to have the ability to bring the Lucas Oil Pro Motocross Championship to our fans all over the world,” said Davey Coombs, President of MX Sports Pro Racing. “Our domestic broadcast package is a solid as ever, with more than 60 hours of unique coverage, and the hugely popular ‘Pro Motocross Pass’ provides the ideal platform for our younger generation of fans, from which anyone can watch the action unfold using virtually any mobile device and streaming platform, including our international audience. It continues to be one of the best deals of its kind available in any sport, and together our entire broadcast package will expand the global reach of the world’s most prestigious championship.”
All 12 rounds of the season will culminate with an exclusive one-hour highlight show on NBCSN. Additionally, NBCSN will produce a special midseason recap and a pair of year-end recaps highlighting all the drama and excitement that took place in both the 450 Class and 250 Class.
The on-air broadcast team bringing the Lucas Oil Pro Motocross Championship into households around the world will continue to be hosted by Jason Weigandt (@jasonygant), who will also handle play-by-play duties whenever bikes are on track, alongside former series champion Grant Langston (@grantlangston8), who will serve as the color analyst. The newest member of team is Will Christien (@willchristien), a veteran on-air personality from the world of action sports and racing who will get her first taste of American motocross as trackside correspondent, bringing all the breaking news and insider info from the pits.
The 2018 Lucas Oil Pro Motocross Championship will kick off on Saturday, May 19, with the Red Bull Hangtown Motocross Classic from Prairie City SVRA in Sacramento, California.
For information about the Lucas Oil Pro Motocross Championship, please visit ProMotocross.com and be sure to follow all of the Pro Motocross social media channels for exclusive content and additional information on the latest news:
The Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, features the world’s fastest outdoor motocross racers, racing aboard the best bikes each factory offers, on the roughest, toughest tracks in the world. The 12-rounds series begins at Hangtown in May and ends at Indiana’s Ironman Raceway in August. It includes stops at the premier motocross racing facilities in America, with events in California, Colorado, Pennsylvania, Tennessee, Michigan, Massachusetts, Maryland, Minnesota, Washington, New York and Indiana. The pro riders race on Saturday afternoon, with competition divided into two classes: one for 250cc machines, and one for 450cc machines. The Lucas Oil Pro Motocross Championship is managed by MX Sports Pro Racing, the industry leader in off-road power sports event production. The series is televised on NBC, NBCSN and MAVTV and streamed live on NBC Sports GoldSeries partners include Lucas Oil (series title sponsor), Red Bull, WPS, Fly Racing, GEICO Motorcycle, MotoSport.com, Garmin, 100%, KTM, FMF, Deltran Battery Tender, Pirelli, Suzuki, Husqvarna, Pivot Works, Vertex, Alpinestars, KMC Wheels, MotionPro, VP Racing Fuels, Acerbis and Racer X. More information can be found at www.ProMotocross.com.
One of the best video series, The Great Outdoors makes its return this May. Personally, I am really looking forward to this video as Troy and his team always present the sport in it’s truest form.
From the series:
After a 6-year hiatus, the biggest motocross film franchise returns and it’s better than ever. TGO Eleven not only showcases American motocross as it has traditionally but expanded globally, covering races in Canada and Europe making the new TGO revival a story that sprawls the planet.
A Film by Troy Adamitis
Releases May 1st.
Pre-Order it HERE: http://geni.us/TGO11
Starring: Eli Tomac, Jeffrey Herlings, Aaron Plessinger Blake Baggett, Cooper Web, Antonio Cairoli, Jason Anderson, Zach Osborne, Mike Alessi, Dean Wilson, and more.
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This week I’ve been busy with drafting and distributing more press releases. The one for the Legends and Heroes Tour announcing Joe Burke as the Legend for the St Louis Supercross and the one below announcing the 43rd consecutive motocross season at Raceway Park in Englishtown, NJ. The Raceway Park release was not only picked up by the motorcycling community but by several local news outlets including MyCentralJersey.com.
I’ve also posted a quick video announcing the 2018 schedule. It can be found following the release below.
Iconic New Jersey Track Opens for 43rd Consecutive Motocross Racing Season
Englishtown, NJ, March 15, 2018- Old Bridge Township Raceway Park in Englishtown, New Jersey will open its motocross racing season on March 18th. The 2018 season marks the 43rd year that the facility has hosted motocross racing events making it one of the longest consecutively running race tracks in the country.
Famous for the annual Kawasaki Race of Champions held each October the Kawasaki Motor Corp and their participating dealers have supported the event for more than 40 years. The race has seen the whos who of amateur racing and the 2018 version will surely be a must to attend.
The iconic facility in central New Jersey has hosted a wide variety of activities on the premises and will continue to do so in 2018. Despite the closing of the drag strip portion of the property, Raceway Park will keep most of its operations. Events like the spring and fall auto swap meets, numerous car shows, both motocross racing and practice, kart racing, as well as drifting, a full schedule of road course activities, mud runs, monster truck shows, musical concerts, & festival events and more will all continue at Raceway Park.
The opener on March 18th will be the last event on the current racetrack. Following that race, all motocross operations will move to another portion of the property where a new racetrack is under construction. The move will enable the motocross operations to expand and provide a better racing and spectator experience. The newly built track will take advantage of a more substantial footprint providing a new layout suitable for racers of all skill levels. A rebuilt plunge and staircase will maintain the feel of the old track with a new updated flavor.
“Raceway Park has been such a big part of many lives over the years including my own,” said Raceway Park Track Manager Rich Trevelise. “I hope everyone that can make it out for the last race on the existing race track. So many top riders have rolled wheels through the gates at Raceway Park it is a privilege to be part of the facility. It will be sad to see the existing track demolished, but in the same breath, it’s exciting to make a move to take things to the next level. We have always tried to accommodate the racer, and with the new track and layout, it is going to be exciting. Moving the track will be a monumental task to accomplish during the early part of the season, but we are up to the challenge. I would like to thank the entire Napp family for keeping motocross alive and well in New Jersey, and also thank Ken Landerman and Jay Irwin for all they accomplished in the past that put Raceway Park Motocross and the Kawasaki Race of Champions on the map.”
Following the March 18th opener, the track will host an additional nine events for all two-wheel classes. Also included in the 9 season events are several unique races including the NJ State Championships in August and the 42nd annual Kawasaki Race of Champions in mid-October.
2018 Motocross Racing Schedule
March 18 – Opening Day
May 27 – AMA Pro-Am Event
June 24 – District 6 Henrietta Classic Series
August 26 – NJ State Championship
September 9 – District 6 Henrietta Classic Series
October 19-21 – 42nd Annual Kawasaki Race of Champions – 3 moto format
The track will also host a 6 round Youth MX and Quad series that will take place on Saturday mornings before many the other racing events.
2018 Youth MX & Quad Series
For more information on Raceway Park Motocross, along with all of the other activities available, visit them online: www.racewaypark.com.
About Old Bridge Township Raceway Park– Founded in 1965 as a drag strip the facility has evolved into more than 500 acres of motorsports and family fun. The facility contains a motocross track, a 1.3-mile road course, competition kart racing track, autocross, ride & drive site, airport and more. From March through November, Raceway Park hosts a full schedule of motorsports events including; AMA-sanctioned motocross racing, ATV racing, kart racing, road course events, corporate gatherings, the annual Englishtown Swap Meet & Auto Show, the largest monster truck shows in NJ and much more. Visit www.racewaypark.com for the complete schedule.