Well, it looks like Endurocross is back. As I reported a couple of weeks ago the original founder of EnduroCross and a well-known promoter got together to save the series. Three rounds in 2019 with an eye on a full series for 2020. The AMA is still involved and recognizes the series and from what I know, many of the original sponsors are back on-board with the new owners.
I am extremely optimistic about this series and plan to attend a couple of the rounds later this year.
If you are in the area of these events, you need to make the time to check them out in person. The skills that these racers show throughout an event are mind-blowing.
Below is their most recent news release announcing that the new promoters have the original EnduroCross name back. Looks like good things are ahead for the series.
HAMMOCK AND PERONNARD ACQUIRE ENDUROCROSS NAME AND TRADEMARKS FROM BONNIER CORP
Tulsa, Okla., July 11, 2019 – Tod Hammock and Eric Peronnard have acquired the EnduroCross name, trademarks, website and social media channels from Bonnier Corporation. The duo recently confirmed a three-round AMA sanctioned indoor extreme off-road racing series for 2019 and now will be able to build on the recognized name that Peronnard created in 2004.
“We are happy to keep the EnduroCross name and series alive and aim to make it better than ever over the coming years,” said Eric Peronnard, the creator of EnduroCross.
“The EnduroCross name is well-known, and the social media channels have a strong following, so we are thrilled to be able to build on this,” said Tod Hammock, the promoter of the Kicker Arenacross series.
The three round 2019 series will kick off on August 24th in Prescott Valley, Arizona. The top teams and riders have all confirmed that they will be participating and several sponsors have confirmed their support to help to keep EnduroCross progressing. The pro class will feature a three-moto format, and there will be classes for Women, Expert, Amateur/Intermediate, Vet 35+, and a local club class for each round.
Hot off the news last week that the 2019 Endurocross series was canceled comes the news that the series might have a resurgence.
It was just announced that the original Endurocross founder Eric Peronnard and Tod Hammock of the Kicker Arenacross Series have joined forces to save the series. Now named Enduro-X the series will have a limited amount of dates in 2019 with sights firmly set on a full series in 2020. Here is the press release announcing the new venture.
Peronnard & Hammock announce Intention to Launch a New INDOOR Extreme Off Road Series
Tulsa, Okla., May 27, 2019 – In an effort to ensure the future of indoor off-road motorcycle racing, Tod Hammock, the Kicker Arenacross event promoter, and Eric Peronnard, the creator of EnduroCross, look to study all possibilities to keep INDOOR extreme off-road racing alive.
Hammock has been promoting Arenacross races across the United States since 1995, totaling over 300 successful events. His most recent achievements include launching a national television partnership with Fox Sports for the 2019 National Arenacross Series. His relationship with top indoor venues across the country, expansive knowledge of the sport of off-road racing (he is an avid rider as well) and proven success of the promotion of these events makes him the ideal candidate to continue building on previous successes that INDOOR extreme off-road racing requires.
In 2004, Eric Peronnard brought the first ever EnduroCross to life. His resume is full of experience working in the Motocross, Supercross and the X Games worldwide. His knowledge and passion for off-road racing/riding is unparalleled.
Hammock and Peronnard are the ideal team to successfully keep INDOOR extreme off-road racing alive in the short term and grow it in the long term. Their experience and proven track record will provide a seamless transition and prove to be an invaluable partner for the American Motorcyclist Association (AMA). Key people such as Shane Schaeffer (renowned track builder), Mike Hathaway (longtime EnduroCross Race Director) and Sean Finley (media relations and marketing) will be part of the new team.
Preparations for a three-race series for 2019 are already in the works with plans for a full series in 2020 and expansion of the number of races in future.
Proposed races and dates for 2019 are as follows: (these buildings are already optioned)
August 24th, 2019 | Prescott Valley
Arizona TBC October 19th,
2019 | Denver, Colorado October 26th
2019 | Boise, Idaho
Hammock and Peronnard are extremely confident in this venture and look forward to speaking further with the AMA about the future of INDOOR extreme off-road racing and working together to ensure its continuation and growth. Further details will be released by the end of June 2019.
From a press release from the American Motorcyclist Association –The American Motorcyclist Association has been informed by the series promoter that there will be no national championship-level EnduroCross racing in 2019.
The promoter, WHR Motorsports informed the AMA that, due to unforeseen circumstances, the 2019 series has been canceled.
“The extreme off-road racing discipline is very important to the AMA as an organization and to many of our members,” AMA Director of Racing Kevin Crowther said. “We will continue to work toward securing a promotional partner that meets the requirements for operating an AMA extreme off-road national championship series.”
This is a very disappointing announcement. I’ve always enjoyed the Endurocross series and have attended several events over the years. In fact, Engine Ice, where I am the Chief Operating Officer, sponsored the series for several years. When Bonnier sold the series coming into 2019, we took a step away and decided to wait to see what WHR Motorsports would do. The venues changed and we weren’t sure what the return on our investment would be. With this recent news, it appears as though we made a good decision.
The biggest positive to the series was the direct connection to the racers involved. There was a good amateur program in the afternoon and the night show was a fantastic display of skills. Plus the fans were all riders, an excellent opportunity for a brand that sells a product that people who ride need.
I’d be curious to see if the series goes full circle and ends up back in the hands of the original founder. If so, we’d reconsider getting involved.
What do you think, have you ever attended an Endurocross?
Parts Unlimited recently announced that they will be the official sponsor of the 2019 Lucas Oil Pro Motocross Championship Series. Recently, the series saw sponsorship from Parts Unlimited competitor Western Powersports. Parts Unlimited was a long time sponsor of the Monster Energy Supercross series, a sponsorship that they left for the 2019 season and that was picked up by Western Powersports.
Series sponsorship is an important marketing tool for these distributing giants. Even though they do not sell consumer direct, being able to send event attendees to visit local dealers and pick up their catalog. It is also important to dealers to realize that these distributors support them with hospitality and event tickets, small gestures that go a long way when the guys at the parts counter go to open a catalog.
The interesting take away from these sponsorships is which will pay greater dividends? The WPS sponsored supercross series or the Parts Unlimited sponsored outdoor nationals? Only time will tell.
What do you think is the better series to sponsor?
The complete press release is below.
For more than 50 years, Parts Unlimited has had a philosophy of “We Support the Sport” that sees the company involved in and promoting the fun of powersports competition at the local, regional and national levels. Returning to the Pro Motocross Series maintains that commitment of support.
“We are very excited to once again sponsor the Lucas Oil Motocross Series. The series attracts thousands of the most dedicated motocross fans to each event. Therefore, we are very proud as we continue to support the sport” said Hylton Beattie, global motorsports director for Parts Unlimited.
Along with Parts Unlimited being the official parts distributor, Thor has signed on as an official apparel partner of the series as well.
Round 1 of the 12 race season kicks off on May 18, with the Hangtown Motocross Classic in Sacramento, CA.
On the Friday before the Arlington Supercross I was able to attend a small meeting and tour at ABC Compounding of Texas. This is the facility that packages both Plastic Shine and Helmet Renew for Engine Ice.
Since the supercross series was in town and less than 15 minutes away it seemed like the perfect opportunity to show one of our race team’s how the product was made. Michael Byrne, Forrest Butler, Blake Baggett and Justin Bogle of Team Rocky Mountain ATVMC – KTM – WPS were given the top to bottom tour by ABC representatives.
Since the motocross media was already committed at the stadium I was able to provide images and text that were part of the Pit Bits section on the popular motocross website VitalMX.
Following the season finale in Las Vegas, the Monster Energy Supercross team put out a press release the wrapped up the series, congratulated the winners and set the stage for what was coming in 2019. The complete press release is below but I thought I would give you the highlights and what it means to the sport moving forward.
#1 – All 3 championships went down to the finale before being wrapped up. Although not as exciting as 2017, there was a noticeable buzz in Las Vegas. Would Anderson, Osborne, and Plessinger avoid catastrophe and earn the #1 plate? In the end, all 3 rode conservatively to take their championships. For Anderson and Husqvarna it was their first premier class supercross championship.
#2 – Attendance and viewership are at an all-time high. Nearly 1 million fans attended the Monster Energy Supercross Series events in 2018. Both rounds at Anaheim were sold out and 60,000 fans attended the Atlanta round in the New Mercedes-Benz Stadium. The Feld Entertainment crew tested on track seating at 4 rounds in 2018 and based on that success, it will expand to 17 rounds in 2019. Feld also offered VIP experiences like track walk and opening ceremonies to fans looking for something extra. TV viewership was also up, five percent year-over-year, including a 27 percent rise among the coveted male 18-34 demographic, its best performance since FS1 launched. The Salt Lake City race on Saturday, April 28 counted 836,000 viewers, the most in Supercross history on FOX. Streaming on the FOX Sports GO app increased 68 percent year-over-year, while Race Day LIVE viewership grew by 700,000 viewers. In a powersports industry that is struggling to attract new riders, this 18-34 demographic increase is a sign we are moving in the right direction.
#3 – More Amateur Supercross Events in 2019. I have to admit, this one is both good and bad. In 2018, the series tested the return of Amateur Supercross. That number will double in 2019 but at the expense of the Amsoil Arenacross Series. The new Supercross Futures, an AMA Amateur National Championship, replaced the long-running arenacross series. While I believe this will allow for more riders to experience supercross, I worry that smaller markets that were typically served by the Arenacross series will now miss out on professional racing. I checked out one of the 2018 amateur supercross rounds and had a great time, the track was mellowed out a bit from Saturday night but the look and feel were the same as supercross.
#4 More Visibility. Working with the St. Jude Children’s Research Hospital, the Supercross community started the “This Shirt Saves Lives” movement that has raised to date, a record $100,000. And finally who can forget the Gronk press conference? With this event, Monster Energy Supercross garnered more mainstream press this season than any other in the sport’s history, with coverage from national outlets like ESPN, Forbes, and E! News gaining more than 1 billion media impressions across every major sport and news outlet, further expanding the Monster Energy Supercross brand.
So there you have it, my take on the 2018 Supercross series. Let me know what you think.
Complete Feld Entertainment press release below.
New Era of Monster Energy Supercross Racing Ushers in First-Time Champions, Record-Setting Growth, and Introduction of Supercross Futures
ELLENTON, Fla. (May 9, 2018) – Upon crowning three new champions at an electrifying 2018 season finale in Las Vegas on May 5, Monster Energy AMA Supercross, an FIM World Championship, experienced a record-setting season of spectacular, edge-of-your-seat racing that resulted in impressive growth across live attendance, television viewership, digital engagement and international fandom for the most competitive and highest-profile off-road motorcycle racing championship in the world.
Following the retirement of four-time 450SX Class champion, Ryan Dungey, in 2017, the 2018 Monster Energy Supercross season opened the door for a potential first-time premier-class champion to emerge. At the first round in Anaheim, Red Bull KTM Factory Racing’s Marvin Musquin, fresh off winning $1 million at the Monster Energy Cup in October 2017, landed his first win of the season and was off to an early point lead until an injury forced him to sit out at Round 2, where the chances for a championship from Rockstar Energy Husqvarna’s Jason Anderson took off. Anderson captured his first of four wins at Round 2 and was the one to watch as he only finished outside of the top five twice in 17 races.
Meanwhile, one of the sport’s most buzzed-about athletes, Ken Roczen, became who fans envisioned to end up a first-time champion after making the greatest comeback in Supercross history, until his season-ending mix-up at Round 6. One of the league’s other biggest stars, Eli Tomac, racked up nearly twice as many wins, compared to any other athlete, through 17 races and also became the first-ever Monster Energy Supercross Triple Crown Champion. However, he was equally lauded by misfortune and tension on the track that took its eventual toll on his championship run.
The 2018 season would come down to the finale in Las Vegas for the 450SX Class and both regions of the 250SX Class and resulted in the most action-packed, must-watch moments in the sport’s recent history, and it didn’t take long for fans to catch on. This year achieved increases in live attendance, entertaining nearly 1 million fans with sellouts recorded at Anaheim 1 and 2 and a record-setting 60,000 fans at Atlanta’s brand-new Mercedes-Benz Stadium. Premium on-track seating aimed at attracting celebrities and fans craving unique experiences will continue to be expanded from four races to all 17 races and the Monster Energy Cup for the 2019 season.
Television viewership also increased five percent year-over-year, including a 27 percent rise among the coveted male 18-34 demographic and its best performance since FS1 launched. The Salt Lake City race on Saturday, April 28 counted 836,000 viewers, the most in Supercross history on FOX. Streaming on the FOX Sports GO app increased 68 percent year-over-year, while Race Day LIVE viewership grew by 700,000 viewers.
As Monster Energy Supercross continues to celebrate major milestones, the unveiling of Supercross Futures, an AMA Amateur National Championship, will transition AMSOIL Arenacross into the new Supercross Futures amateur events as we continue to improve the overall quality of Supercross. Building upon the success of 2018’s four Supercross Amateur Racing events, which averaged over 700 entries, the ground-breaking Supercross Futures concept will introduce eight amateur racing events in 2019 and provide greater access to the sport’s largest stage to further hone their skills on full-size Supercross tracks, while also allowing top amateur athletes to earn Road to Supercross points toward their professional AMA Supercross license.
“This season’s legendary battles on the track led to record growth across the board for Monster Energy Supercross,” noted Nicole Feld, Executive Vice President, Feld Entertainment, Inc. “From live attendance growth to our largest television audience in 2018, we look forward to driving even greater momentum in 2019 with our partners and athletes by producing an even better, even more, competitive stadium racing landscape.”
The first edition of Monster Energy Supercross, the official video game achieved rapid growth with 2.5 million interactions per week since its February 2018 launch. Digitally, the @SupercrossLIVE Facebook, Instagram, Twitter and Snapchat social platforms added over 1 million new followers since January 2017. In its second year, the Supercross Video Pass aired in 134 countries around the globe, further expanding Supercross’ international audience, which encompasses more than half of the sports’ fanbase.
In terms of industry firsts for the brand, Monster Energy Supercross brought the Supercross community together with the “This Shirt Saves Lives” movement that raised a record $100,000 to date benefitting St. Jude Children’s Research Hospital.
Additionally, Monster Energy Supercross garnered more mainstream press this season than any other in the sport’s history, with coverage from national outlets like ESPN, Forbes, and E! News. The Rob Gronkowski press conference in Foxborough was the largest activation in Supercross history and earned over 1 billion media impressions spanning every major sports and news outlet.
Tickets are currently on sale for the 2018 Monster Energy Cup. The full 2019 Monster Energy Supercross and Supercross Futures schedule will be announced on Tuesday, June 12, and 2019 tickets will be on-sale on Tuesday, October 16 with a pre-sale date of Monday, October 8. For more information on Monster Energy AMA Supercross, an FIM World Championship, log on to SupercrossLIVE.com, the official website of Monster Energy Supercross, or follow via social channels: Facebook: facebook.com/supercrosslive Twitter: twitter.com/supercrosslive Instagram: instagram.com/supercrosslive YouTube: youtube.com/supercrosslive
About Feld Entertainment Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that uplift the human spirit and bring people together. Properties include Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live!, Sesame Street Live! and Marvel Universe LIVE! Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.
About the American Motorcyclist Association: Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit americanmotorcyclist.com.