AIMExpo presented by Nationwide – the only trade and consumer show for the North American Powersports Industry – is excited to announce that Carey Hart and Big B will be bringing the legendary Good Ride Rally to Columbus, OH on Saturday, September 28 in conjunction with the 2019 AIMExpo at the Greater Columbus Convention Center, which will be the final stop of the rally.
Good Ride is a 501c non-profit organization and its proceeds benefit Infinite Hero, a charity that raises money to support veterans. Good Ride currently runs two incredibly successful rallies to Arizona and Sturgis, and this announcement of a new Good Ride Rally to Columbus marks the first time in the history of the rally that it will be located east of Sturgis.
“This is a big year for us as we bring the rally to a completely new market,” said Carey Hart. “We’re excited about the opportunity to work with AIMExpo, meet new riders, help our veterans and create a very special ride in Columbus.”
For the new rally, Good Ride will be working with AIMExpo, Experience Columbus and Iron Pony Motorsports. And while the final details are still being confirmed, the pre-registered rally participants and veterans will embark on a day of riding, with stops at the remarkable new National Veterans Memorial & Museum and AIMExpo presented by Nationwide.
Good Ride will release more information in the coming weeks, including ticket sale announcements, route details and more.
For its part, AIMExpo will be supporting Good Ride by making a long-term commitment to the rally and the causes it supports. As such, it will be donating to the organization and will provide support for the rally plus free entry to AIMExpo presented by Nationwide for all rally participants, who will have access to a welcome lounge upon arrival at the show.
“We’re thrilled to be working with Carey and everybody involved in Good Ride. It’s a great example of Together We Rise– the theme for this year’s AIMExpo presented by Nationwide. When we all work together, the motorcycle industry can achieve great things, and helping our veterans is something we support wholeheartedly,” said Cinnamon Kernes, Vice President & General Manager, MIC Events.
ABOUT THE AMERICAN INTERNATIONAL MOTORCYCLE EXPO AIMExpo, part of the Motorcycle Industry Council, is North America’s largest Motorcycle and Powersports Tradeshow and Lifestyle event with international reach. As a progressive and comprehensive B2B and B2C platform it connects businesses to accelerate opportunity among exhibiting brands, distributors, dealers, media, enthusiasts and the riders of tomorrow. This annual gathering attracts the influential leaders of the industry that are driven and focused on progressing the business of powersports. For more information visit AIMExpoUSA.com
ABOUT GOOD RIDE Good Ride is a motorcycle charity ride that focuses on what motorcycles are all about – getting out on the open road with your friends and checking out new destinations – all for good causes. Good Ride is a 501(c)(3) charity that was started by freestyle motocross rider, turned street bike builder and hooligan racer, Carey Hart. It focuses on key charities close to Carey’s heart. The intention of Good Ride is to give back while doing what he loves to do – ride motorcycles!
Good Ride is proud to continue its work with Infinite Hero, a military charity that gives back 100%. Proceeds from Good Ride rallies will go directly to helping veterans in need. The Good Ride is for anyone who loves to ride motorcycles and raise money for a good cause. For more information visit goodriderally.com
This week, the AIMExpo announced their expanded International and Latin America reach. This is excellent news for the AIMExpo as a sign that the industry is recognizing the need for the show.
Below is a press release from the show announcing the partnership with Feria de las 2 Ruedas.
AIMExpo presented by Nationwide has formed a partnership with Feria de las 2 Ruedas, one of South America’s largest motorcycle trade show fairs, to promote Latin American attendance at AIMExpo’s conference September 26-29 in Columbus, Ohio.
“This partnership will further strengthen our relationship with international businesses and consumers and we plan to leverage the partnership to market directly to Latin American dealers,” said Cinnamon Kernes, AIMExpo vice president and general manager. “The AIMExpo team has already seen increased dealer registrations from both Central and South American countries and we look forward to working with Feria de las 2 Ruedas to increase our international reach.”
With Feria de las 2 Ruedas’s tagline of “For Everyone,” Kernes added, the show shares a similar voice with AIMExpo’s “Together We Rise.”
The program’s interactive attractions to reach thousands of new consumers, debuting outside of IMS for the first time at the 2019 Dallas-Fort Worth (DFW) Auto Show
Santa Monica, Calif. (March 8, 2019) – The Progressive® International Motorcycle Shows® (IMS), the industry leader for connecting powersports’ top brands with enthusiasts and buyers, today announced its immersive show feature, Discover the Ride, is expanding to reach a broader audience of non-riders, joining the 2019 Dallas-Fort Worth (DFW) Auto Show. Introduced to a community of motorcycle enthusiasts at the previous 2018/2019 IMS tour, Discover the Ride became the industry’s first and foremost program breaking down the high barriers to entry. An exciting addition to the DFW Auto Show, the program will feature four experiential attractions including The Dyno Experience, New To 2, The Kids Zone in collaboration with StaCyc, and The New Rider Course in partnership with Zero Motorcycles and Yamaha Power Assisted Bicycles. Attendees will also have the opportunity to interact with custom and rare, restored vintage motorcycles hailing from the Dallas metro area, as well as new models on display for novice and experienced riders from leading global manufacturers, Confederate Motorcycles, Harley-Davidson, and Yamaha Motorcycles. To learn more about Discover the Ride, please click here.
Catching the DFW Auto Show’s attention is a major milestone, not only for Discover the Ride, but for the overarching industry. Through a safe, fun and quick introduction to riding, Discover the Ride is paving the way for the larger motorcycle industry by initiating educational conversations and addressing hesitations, that will in turn, encourage consumers to take the first step toward becoming a motorcyclist. In the midst of industry-wide ridership concerns, Discover the Ride successfully took the industry’s first stride toward bridging the gap for non-riders to experience the thrill of two wheels. In fact, in its first year alone, nearly 8,000 attendees of all ages participated in Discover the Ride over the course of seven shows, with more than a quarter of adults being new to motorcycling.
“Following the tremendous success during the 2018 -2019 IMS tour, we’re thrilled to bring Discover the Ride to the DFW Auto Show, reaching an even wider audience of potential new riders,” said Tracy Harris, Senior Vice President, Powersports, UBM. “The DFW Auto Show is a natural extension for Discover the Ride, branching out from a motorcycle-specific audience and helping more people experience what it is like to ride on two wheels. We are truly excited to continue the momentum we’ve built throughout the tour.”
Key highlights from Discover the Ride’s seven-show tour:
Nearly 8,000 attendees participated in Discover the Ride across the seven-show tour throughout the nation (Long Beach, New York, Dallas, Cleveland, Minneapolis, Washington D.C. and Chicago).
Over 4,500 consumers rode a Yamaha Power Assist Electric Bicycle and Zero Motorcycle as a part of The New Rider Course. Thirty-two percent were non-riders, with 84 percent planning to start riding.
Discover the Ride is appealing to a more diverse, younger demographic, with 63 percent of non-riders being under 35; over 50 percent of non-riders within Discover the Ride were female.
Almost 2,000 kids rode StaCyc bikes in The Kid’s Zone.
For those interested in the very best of vintage, classic and retro-style motorcycles, IMS Vintage presented by Progressive® will be on display at the DFW Auto Show, giving attendees the chance to experience the history of motorcycling right from the beginning through a display of decades-old vintage bikes. Also exhibiting will be handcrafted, custom motorcycles that are truly works of art and a growing part of the motorcycling community.
More details on available attractions within Discover the Ride, presented by IMS
New Rider Course in partnership with Zero Motorcycles and Yamaha Power Assist Bicycles
The Kids Zone with StaCyc
Dyno Experience with Yamaha and Harley-Davidson
IMS Vintage presented by Progressive®
New To 2 Seminars
Custom Motorcycle Showcase
New motorcycle displays from Confederate Motorcycles, Harley-Davidson, and Yamaha Motorcycles
The Progressive® International Motorcycle Shows® offer enthusiasts an all-access pass to the world of motorcycling. Launched in 1982, the tour showcases hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for new and experienced riders, and gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories, as well as hours of entertainment. The Progressive® International Motorcycle Shows® is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com.
For 37 years, the DFW Auto Show has given automotive enthusiasts in the Dallas-Fort Worth Metroplex the opportunity to experience the latest and greatest vehicles the manufacturers have to offer. For those who are in the market to purchase a new vehicle and for entertainment seekers alike, this spring new car and truck extravaganza is the place to be. The Show has grown from 30,000 square feet at Market Hall to more than 650,000 square feet at Kay Bailey Hutchison Convention Center in downtown Dallas. Visitors are treated to exciting displays from the manufacturers who use the Show as a platform to introduce current and future year models.
Legends and Heroes Tour Returns for 10th Anniversary Season in 2019
Honors Troy Lee at Series Opener
Here is a news release I wrote and delivered for the Legends and Heroes Tour Traveling Moto Museum. In addition to the press releases content and distribution, I help the tour with their evergreen social media content and images from the event. Read the entire release below.
Anaheim, CA – January 5, 2018 – The Legend and Heroes Tour Traveling Moto Museum is pleased to announce that they will again take part in the pit party activation at Monster Energy Supercross events in 2019. This year marks the 10th Anniversary of the tour and their mission of celebrating the Legends and Heroes of the sport.
The tour will appear at each round of the Monster Energy Supercross Series in 2019 and will kick off January 5th at Angels Stadium of Anaheim in Anaheim, CA. It then crisscrosses the nation with 16 additional stops along the way before coming to Las Vegas, NV for the series finale on May 4th.
With the help of tour sponsor EZ-Up Shelters, the new for 2019 design will feature a walk-through timeline that celebrates all of the sports supercross champions, and since 2019 marks the 45th season of AMA Supercross, a unique feature will showcase the first champions and their machines. The tour stands behind the belief that “We Don’t Leave History Behind” and has kept the founding fathers, and mothers, pure in their thoughts by honoring the men and women that shaped supercross and motocross into what it is today.
During opening ceremonies at each event, the tour honors a different legend of the sport. For the opening round in Anaheim, the tour will honor Troy Lee.
About Troy Lee – The original helmet painter of the stars, Troy has painted helmets for most of the supercross champions. Who can forget the flashing lights and hundred dollar bills on Jeremy McGrath’s Anaheim helmets during his championship era? More than a painter, Troy is an entrepreneur with a successful action sports apparel company and the team owner of the Troy Lee Designs – KTM Supercross team. Join us on Saturday night as we honor this icon of supercross.
Following on the success of its introduction in 2018, the Supercross Virtual Reality mobile experience (SXVR) continues in 2019. This interactive display allows fans to experience the thrill of supercross via VR technology and feel like they are on the racetrack. In addition to four virtual reality stations, the experience includes two racer skill stations. Produced by Ryno Equipment, the handlebar station, and balance station allow guests to test themselves and experience the what they have to be supercross athletes.
Thanks to our local friends at each round, the Legends Tour features some of the best vintage motocross bikes on display in a single location. Featuring different vehicles at each round, our guests can relive the machines of their youth and show their family and friends the early days of motocross and supercross.
Look for the Legend and Heroes Tour Traveling Moto Museum at each round of the Monster Energy Supercross series in 2019.
Jan 5 – Angel Stadium | Anaheim, California Jan 12 – State Farm Stadium | Glendale, Arizona Jan 19 – Angel Stadium | Anaheim, California Jan 26 – Oakland-Alameda Coliseum Feb 2 – Petco Park | San Diego, California Feb 9 – US Bank Stadium | Minneapolis, Minnesota Feb 16 – AT&T Stadium | Arlington, Texas Feb 23 – Ford Field | Detroit, Michigan Mar2 – Mercedes-Benz Stadium Mar 16 – Lucas Oil Stadium | Indianapolis, Indiana Mar 23 – CenturyLink Field | Seattle, Washington Mar 30 – NRG Stadium | Houston, Texas Apr 6 – Nissan Stadium | Nashville, Tennessee Apr 13 – Broncos Stadium at Mile High | Denver, Colorado Apr 27 – Metlife Stadium | East Rutherford, New Jersey May 4 – Sam Boyd Stadium | Las Vegas, Nevada
See behind the scenes footage and great vintage photos and stories by visiting our website and social media accounts.
### About the Tour: The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests since it’s inception, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series and Lucas Oil Pro Motocross Series. Visit us in the Pit Party at a supercross or motocross near you or online at www.legendsandheroestour.org
The Legends and Heroes Tour would not be possible without great sponsors like: Feld Entertainment, Monster Energy Supercross, Food for Life Bakery, Dunlop, EZup Shelters, Wossner, Yuasa, Boyesen, Motion Pro, Engine Ice, Acerbis, Kissimmee Motor Sports, Tucker Powersports, Spectro Oil, Rockwell, Bell, KTM, Rich Designs, Moto X Roads, The Early Days of Motocross Museum, RacerX, MX Sports, Brad Whitworth Photography, Retro Moto, Cycle News, and Pro Circuit. Thank you all.
If your company needs content like this on a regular or semi-regular basis please reach out to me so we can discuss the possibilities.
Powersports dealers need to keep up with trends in the marketplace. Not just trends in powersports, but trends in retail as a whole.
One of those emerging trends is ordering online and picking up in the store. It is something that every dealer should be able to implement. Once a procedure is put in place the administration of it would be fairly simple and beneficial to your customers. You’ll see it referred to BOPIS (buy online, pick-up in store) in text about the subject.
Late last month the Motorcycle Industry Council delivered some interesting data regarding the number of women owning motorcycles. The report indicated that now nearly 20% of motorcycle owners are women. That is almost double that of a decade ago and an excellent sign on the health of the industry.
Motorcycling is facing a challenge. Our existing riders are aging out of the sport and new riders simply are not filling the gaps for those that left. But, this data shows a growing group of new riders. Perhaps they are stimulated by the new product offerings from the manufacturers or maybe it’s a shift in the mindset of new consumers. Whatever the reason the result is positive.
Now as a dealer, how do you make sure you are taking advantage of these new owners? What are you doing to make sure your shop is more female or new rider friendly? Let me know, I’d love to hear about your results.
The complete MIC press release is below.
Motorcycle Industry Council Survey Reveals Continuing Shift in Rider Demographics
IRVINE, Calif., November 29, 2018 –Nearly one in five motorcycle owners is now female, compared with one in 10 less than a decade ago, and the data suggests that women could soon make up one quarter of owners, which would be a major shift in motorcycling demographics, according to the latest national survey by the Motorcycle Industry Council.
Among all age groups, women now make up 19 percent of motorcycle owners. But the 2018 survey showed even greater female ownership within younger generations. Among Gen X motorcycle owners, 22 percent were women; among Gen Y, 26 percent were women.
“As the number of Boomer and mature motorcyclists shrink and are replaced by newer riders, we could soon be looking at a solid 25 percent of motorcycle owners being female,” said Andria Yu, MIC director of communications. “We’ve seen with our own eyes many more women riders — on the roads, on the trails, on the track, with families, at motorcycling events, forming clubs and just being part of everyday group rides. Many people in the industry have worked some 30 years to achieve this, and now the data confirms it: More and more women are getting out there and enjoying motorcycles.”
The MIC polled 2,472 adults nationwide for the 2018 Motorcycle/ATV Owner Survey. For decades, the MIC surveys have served as the census of motorcycling, and have tracked a steady growth in the percentage of women who own bikes.
“Major efforts to increase the number of women riders go back to the late 1980s when top manufacturers and distributors came together and formed Discover Today’s Motorcycling, the industry outreach program built to introduce new riders to two-wheeling,” said Cam Arnold, a longtime industry executive who is organizing a Women in Powersports networking event this evening in New York City. “The first DTM project in the 1980s spotlighted the historic 1916 Van Buren sisters ride across the country and garnered much media attention. Throughout the 1990s and on till today, the big brands have dedicated increasing amounts of attention to the women’s market, and we’ve simply seen more and more positive imagery on TV, in movies and in many mainstream settings where women on motorcycles are just having fun.”
The 2018 owner survey also found that women motorcycle owners spend, on average, $574 a year on tires, routine repairs, maintenance, replacement parts, and accessories and modifying equipment, compared with $497 by men.
“We’ve seen particularly strong growth in the aftermarket sector for women,” said Cinnamon Kernes, newly appointed vice president and general manager of MIC Events and the American International Motorcycle Expo presented by Nationwide, the largest powersports trade and consumer show in North America. “Over the past decade, more women are designing riding gear and other products specifically for female riders, working in major companies or creating their own brands. Having gear designed for women by women was a huge step and has certainly helped encourage female ridership.”
The Women in Powersports gathering today will be at the Manhattan showroom and factory of Breaking Hearts & Burning Rubber, a company owned and operated by women producing motorcycle gear and apparel for women.
Motorcycling has grown in popularity and acceptance in American culture in recent decades, which is reflected in the survey. It found that 66 percent of women motorcycle owners say their family and friends would have a positive attitude toward motorcycles and scooters.
Additional data on women riders, and all riders, from the MIC’s 2018 Motorcycle/ATV Owner Survey, will be spotlighted and discussed at tonight’s Women in Powersports event and at the Progressive International Motorcycle Show this weekend at the Jacob K. Javits Convention Center in Manhattan.
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.