by Scott Lukaitis | January 10, 2019 | Powersports Business, Published Work, Writing
Legends and Heroes Tour Returns for 10th Anniversary Season in 2019
Honors Troy Lee at Series Opener
Here is a news release I wrote and delivered for the Legends and Heroes Tour Traveling Moto Museum. In addition to the press releases content and distribution, I help the tour with their evergreen social media content and images from the event. Read the entire release below.
Anaheim, CA – January 5, 2018 – The Legend and Heroes Tour Traveling Moto Museum is pleased to announce that they will again take part in the pit party activation at Monster Energy Supercross events in 2019. This year marks the 10th Anniversary of the tour and their mission of celebrating the Legends and Heroes of the sport.
The tour will appear at each round of the Monster Energy Supercross Series in 2019 and will kick off January 5th at Angels Stadium of Anaheim in Anaheim, CA. It then crisscrosses the nation with 16 additional stops along the way before coming to Las Vegas, NV for the series finale on May 4th.
With the help of tour sponsor EZ-Up Shelters, the new for 2019 design will feature a walk-through timeline that celebrates all of the sports supercross champions, and since 2019 marks the 45th season of AMA Supercross, a unique feature will showcase the first champions and their machines. The tour stands behind the belief that “We Don’t Leave History Behind” and has kept the founding fathers, and mothers, pure in their thoughts by honoring the men and women that shaped supercross and motocross into what it is today.
During opening ceremonies at each event, the tour honors a different legend of the sport. For the opening round in Anaheim, the tour will honor Troy Lee.
About Troy Lee – The original helmet painter of the stars, Troy has painted helmets for most of the supercross champions. Who can forget the flashing lights and hundred dollar bills on Jeremy McGrath’s Anaheim helmets during his championship era? More than a painter, Troy is an entrepreneur with a successful action sports apparel company and the team owner of the Troy Lee Designs – KTM Supercross team. Join us on Saturday night as we honor this icon of supercross.
Following on the success of its introduction in 2018, the Supercross Virtual Reality mobile experience (SXVR) continues in 2019. This interactive display allows fans to experience the thrill of supercross via VR technology and feel like they are on the racetrack. In addition to four virtual reality stations, the experience includes two racer skill stations. Produced by Ryno Equipment, the handlebar station, and balance station allow guests to test themselves and experience the what they have to be supercross athletes.
Thanks to our local friends at each round, the Legends Tour features some of the best vintage motocross bikes on display in a single location. Featuring different vehicles at each round, our guests can relive the machines of their youth and show their family and friends the early days of motocross and supercross.
Look for the Legend and Heroes Tour Traveling Moto Museum at each round of the Monster Energy Supercross series in 2019.
Jan 5 – Angel Stadium | Anaheim, California
Jan 12 – State Farm Stadium | Glendale, Arizona
Jan 19 – Angel Stadium | Anaheim, California
Jan 26 – Oakland-Alameda Coliseum
Feb 2 – Petco Park | San Diego, California
Feb 9 – US Bank Stadium | Minneapolis, Minnesota
Feb 16 – AT&T Stadium | Arlington, Texas
Feb 23 – Ford Field | Detroit, Michigan
Mar2 – Mercedes-Benz Stadium
Mar 16 – Lucas Oil Stadium | Indianapolis, Indiana
Mar 23 – CenturyLink Field | Seattle, Washington
Mar 30 – NRG Stadium | Houston, Texas
Apr 6 – Nissan Stadium | Nashville, Tennessee
Apr 13 – Broncos Stadium at Mile High | Denver, Colorado
Apr 27 – Metlife Stadium | East Rutherford, New Jersey
May 4 – Sam Boyd Stadium | Las Vegas, Nevada
See behind the scenes footage and great vintage photos and stories by visiting our website and social media accounts.
Website – www.legendsandheroestour.org
Facebook – www.facebook.com/LegendsAndHeroesTour
Twitter – www.twitter.com/LegendsHeroes
Instagram – www.instagram.com/legendsandheroestour
YouTube – www.youtube.com/user/LegendsAndHeroesMX
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About the Tour: The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests since it’s inception, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series and Lucas Oil Pro Motocross Series. Visit us in the Pit Party at a supercross or motocross near you or online at www.legendsandheroestour.org
The Legends and Heroes Tour would not be possible without great sponsors like: Feld Entertainment, Monster Energy Supercross, Food for Life Bakery, Dunlop, EZup Shelters, Wossner, Yuasa, Boyesen, Motion Pro, Engine Ice, Acerbis, Kissimmee Motor Sports, Tucker Powersports, Spectro Oil, Rockwell, Bell, KTM, Rich Designs, Moto X Roads, The Early Days of Motocross Museum, RacerX, MX Sports, Brad Whitworth Photography, Retro Moto, Cycle News, and Pro Circuit. Thank you all.
If your company needs content like this on a regular or semi-regular basis please reach out to me so we can discuss the possibilities.
by Scott Lukaitis | May 30, 2018 | Published Work
In 2018 I worked with the Legends and Heroes of Motocross Tour to create and distribute their weekly press releases announcing the legend they were honoring each weekend. Below is a release that was drafted in collaboration with Sean Brennan from Feld Entertainment and Alex Moroz from the tour that wraps up the 2018 season.
Legends and Heroes Tour Wraps Up a Successful 2018 Monster Energy Supercross Series
SYRACUSE, N.Y. (May 25, 2018) – The Legends and Heroes Tour traveling moto museum would like to thank all the sponsors, honorees, guests and friends for a successful series of 2018 Monster Energy AMA Supercross, an FIM World Championship.
The mobile museum crisscrossed the country with 16 stops in 13 states coast-to-coast and as far north as Foxborough, Massachusetts and as far south as Tampa, Florida.
In 2018, more than 4,000 fans per event made a stop in the museum, and more than 250 racers and fans per event took part in the new for 2018 Supercross Virtual Reality Experience.
Not just reserved for each event, the Supercross VR Experience was also deployed to offsite locations at various radio and television outlets the week leading up to each event. In total, more than 50 different media outlets experienced Supercross through the program. Local celebrities tried the virtual reality goggles and spring bike, showing their fans the fun and excitement of Supercross through their social sharing.
Additionally, local FOX, CBS, NBC and ABC stations, as well as various other television, radio and media personnel, jumped on the bike and got a first-hand glimpse of the intensity and athleticism required to compete in Supercross. More-often-than-not, the experience elevated their heart rates and put smiles on their faces, which made for exciting footage that helped promote the upcoming event.
“From a PR standpoint, the Supercross VR Experience was a fantastic tool that we could use early in the week prior to our athletes arriving,” stated Sean Brennen, Public Relations Manager, Feld Entertainment. “It also served a broader initiative in that we are trying to expose more people to the joy of off-road motorcycle riding while also illustrating the athleticism of our Supercross racers.”
The Legends and Heroes tour stands behind the belief that “We Don’t Leave History Behind” and has kept the founding fathers and mothers pure in their thoughts by honoring the men and women that shaped Supercross and motocross into what it is today. During the 2018 season, the following individuals were honored for their impact on the sport of Supercross and motocross.
- Anaheim 1 – Jim Wilson
- Houston – H&H Music Racing
- Anaheim 2 – David Pingree
- Glendale – Justin Buckelew
- Oakland – Steve Simons
- San Diego – Ron Turner
- Arlington – Dennis Hawthorne
- Tampa – Bill West
- Atlanta – Robby Neeley
- St. Louis – Joe Burke
- Indianapolis – Antron Brown
- Seattle – Eric Eaton
- Minneapolis – Chad Pederson
- Foxborough – Dan Cunningham
- Salt Lake City – Dan Thomas
- Las Vegas – Tony Berluti
With nearly 5,000 square feet of display space at each event, the Tour was a must-see stop during the Pit Party. Thanks to local friends around the country, each week, the Tour featured some of the best vintage motocross bikes on display in a single location. With different vehicles at each round, guests were able to relive the machines of their youth and show their family and friends what the early days of motocross and Supercross looked like.
“Since 2009, the Legends and Heroes moto museum has had the privilege to be a part of the Monster Energy Supercross series,” said Alex Moroz of the Legends and Heroes Tour. “It has been an epic journey for us bringing the history of our great sport to the fans. Over the last nine years, hundreds of thousands of fans have visited the tour and shared the historic vintage bikes, period race gear and the stories of our rich history of motocross and Supercross.
In 2018, we turned the page and combined with our partners at Feld Entertainment, included a full-body experience that has never been felt in our sport. Fans from 3 to 73 years old came to experience a true race happening with the Supercross VR mobile experience as part of the Monster Energy Supercross Pit Party. Most satisfying were the smiles and great comments from our fans on their experience of racing a virtual Monster Energy Supercross track – priceless!”
The Legends and Heroes Tour would not be possible without great sponsors like: Feld Entertainment, Monster Energy Supercross, Food for Life Bakery, Dunlop, EZup Shelters, Wossner, Yuasa, Boyesen, Motion Pro, Engine Ice, Acerbis, Rockwell, Bell, KTM, Rich Designs, Moto X Roads, The Early Days of Motocross Museum, RacerX, MX Sports, Brad Whitworth Photography, Retro Moto, Cycle News, Pro Circuit and Renthal for help with our awards and Langston Motorsports and Yamaha for vehicles for the Supercross VR Experience. Thank you all for your support.
Stay up-to-date with 2019 planning and see behind-the-scenes footage and great vintage photos and stories by visiting the official website at legendsandheroestour.org or follow via social channels:
About the Tour: The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests during its previous seven years of existence, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series and Lucas Oil Pro Motocross Series. Visit us in the Pit Party at a supercross or motocross near you or online at legendsandheroestour.org.
About Monster Energy Supercross
Monster Energy AMA Supercross, an FIM World Championship, is the most competitive and highest-profile off-road motorcycle racing championship in the world featuring innovative track designs and attracting impressive crowds set inside recognizable and prestigious stadiums. Feld Entertainment, Inc., parent company to Monster Jam®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, DreamWorks Trolls The Experience (coming Fall 2018) and Jurassic World Live (coming Fall 2019) is the world’s largest producer of live family entertainment. Visit SupercrossLIVE.com for more information.
About Feld Entertainment
Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Monster Jam®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, DreamWorks Trolls The Experience (coming Fall 2018) and Jurassic World Live (coming Fall 2019). Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.
About the American Motorcyclist Association:
Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit americanmotorcyclist.com.
Legends and Heroes 2018 Supercross Wrap-Up
by Scott Lukaitis | April 17, 2018 | Photography, Published Work
This week’s flashback is from 2006 and Mini Moto magazine. At the height of pit bike popularity, this magazine provided race coverage and hop-up for the niche market. It wasn’t uncommon for guys to spend thousands of dollars on the pint-sized machines. The pit bike scene was a mix of fun and seriousness that lasted for a short time in the late 2000’s with races at local and national tracks and a supercross/arenacross in Las Vegas each year. It is experiencing a slight resurgence but unlikely it will ever reach the numbers it once had.
Here is an article that I produced the images and text for.
Mini Moto magazine. Issue #5 2006. Words and photos. This 2-page feature was an overview of the Trapani Pit Bike Series held at Raceway Park during the 2006 season. The article appeared on pages 76 and 77.
