Legends and Heroes PR – End of Season Wrap-Up

by Scott Lukaitis | May 30, 2018 | Published Work

In 2018 I worked with the Legends and Heroes of Motocross Tour to create and distribute their weekly press releases announcing the legend they were honoring each weekend. Below is a release that was drafted in collaboration with Sean Brennan from Feld Entertainment and Alex Moroz from the tour that wraps up the 2018 season.

Legends and Heroes Tour Wraps Up a Successful 2018 Monster Energy Supercross Series

SYRACUSE, N.Y. (May 25, 2018) – The Legends and Heroes Tour traveling moto museum would like to thank all the sponsors, honorees, guests and friends for a successful series of 2018 Monster Energy AMA Supercross, an FIM World Championship. 

The mobile museum crisscrossed the country with 16 stops in 13 states coast-to-coast and as far north as Foxborough, Massachusetts and as far south as Tampa, Florida. 

In 2018, more than 4,000 fans per event made a stop in the museum, and more than 250 racers and fans per event took part in the new for 2018 Supercross Virtual Reality Experience. 

Not just reserved for each event, the Supercross VR Experience was also deployed to offsite locations at various radio and television outlets the week leading up to each event. In total, more than 50 different media outlets experienced Supercross through the program. Local celebrities tried the virtual reality goggles and spring bike, showing their fans the fun and excitement of Supercross through their social sharing. 

Additionally, local FOX, CBS, NBC and ABC stations, as well as various other television, radio and media personnel, jumped on the bike and got a first-hand glimpse of the intensity and athleticism required to compete in Supercross. More-often-than-not, the experience elevated their heart rates and put smiles on their faces, which made for exciting footage that helped promote the upcoming event.

“From a PR standpoint, the Supercross VR Experience was a fantastic tool that we could use early in the week prior to our athletes arriving,” stated Sean Brennen, Public Relations Manager, Feld Entertainment. “It also served a broader initiative in that we are trying to expose more people to the joy of off-road motorcycle riding while also illustrating the athleticism of our Supercross racers.”   

The Legends and Heroes tour stands behind the belief that “We Don’t Leave History Behind” and has kept the founding fathers and mothers pure in their thoughts by honoring the men and women that shaped Supercross and motocross into what it is today. During the 2018 season, the following individuals were honored for their impact on the sport of Supercross and motocross. 

• Anaheim 1 – Jim Wilson
• Houston – H&H Music Racing
• Anaheim 2 – David Pingree
• Glendale – Justin Buckelew
• Oakland – Steve Simons
• San Diego – Ron Turner
• Arlington – Dennis Hawthorne
• Tampa – Bill West
• Atlanta – Robby Neeley
• St. Louis – Joe Burke
• Indianapolis – Antron Brown
• Seattle – Eric Eaton
• Minneapolis – Chad Pederson
• Foxborough – Dan Cunningham
• Salt Lake City – Dan Thomas
• Las Vegas – Tony Berluti

With nearly 5,000 square feet of display space at each event, the Tour was a must-see stop during the Pit Party. Thanks to local friends around the country, each week, the Tour featured some of the best vintage motocross bikes on display in a single location. With different vehicles at each round, guests were able to relive the machines of their youth and show their family and friends what the early days of motocross and Supercross looked like.

“Since 2009, the Legends and Heroes moto museum has had the privilege to be a part of the Monster Energy Supercross series,” said Alex Moroz of the Legends and Heroes Tour. “It has been an epic journey for us bringing the history of our great sport to the fans. Over the last nine years, hundreds of thousands of fans have visited the tour and shared the historic vintage bikes, period race gear and the stories of our rich history of motocross and Supercross. 

In 2018, we turned the page and combined with our partners at Feld Entertainment, included a full-body experience that has never been felt in our sport. Fans from 3 to 73 years old came to experience a true race happening with the Supercross VR mobile experience as part of the Monster Energy Supercross Pit Party. Most satisfying were the smiles and great comments from our fans on their experience of racing a virtual Monster Energy Supercross track – priceless!”  

The Legends and Heroes Tour would not be possible without great sponsors like: Feld Entertainment, Monster Energy Supercross, Food for Life Bakery, Dunlop, EZup Shelters, Wossner, Yuasa, Boyesen, Motion Pro, Engine Ice, Acerbis, Rockwell, Bell, KTM, Rich Designs, Moto X Roads, The Early Days of Motocross Museum, RacerX, MX Sports, Brad Whitworth Photography, Retro Moto, Cycle News, Pro Circuit and Renthal for help with our awards and Langston Motorsports and Yamaha for vehicles for the Supercross VR Experience. Thank you all for your support. 

Stay up-to-date with 2019 planning and see behind-the-scenes footage and great vintage photos and stories by visiting the official website at legendsandheroestour.org or follow via social channels:

• Facebook:       facebook.com/LegendsAndHeroesTour
• Twitter:            twitter.com/LegendsHeroes
• Instagram:       instagram.com/legendsandheroestour
• YouTube:        youtube.com/user/LegendsAndHeroesMX 

About the Tour: The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests during its previous seven years of existence, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series and Lucas Oil Pro Motocross Series. Visit us in the Pit Party at a supercross or motocross near you or online at legendsandheroestour.org.

About Monster Energy Supercross

Monster Energy AMA Supercross, an FIM World Championship, is the most competitive and highest-profile off-road motorcycle racing championship in the world featuring innovative track designs and attracting impressive crowds set inside recognizable and prestigious stadiums. Feld Entertainment, Inc., parent company to Monster Jam^®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, DreamWorks Trolls The Experience (coming Fall 2018) and Jurassic World Live (coming Fall 2019) is the world’s largest producer of live family entertainment. Visit SupercrossLIVE.com for more information.

About Feld Entertainment

Feld Entertainment^® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Monster Jam^®, Monster Energy Supercross, Disney On Ice, Disney Live!, Marvel Universe LIVE!, Sesame Street Live!, DreamWorks Trolls The Experience (coming Fall 2018) and Jurassic World Live (coming Fall 2019). Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 75 countries and on six continents. Visit feldentertainment.com for more information.

 About the American Motorcyclist Association:

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit americanmotorcyclist.com. 

Legends and Heroes 2018 Supercross Wrap-Up