About Me

Powersports Marketing, Media and Management

Motorsports Marketing, Media and Management

Powersports and Racer Marketing Professional – Photographer – Writer – COO at Engine Ice Hi-Performance Products

I’m scott lukaitis

It’s been said, do something you love, and you’ll never work a day in your life. Little did I know back in 1984 when this whole journey started that I would be able to enjoy a career working in a rewarding, challenging and amazing industry.

From my days behind the parts counter to attending racing events across the country and working with the best athletes in powersports and motorsports, I’ve experienced it all, loving every minute of it!

More than 25 years of industry experience have allowed me to understand the business from all sides. It’s these experiences that I draw upon in my writing and consulting to bring the best advice and plans of actions.

My work at dealerships allowed me to understand the processes required to be successful and taught me invaluable sales and marketing skills that later progressed into managing and revitalizing a brand that went dormant in the space. Using the resources provided and extensive teamwork we were able to transform the brand back to its former position as a leader in the industry. Never one to back away from a challenge, I was then able to manage an extensive trade show schedule across multiple brands and several industries delivering successful shows, under budget with proven sales results.

Now I wake each day to a new challenge assisting in growing an established industry leader, globally and domestically, using the skills and relationships garnered from my career. Additionally, I am a motocross photographer, I capture images for my business, Lukaitis Photo, provide content for various media outlets including my site, NJ Motocross. I also write about powersports business, sponsorship relations and racing and consult on these topics, providing real-world suggestions to improve and deliver measurable results.

In 2018 I repurposed a web domain that I owned and created TheMotoPages.com – a website that features curated and original powersports news, results, photos, video and more from around the world.

“Look yourself in the mirror and ask yourself, what do I want to do every day for the rest of my life…Do that.” ~ Gary Vaynerchuk

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