POWERSPORTS, MOTORSPORTS, AND RACING
MARKETING, MEDIA, AND MANAGEMENT
POWERSPORTS INDUSTRY PROFESSIONAL
PHOTOGRAPHER – WRITER
Do something you love, and you’ll never work a day in your life. Little did I know, when I started in 1984, that I would enjoy a career working in a rewarding, challenging, and fantastic industry. From my days behind the parts counter to attending racing events across the country and working with the best athletes in powersports and motorsports, I’ve experienced it all, loving every minute of it!
More than 25 years of industry experience have allowed me to understand the business from all sides. It’s these experiences that I draw upon in my writing and consulting to bring the best advice and plans of action.
My work at dealerships allowed me to understand the processes required to be successful and taught me invaluable sales and marketing skills that later helped me manage and revitalize a brand that went dormant in the space. Using the resources provided and extensive teamwork, we transformed the brand back to its former position as an industry leader. Never one to back away from a challenge, I was then able to manage an extensive trade show schedule across multiple brands and several industries, delivering successful shows under budget with proven sales results.
Now I wake each day to a new challenge assisting in growing an established industry leader, globally and domestically, using the skills and relationships garnered from my career. I also write about powersports business, sponsorship relations, racing, and consulting on these topics, providing real-world suggestions to improve and deliver measurable results
“Look yourself in the mirror and ask yourself, what do I want to do every day for the rest of my life…Do that.”