Powersports business
Posts about the business side of the powersports industry. Includes tips and techniques for success in sales and marketing.
MIC Launches Long-Term Initiative to Attract New Riders
Interesting news from the MIC as they recently announced an initiative to draw new riders to motorcycling. Over the last several years, the entire industry has been on a mission to try and increase...
Influencer Marketing in Powersports Business
Back in 2017, I wrote an article for Powersports Business magazine about the rise of the micro-influencer. Here is a link to the original article. The Rise of the Micro-Influencer - Powersports...
Moto Hose Offers Proven Performance with New CRF Works Y Silicone Radiator Hose Kit
Below is a press release we wrote and distributed for our friends at MotoHose. It is a service we can offer to any client looking to get their use out in front of the powersports users. Reach out...
The Progressive International Motorcycle Shows Announces 2019/2020 Tour Dates, & Locations
With support from key sponsors, the motorcycle industry’s leading tour to bring the thrill of two wheels to eight cities in its 39th season SANTA MONICA, Calif., June 26, 2019 (GLOBE NEWSWIRE) --...
AIMEXPO PRESENTED BY NATIONWIDE PARTNERS WITH GOOD RIDE
AIMExpo presented by Nationwide – the only trade and consumer show for the North American Powersports Industry – is excited to announce that Carey Hart and Big B will be bringing the legendary Good...
AIMExpo Expands International, Latin American Reach
This week, the AIMExpo announced their expanded International and Latin America reach. This is excellent news for the AIMExpo as a sign that the industry is recognizing the need for the show. Below...
Discover the Ride Expands Beyond the Motorcycle Industry to the Dallas-Fort Worth Auto Show
The program’s interactive attractions to reach thousands of new consumers, debuting outside of IMS for the first time at the 2019 Dallas-Fort Worth (DFW) Auto Show Santa Monica, Calif. (March...
Legends and Heroes Tour Series Opener Press Release
Legends and Heroes Tour Returns for 10th Anniversary Season in 2019 Honors Troy Lee at Series Opener Here is a news release I wrote and delivered for the Legends and Heroes Tour Traveling Moto...
Order Online – Pickup In Store
Powersports dealers need to keep up with trends in the marketplace. Not just trends in powersports, but trends in retail as a whole. One of those emerging trends is ordering online and picking up...
Motorcycle Ownership Among Women Climbs to 19 Percent
Late last month the Motorcycle Industry Council delivered some interesting data regarding the number of women owning motorcycles. The report indicated that now nearly 20% of motorcycle owners are...
Progressive International Motorcycle Show – Javits Center, NYC
The Progressive International Motorcycle Show returned to the Javits Center in NYC the weekend of November 30 - December 2, 2018. With more than 35 years of experience, the IMS Tour provides...
New Leadership Team to Run MIC Events
Congratulation to Cinnamon and Andre on their new positions at MIC Events and to Larry Little and Mike Webster on their success. The news release below is from the MIC. IRVINE, Calif., Nov. 26, 2018...
MotorcycleIndustryJobs.com and ACTION Recruiting form Alliance to Help Boost the Powersports and Motorcycle Industry
New joint effort creates a one-stop shop for companies and job seekers in the motorcycle industry. CARLSBAD, CA – November 15, 2018 – (Motor Sports Newswire) – MotorcycleIndustryJobs.com (MIJ), the...
2018 AIMExpo Presented by Nationwide Hosts Record Number of Trade Attendees in Las Vegas
The results are in and the 2018 AIMExpo was a huge success. This is great news for the powersports industry. As a supporter of the show and exhibitor for the last two years, I've seen the effort...
Record Attendance at MTA/Motovan Dealer Expo
MTA/Motovan Saw Record Attendance at Scottsdale Dealer Expo. That's good news. I was fortunate to attend the event last week in the very sunny, and very warm Scottsdale, Arizona. The luxurious...
The New Tucker: Powerful Brands – World-Class Distribution
Last week Tucker Rocky announced a rebranding of their company. Now, named Tucker, the change represents a fresh start for the company that has been through quite a lot in the past 8 months. In...
AIMEXpo Dealer Registration Open
The AIMExpo has just announced that the Dealer registration is open for their 2018 event. If you are a dealer in the United States and have the slightest bit of interest in improving your...
Tucker Rocky to Exhibit at AIMExpo
Last month, Tucker Rocky announced that they would be exhibiting at the AIMExpo in Las Vegas this October. This news comes as Tucker Rocky is restructuring following declaring bankruptcy in late...
Are You Educating Your Staff?
I wrote about this topic back in July. Educate Your Staff - Invest in Knowledge At that time I suggested that you organize a training program during the winter downtime. Well, did you?...
Make a list and check it off.
This article originally appeared at Powersports Business Online, February 21, 2018. We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists....
Eight ways to win the local business.
This article originally appeared at PowersportsBusiness.com on January 18, 2018. Are you a big fish in a small pond? A small fish in a big pond? Or worse yet, a small fish in a small pond? I’m here...