Powersports business
Posts about the business side of the powersports industry. Includes tips and techniques for success in sales and marketing.
Off-Highway and Dual-Purpose Motorcycle Sales Soar
Great news from the MIC. Now, can the industry keep those new and returning riders around. That will be the true test of this new enthusiasm. Press Release from the MIC Off-highway motorcycle sales...
AAPEX 2020 To Be Virtual Experience
Just after the news broke that SEMA would not go on as planned in 2020, the AAPEX show that also runs in Las Vegas at the same time as SEMA, announced that it would be a virtual show in 2020. Many...
The Business of Racing – No SEMA Show for 2020
Earlier this week, the organizers of SEMA put out a short statement regarding their 2020 show. It can been below in its entirety. Statement from SEMA about the 2020 SEMA Show DIAMOND BAR, Calif....
Dealer Registration Opens for AIMExpo 2021
I know it's still a couple of months away but the dealer registration has opened for the AIMExpo 2021. By now, you probably know how valuable I think these shows are for the industry so I won't go...
Congratulations Larry – Enjoy your retirement.
More news from the MIC this week. Read the entire press release below. Powersports Veteran Larry Little Retires After Decades of Key Industry Posts Irvine, Calif., June 30, 2020 – Larry Little...
New Off-Highway Motorcycle Sales are Up
Good news from the MIC this week. It turns out the pandemic has had some unexpected effects on the powersports business. They are reporting than sales of new off-highway motorcycles from January...
AIMExpo and Tucker Powersports Set New Direction for their Annual Shows
Last week the AIMExpo announced that powersports industry distributor Tucker Powersports will no longer be hosting their trade show. Instead, they have chosen to be a part of the newly rescheduled...
Curbside Pickup – Something you should have done before COVID19
The global pandemic caused by the COVID19 virus is forcing dealers to look at their business and adjust to the new normal. Sales appointments, no contact service deliveries, and curbside pick-up are...
AIMExpo Moves to January – Becomes an Industry Only Event
Significant changes are in store for the AIMExpo for 2020/2021. As they say, timing is everything and with all that is going on globally around the COVID19 pandemic and the need to change some of...
Powersports Employees Included Among Essential Workers
Great news from the MIC that dropped on Friday, April 17th. Revised Federal Guidance Released TodayFriday, April 17, 2020 Dear Members, Powersports employees, in manufacturing, distribution, sales,...
Open House Time of the Year – Revisited
Back in 2016, I wrote a piece on why I felt the spring open houses that so many dealers do should be moved to the fall. Back then I felt that the timing was wrong. Why go through all of the work and...
Parts Unlimited cancels August Madison NVP
Although it was scheduled for late August and hopefully well after the country re-opens from the COVID-19 pandemic, Parts Unlimited decided to pull the plug on their Madison NVP show. I personally...
We are all in this together
With all of the chaos going on in the world, the powersports industry is stepping in to help. Check out the email below that I received from the MIC. We are all inundated with the impact of...
MIC Guide to COVID-19 Resources for Small Businesses
In an email from the MIC The Senate passed the $2 trillion Coronavirus Aid Relief and Economic Security (CARES) Act to provide relief to Americans and businesses during the COVID-19 crisis. The...
The Progressive® International Motorcycle Shows® Announces 2019/2020 Experiential Tour Attractions Including Workshops, New Ways to Get Attendees on Two Wheels, and Much More
The Progressive International Motorcycle Show returns to NYC and the Javits Center this December 6-8. Check out their most recent press release announcing all of the details of the show. In its...
Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations
From the Motorcycle Industry Council. IRVINE, Calif., Nov. 4, 2019 – Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC),...
2019 AIMExpo presented by Nationwide Event Recap – Together We Rise
Check out this great video and infographic regarding last month's AIMExpo in Columbus, Ohio. https://youtu.be/DqYeAjeI2F8
MIC Initiative – More Riders Riding More
One of the most important items that came out of last month's AIMExpo was the new MIC Initiative of More Riders, Riding More. The motorcycle industry is in a crisis. The group of riders that have...
Tucker Powersports Announces TuckerU Powered by Brandecation
Education is the key to success and this news from Tucker and Brandection is a critical step in the success at the dealership level. As a former dealership employee getting the right education...
MIC Launches Long-Term Initiative to Attract New Riders
Interesting news from the MIC as they recently announced an initiative to draw new riders to motorcycling. Over the last several years, the entire industry has been on a mission to try and increase...
Influencer Marketing in Powersports Business
Back in 2017, I wrote an article for Powersports Business magazine about the rise of the micro-influencer. Here is a link to the original article. The Rise of the Micro-Influencer - Powersports...