Powersports business
Posts about the business side of the powersports industry. Includes tips and techniques for success in sales and marketing.
Discover the Ride Expands Beyond the Motorcycle Industry to the Dallas-Fort Worth Auto Show
The program’s interactive attractions to reach thousands of new consumers, debuting outside of IMS for the first time at the 2019 Dallas-Fort Worth (DFW) Auto Show Santa Monica, Calif. (March...
Legends and Heroes Tour Series Opener Press Release
Legends and Heroes Tour Returns for 10th Anniversary Season in 2019 Honors Troy Lee at Series Opener Here is a news release I wrote and delivered for the Legends and Heroes Tour Traveling Moto...
Order Online – Pickup In Store
Powersports dealers need to keep up with trends in the marketplace. Not just trends in powersports, but trends in retail as a whole. One of those emerging trends is ordering online and picking up...
Motorcycle Ownership Among Women Climbs to 19 Percent
Late last month the Motorcycle Industry Council delivered some interesting data regarding the number of women owning motorcycles. The report indicated that now nearly 20% of motorcycle owners are...
Progressive International Motorcycle Show – Javits Center, NYC
The Progressive International Motorcycle Show returned to the Javits Center in NYC the weekend of November 30 - December 2, 2018. With more than 35 years of experience, the IMS Tour provides...
New Leadership Team to Run MIC Events
Congratulation to Cinnamon and Andre on their new positions at MIC Events and to Larry Little and Mike Webster on their success. The news release below is from the MIC. IRVINE, Calif., Nov. 26, 2018...
MotorcycleIndustryJobs.com and ACTION Recruiting form Alliance to Help Boost the Powersports and Motorcycle Industry
New joint effort creates a one-stop shop for companies and job seekers in the motorcycle industry. CARLSBAD, CA – November 15, 2018 – (Motor Sports Newswire) – MotorcycleIndustryJobs.com (MIJ), the...
2018 AIMExpo Presented by Nationwide Hosts Record Number of Trade Attendees in Las Vegas
The results are in and the 2018 AIMExpo was a huge success. This is great news for the powersports industry. As a supporter of the show and exhibitor for the last two years, I've seen the effort...
Record Attendance at MTA/Motovan Dealer Expo
MTA/Motovan Saw Record Attendance at Scottsdale Dealer Expo. That's good news. I was fortunate to attend the event last week in the very sunny, and very warm Scottsdale, Arizona. The luxurious...
The New Tucker: Powerful Brands – World-Class Distribution
Last week Tucker Rocky announced a rebranding of their company. Now, named Tucker, the change represents a fresh start for the company that has been through quite a lot in the past 8 months. In...
AIMEXpo Dealer Registration Open
The AIMExpo has just announced that the Dealer registration is open for their 2018 event. If you are a dealer in the United States and have the slightest bit of interest in improving your...
Tucker Rocky to Exhibit at AIMExpo
Last month, Tucker Rocky announced that they would be exhibiting at the AIMExpo in Las Vegas this October. This news comes as Tucker Rocky is restructuring following declaring bankruptcy in late...
Are You Educating Your Staff?
I wrote about this topic back in July. Educate Your Staff - Invest in Knowledge At that time I suggested that you organize a training program during the winter downtime. Well, did you?...
Make a list and check it off.
This article originally appeared at Powersports Business Online, February 21, 2018. We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists....
Eight ways to win the local business.
This article originally appeared at PowersportsBusiness.com on January 18, 2018. Are you a big fish in a small pond? A small fish in a big pond? Or worse yet, a small fish in a small pond? I’m here...
Saving the Powersports Industry – One New Rider at a Time
There has been a great deal of conversation in the powersports industry lately. Bike sales are down, the average age of motorcyclists is getting older, and people are turning to other forms of...
Social Media is Not a Checklist
This post first appeared on Powersports Business, November 29, 2017 By now everyone is aware of the need for social media. Regardless of your type, B2B, B2C, manufacturer, or retailer, you must have...
Parts Unlimited/Drag Specialties to Display at AIMEXpo
The news hit last week. PARTS UNLIMITED/DRAG SPECIALTIES SIGNS TWO YEAR COMMITMENT TO EXHIBIT AT AIMEXPO. In my opinion, this is one of the most important pieces of news regarding the AIMExpo in...
AIMExpo 2017 by the Numbers
Earlier this month the organizers of the AIMExpo posted an infographic with the show's statistics. There were 18176 in total attendance with 2090 coming from powersports dealers. 38 countries were...
Eight ways to improve your business this fall
This article first appeared on Powersports Business online October 26, 2017 During the summer selling season, we are often too busy to have lunch, let alone focus on improving our business. But now,...
What’s your competitive advantage?
This post originally appeared on Powersports Business online September 26, 2017. Quick question: Why should I buy from your store v. the guy down the block, or online? It seems like a pretty simple...