Powersports business
Posts about the business side of the powersports industry. Includes tips and techniques for success in sales and marketing.
AIMEXpo Dealer Registration Open
The AIMExpo has just announced that the Dealer registration is open for their 2018 event. If you are a dealer in the United States and have the slightest bit of interest in improving your...
Tucker Rocky to Exhibit at AIMExpo
Last month, Tucker Rocky announced that they would be exhibiting at the AIMExpo in Las Vegas this October. This news comes as Tucker Rocky is restructuring following declaring bankruptcy in late...
Are You Educating Your Staff?
I wrote about this topic back in July. Educate Your Staff - Invest in Knowledge At that time I suggested that you organize a training program during the winter downtime. Well, did you?...
Make a list and check it off.
This article originally appeared at Powersports Business Online, February 21, 2018. We all have lists in our life. We make to-do lists, lists for groceries, home improvement lists and bucket lists....
Eight ways to win the local business.
This article originally appeared at PowersportsBusiness.com on January 18, 2018. Are you a big fish in a small pond? A small fish in a big pond? Or worse yet, a small fish in a small pond? I’m here...
Saving the Powersports Industry – One New Rider at a Time
There has been a great deal of conversation in the powersports industry lately. Bike sales are down, the average age of motorcyclists is getting older, and people are turning to other forms of...
Social Media is Not a Checklist
This post first appeared on Powersports Business, November 29, 2017 By now everyone is aware of the need for social media. Regardless of your type, B2B, B2C, manufacturer, or retailer, you must have...
Parts Unlimited/Drag Specialties to Display at AIMEXpo
The news hit last week. PARTS UNLIMITED/DRAG SPECIALTIES SIGNS TWO YEAR COMMITMENT TO EXHIBIT AT AIMEXPO. In my opinion, this is one of the most important pieces of news regarding the AIMExpo in...
AIMExpo 2017 by the Numbers
Earlier this month the organizers of the AIMExpo posted an infographic with the show's statistics. There were 18176 in total attendance with 2090 coming from powersports dealers. 38 countries were...
Eight ways to improve your business this fall
This article first appeared on Powersports Business online October 26, 2017 During the summer selling season, we are often too busy to have lunch, let alone focus on improving our business. But now,...
What’s your competitive advantage?
This post originally appeared on Powersports Business online September 26, 2017. Quick question: Why should I buy from your store v. the guy down the block, or online? It seems like a pretty simple...
Capitalize on the end of the summer slowdown
This article was originally published online at Powersports Business on August 16, 2017. 10 tips to grow your business. The long days of summer are getting shorter, and kids are back to school in...
Educate Your Staff – Invest in Knowledge
This post first appeared on Powersports Business, July 18, 2017. Ben Franklin once said, “An investment in knowledge pays the best interest.” "Investment in knowledge." Truer words have never been...
June Post Wrap-Up
Looking for a wrap-up of all our posts in June? Then look no further than the links below. Raceway Park Regional Photos Monster Energy Supercross 2018 Schedule Announced Influencer Marketing - The...
Powersports Business – Creating YouTube Content
It's that time of the year where new bikes are coming into your shop. Rather than just opening the box and building them, why not use this opportunity to create content for your YouTube channel?...
Influencer Marketing – The rise of the Micro-Influencer
This post originally appeared on Powersports Business on June 13, 2017. On of the most talked about trends in marketing, today is the use of influencers to promote a product or service. A...
May Post Wrap-Up
Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park...
Marketing Your Business without Social Media
Six Non-Digital Ways to Increase your Business This post originally appeared on Powersports Business on May 11, 2017 What? No social media. Stop social media? What are you thinking? That's not what...
Powersports Business – Your Store Vs Online Sales
Combating the online giants. We've all heard it before. The internet and online sales are killing my business. The online sales giants are taking away my customers. These are common phrases being...
No More I’m Gonna…Time to Start Doing.
Information overload, FOMO (fear of missing out), indecision and procrastination. With the sheer amount of information available today it's difficult not to get caught up in it all. But at what...
March 2017 – Post Wrap-Up
Wrap-up of posts appearing on scottlukaitis.com during the month of March 2017.