Powersports business
Posts about the business side of the powersports industry. It includes tips and techniques for success in sales and marketing as well as news and current events.
We are all in this together
With all of the chaos going on in the world, the powersports industry is stepping in to help. Check out the email below that I received from the MIC. We are all inundated with the impact of...
MIC Guide to COVID-19 Resources for Small Businesses
In an email from the MIC The Senate passed the $2 trillion Coronavirus Aid Relief and Economic Security (CARES) Act to provide relief to Americans and businesses during the COVID-19 crisis. The...
The Progressive® International Motorcycle Shows® Announces 2019/2020 Experiential Tour Attractions Including Workshops, New Ways to Get Attendees on Two Wheels, and Much More
The Progressive International Motorcycle Show returns to NYC and the Javits Center this December 6-8. Check out their most recent press release announcing all of the details of the show. In its...
Erik Pritchard New Chief Executive Officer and President of Powersports Trade and Safety Associations
From the Motorcycle Industry Council. IRVINE, Calif., Nov. 4, 2019 – Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council (MIC),...
2019 AIMExpo presented by Nationwide Event Recap – Together We Rise
Check out this great video and infographic regarding last month's AIMExpo in Columbus, Ohio. https://youtu.be/DqYeAjeI2F8
MIC Initiative – More Riders Riding More
One of the most important items that came out of last month's AIMExpo was the new MIC Initiative of More Riders, Riding More. The motorcycle industry is in a crisis. The group of riders that have...
Tucker Powersports Announces TuckerU Powered by Brandecation
Education is the key to success and this news from Tucker and Brandection is a critical step in the success at the dealership level. As a former dealership employee getting the right education...
MIC Launches Long-Term Initiative to Attract New Riders
Interesting news from the MIC as they recently announced an initiative to draw new riders to motorcycling. Over the last several years, the entire industry has been on a mission to try and increase...
Influencer Marketing in Powersports Business
Back in 2017, I wrote an article for Powersports Business magazine about the rise of the micro-influencer. Here is a link to the original article. The Rise of the Micro-Influencer - Powersports...
Moto Hose Offers Proven Performance with New CRF Works Y Silicone Radiator Hose Kit
Below is a press release we wrote and distributed for our friends at MotoHose. It is a service we can offer to any client looking to get their use out in front of the powersports users. Reach out...
The Progressive International Motorcycle Shows Announces 2019/2020 Tour Dates, & Locations
With support from key sponsors, the motorcycle industry’s leading tour to bring the thrill of two wheels to eight cities in its 39th season SANTA MONICA, Calif., June 26, 2019 (GLOBE NEWSWIRE) --...
AIMEXPO PRESENTED BY NATIONWIDE PARTNERS WITH GOOD RIDE
AIMExpo presented by Nationwide – the only trade and consumer show for the North American Powersports Industry – is excited to announce that Carey Hart and Big B will be bringing the legendary Good...
AIMExpo Expands International, Latin American Reach
This week, the AIMExpo announced their expanded International and Latin America reach. This is excellent news for the AIMExpo as a sign that the industry is recognizing the need for the show. Below...
Discover the Ride Expands Beyond the Motorcycle Industry to the Dallas-Fort Worth Auto Show
The program’s interactive attractions to reach thousands of new consumers, debuting outside of IMS for the first time at the 2019 Dallas-Fort Worth (DFW) Auto Show Santa Monica, Calif. (March...
Legends and Heroes Tour Series Opener Press Release
Legends and Heroes Tour Returns for 10th Anniversary Season in 2019 Honors Troy Lee at Series Opener Here is a news release I wrote and delivered for the Legends and Heroes Tour Traveling Moto...