Racer Marketing

Posts about the marketing side of racing. Designed to help racers, teams or events get the attention they need to suceed.

Racer Marketing – Saying Thank You

Racer Marketing – Saying Thank You

For many racers the run to Loretta Lynn's was difficult, full of ups and downs, success and disappointment but now that it is behind you it's time to focus on finishing the season strong and work on...

Race Event Coverage

Race Event Coverage

One of the services provided by Lukaitis Consulting is race event coverage. This coverage is posted on several social media accounts and set-up for the participants to share with their friends and...

Racer Marketing – Added Value

Racer Marketing – Added Value

Too many racers think it's all about @mentioning or tagging their sponsors but truthfully it is more important than that. Companies are looking for genuine content of their product in action. With...

Engine Ice PR Announcing 2018 Teams

Engine Ice PR Announcing 2018 Teams

Here is a press release I completed for the powersports industry coolant manufacturer Engine Ice announcing their 2018 supercross teams. (Disclaimer - I am the COO of the company). Here is the full...

May Post Wrap-Up

May Post Wrap-Up

Looking for a wrap-up of all our posts in May? Then look no further than the links below. Racing- Racing Rituals - What are Yours? Never Give Up - The Zach Osborne Story Photos- Raceway Park...

Race Reports – Telling a Story

Race Reports – Telling a Story

Monday morning press releases and race reports have been the cornerstone of race reporting for years. All of the big and most of the small teams produce a release or race reports each week letting...

Racer Marketing – Monthly Newsletter

Racer Marketing – Monthly Newsletter

Are you providing updates to your sponsors on a monthly basis? Are you sending out a newsletter? If you're not then, you absolutely need to add this to your to-do list. Communication is essential in...

February 2017 – Post Wrap-Up

February 2017 – Post Wrap-Up

Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is. Racer Marketing Check your spelling. Control Your Message The Importance of a Content Calendar...

Racer Marketing – Control Your Message

Racer Marketing – Control Your Message

One of the most important aspects of racer marketing is the story that you tell. The story of your racing efforts and the sponsors and people that help get you there. There is no better way to make...

Racer Marketing – Create a Video Series

Racer Marketing – Create a Video Series

Here is a great tip to help you improve your racer marketing. Create a video series. Everyone has a friend that is trying to be the next big blogging sensation. Why not take their passion and yours...

How to Use Your Influence to Drive Sales

How to Use Your Influence to Drive Sales

Influencer marketing has recently been a favorite phrase. Using stars or celebrities to help sell products isn't new but with the rise of social media and the ability to reach people in a quick and...

ROI vs ROO – What’s the Difference?

ROI vs ROO – What’s the Difference?

ROI this and ROI that. They're common marketing terms being thrown around when it comes to sponsorship or anything that has a cost. Return on Investment. What do I get in return for my investment?...