Now that I’ve established that based on my background I might have some good ideas when it comes to promoting your racing career, here goes with my first tip.
Sponsor of the Week- In this post, you’ll talk about one of your sponsors or your sponsor’s products. And by talking about, I don’t just mean hashtag or @mention. If your talking about your tire sponsor don’t just say “my Dunlops hook up”. Go further and explain that because of the pattern of the knobs or construction of the carcass your Dunlop Geomax MX11 gives you grip in the sandy soil like we have at (local track name).
Get it? Add value to your post. Don’t just be a “sticker on a fender guy”.
You could even take this one step further and link to the product you are speaking about on the sponsor website or better yet at your local dealer. Take a look at pro racer Ty Wozney’s @tywoz760 Instagram account for an example. I bet his sponsor Delmarva Powersports was pretty pumped to get this point in front of Ty’s 16,000+ followers. And I’m sure @mvane899 or Paul knew Ty was sending them business. How do you thing Ty is received when he comes into the shop looking for support for the next season? Pretty well I bet. 
So what do you think? Make the commitment today to write 1 post each week about one of your sponsors or their products and add value.
Thank you for reading. Let me know what you think.
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