Legends and Heroes Tour Series Opener Press Release

Legends and Heroes Tour Series Opener Press Release

Legends and Heroes Tour Returns for 10th Anniversary Season in 2019

Honors Troy Lee at Series Opener

Here is a news release I wrote and delivered for the Legends and Heroes Tour Traveling Moto Museum. In addition to the press releases content and distribution, I help the tour with their evergreen social media content and images from the event. Read the entire release below.

Anaheim, CA – January 5, 2018 –  The Legend and Heroes Tour Traveling Moto Museum is pleased to announce that they will again take part in the pit party activation at Monster Energy Supercross events in 2019. This year marks the 10th Anniversary of the tour and their mission of celebrating the Legends and Heroes of the sport.

The tour will appear at each round of the Monster Energy Supercross Series in 2019 and will kick off January 5th at Angels Stadium of Anaheim in Anaheim, CA. It then crisscrosses the nation with 16 additional stops along the way before coming to Las Vegas, NV for the series finale on May 4th.

With the help of tour sponsor EZ-Up Shelters, the new for 2019 design will feature a walk-through timeline that celebrates all of the sports supercross champions, and since 2019 marks the 45th season of AMA Supercross, a unique feature will showcase the first champions and their machines. The tour stands behind the belief that “We Don’t Leave History Behind” and has kept the founding fathers, and mothers, pure in their thoughts by honoring the men and women that shaped supercross and motocross into what it is today.

During opening ceremonies at each event, the tour honors a different legend of the sport. For the opening round in Anaheim, the tour will honor Troy Lee.

About Troy Lee – The original helmet painter of the stars, Troy has painted helmets for most of the supercross champions. Who can forget the flashing lights and hundred dollar bills on Jeremy McGrath’s Anaheim helmets during his championship era? More than a painter, Troy is an entrepreneur with a successful action sports apparel company and the team owner of the Troy Lee Designs – KTM Supercross team. Join us on Saturday night as we honor this icon of supercross.


Following on the success of its introduction in 2018, the Supercross Virtual Reality mobile experience (SXVR) continues in 2019. This interactive display allows fans to experience the thrill of supercross via VR technology and feel like they are on the racetrack. In addition to four virtual reality stations, the experience includes two racer skill stations. Produced by Ryno Equipment, the handlebar station, and balance station allow guests to test themselves and experience the what they have to be supercross athletes.

Thanks to our local friends at each round, the Legends Tour features some of the best vintage motocross bikes on display in a single location. Featuring different vehicles at each round, our guests can relive the machines of their youth and show their family and friends the early days of motocross and supercross.

Look for the Legend and Heroes Tour Traveling Moto Museum at each round of the Monster Energy Supercross series in 2019.

Jan 5 – Angel Stadium | Anaheim, California
Jan 12 – State Farm Stadium | Glendale, Arizona
Jan 19 – Angel Stadium | Anaheim, California
Jan 26 – Oakland-Alameda Coliseum
Feb 2 – Petco Park | San Diego, California
Feb 9 – US Bank Stadium | Minneapolis, Minnesota
Feb 16 – AT&T Stadium | Arlington, Texas
Feb 23 – Ford Field | Detroit, Michigan
Mar2 – Mercedes-Benz Stadium
Mar 16 – Lucas Oil Stadium | Indianapolis, Indiana
Mar 23 – CenturyLink Field | Seattle, Washington
Mar 30 – NRG Stadium | Houston, Texas
Apr 6 – Nissan Stadium | Nashville, Tennessee
Apr 13 – Broncos Stadium at Mile High | Denver, Colorado
Apr 27 – Metlife Stadium | East Rutherford, New Jersey
May 4 – Sam Boyd Stadium | Las Vegas, Nevada

See behind the scenes footage and great vintage photos and stories by visiting our website and social media accounts.

Website –  www.legendsandheroestour.org
Facebook – www.facebook.com/LegendsAndHeroesTour
Twitter – www.twitter.com/LegendsHeroes
Instagram – www.instagram.com/legendsandheroestour
YouTube – www.youtube.com/user/LegendsAndHeroesMX


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About the Tour: The Legends and Heroes Tour is a professional, historical display and timeline of America’s greatest motorsports, motocross, and supercross. On-site, the tour encompasses nearly 5000 square feet of moto-history with bikes, gear and other memorabilia that transport our guests back in time through the history of the sport. Visited by more than 9 million guests since it’s inception, the Legends and Heroes Tour attends each stop of the Monster Energy Supercross Series and Lucas Oil Pro Motocross Series. Visit us in the Pit Party at a supercross or motocross near you or online at www.legendsandheroestour.org

The Legends and Heroes Tour would not be possible without great sponsors like: Feld Entertainment, Monster Energy Supercross, Food for Life Bakery, Dunlop, EZup Shelters, Wossner, Yuasa, Boyesen, Motion Pro, Engine Ice, Acerbis, Kissimmee Motor Sports, Tucker Powersports, Spectro Oil, Rockwell, Bell, KTM, Rich Designs, Moto X Roads, The Early Days of Motocross Museum, RacerX, MX Sports, Brad Whitworth Photography, Retro Moto, Cycle News, and Pro Circuit. Thank you all.

If your company needs content like this on a regular or semi-regular basis please reach out to me so we can discuss the possibilities.


Published Work Flashback – KROC 2007

Published Work Flashback – KROC 2007

Mini Rider Magazine. January 2007 issue. This was race coverage of the 30th annual Race of Champions held at Raceway Park in October. The main story was featured on pages 40 through 45 and featured words and photos as well as a mini interview with Nick Desiderio.

Daytona 200 Press Release

Daytona 200 Press Release

Part of my job at Engine Ice is to write, distribute and share press releases about our brand and the racing successes they have. Here is a recent release I’ve written announcing our podium finish at the Daytona 200.

This post, has previously appeared on www.engineice.com on March 23, 2017. 

Engine Ice Hi-Performance Coolant Scores Podium Finish at Daytona 200
Back to Back Podiums for Coolant Manufacturer 
Merritt Island, FL (March 23, 2017) – Engine Ice Hi-Performance Coolant, the premier choice for powersports coolant and antifreeze, would like to congratulate Prieto Performance and rider Michael Barnes on their podium finish with a second place at the 2017 Daytona 200.
Coming off of their 2016 victory, Barnes and Prieto Performance set the pole for the 2017 event with a 1:49:487, the fastest time since the 2014 race. The 48-year-old rider from Florida again showed he is one of the top riders in the country by running at or near the front for the entire race. At the checkered flag, Barnes was third, but a disqualification for second place rider Cory West pushed Barnes up a position.
In addition to Barnes, two additional Engine Ice riders scored top 10 finishes. Kawasaki-mounted Jason Farrell was
7th, and Yamaha-mounted Geoff May was 8th. There was also a total of 14 riders using Engine Ice Hi-Performance coolant in the field.
“We are very excited to be on the box again in 2017. Had it not been for a small error by West we would have been second and third,” said David Kimmey, Owner of CycleLogic Products, the manufacturer of Engine Ice. “Being involved in Road Racing and especially with engine builders like Sean Prieto is an important part of our business. All levels of racers and riders can see the benefit of using Engine Ice, not just on the track but on the street as well.”
“Right out of the bottle” Engine Ice Hi-Performance Coolant is ready to provide dependable horsepower and is proven to reduce operating temperatures. The key to horsepower is not losing it, and Engine Ice Hi-Performance Coolant is engineered to maintain optimum operating temperature and reduce power loss from excess heat.
Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic, and typically reduces operating race temperatures, effectively keeping boil-over temperatures to 256°F or less and freeze-up protection to -26° F. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.
For more information on Engine Ice, please visit www.engineice.com
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Founded in The year 2000 CycleLogic Products, Inc.’s flagship product, Engine Ice Hi-Performance Coolant, is globally recognized as the premier choice in powersports coolant and antifreeze. The revolutionary formula keeps machines running cooler leading to a more stable horsepower delivery, throttle response and engine efficiency. Engine Ice Hi-Performance Coolant is available worldwide through our vast distribution network.
Find your local distributor here- http://www.engineice.com/engine-ice-distribution/
#EngineIce
February 2017 – Post Wrap-Up

February 2017 – Post Wrap-Up

Are you looking for a wrap-up of what was posted on ScottLukaitis.com in February? Well, here it is.

Racer Marketing
Check your spelling.
Control Your Message
The Importance of a Content Calendar

The Business of Racing
Race Teams
Cigarettes, Beer and Energy Drinks. What’s next?

Powersports Business
Avoid the Winter Slump – Housekeeping Ideas

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Thank you for your support.

A Look Back – Published Work KROC 2012

A Look Back – Published Work KROC 2012

Here’s a look back at an article that I produced for The Racing Paper covering the Kawasaki Race of Champions at Englishtown in 2012. The Racing Paper is based in Western Pennsylvania and this article covered racers from that area that competed in the annual event.

Recommended Resource – Feedly Feed Reader

Recommended Resource – Feedly Feed Reader

Every couple of weeks I’m going to point out a resource or website that I use and share with you why I think it’s valuable, informative or just interesting.

This weeks resource is Feedly. A feed reader tool that allows me to monitor hundreds of websites and only check them out when new items are posted. Most websites publish feeds (RSS Feed definition) and using a feed reader populates a list for you to review. What I particularly like about the Feedly version is the easy sharing options, the ability to save and read later, as well as the organization that allows me to put similar feeds in categories to read all at once. Without the Feedly reader, I’d be lost.

Check it out at Feedly.com

As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.