I’ve spent a bunch of time reviewing racers social media posts and profiles over the past couple of days, and one thing, in particular, came to my mind. SPELL YOUR SPONSORS CORRECTLY !!

It’s Dunlop, not Dunlap!

With that out of the way let me explain. I’ve previously written about auditing your profiles and making sure you always put your best foot forward (Read HERE) a mistake like this shows you don’t care about the company supporting you. From the perspective of the company’s sponsorship director, how can I think you’ll promote my brand professionally and correctly if you don’t even know how to spell it.

So before you hit enter, ALL THE TIME, take one last look and make sure the spelling is correct.

As always the ideas expressed above are my own, and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.