SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
For years, racers and teams have relied heavily on social media to build their programs, connect with fans, and attract sponsors. Instagram, Facebook, TikTok, and YouTube all play important roles in …
Continue Reading about Why Every Racer and Team Needs a Website →
If you’re serious about building a sustainable racing program, not just chasing one-off deals, you need to start thinking like a media company. And every media company has one thing in …
Continue Reading about Email Marketing for Racers: An Underrated Tool in Your Sponsorship Program →
For many racers, sponsorship still revolves around two things: logos on the bike and posts on social media. But the racers who build long-term partnerships—the ones who get renewed, upgraded, and …
Continue Reading about Creating Sponsor Value Beyond the Track →
If there is one trait that separates racers who build real marketing value from those who struggle to gain traction with sponsors, it is consistency. In racing, we understand the value of …
Continue Reading about Consistency — The Most Underrated Tool in Racer Marketing →
For most racers, race weekends and practice days are about one thing: riding. The gates drop, the lap times matter, and the results are what everyone remembers. But if you’re serious about building …
Continue Reading about Turning Race Weekends into Marketing Content for Your Sponsors →
A press-focused kit designed to help media outlets quickly understand your story, assess news value, and say yes to coverage. Purpose of a Media Kit A media kit exists to make a journalist’s …
Continue Reading about How to Build a Professional Media Kit →
In today’s motorsports and powersports landscape, social media is not optional—it’s the fuel that drives your personal brand, influences sponsor value, and opens doors to new opportunities. The racers …
In today’s racing world—whether you’re turning laps on a motocross track, a dirt oval, or a road course—your story is one of your most powerful marketing tools. Sponsors, fans, and even media …
When it comes to racing, results matter — but they’re not the only thing that matters. In today’s world of social media, sponsorships, and storytelling, a racer’s personal brand often holds just as …
Continue Reading about Building Your Racing Brand Beyond the Racetrack →
As the season winds down, it’s time to reach out to those who supported you throughout the year and express your gratitude. With today's fast-evolving digital landscape, there are more creative ways …
I originally wrote this back in 2016 and it is still relevant today. Take the time to say thank you and stand apart from the crowd. This week I received thanks from 2 racers I helped out with Engine …
Continue Reading about Racer Marketing – Gratitude – Updated →
As part of my job with Engine Ice, I produce all of the press announcements we write for new products and racing teams we work with. I write the race reports and just about any other content you can …
Continue Reading about Press Announcements – Video and Written to Make a Difference →
