SCOTT LUKAITIS - POWERSPORTS, MOTORSPORTS & RACER - MARKETING, MEDIA & MANAGEMENT
Powersports, Motorsports & Racer Marketing, Management, and Media
The checkered flag may signal the end of the race, but it should not mark the end of your work for the weekend. Once the bikes are washed, the trailer is unloaded, and the results are posted, there is …
Continue Reading about The Race Is Over. Your Work for Your Sponsors Is Not. →
For years, racers and teams have relied heavily on social media to build their programs, connect with fans, and attract sponsors. Instagram, Facebook, TikTok, and YouTube all play important roles in …
Continue Reading about Why Every Racer and Team Needs a Website →
If you’re serious about building a sustainable racing program, not just chasing one-off deals, you need to start thinking like a media company. And every media company has one thing in …
Continue Reading about Email Marketing for Racers: An Underrated Tool in Your Sponsorship Program →
For many racers, sponsorship still revolves around two things: logos on the bike and posts on social media. But the racers who build long-term partnerships—the ones who get renewed, upgraded, and …
Continue Reading about Creating Sponsor Value Beyond the Track →
If there is one trait that separates racers who build real marketing value from those who struggle to gain traction with sponsors, it is consistency. In racing, we understand the value of …
Continue Reading about Consistency — The Most Underrated Tool in Racer Marketing →
For most racers, race weekends and practice days are about one thing: riding. The gates drop, the lap times matter, and the results are what everyone remembers. But if you’re serious about building …
Continue Reading about Turning Race Weekends into Marketing Content for Your Sponsors →
A press-focused kit designed to help media outlets quickly understand your story, assess news value, and say yes to coverage. Purpose of a Media Kit A media kit exists to make a journalist’s …
Continue Reading about How to Build a Professional Media Kit →
In today’s motorsports and powersports landscape, social media is not optional—it’s the fuel that drives your personal brand, influences sponsor value, and opens doors to new opportunities. The racers …
If you’re trying to grow a racing program—or a small business—there’s one opportunity most people overlook because it feels too simple: local media. Not national. Not viral. Not “hoping someone …
Continue Reading about How to Get Local Media Attention for Your Racing (or Your Business) →
In today’s racing world—whether you’re turning laps on a motocross track, a dirt oval, or a road course—your story is one of your most powerful marketing tools. Sponsors, fans, and even media …
When it comes to racing, results matter — but they’re not the only thing that matters. In today’s world of social media, sponsorships, and storytelling, a racer’s personal brand often holds just as …
Continue Reading about Building Your Racing Brand Beyond the Racetrack →
As the season winds down, it’s time to reach out to those who supported you throughout the year and express your gratitude. With today's fast-evolving digital landscape, there are more creative ways …
