In today’s racing world—whether you’re turning laps on a motocross track, a dirt oval, or a road course—your story is one of your most powerful marketing tools. Sponsors, fans, and even media …
Building Your Racing Brand Beyond the Racetrack
When it comes to racing, results matter — but they’re not the only thing that matters. In today’s world of social media, sponsorships, and storytelling, a racer’s personal brand often holds just as …
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Racer Marketing – Gratitude
As the season winds down, it’s time to reach out to those who supported you throughout the year and express your gratitude. With today's fast-evolving digital landscape, there are more creative ways …
Racer Marketing – Gratitude – Updated
I originally wrote this back in 2016 and it is still relevant today. Take the time to say thank you and stand apart from the crowd. This week I received thanks from 2 racers I helped out with Engine …
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Press Announcements – Video and Written to Make a Difference
As part of my job with Engine Ice, I produce all of the press announcements we write for new products and racing teams we work with. I write the race reports and just about any other content you can …
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Racer Marketing – Time to say Thank You
For all of the racers that competed at Loretta Lynn's this year. Congratulations. All of the hard work you put in training, testing, practicing and preparing has paid off. Hopefully, you came away …
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April 2017 Post Wrap-Up
Looking for a wrap-up of all our posts in April? Then look no further than the links below. Racing- Raceway Park Opening Day Images Raceway Park Opening Day - Race Report Raceway Park Photos …
Racer Marketing – Is live video a part of your marketing mix?
In a previous post, we spoke about the way you look at racing and sponsorships and your racer marketing efforts. By looking at your competition and promotion as a business and no longer just a hobby …
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March 2017 – Post Wrap-Up
Are you looking for a wrap-up of what was posted on ScottLukaitis.com in March? Well, here it is. Powersports Business Audit your website. Game Changings UTV from Polaris Racer …
Race Reports – Telling a Story
Monday morning press releases and race reports have been the cornerstone of race reporting for years. All of the big and most of the small teams produce a release or race reports each week letting the …
Racer Marketing – Monthly Newsletter
Are you providing updates to your sponsors on a monthly basis? Are you sending out a newsletter? If you're not then, you absolutely need to add this to your to-do list. Communication is essential …
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Racer Marketing – Are you working your plan?
Across the country, the racing season is getting underway, and for many of you, the time is now to make sure your plan is in place and ready to go. Not your racing program, but your marketing and …
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