Posting a consistent message of your social media accounts is crucial to the success of your marketing efforts. Putting out the right content at the right time and delivering value on each of those posts can make you a star but doing it wrong can cause all kinds of problems.

A Content Calendar is a tool you need to stay on track with your marketing efforts. It can be as simple or detailed as you wish, however, here are a couple of things you’ll want to consider.

What are the social networks that you will have a presence? Facebook, Twitter, Instagram, SnapChat or whatever the next big thing is? Decide where you are going to focus your efforts and write them down.

How often will you be posting? Again, decide your post frequency. To grow a follower base, you’ll need to be consistent. Write this down as well.

What will you be posting? Training and riding tips. Features and benefits of your sponsor’s products. Start writing these items down as well.

Now, take all three of these things and begin putting them into a spreadsheet. Here are a couple of templates you can use. (HERE and HERE) Keep in mind the timing of holidays and other trending items. Post in conjunction with them to take advantage of the built-in awareness.

There you have it, an easy way to organize your social media marketing efforts. A little planning goes a long way in providing a professional message.

As always the ideas expressed above are my own and I make no claims to the success or failure of implementing them. They are suggestions to make you think. Please vet all ideas against your personal goals before implementing them.