The 2018 Lucas Oil Pro Motocross Championship series is right around the corner. MX Sports just announced the TV package that includes 36 hours of live coverage and more than 70 total hours of action. (See complete press release below) For less than $5 per round using NBC Sports Gold you can see all of the action unfold with exclusive on-demand access.
The 2018 season should be one for the records books. Will Eli Tomac defend his title? How will Ken Roczen do in his return? Can Zach Osborne repeat in the 250 class? What about Blake Baggett? All of these question and more will be answered soon.
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But let’s look at this from another point of view, from the business perspective. I’ve always felt that the audience of the national series is compiled of powersports users. Sure supercross has more eyes on the racing with a larger fan base, but the outdoor series is a more targeted fan base. The audience watching the outdoor series typically also ride motocross or off-road. They might even participate on the same track on the same weekend as their heroes.
So if you are a company that produces a product for the sport take a look at the nationals in more detail. Your customers are at the track, are you?
Full MX Sports Release
NBC Sports and MAVTV to Showcase 36 Hours of Live Coverage for 2018 Lucas Oil Pro Motocross Championship
More Than 70 Total Hours Through Network and Unparalleled Digital Programming
MORGANTOWN, W. Va. (May 2, 2018) – In just 17 days the gate will drop on the 2018 Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, and today MX Sports Pro Racing and NBC Sports Group jointly announced programming details for the upcoming season. The world’s most prestigious off-road motorcycle racing championship will remain a fixture on NBC, NBC Sports Network (NBCSN), and MAVTV this summer, highlighted by 36 hours of live coverage and more than 70 total hours of Pro Motocross content via broadcast and digital platforms.
The centerpiece of the broadcast schedule for the 2018 season is a trio of special live network television telecasts on NBC, where the final 450 Class motos from the Red Bull High Point National (June 16), the Red Bull RedBud National (July 7), and the Unadilla National will be showcased to millions of homes across the country. Live coverage of the opening 450 Class and 250 Class motos from all 12 rounds of the season will be featured on MAVTV, which continues its growth by providing HD broadcast feeds to most subscribers, while NBCSN will carry live second moto coverage from five rounds of the championship.
Digitally, fans can take the Lucas Oil Pro Motocross Championship anywhere they go with the one-of-a-kind “Pro Motocross Pass,” which returns to NBC Sports Gold with exclusive on-demand access of the Nationals. For just $54.99, motocross enthusiasts from around the world will receive live, commercial-free coverage from every round of the season, with the ability to watch timed qualifying and every moto unfold in real time. Additionally, full event replays from the 2016 and 2017 seasons, along with completed rounds of the 2018 season, are available for on-demand consumption. This unparalleled level of access to the championship breaks down to less than $5 per round over the course of the season!
“Thanks to the continued commitment from NBC Sports Group and MAVTV we’re fortunate to have the ability to bring the Lucas Oil Pro Motocross Championship to our fans all over the world,” said Davey Coombs, President of MX Sports Pro Racing. “Our domestic broadcast package is a solid as ever, with more than 60 hours of unique coverage, and the hugely popular ‘Pro Motocross Pass’ provides the ideal platform for our younger generation of fans, from which anyone can watch the action unfold using virtually any mobile device and streaming platform, including our international audience. It continues to be one of the best deals of its kind available in any sport, and together our entire broadcast package will expand the global reach of the world’s most prestigious championship.”
All 12 rounds of the season will culminate with an exclusive one-hour highlight show on NBCSN. Additionally, NBCSN will produce a special midseason recap and a pair of year-end recaps highlighting all the drama and excitement that took place in both the 450 Class and 250 Class.
The on-air broadcast team bringing the Lucas Oil Pro Motocross Championship into households around the world will continue to be hosted by Jason Weigandt (@jasonygant), who will also handle play-by-play duties whenever bikes are on track, alongside former series champion Grant Langston (@grantlangston8), who will serve as the color analyst. The newest member of team is Will Christien (@willchristien), a veteran on-air personality from the world of action sports and racing who will get her first taste of American motocross as trackside correspondent, bringing all the breaking news and insider info from the pits.
The 2018 Lucas Oil Pro Motocross Championship will kick off on Saturday, May 19, with the Red Bull Hangtown Motocross Classic from Prairie City SVRA in Sacramento, California.
For information about the Lucas Oil Pro Motocross Championship, please visit ProMotocross.com and be sure to follow all of the Pro Motocross social media channels for exclusive content and additional information on the latest news:
- Facebook: @americanmotocross
- Instagram: @promotocross
- Twitter: @ProMotocross
- YouTube: AmericanMotocross
Lucas Oil Pro Motocross Championship
The Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, features the world’s fastest outdoor motocross racers, racing aboard the best bikes each factory offers, on the roughest, toughest tracks in the world. The 12-rounds series begins at Hangtown in May and ends at Indiana’s Ironman Raceway in August. It includes stops at the premier motocross racing facilities in America, with events in California, Colorado, Pennsylvania, Tennessee, Michigan, Massachusetts, Maryland, Minnesota, Washington, New York and Indiana. The pro riders race on Saturday afternoon, with competition divided into two classes: one for 250cc machines, and one for 450cc machines. The Lucas Oil Pro Motocross Championship is managed by MX Sports Pro Racing, the industry leader in off-road power sports event production. The series is televised on NBC, NBCSN and MAVTV and streamed live on NBC Sports GoldSeries partners include Lucas Oil (series title sponsor), Red Bull, WPS, Fly Racing, GEICO Motorcycle, MotoSport.com, Garmin, 100%, KTM, FMF, Deltran Battery Tender, Pirelli, Suzuki, Husqvarna, Pivot Works, Vertex, Alpinestars, KMC Wheels, MotionPro, VP Racing Fuels, Acerbis and Racer X. More information can be found at www.ProMotocross.com.
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