Here is a really great project that I’ve been working on for the last little while. American Flat Track (AFT) is one of the fastest growing forms of motorcycle racing today with exciting events, excellent leadership and a strong marketing package. We (Engine Ice) looked at the opportunity and after some discussion we were able to put a program together.
I’ve never personally attended an AFT event but I’m looking forward to squeezing a couple in this summer. Look for images and my commentary when I return from each event.
Here is the complete press release from American Flat Track announcing the partnership.
DAYTONA BEACH, Fla. (March 19, 2019) – American Flat Track is pleased to announce the newest member to its family of partners – Engine Ice – as the Official Coolant and Antifreeze of American Flat Track.
With nearly 20 years of experience, Engine Ice has set an industry standard in the development of
high quality fluids for powersports machines.Engine Ice Hi-Performance Coolant is biodegradable, phosphate free, non-toxic antifreeze and coolant and will typically reduce operating race temperatures. Factory or privateer, highly modified or stock, all machines benefit from using Engine Ice.
“AFT is happy to have Engine Ice added to this year’s strong group of partners,” said Michael Lock, CEO of American Flat Track. “Our sport is a true test to the quality of race machines and the fluids that keep them running. We look forward to this partnership with Engine Ice and their commitment to keeping AFT’s race machines at a peak level of performance.”
In 2019 Engine Ice’s family of products has expanded to include Plastic Shine and Helmet Renew. Safe for use on a wide variety of surfaces including most plastics and metals, Plastic Shine is the solution to maintain and restore a glossy, brilliant shine to all injected molded plastic fenders and bodywork. Helmet Renew Hi-Performance Helmet Care safely removes the causes of foul odors within helmet liner and padding. It’s fast-acting, foaming action lifts the dirt and grime leaving behind a cleaner, fresher helmet.
“Engine Ice is proud to be a partner of the American Flat Track series,” said Dave Kimmey, President of Engine Ice. “The motorcycles that these athletes compete on are at the pinnacle of performance, and the demands of which put a lot of heat-related stress on the machines. Engine Ice Hi-Performance Coolant helps keep them cool while maintaining consistent power delivery throughout the entire race. We are excited to maintain our support of flat track racing at various levels and are excited to be officially joining the AFT family of partners for 2019.”
American Flat Track roars into Dixie Speedway for the 2019 Yamaha Atlanta Short Track presented by Cycle Gear on Saturday, March 23. Tickets start at just $40 and are available now at www.americanflattrack.com.
For more information on American Flat Track visit www.americanflattrack.com.
Courtesy American Flat Track
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