Last week, the Lucas Oil National was featured on business website Forbes.com. The article, written by contributor Maury Brown goes into a little about the history of the sport and explains the fan base and television package for the business community.
The article also goes on to mention that for the 2019 season, average viewership on NBCSN was up 11% vs. 2018. The viewership on NBC remained flat. while viewership for the races that air on NBC has remained flat, but in total, the Championship saw nearly 4 million viewers across NBC, NBCSN and the NBC Sports Gold streaming app.
This type of press is important as the sport tries to grow. By creating awareness in a mainstream business publication, motocross and supercross are potentially put in front of marketing decision-makers and the budgets they control.
Motocross and Supercross racing still represents one of the least expensive forms of motorsports for a company to get involved with and hopefully the Forbes article will help get our foot in the door.
Read the complete article HERE – The Business Of Lucas Oil Pro Motocross Is Reaching Another Gear
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