Good news from the MIC this week. It turns out the pandemic has had some unexpected effects on the powersports business. They are reporting than sales of new off-highway motorcycles from January thru March are up 18.9% over last year.
Wow! Up almost 20%!
It seems as though that despite being stuck at home, many people are turning to motorcycles as an outlet. I’ve heard similar numbers from our friends in the bicycle industry as well. I am even hearing that it is virtually impossible to get a beginner level off-road motorcycle anywhere in the country right now.
I’m also hearing that the aftermarket industry is up as well. People have turned to projects in the garage to keep them busy and getting old and forgotten machines out of the mothballs is a great way to spend some time.
So now with the increase in new and returning riders, how do we keep it going? It’s up to the powersports industry to keep a large percentage of these motorcyclists around for some time. Over the last several years, all of the OEMs and industry leaders have been trying to figure out how to renew interest in motorcycling. Well, we have it. Now what?
I’m curious to know what you think. Please let me know by emailing firstname.lastname@example.org or by replying to this post on Linkedin, Facebook, or Instagram.