This Week in Powersports Business – The week of 3/13/22

For the week of March 13, 2022.

Here are a couple of stories that came across my desk that I think are relevant and interesting to the powersports business community.

1 – NPA names Robinson to new post in Sacramento – From Powersports Business

National Powersport Auctions (NPA) announced the promotion of Austin Robinson as the new general operations manager of its Sacramento facility. In this new role, Robinson will be responsible for all day-to-day operations along with the growth and leadership of the NPA Sacramento team.

2 – Longtime Ducati service, repair shop gets new home – From Powersports Business

Mark Sutton’s DucShop, the service and repair shop in the Atlanta area that has been in business since 1991 to meet demands for high-performance Ducati work, announced on its website that it is now part of W.O.W. Motorcycles, also located in Marietta.

3 – Rest in Peace – Dick Lechein – From Cycle News

Dick Lechien, the founder of Maxima Racing Oils and father of AMA Motocross Champion and AMA Hall of Famer Ronnie Lechien, passed away peacefully in his sleep on March 10, 2022. He was 85 years old. Lechien is survived by his wife Pat, son Ronnie and daughter Lorrie.

4 – Best in Class Dealership Awards program launches – From Powersports Business

Powersports Business is proud to announce the launch of the nomination form for the inaugural PSB 2022 Best in Class Dealership Awards, showcasing the success of dealerships of all sizes in a particular segment of their business.

The Best in Class Awards are the first of their kind in the industry, allowing individual dealerships to showcase their teams and processes that led to success in 2021. Dealership staff are encouraged to ask their managers to apply in one or more categories. For example, your dealership might choose to apply for Best in Class for Marketing – TikTok. All application responses would be related to your dealership’s TikTok success in 2021. Similarly, you might be applying for Best in Class for F&I – Prepaid Maintenance. Then you would share the strength of that segment of your business. Apply in one category or apply in all categories; dealerships can even create their own category.

5 – Investcorp agrees sale of Dainese SpA

Investcorp, a leading global manager of alternative investment products, today announces it has reached an agreement on the sale of Dainese SpA (“Dainese” or “the Company”) to global investment firm Carlyle (NASDAQ: CG) for an enterprise value of €630 million.

Founded in 1972, Dainese is a leader in protective equipment and technical gear for motorcycling and dynamic sports. The Company is present across EMEA, APAC and the Americas – and distributes its products across more than 100 countries.

Investcorp acquired Dainese in January 2015 from its founder, Lino Dainese, and has worked closely with the management team to drive both international growth and expansion of the Company’s product offering. Under Investcorp’s ownership, Dainese more than doubled its sales to €250 million, and grew EBITDA at a double-digit rate on a compounded basis each year. Over a seven-year journey, Dainese evolved from an Italian, product-focused, business into the global standard for dynamic sport protection.

Hazem Ben-Gacem, Co-Chief Executive Officer at Investcorp, said: “Six years ago when we invested in Dainese, the founder Lino Dainese said he wanted a partner that shares his passion and ambition for his company. It’s satisfying to know that Investcorp have been that partner to Dainese, as under our leadership we facilitated EBITDA growth of more than five times and created a business well positioned for continued success. We will continue on our mission to support exceptional Italian brands in their journey to become world leaders. Gucci, Riva Boats and Dainese are just a few of Italy’s best that we had the honour to partner with and support – that mission shall continue at Investcorp.”

Nicola Ferraris, Managing Director at Investcorp’s European Private Equity group, added: “In 2015 we saw the opportunity to transform a strong brand and a product-led organization into a global platform, by professionalizing the business, driving organic international expansion and carrying out add-on acquisitions. It was an immense pleasure working with the Dainese leadership and we wish Cristiano and his team continued success in their next phase of growth.”

Cristiano Silei, CEO of Dainese, added: “Investcorp has been a true partner to us over the last seven years supporting the transformation of Dainese which is now in great shape for further international expansion.”

Since 2012, Investcorp has invested €1.6 billion in companies across Europe. The successful sale of Dainese follows successful previous investments in other Italian brands, such as Gucci and Riva. Investcorp’s current Italian portfolio includes CloudCare, Vivaticket and Corneliani.

6 – Dealership named Sea-Doo District Dealer of the Year – From Powersports Business

Cedar Creek Motorsports in Cedarburg, Wisconsin, has been named a Sea-Doo 2021 District Dealer of the Year for the Central U.S.

7 – CycleTrader returns as sponsor of 2022 PSB Accelerate Conference From Powersports Business

CycleTrader, with over 114,000 inventory listings from dealerships and private sellers, is returning for a second year as a sponsor of the 2022 Powersports Business Accelerate Conference. The conference will be held Nov. 14-16 at the Caribe Royale Resort in Orlando.

8 – WOMEN RIDERS PREPARE FOR 16TH EDITION INTERNATIONAL FEMALE RIDE DAY – From Motorcycle & Powersports News

On Saturday, May 7, women riders will take to their motorcycles and powersports vehicles to “Just Ride!” for the 16th International Female Ride Day (IFRD). Participants in over 120 countries on six continents will join in on the globally synchronized women’s ride day, which highlights female motorcycle riders and powersporters across all disciplines of the activity.

READ THE ENTIRE ARTICLE HERE – https://www.motorcyclepowersportsnews.com/women-riders-prepare-16th-edition-international-female-ride-day/

9 – Yamaha Motor Donates $700,000 in Humanitarian Aid to Ukraine – From Asphalt & Rubber

READ THE ENTIRE POST HERE – https://www.asphaltandrubber.com/news/yamaha-motor-humanitarian-aid-ukraine/

10 – Ducati Reports Revenues, Operating Profit and Sales Results for 2021 From Motorsports Newswire

Ducati closes 2021 by reporting the best revenues and operating profit ever recorded that adds on the great sales performance.

The Bologna-based manufacturer delivered the record figure of 59,447 motorcycles to passionate customers all over the world, achieving an increase in sales of +24% over 2020 (48,042) and +12% over 2019 (53,183).

A record is registered also in terms of revenues, that are equal to € 878 million with growth of +30% over 2020 (€ 676 million) and +23% over 2019 (€ 716 million), and in terms of operating profit, which reached € 61 million thus growing of +154% over 2020 (€ 24 million) and +18% over 2019 (€ 52 million). The operating margin of 7% (2020: 4%; 2019: 7%) is consistent with pre-pandemic levels.

11 – The Pediatric Brain Tumor Foundation’s Ride for Kids Announces Second Annual National Ride for Kids Day in Collaboration with American Honda, the Comoto Family of Brands and GEICO Motorcycle From Motorsports Newswire

The Pediatric Brain Tumor Foundation’s second annual national Ride for Kids Day is scheduled for September 18, 2022. Taking place in the heart of Childhood Cancer Awareness Month, national Ride for Kids Day gives motorcyclists and powersports enthusiasts across the nation an opportunity to take a stand against pediatric brain tumors – the deadliest childhood cancer. Whether participating in one of the dozens of organized rides, riding as a group, or as an individual, everyone can take part in the day.

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