Here are a couple of stories that came across my desk that I think are relevant and interesting to the powersports business community.

1 – Dealership celebrating 20th anniversaryFrom Powersports Business

When it’s 20th Anniversary time at your dealership, you sing it loud and proud. That’s what they’re doing this year at Broward Motorsports.

Owner Sam Nehme’s Instagram post provides the launch year for each of the five Broward Motorsports locations, starting in 2002 with Hollywood and up through the 2018 start for Treasure Coast.


2 – Yamaha cancels August dealer meetingFrom Powersports Business


3 – Volcon ePowersports Expands Revenue Stream, Signs Exclusive Distribution Agreement with Torrot Electric Europa SAFrom Volcon Inc.

Earlier this month, Volcon Inc. (NASDAQ: VLCN), (“Volcon” or the “Company”), signed an exclusive distribution agreement with Torrot Electric Europa SA, (“Torrot”),  to distribute Torrot’s line of electric off-road motorcycle products throughout Latin America, South America, and the Caribbean Region (“LATAM”). This agreement is expected to provide Volcon with an immediate opportunity to improve revenue and profitability by selling quality, “off-the-shelf” products throughout Volcon’s existing and expanding LATAM dealer and distributor network.

“Working with Torrot has been a great experience thus far. We’ve quickly identified several opportunities, with the most obvious being the ability to distribute the Torrot lines of products in our existing Latin American, South America, and Caribbean markets,” explained Jordan Davis, CEO of Volcon ePowersports. “This agreement will create opportunities to quickly realize additional revenue with little to no additional overhead as we are able to utilize our existing resources and the expert sales and logistics teams that are already in place at Volcon.”

Torrot manufactures electric motorcycles focused exclusively on young riders ages 3 to 11. Products are produced in their factory located in Salt, Spain where they also manufacture the brand Rieju motorcycles which are known as high-end, quality motocross bikes. The Torrot lineup consists of six options for young riders including motocross, trial, and supermotard versions.

“We are happy to have the opportunity to work with Volcon ePowersports. Our companies are well aligned with many evident synergies and we share a similar customer base which has made the process of integrating our teams swift and smooth. We are confident that Volcon will help us expand our brand and sales presence in these new markets and effectively reach new customers,” explained John Dixon, CEO of Torrot Electric Europa SA

Cristian Liani, Volcon ePowersports, Latin American Sales Manager notes, “Our existing network in Latin America, South America, and the Caribbean is the ideal setup to distribute Torrot products. We currently have a solid foundation in place to seamlessly and rapidly introduce the Torrot lineup to the LATAM market thanks to our strong list of distributors in the region currently distributing our Volcon products. The Volcon team is excited and prepared to take on this new opportunity”.

Logistics are already underway as Volcon integrates Torrot products into their LATAM distribution process. Volcon and Torrot have also begun making plans to work together to execute and enhance marketing efforts in the new markets as they support dealers and distributors in reaching new consumers in these markets which open vast new sales opportunities for both companies.

About Torrot Electric Europa SA

Founded in Vitoria by Don Luis Iriondo in 1948, Torrot got its start manufacturing sturdy touring and road bicycles. In the 1950s, Don Luis reached a license manufacturing agreement to make the mopeds and motorcycles for the famous French brand Dijon-Terrot, creating Terrot S.A.E.

In the 1970s, Torrot not only manufactured good, popular motorcycles like the Mustang and the TT, powered by Sachs engines, the outcome of a new alliance, it also started to manufacture such popular bicycles as the Cross MX in “summer blue” (the forerunner of today’s mountain bikes).

From 2017 Torrot focused 100% of its model range on electric. Current models are all 3rd and 4th generation proven products.

About Volcon, Inc.

Volcon Inc. is the first all-electric powersports company producing high-quality off-road vehicles. Based in Round Rock, Texas, Volcon joins many major electric vehicle manufacturers near Austin, Texas, an area that is poised to become the electric vehicle capital of the world.

Volcon was founded with the mission to enhance the outdoor experience while reducing the industry’s environmental footprint so that adventurers and workers alike can enjoy the outdoors and preserve it for generations to come. Volcon produces all-electric, off-road vehicles designed to elevate the adventure experience and help people get things done at work and on the home front.

Volcon Contacts

For Media:

For Dealers:

For Investors:

For Marketing:

For more information on Volcon or to learn more about its complete motorcycle and side-by-side line-up, visit:

 Forward-Looking Statements

Some of the statements in this release are forward-looking statements, which involve risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ”believes,” ”estimates,” ”anticipates,” ”expects,” ”plans,” ”projects,” ”intends,” ”potential,” ”may,” ”could,” ”might,” ”will,” ”should,” ”approximately” or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q filed with the SEC, which are available on the SEC’s website,

4 – Touratech USA Opens New Retail Store & Distribution Center in Brookfield, CTFrom Motorcycle & Powersports News

Brookfield, CT- (May 24th, 2022) Touratech USA is excited to announce the opening of a new retail store and distribution center in Brookfield, CT. Located only a few miles from the New York border. The company invested in this expansion to better serve its customers living on the East Coast. The store will provide riders with an opportunity to see products in-person and speak directly with adventure motorcycling experts. Visitors can try on riding gear and get expert help fitting motorcycle helmets, riding boots and more.

The Brookfield location will also provide customers with faster delivery times for the company’s phone and online sales. Besides riding gear, the store will offer a wide range of Touratech products. Including crash bars, skid plates, protection items, suspension, luggage and GPS navigation. Adventure riders will also be able to shop other brands including KLIM, Garmin, CruzTOOLS, Backcountry Discovery Routes, Sidi, REV’IT, RAM and Butler Maps among others.

“We are excited about this expansion because it provides better service for our customers and allows them to experience our brand values with a retail experience. We believe this location will serve as a hub for the adventure motorcycling community on the East Coast. We’ve even partnered with Backcountry Discovery Routes to provide a retail location for BDR maps, stickers and logo-wear.”  -Paul Guillien, CEO, Touratech-USA

Just outside of the Danbury city limits, the store is conveniently located right off US 7 / US202 and Interstate 84. This provide easy access from all directions. The store is 55 miles from Hartford, CT and 60 miles from the George Washington Bridge which connects New Jersey to Manhattan, NY.

Touratech-USA East, Brookfield

67 Federal Road, Brookfield, CT 06804    

1 (800) 491-2926            

5 – Dealer group launches ADV Touring rider trainingFrom Powersports Business

The Chicago Motorcycle School is launching the first-of-its-kind Adventure Touring Riders Course with the inaugural class kicking off earlier this month. With training locations in St. Charles and Woodstock, Illinois, the goal of the curriculum is to get riders comfortable riding their ADV bikes on and off road.


6 – 2022 North American NVP Expo set for Madison in AugustFrom Powersports Business

Parts Unlimited, Drag Specialties and Parts Canada are once again teaming together in August to present the 2022 North American NVP Expo at the Monona Terrace in Madison, Wisconsin.

The Expo will unite the three LeMans Corp. companies to introduce the fall buying season. With this collaboration, exhibitors will have the best of all teams in one location to roll out new products and programs and to educate both dealers and sales reps alike.

The North American NVP kicks off Friday, Aug. 19, exclusively for exhibitors and the Parts Unlimited, Drag Specialties and Parts Canada sales force. On Saturday, August 20, the Expo opens to dealers for two full days with a new, expanded expo floor. The expanded layout allows the space needed to introduce new vendors and increase the overall expo experience. Dealers will have the opportunity to connect and engage with even more of the industry’s leading brands on the expo floor, through dealer training sessions and socially at the Meet & Greet/Bike Show.

The show floor on Friday at the NVP will be open exclusively for the LeMans Corp. sales staff.

“The last time Parts Canada got together with the Parts Unlimited team was to celebrate our 20th anniversary and it was a complete success,” said James Danyluk, president of Parts Canada. “NVP offers our dealers an opportunity to see the largest powersports distributor expo in North America and we can’t wait to see our customers and suppliers in person.”Top ArticlesREAD MORE

Mike Collins, CEO of LeMans Corporation: “It’s been three years since we last gathered in Madison for our NVP. It’s great to be back and what better way to do it than with our Parts Canada team. I’m looking forward to seeing old friends and new; vendors, dealers and reps. It’s long overdue and needed. See you soon.”

7 – WPS holds Sales Meeting in BoiseFrom Powersports Business

The WPS Sales Meeting last week in Boise offered the distributorship a chance to gather its sales team and provide training on new products coming to market from its house brands and partner companies.



ARGO has announced the addition of Joel “Joey” Hallstrom as product manager for their vehicle division. Officing out of Thief River Falls, MN, Joey will be working with a multitude of groups from both the Canadian and US operations on product development, channel strategies and promotions.



Automatic Distributors is welcoming Nelson Rigg USA to its growing portfolio of brands in a new distribution agreement for 2022. Nelson Rigg brings motorcycle covers, luggage and rainwear, as well as over 40 years of product innovation and quality to the vast Automatic Distributors dealer network, further elevating the company’s rapid growth.


10 – Suzuki Celebrates 20 Years of ATV Manufacturing in the United StatesFrom Suzuki Motor USA, LLC

Suzuki Motor USA, LLC is proud to celebrate 20 years of manufacturing KingQuad ATVs at the Suzuki Manufacturing of America Corporation (SMAC) facility. KingQuad ATVs rolled off the assembly line in Rome, Georgia in May of 2002, and have continued to be built exclusively in the United States ever since.

Suzuki, the inventor of the 4-wheel ATV, has been building the award-winning KingQuad ATVs in this multi-million dollar, 35-acre manufacturing facility since 2002. The SMAC facility is located in the center of the biggest ATV market in the world, allowing access to real-world rider feedback for product refinement and timely delivery of KingQuad ATVs to Suzuki dealers worldwide.

First on Four Wheels – Suzuki has been an innovator in engineering since the company’s founding in 1909. This commitment to engineering excellence in the early 1980s saw Suzuki lead the industry with the creation of the first ever four-wheel ATV in 1983. Always committed to innovation, and attentive to the needs and desires of riders, Suzuki was literally First on Four Wheels.

“This is an extremely important milestone for Suzuki,” said Kerry Graeber, Vice President, Division Manager MC/ATV Sales and Marketing. “Suzuki is very proud to have built KingQuad ATVs in America for the past 20 years. The performance, toughness, and durability of Suzuki ATVs represent the commitment, hard work, and dedication of the people who build them in our Rome, Georgia facility.”

The SMAC facility is one key to the continued success of Suzuki’s global ATV business and Suzuki KingQuad ATVs built there are shipped to U.S. Suzuki dealers and nearly 30 countries worldwide.

Learn more about the complete line of Suzuki KingQuad ATVs at

*Built in USA of U.S. and imported parts.

About Suzuki:

Suzuki Motor USA, LLC (SMO) distributes Motorcycles, ATVs, Scooters, Accessories, and ECSTAR Oils & Chemicals via an extensive dealer network throughout 49 states. Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of Motorcycles, ATVs, Scooters, Automobiles, Outboard Motors, and related products. Founded in 1909 and incorporated in 1920, SMC has business relations with 201 countries/regions. For more information, visit

11 – Parts Unlimited hires sales rep

Parts Unlimited announced that the distributorship’s newest sales rep for the Southwest region of the U.S., covering Nevada and Arizona, is Chris Moody.

Moody’s industry experience includes marketing photography/video as well as advisory roles in service and custom fabrication. He has extensive racing experience including AMA D37, Big 6 NCGP, Score Baja and BITD racing and is an AMA member and Pee Wee Motocross instructor. 

Chris Moody

In his down time, Moody enjoys mountain biking, photo/videography, street/dirt riding and playing guitar.