This Week in Powersports Business – The week of August 7, 2022

Here are a few stories that came across my desk that I think are relevant and interesting to the powersports business community.

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1 – American Road Group acquires four Harley-Davidson dealerships – From Powersports Business

American Road Group (ARG) announced today that it has purchased all four Ohio Motorcycle Group (OMG) dealerships, including Rock-n-Roll City Harley-Davidson (Cleveland), Adventure Harley-Davidson (Dover, Ohio), Rubber City Harley-Davidson (Cuyahoga Falls, Ohio) and Mad River Harley-Davidson (Sandusky, Ohio), from previous owners Mike and Franscene Davis.

READ THE ENTIRE POST HERE –https://powersportsbusiness.com/top-stories/2022/08/08/american-road-group-acquires-four-harley-davidson-dealerships/

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2 – BRP PUSHES FORWARD WITH EV PLAN REVEALING ALL-ELECTRIC CAN-AM MOTORCYCLES AND ALL-NEW ELECTRIC SEA-DOO HYDROFOIL – From BRP Inc.

• Can-Am reveals the Can-Am Origin, a dual-purpose motorcycle as capable off-road as it is on-road, and the Can-Am Pulse, the perfect motorcycle for rides in and out of the city.
• Sea-Doo elevates the watersports industry with an all-new electric hydrofoil board, the Sea-Doo Rise. 

Can-Am unveils the first two models of its all-electric motorcycle lineup, the Can-Am Origin and Can-Am Pulse. ©BRP 2022

Valcourt, Quebec, Canada, August 7, 2022 – BRP Inc. (TSX:DOO; NASDAQ:DOOO) is proud to announce that, in addition to working on electrifying its existing product lines, it is seizing opportunities to enter new markets with game-changing electric products. Today, BRP unveils the first two models of its Can-Am all-electric motorcycle lineup, the Can-Am Origin and Can-Am Pulse. Building on its motorcycle legacy, BRP is changing the power dynamic and opening the road to a new generation of riders and electric vehicle enthusiasts. What’s more, BRP is announcing a completely new electric hydrofoil board bearing the Sea-Doo signature – the Sea-Doo Rise. All three products will be available in mid-2024.

“Today, our story of innovation reaches new heights with the reveal of market-shaping electric products that will enhance consumer experience on the road and on the water, ” said José Boisjoli, President and CEO of BRP. “Half a century ago, Can-Am roared to victory on the track and the trail, and today, a new legacy begins. With the Can-Am Origin and Can-Am Pulse, the first two models of our electric 2-wheel family, we are gearing up to reclaim our motorcycle heritage by crafting thrilling riding experiences for a whole new generation.”

Mr. Boisjoli added: “With the Sea-Doo Rise, BRP is leveraging its expertise to address an untapped market category and further position the company for future growth. We have set out to be the key actor in growing and democratizing the hydrofoiling watersport industry. In true BRP fashion, we designed a product that is easy to use and adaptable for all skill levels, making it accessible for all those seeking to rise above the water.”

Building on its Motorcycle Legacy
The Can-Am Origin is a tribute to Can-Am’s Track n’ Trail heritage. This dual-purpose model is designed to bring new exhilaration to both the street and the trail for a more modern multi-terrain experience. The Can-Am Pulse is a balanced and agile motorcycle designed to immerse riders in the energy of the city and transform their daily commute into an electric joyride. Both models feature stunning, modern design, built to showcase state-of-the art technology, like the high-performance LED headlamp, a unique visual signature. Both models are also easier to use and to ride, for novices and seasoned riders alike. Without any need for a standard clutch and transmission, riders can just twist the throttle and go. Consumers will also appreciate the near-silent and vibration-free experience, as well as the smooth and precise power delivery even in tight, low speed situations. 

While each model has its own distinct design, ergonomics and capabilities to satisfy different needs, both are powered by the all-new Rotax E-POWER technology, yielding highway-worthy speeds with plenty of horsepower and torque.

BRP plans on revealing full specs in August 2023, just in time to celebrate Can-Am’s 50th anniversary. In the meantime, consumers can join the community and be the first to know when the future of motorcycle riding is ready to hit the road by visiting canammotorcycle.com.   

Elevating the Watersports Industry

For over 50 years, Sea-Doo has been transforming the personal watercraft industry, and more recently, the pontoon category. Today, the iconic brand sets out to democratize hydrofoiling. Offering different experiences and providing a variety of surfing positions for all skill levels, this new electric hydrofoil board is perfect for the entire family and for those seeking to rise above the water and enjoy a more athletic Sea-Doo Life.

The Sea-Doo Rise is one of its kind, cleverly designed with innovative and dynamic features that transform the board as riders gain experience over time. Those who are new to hydrofoiling can choose to ride on the water without foiling, or to partially or fully deploy the wing when they are ready to foil above water. Very accessible, simple to use and easy to charge, the all-electric Sea-Doo Rise will provide peace of mind by minimizing worries and maximizing fun on the water!

Full specs are expected to be revealed in August 2023. To stay informed on Sea-Doo Rise news, visit the Sea-Doo website. 

Sea-Doo elevates the watersports industry with an all-new electric hydrofoil board, the Sea-Doo Rise.  ©BRP 2022

Caution concerning forward-looking statements
Certain information included in this release, including, but not limited to, statements relating to BRP’s intention to launch new product lines, to the dates of such products’ introductions on the market and availability of their respective specifications, to the effect they will have on consumers’ experience, to the impact they will have on BRP’s future growth, about the Company’s current and future business and strategic plans, and other statements that are not historical facts, are “forward-looking statements” within the meaning of Canadian and United States securities laws. Forward-looking statements are typically identified by the use of terminology such as “may”, “will”, “would”, “should”, “could”, “expects”, “forecasts”, “plans”, “intends”, “trends”, “indications”, “anticipates”, “believes”, “estimates”, “outlook”, “predicts”, “projects”, “likely” or “potential” or the negative or other variations of these words or other comparable words or phrases. Forward looking statements, by their very nature, involve inherent risks and uncertainties and are based on several assumptions, both general and specific. BRP cautions that its assumptions may not materialize and that current economic conditions render such assumptions, although reasonable at the time they were made, subject to greater uncertainty. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of BRP to be materially different from the outlook or any future results or performance implied by such statements. Further details and descriptions of these and other factors are disclosed in BRP’s annual information form dated March 24, 2022.

About BRP
We are a global leader in the world of powersports products, propulsion systems and boats built on 80 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel portfolio to fully enhance the riding experience. With annual sales of CA$7.6 billion from over 120 countries, our global workforce includes close to 20,000 driven, resourceful people.

www.brp.com
@BRPNews

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3 – Honda Reveals 2023 Pioneer 700 and Announces Returning FourTrax ATVs

ALPHARETTA, GA – August 8, 2022 –

• Midsize multipurpose side-by-side features key updates
• FourTrax ATVs set the bar for multipurpose ATVs

For the 2023 model year, American Honda today announced updates to the Pioneer 700 midsize multipurpose side-by-side, as well as the return of the popular FourTrax line of rec/utility ATVs. While each of these models has specialized applications, they all share Honda’s legendary reliability and offer unmatched versatility, from the ranch to the trail.

Known for its heavyweight capability on the worksite and lightweight handling on the trail, the Pioneer 700 builds on its strong reputation with key improvements for 2023. Its refinements are aimed at improving performance and comfort, increasing storage capacity and enhancing accessory integration. The Pioneer 700 is offered in three different trim levels, including a new-for-2023, top-of-the-line Forest version, which includes premium features and preinstalled accessories to enhance the recreation experience. Other trim levels are Deluxe and standard, and each of the three versions is available in both two- and four-person configurations.

Honda’s FourTrax line of rec/utility ATVs includes a wide range of models, each offered in a variety of trim levels and colors. The FourTrax Rincon returns for 2023, well-equipped for work or play with a powerful 675cc engine and long-travel suspension. Boasting independent rear suspension, the 518cc FourTrax Foreman Rubicon provides a smooth ride on the trail and superior traction for handling tough chores on the farm. Offering the same package, but using swingarm rear suspension, the FourTrax Foreman 4×4 excels when work calls, with impressive towing performance. And finally, the hardworking FourTrax Rancher is available in eight distinct trim levels, offering consumers the choice between features like Honda’s Dual Clutch Transmission, Electronic Shift Program, two- and four-wheel-drive and more.

Pioneer 700

From rolling up sleeves for tough jobs on the ranch, to weekend trail-ride adventures with family, the Pioneer 700 is as versatile and capable as they come. For 2023, Honda’s midsize rec/utility side-by-side is updated with new features that improve performance and comfort, increase storage capacity and enhance accessory integration. Offered in two- and four-seat configurations, as well as standard, Deluxe and Forest trim levels, the Pioneer 700 is now further specialized to best suit customers’ needs. Of course, it continues to offer the great features that have made it one of the most popular vehicles in its class, including a dump bed, refined handling and Honda’s legendary reliability.

• Colors (MSRP)
  • Pioneer 700-4 Forest: Honda Phantom Camo® ($16,899)
  • Pioneer 700 Forest: Honda Phantom Camo ($15,399)
  • Pioneer 700-4 Deluxe: Red; Reactor Blue ($14,899)
  • Pioneer 700 Deluxe: Red; Reactor Blue ($13,399)
  • Pioneer 700-4: Olive; Black ($13,299)
  • Pioneer 700: Olive; Black ($11,799)
• Info

FourTrax Rincon

Combining premium quality and comfort with workhorse dependability and function, the FourTrax Rincon features Honda’s largest ATV engine, an efficient and reliable 675cc single-cylinder powerplant. The Rincon is built for getting the job done, featuring a crankshaft that’s aligned with the vehicle’s direction of travel for a direct link to the rear axle, resulting in efficient power delivery. The smooth-operating, three-speed automatic transmission can also be shifted manually with Honda’s signature Electronic Shift Program (ESP), controlled by handlebar-mounted push buttons. Long-travel independent front and rear suspension delivers a smooth and comfortable ride, while durable bodywork and steel racks are ready for a hard day’s work, without compromising comfort or performance.

• Color (MSRP): Red ($9,599)
• Info

FourTrax Foreman Rubicon 4×4

When it comes to combining work and fun, there’s no multipurpose ATV that gets it done with the ease and comfort of the FourTrax Foreman Rubicon. Built around a tough 518cc engine that offers impressive torque and low- to midrange power, the Rubicon is ready to tow and haul for the toughest jobs, and also to tackle the trails. Its independent rear suspension provides superior comfort and traction, even over rough terrain. The Rubicon is available in four trim levels, including three with Honda’s advanced automatic Dual Clutch Transmission (the fourth has a manual transmission), and power steering comes standard on most. All versions benefit from the Rubicon’s class-leading performance and Honda’s renowned reliability. To make this workhorse even more functional and practical, the Rubicon is outfitted with a handy utility box and racks that are designed to accept a selection of Honda Pro-Connect™ accessories.

• Colors (MSRP)

• FourTrax Foreman Rubicon DCT EPS Deluxe: Honda Phantom Camo; Matte Blue Metallic ($10,399)
• FourTrax Foreman Rubicon DCT EPS: Red; Black Forest Green ($9,899)
• FourTrax Foreman Rubicon DCT: Red; Black Forest Green ($9,199)
• FourTrax Foreman Rubicon EPS: Honda Phantom Camo ($9,799); Red ($9,299); Matte Forged Bronze ($9,799)
• Info

FourTrax Foreman 4×4

Designed with a hard day’s work in mind, the FourTrax Foreman 4×4 defines the multipurpose ATV category with superior versatility and relentless performance. Equally capable for work or play, the Foreman is available in three trim levels—a standard version, another that adds Electric Power Steering and a third that is equipped with EPS and Electric Shifting. A powerful 518cc engine delivers impressive towing performance and strong acceleration thanks to its robust low-end and midrange power. The Foreman’s swingarm-style rear suspension is durable, easy to maintain and allows for comfortable towing with the swingarm-mounted hitch. Additional storage is available with the convenient rack system, which accepts optional modular Honda Pro-Connect accessories. The convenient, easy-to-access and -operate reverse gear makes getting chores done on the ranch easier than ever. The FourTrax Foreman 4×4 packs all these features into a durable, reliable package that owners can count on to get the job done day after day.

• Colors (MSRP)

• FourTrax Foreman 4×4 ES EPS: Honda Phantom Camo ($9,349); Harvest Beige ($8,849); Red ($8,849)
• FourTrax Foreman 4×4 EPS: Honda Phantom Camo ($9,099), Red ($8,599), Black Forest Green ($8,599)
• FourTrax Foreman 4×4: Honda Phantom Camo ($8,399), Red ($7,899), Black Forest Green ($7,899)
• Info

FourTrax Rancher

Whether it’s riding flowy two-track with friends or clocking long days on the farm—or maybe a little bit of both—there’s a FourTrax Rancher that will suit the needs of every rider. Eight different trim levels allow customers to choose between Independent Rear Suspension or a swingarm-style rear end; between Honda’s advanced automatic Dual Clutch Transmission or Electric Shift Program; between 4WD or 2WD; between Electric Power Steering and manual steering; and more. To enhance utility, all versions are equipped with a front utility compartment and tough front and rear racks that are compatible with Honda’s Pro-Connect accessory range. Round it out with Honda’s legendary reliability and performance, and the result is a versatile rec/utility ATV that’s equally ready for work or play.

• Colors (MSRP)

• Rancher 4×4 DCT IRS EPS: Honda Phantom Camo ($9,199); Red ($8,699); Gray Resin ($8,699)
• Rancher 4×4 DCT IRS: Red; Black Forest Green ($7,999)
• Rancher 4×4 DCT EPS: Honda Phantom Camo ($8,699); Red ($8,199); Reactor Blue ($8,199)
• Rancher 4×4 EPS: Honda Phantom Camo ($8,199); Red ($7,699); Black Forest Green ($7,699)
• Rancher 4×4 ES: Honda Phantom Camo ($7,799); Red ($7,299); Black Forest Green ($7,299)
• Rancher 4×4: Honda Phantom Camo ($7,499); Red ($6,999); Black Forest Green ($6,999)
• Rancher ES: Red; Black Forest Green ($6,199)
• Rancher: Red; Black Forest Green ($5,899)
• Info

About American Honda

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States. American Honda’s Powersports Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.

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4 – Honda Announces 2023 CRF Trail Family

• he trail-bike line continues to deliver industry-leading performance and reliability
• CRF50F and CRF110F available in Red and White color ways for 2023

American Honda confirmed the return of its CRF Trail family, the most popular line of trail motorcycles in the industry. From the full-size CRF250F, to the pint-size CRF50F, the four-model lineup is renowned for its on-trail performance, reliability and ease of maintenance.

The CRF Trail range of motorcycles suits riders of all sizes and abilities. The easy-to-ride CRF50F is the smallest in the lineup, built for the next generation of riders, with an automatic clutch, low seat height and reliable 49cc four-stroke engine. Thanks in part to its approachable nature, clean-running fuel injection system and push-button electric start, the CRF110F is the industry’s top-selling dirt bike. In addition to the iconic Honda red, the CRF50F and CRF110F are also available in new colors designed to appeal to a wider variety of young riders. Praised for its reliable performance—and available in two sizes—the CRF125F is the midpoint of the lineup, ideal for new and young riders thanks to its smooth, linear power. Also returning for 2023, the capable and versatile CRF250F inspires confidence on the trail, making it a great option for riders of all skill levels.

CRF50F

Built for the next generation of enthusiasts, the CRF50F is responsible for introducing countless young riders to the world of motorcycling. A reliable 49cc air-cooled four-stroke engine provides tractable power, while the shock and inverted fork deliver a comfortable, controlled ride. The CRF50F’s low seat height and automatic clutch allow new riders to focus on the basics. Parents and guardians appreciate its unparalleled reliability, easy maintenance and year-round off-road-legal status in all 50 states, making the CRF50F the best-selling 50cc trail bike in the powersports industry.

• MSRP: $1,699
• Color: Red; White
• Estimated Availability: September (Red); October (White)
• Info

CRF110F

The CRF110F is the industry’s top-selling dirt bike, thanks to its approachable nature, innovative features and outstanding reliability. It features an automatic clutch, low seat height and push-button electric start, allowing young riders to focus on the trail ahead. Equipped with a clean-running Keihin fuel injection system, the CRF110F is 50-state year-round off-road-legal and offers smooth, manageable power delivery. Building upon Honda’s reputation for reliable four-stroke trail machines, the CRF110F continues the tradition of dependability and minimal maintenance, which means more time to enjoy the trails with family and friends.

• MSRP: $2,599
• Color: Red; White
• Estimated Availability: October
• Info

CRF125F

From wooded single-track to desert trails, the versatile CRF125F is well-equipped for all types of off-road riding. Available in both standard and Big Wheel configurations to accommodate a wide range of rider sizes, the CRF125F is 50-state off-road legal, providing year-round access to trails across the country. It’s easy to maintain, thanks in part to Keihin electronic fuel injection that delivers smooth, easy-to-use power for reliable traction in a variety of trail conditions. Inspired by the CRF Performance line, both versions of the CRF125F feature striking graphics and aggressive styling. As the midpoint of the CRF Trail lineup, this model is great for enjoying the ride with friends and family.

• MSRP
  • CRF125F: $3,399
  • CRF125F Big Wheel: $3,799
• Color: Red
• Estimated Availability: August
• Info

CRF250F

The largest model in Honda’s CRF Trail family, the CRF250F pairs versatility and capability in a fun, trail-ready package—a perfect choice for those exploring the trail for the first time, as well as experienced riders who opt for more technical, challenging terrain. Equipped with clean-running Keihin electronically controlled fuel injection, the CRF250F delivers smooth power across a wide powerband, ensuring maximum traction on varied terrain. The confidence-inspiring Showa suspension smooths out rough sections of trail with a stable, compliant ride. With design and graphic influence from the industry-leading CRF Performance line, the CRF250F has sharp styling. As with Honda’s entire CRF Trail line, this model is year-round off-road-legal in all 50 states, leaving thousands of miles of trail waiting to be explored.

• MSRP: $4,899
• Color: Red
• Estimated Availability: October
• Info

About American Honda

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States. American Honda’s Powersports Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.

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5 – National Powersport Auctions makes promotion – From Powersports Business

National Powersport Auctions (NPA) has promoted Dustin (Dusty) Krepp as the new Eastern regional sales manager. In his new role, Krepp will continue to represent Pennsylvania dealers and the sales growth and leadership of the NPA eastern territory team.

Powersports runs in his blood as he started riding at age four and still enjoys competing in hare scrambles with his brothers. Krepp started his career at his family’s powersport dealership as a kid, washing bikes and sweeping the parking lot. Through the years, he worked his way up to general manager. When his family sold their dealership, NPA was fortunate to have Krepp join the team as the Northeast Territory sales manager.

As a 25-year industry veteran, Krepp is ready to enter his new position.

“I look forward to working with our amazing team of Territory Sales Managers (TSMs) in the eastern region as we continue to grow our relationships with dealers and share the services NPA provides to help inventory needs,” Krepp said.

Krepp has been with NPA since 2011 and has done an exemplary job at managing and growing the Northeast. Originally his territory covered New England. Now from his Pennsylvania base, Krepp will work with the entire eastern region of Territory Sales Managers, which runs from the top of Maine to the tip of Florida and inland as far as Michigan down to Alabama.

“In his 11 years with NPA, Dusty has continuously shown integrity, passion, and dedication to his territory. With the growing NPA business and new Lakeland location, it came time for us to establish a regional sales manager position. We are excited to have Dusty in this new role as we continue to grow the region and the company,” said Mike Murray, Vice President of Sales.

The next NPA Philadelphia auction is Wednesday, Aug. 17, with the preview day on Aug. 16. Dealers can contact Dusty Krepp at [email protected] or 716.353.3322.

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6 – Suzuki and Tule Collaborate on Promotion of New Tule Vision App – From Suzuki Motor USA

BREA, CA – August 9, 2022 – Suzuki Motor USA, LLC, a premium manufacturer of motorcycles, scooters, and ATVs is pleased to work with Tule Technologies Inc., an innovative agronomic technology company on the promotion of the new Tule Vision mobile app. This new iOS^®i based mobile app combined with the durability, utility, and performance of Suzuki’s KingQuad ATVs provide the perfect tools for agricultural professionals to manage their water use in real time.

Farmers love the Suzuki KingQuad ATVs for their rugged performance and proven reliability. The KingQuad is always there for farmers as they ride through each field every week, looking for signs of pests and plant disease. With the addition of a front-mounted iPhone®ii and Tule Vision, farmers can also monitor the thirstiness of their plants, providing more value from every pass a KingQuad makes through a field.

The Tule Vision app uses cutting-edge artificial intelligence to provide growers with plant thirstiness readings (known as “leaf water potential readings” in farming). This information is critical in managing water resources on a vineyard, as well as managing irrigation during periods of extreme drought currently being experienced in many agricultural regions across the United States.

Suzuki KingQuad ATVs and the Tule Vision app provide an excellent combination of technology and performance for users to scout for water stress in a vineyard easily and effectively, saving grape growers time and money. Suzuki is proud to help agricultural businesses implement new sustainability-focused technologies like Tule Vision to minimize water waste.

“We are very excited to see vineyard workers manage their resources more efficiently using Suzuki KingQuad ATVs in conjunction with the Tule Vision app,” said Chase Rastegar, Suzuki’s Assistant Manager, National Sales and Dealer Development. “This kind of collaboration between Suzuki and high-tech firms like Tule Technologies demonstrates how both Suzuki and Tule products complement each other and allow crop growers to become more efficient in their water management.”

“Computer Vision is the future of field scouting. Farmers are using every tool available to reduce agrichemical inputs and conserve water,” said Tom Shapland, Tule’s CEO and Co-founder. “Equipping the best-in-class ATV for farms and ranches, the Suzuki KingQuad, with cameras and computer vision is the latest frontier in sustainability for production agriculture.”

Look for in-store Suzuki KingQuad/Tule Vision displays at select Suzuki dealerships, and at key farming and agricultural events in 2022.

To learn more about the collaboration between Tule and Suzuki, head to SuzukiCycles.com/resources/tule-vision or to SuzukiCycles.com/utility-sport to learn more about the Suzuki KingQuad line-up of ATVs.

About Suzuki:

Suzuki Motor USA, LLC (SMO) distributes Motorcycles, ATVs, Scooters, Accessories, and ECSTAR Oils & Chemicals via an extensive dealer network throughout 49 states. Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of Motorcycles, ATVs, Scooters, Automobiles, Outboard Motors, and related products. Founded in 1909 and incorporated in 1920, SMC has business relations with 201 countries/regions. For more information, visit www.suzuki.com.

About Tule:

Founded in 2014, Tule (pronounced “too-lee”) combines agronomic expertise with cutting-edge artificial intelligence to provide growers with irrigation decision support. Our UC Davis research-based sensor technology measures the Actual Evapotranspiration (ETa) of a field. Tule’s latest offering, Tule Vision, enables grape growers to take plant thirstiness readings using a smartphone camera.

ⁱ iOS is a trademark or registered trademark of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries.
ⁱⁱ iPhone is a trademark of Apple Inc.

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7 – Dealership group adds director of PA&A – Product Development – From Powersports Business

Brian Shirley announced on LinkedIn that he is starting a new position as director of Parts Accessories and Apparel – Product Development at RumbleOn.

RumbleOn within the last year has acquired RideNow Powersports and Freedom Powersports.

Read the post here.

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8 – MIC SYMPOSIUM: GLOBAL EXPANSION: A CONVERSATION WITH MARKET EXPANSION LEADERS

Thursday, Aug. 18, 10 a.m. PT
MIC Members: Free
General Admission: $50

Inspiring more people to ride is paramount for our industry. And it’s not just a challenge for the U.S.: the growth of powersports is an issue being addressed around the world. Together, we need to continue to grow the number of riders and do our part to keep them riding. In the next episode of the Motorcycle Industry Council’s Symposium Series, market expansion leaders from three countries will discuss strategies, their learnings and best practices.

Featuring:​

• Bianca Kennedy, director of market expansion and events from Canada’s Motorcycle and Moped Industry Council (MMIC)​
• Cinnamon Kernes, vice president of market expansion for the Motorcycle Industry Council​
• Alexander Wolff, director of Germany’s INTERMOT

Register here now.

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9 – Aftermarket parts company names new sales manager – From Powersports Business

Quebec-based RMSTATOR has named Chris Capaldi as sales manager – Distribution. He will be responsible for developing relations with the company’s B2B distribution partners and promoting the RMSTATOR brand to the U.S. market.

Capaldi has 10 years of experience in the automotive/powersport industry for companies like Risk Racing and Ford Performance Racing School.

“Chris’ interest in powersports and his strong relationship abilities is the perfect mix we were looking to continue our strong growth in the U.S. market, and we are eager to see him work his magic,” said Guillaume Robert, CPA, general manager at RMSTATOR.

Through his enthusiasm and determination, Capaldi will play a key role in aligning RMSTATOR’s offering to the U.S. market while improving the company’s presence to distributors.

“My understanding of the importance of reliability is giving me the drive to promote RMSTATOR products that will bring enthusiasts back on track for good,” Capaldi said.

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10 – BRP TO ACQUIRE THE SHAWINIGAN OPERATIONS OF KONGSBERG INC., A LEADER IN ELECTRONIC AND MECHATRONIC COMPONENTS – From BRP

Valcourt, Quebec, Canada, August 9, 2022 – BRP Inc. (TSX:DOO; NASDAQ:DOOO) announced today that it has entered into a definitive agreement with Kongsberg Automotive ASA and its subsidiary Kongsberg Inc. (henceforth referred to as KA) to acquire substantially all the assets related to its powersports business located in Shawinigan, Quebec (“KA Shawinigan”). As a leading player in electronic and mechatronic product development and manufacturing, KA Shawinigan is a long-standing supplier of BRP.

“Over the years, we have built a strong relationship based on trust and shared values with KA Shawinigan. We are very enthusiastic about this acquisition, which is in line with our future product strategy, particularly our electrification plan. It will enable us to gain further expertise in mechatronics and bolster our innovation capabilities. We look forward to welcoming over 300 highly trained and skilled employees who are already specialized in developing and manufacturing key components for many of the BRP product lines,” said José Boisjoli, President and Chief Executive Officer of BRP.

“KA and BRP have a long history of collaboration. KA components are an integral part of many BRP products, and, with this transaction, we are pleased to enable them to integrate this business. This transaction will provide KA with the net proceeds to explore new target markets, drive innovation and attract new business development opportunities. I look forward to the work that our Shawinigan colleagues do at BRP and wish them all the best,” said Joerg Buchheim, President & CEO of KA.

“Furthermore, by integrating the operations of KA Shawinigan, we expect to gain further agility in addressing supply chain challenges and to optimize our productivity,” added Mr. Boisjoli.

The anticipated acquisition is subject to customary closing conditions and is expected to be completed by the end of the third quarter of this fiscal year. BRP plans on providing ongoing employment to KA Shawinigan employees who are part of the acquisition and to continue the operations of this entity at its location in Shawinigan.

CAUTION CONCERNING FORWARD-LOOKING STATEMENTS

Certain information included in this release, including statements relating to the completion of the transaction with Kongsberg Automotive ASA and its subsidiary Kongsberg Inc. (henceforth referred to as KA) for the acquisition of substantially all the assets of KA Shawinigan, the anticipated benefits associated with the completion of this acquisition, the receipt of all requisite approvals to complete the acquisition, the closing date of the acquisition and the Company’s business and strategic plans, and other statements that are not historical facts, are “forward-looking statements” within the meaning of Canadian and United States securities laws. Forward-looking statements are typically identified by the use of terminology such as “may”, “will”, “would”, “should”, “could”, “expects”, “forecasts”, “plans”, “intends”, “trends”, “indications”, “anticipates”, “believes”, “estimates”, “outlook”, “predicts”, “projects”, “likely” or “potential” or the negative or other variations of these words or other comparable words or phrases. Forward looking statements, by their very nature, involve inherent risks and uncertainties and are based on several assumptions, both general and specific. BRP cautions that its assumptions may not materialize and that current economic conditions render such assumptions, although reasonable at the time they were made, subject to greater uncertainty. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of BRP to be materially different from the outlook or any future results or performance implied by such statements. Further details and descriptions of these and other factors are disclosed in BRP’s annual information form dated March 24, 2022. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company has no intention and undertakes no obligation to update or revise any forward-looking statements to reflect future events, changes in circumstances, or changes in beliefs, unless required by applicable securities regulations. In the event that the Company does update any forward-looking statements contained in this press release, no inference should be made that the Company will make additional updates with respect to that statement, related matters or any other forward-looking statement. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement.

 About Kongsberg Automotive ASA

Kongsberg Automotive provides cutting-edge technology to the global vehicle industry. We drive the global transition to sustainable mobility by putting engineering, sustainability, and innovation into practice. Our product portfolio includes driver and motion control systems, fluid assemblies, and industrial driver interface products. Find more information at: kongsbergautomotive.com

About BRP

We are a global leader in the world of powersports products, propulsion systems and boats built on 80 years of ingenuity and intensive consumer focus. Our portfolio of industry-leading and distinctive products includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft. We complete our lines of products with a dedicated parts, accessories and apparel portfolio to fully enhance the riding experience. With annual sales of CA$7.6 billion from over 120 countries, our global workforce includes close to 20,000 driven, resourceful people.

www.brp.com

@BRPNews

Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

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11 – Yamaha Launches 2023 Proven Off-Road ATV and Side-by-Side Lineup – From Yamaha Motor Corp

Yamaha Motor Corp., USA, unveils its 2023 model year lineup of Proven Off-Road ATV and Side-by-Side (SxS) vehicles. Designed, tested, and built to maximize capability, comfort, and confidence for every off-road enthusiast, from heavy-duty ranch work to adventurous expeditions across extreme terrain, only Yamaha meets and exceeds the standards customers demand.

Every Yamaha SxS and full-size ATV is built with pride and assembled in the USA at Yamaha’s state-of-the-art manufacturing facility in Newnan, Georgia, for worldwide distribution. The 2023 models include:

• Recreational SxS Lineup: Wolverine RMAX2 1000, RMAX4 1000, X2, and X4
• Pure Sport SxS Lineup: YXZ1000R SS and YXZ1000R
• Utility SxS Lineup: Viking and Viking VI
• Utility ATV Lineup: Grizzly, Kodiak 700, and Kodiak 450
• Sport ATV Lineup: Raptor 700, Raptor 700R and YFZ450R
• Youth ATV Lineup: Grizzly 90, Raptor 90, and YFZ50

“Customers know Yamaha will provide high-quality, top performing products to help accomplish their goals and realize their adventure, regardless if they’re working on the farm, exploring technical trails, or competing in national racing circuits,” said Steve Nessl, Yamaha’s motorsports marketing manager. “The measures we’ve taken to ensure they have the best owner experience – whether its seamless accessory integration, an industry-exclusive 10-Year Belt Warranty, or our advanced, U.S.-based manufacturing facility – showcases our commitment to building proven, reliable products for our Yamaha family around the world.”

2023 Recreational SxS Lineup: Wolverine RMAX2 1000, RMAX4 1000, X2, and X4

The 2023 Wolverines are Yamaha’s most versatile vehicles with the perfect blend of sport and utility, ideal for any task from farming and hunting to exploring and overlanding. All Wolverine models are available in two configurations: a two-seat chassis paired with a hydraulic piston-assist dump bed, providing excellent utility on the ranch or on a hunt, while simultaneously allowing owners direct access to the engine for easy maintenance; and a four-seat chassis, with simple-to-stow full-size rear seats, giving users the option of additional cargo space, passenger capacity for up to four occupants, or a combination of the two.

The Wolverine RMAX 1000 is the ultimate off-road adventure machine capable of traversing a wide variety of terrain with the power of its advanced 999-cc twin-cylinder engine. Its premium chassis features a rugged, eye-catching exterior combined with a comfort-focused automotive interior designed for all-day driving with industry-exclusive soft touchpoints to reduce fatigue, and interior lighting and backlit switches for driving in low-light conditions. To meet the varying demands of drivers and terrain, Yamaha’s D-Mode optimizes the RMAX 1000’s full engine power, adjusting throttle response and engine braking to provide three distinct power-delivery options: Crawl, Trail, and Sport (prewired on R-Spec). Performance can be personalized even further with 3-way adjustable FOX^® QS3 shocks (R-Spec and XT-R models) or three-position – Comfort, Medium, Firm – in-cab electronically adjustable Fox iQS shocks (LE models), all mounted to wide-arc A-arms for performance-tuned damping and maximum ground clearance.

The 2023 Wolverine X2 and X4 deliver superior handling, especially on tight, technical trails. Smooth, ultra-quiet power comes from an 847-cc twin-cylinder engine housed in a sporty, compact chassis. All Wolverine X2 and X4 models are equipped with 27-inch GBC^® Dirt Commander radial tires with eight-ply rated construction for increased ground clearance, traction, and durability. Large 207mm vented disc brakes with two-piston calipers provide exceptional stopping power on all four wheels with excellent feel. Independent double-wishbone suspension with an anti-sway bar offers 8.7-inches of travel in the front of X2 and X4 models, and 9.3-inches of travel in the rear on the Wolverine X2. Exclusive to the Wolverine X4, the rear suspension includes innovative self-adjusting shock absorbers that automatically regulate to varying passenger weights and cargo loads.

All 2023 Wolverine models receive:

• Yamaha’s extremely reliable Ultramatic continuously variable transmission (CVT), backed by an industry-exclusive 10-Year Belt Warranty.
• Yamaha’s rugged On-Command drive system with 2WD, 4WD limited slip, and 4WD full-differential lock.
• Yamaha’s exclusive torque- and speed-sensitive Electric Power Steering (EPS), providing light-effort steering, balanced feedback, and precise steering-character to further reduce vibration and driver fatigue.
• Yamaha-exclusive Speed Management System, seamlessly limiting the vehicle’s top speed to 25 mph by simply turning a removable key, ideal for worksites and other specialized operating conditions (on select models).
• Bright LED headlights, marker lights, and taillights (with class-exclusive reverse lights on RMAX 1000 models).
• 2,000-pound towing capacity via a standard 2-inch hitch receiver.
• 600-pound-rated bed capacity with easy-to-operate automotive-style tailgate.
• Prewiring for Yamaha Adventure Pro, WARN^® winch, and additional Yamaha Genuine Accessories (on non-equipped models).

All 2023 Wolverine R-Spec models are available in Cyan / Yamaha Black starting at $15,799 MSRP for the X2, $18,399 MSRP for the X4, $23,999 MSRP for the RMAX2 1000, and $26,399 MSRP for the RMAX4 1000. The Wolverine RMAX2 1000 Sport is available in Team Yamaha Blue starting at $25,899 MSRP and features highly adjustable, sport-tuned FOX 2.0 piggyback shocks with preload and high/low speed compression adjustability, 30-inch GBC Terra Master SQ 10-ply rated radial tires with an asymmetric design, and 14-inch cast aluminum beadlock wheels. All Wolverine XT-R models are available in Desert Tan / Tactical Black painted body work with color-matched interior and are equipped with a WARN VRX 45 winch and Yamaha Adventure Pro (prewired on X2/X4). The Wolverine X2 and X4 XT-R models start at $17,399 MSRP and are further enhanced with fully adjustable KYB^® piggyback shocks (self-leveling rear on Wolverine X4). RMAX 1000 XT-R models start at $27,199 MSRP and include Maxxis^® Carnivore tires on 14-inch aluminum beadlock wheels and a factory-installed SSV^® audio system. The Wolverine RMAX 1000 Limited Edition (LE) models start at $27,699 MSRP and include Titan / Midnight Blue painted body work, color-matched interior, WARN VRX 45 winch, Yamaha Adventure Pro, plus FOX iQS shocks and higher-grade audio system with 2 additional speakers for rear passengers in the RMAX4 1000 LE.

2023 Pure-Sport SxS Lineup: YXZ1000R SS and YXZ1000R

The 2023 YXZ1000R models are the pinnacle of pure-sport, high-performance SxS vehicles, built to handle a wide variety of terrain – from open deserts and dunes to muddy trails and rough, rocky terrain. The YXZ is powered by Yamaha’s industry-first 998-cc triple-cylinder engine and a sequential five-speed manual transmission with either a clutch pedal and center-console shifter for the ultimate direct-connection experience in a SxS, or an auto-clutch with Yamaha’s Sport Shift (SS) technology, which allows drivers to seamlessly shift via aluminum paddles mounted on the steering column.

All 2023 YXZ1000R SS and YXZ1000R models receive:

• Yamaha’s rugged On-Command drive system with 2WD, 4WD limited slip, and 4WD full-differential lock.
• Yamaha’s exclusive torque- and speed-sensitive EPS, providing light-effort steering, balanced feedback, and precise steering-character to further reduce vibration and driver fatigue.
• Compatibility with the Genuine Yamaha Technology Racing (GYTR) Turbo Kit, utilizing the renowned Garrett GT2554R turbo to meet Yamaha’s high standards of durability and reliability (available at ShopYamaha.com and Yamaha Dealers).
• Four LED headlights adding to the aggressive appearance and a bright LED taillight for increased visibility.
• A high-flow intake, exhaust, and oversized rear-mounted radiator for maximum airflow and engine cooling.
• Fully adjustable FOX 2.5 Podium RC2 shocks with dual-spring-rate adjustable crossovers.
• Non-XT-R models include 29-inch Maxxis Bighorn 8-ply rated radial tires.
• All-wheel disc brakes with large 255mm rotors in the front and 245mm rotors in the rear for excellent braking power.
• Prewiring for Yamaha Adventure Pro, WARN winch, and other Yamaha Genuine accessories (on non-equipped models).

The 2023 YXZ1000R SS and YXZ1000R are available in Yamaha Racing Blue starting at $21,899 MSRP. The 2023 YXZ1000R SS XT-R is available in Desert Tan / Tactical Black painted bodywork with a color-matched interior, plus a suntop, center-mount mirror, centerline pod light, enhanced underbody protection, Maxxis Carnage radial tires on true beadlock wheels, and a custom front grab bar with a heavy-duty WARN VRX 45 winch and integrated dashboard switch for $24,699 MSRP.

2023 Utility SxS Lineup: Viking and Viking VI

Yamaha’s Viking and Viking VI SxS vehicles are value-packed with Real World Tough durability. All Viking models are equipped with Yamaha’s durable, reliable, and proven 700-class engine. Combined with a comfortable ride in its class-leading cabin with room for three to six people, Vikings are the toughest and hardest-working utility-based SxS models.

All 2023 Viking and Viking VI vehicles receive:

• Yamaha’s extremely reliable Ultramatic CVT, backed by an industry-exclusive 10-Year Belt Warranty.
• Yamaha On-Command drive system with 2WD, 4WD limited slip, and 4WD full-differential lock.
• Yamaha’s speed- and torque-sensitive EPS.
• 1,500-pound towing capacity via the standard 2-inch hitch receiver and a 600-pound-rated bed capacity.
• Hydraulic piston-assist dump bed with a rugged rubber cargo bed mat for added convenience and durability.

Both 2023 Viking models are available in Tactical Green with the 3-seat variation starting at $15,699 MSRP and Viking VI at $16,499 MSRP. 2023 Ranch Edition models are available in a Copper Metallic painted bodywork with a color-matched interior, under-seat storage, cast aluminum wheels, comfort-grip steering wheel, overfenders, center rearview mirror, rear grab bar, and distinct Ranch Edition badging starting at $16,399 MSRP.

2023 Recreational and Utility ATV Lineup: Grizzly, Kodiak 700, and Kodiak 450

Yamaha’s 2023 Recreational and Utility ATVs offer the best of both worlds – capable of heavy-duty ranch or farm work when you need it, while providing endless fun and exploration on the trails when you want it. The 2023 Grizzly is the ultimate adventure ATV, delivering the ideal blend of big-bore power and performance for a smooth and powerful ride to conquer extreme off-road trails. The 2023 Kodiak 700 and Kodiak 450 combine Yamaha’s legendary durability and reliability with class-leading capability while delivering maximum value and work-ready performance in a compact, nimble chassis for tight and technical trails.

2023 Grizzly and Kodiak models receive:

• Yamaha’s proven 700-class liquid-cooled SOHC 4-stroke engine on all Grizzly and Kodiak 700 models, with the Grizzly having a sportier engine character for recreational riding and the Kodiak 700’s skewed toward smooth operation and a milder initial power engagement.
• 421-cc liquid-cooled SOHC 4-stroke engine on all Kodiak 450 models.
• Ultra-reliable Ultramatic CVT transmission backed by an industry-exclusive Yamaha 10-Year Belt Warranty.
• Yamaha On-Command drive system with 2WD, 4WD limited slip, and 4WD full-differential lock.
• Yamaha industry-leading torque- and speed-sensitive EPS on all Grizzly and select Kodiak models.
• Prewiring for the Yamaha Adventure Pro on all Grizzly ATVs.

The 2023 Yamaha Grizzly is available in Cyan / Yamaha Black starting at $11,399 MSRP and Realtree Edge at $11,799 MSRP. The Special Edition Grizzly features Titan / Midnight Blue painted body work with 27-inch Maxxis ‘Zilla tires, 14-inch aluminum wheels for $11,999 MSRP. The Grizzly XT-R Edition is available in Desert Tan / Tactical Black painted body work, a factory-installed WARN VRX 25 winch, and all Special Edition upgrades for $12,399 MSRP.

The Kodiak 450 and 700 are available in Tactical Green with optional EPS starting at $6,899 MSRP, or in Fall Beige / Realtree Edge with EPS starting at $8,199 MSRP. The Kodiak 450 is also available in Steel Blue starting at $6,899 MSRP or in a Special Edition package with EPS and a factory-installed WARN VRX 25 winch for $8,299 MSRP. A Special Edition Kodiak 700 is available in Tactical Black with EPS and a factory-installed WARN VRX 25 winch for $10,999 MSRP.

2023 Sport ATV Lineup: Raptor 700, Raptor 700R, and YFZ450R

Conquering dunes and trails with ease, the 2023 Raptor 700 lineup offers superior style, comfort, and performance. A potent and proven 700-class engine delivers enormous torque right off idle, transitioning into a potent mid-range and monstrous top-end. The Raptor 700 features an advanced, lightweight hybrid steel-aluminum frame with aluminum subframe and swingarm, creating a light, yet durable and rigid structure to provide the best power-to-weight ratio possible. Race-caliber suspension on the Raptor 700R models provides superior handling in all terrains.

The 2023 YFZ450R is the undisputed podium-topping ATV used by the world’s top racers, including multi-time, reigning Grand National Cross Country and ATV Motocross pro champions, Walker Fowler and Chad Wienen. The YFZ450R is the most technologically advanced sport ATV on the market, with its 449-cc fuel-injected engine and titanium five-valve cylinder head delivering torquey acceleration off idle, and abundant power throughout the mid- to top-end. A weldless, professional-caliber, lightweight aluminum frame with a tension-steel bottom allows the engine to sit lower for excellent mass-centralization. Suspension components and settings further reduce weight while providing light, yet precise handling. Comfort and convenience are also enhanced with an assist-and-slipper clutch, diminishing clutch lever effort for less fatigue, while also increasing clutch plate pressure and reducing engine braking for faster cornering, particularly while downshifting.

The 2023 Raptor 700 is available in Cyan / Yamaha Black starting at $9,399 MSRP. Suspension is upgraded on the Team Yamaha Blue Raptor 700R with high- and low-speed compression and rebound adjustability for $9,999 MSRP. Raptor 700R SE models are further enhanced with a GYTR front grab bar, GYTR footwells, and a unique color and graphic kit in either Gray Metallic Black or Yamaha Black for $10,599 MSRP. The 2023 YFZ450R is available in Team Yamaha Blue for $10,299 MSRP. Special Edition YFZ450R models feature an added GYTR front grab bar and unique color and graphic kits in metallic gray for $10,699 MSRP (the YFZ450R is not available in California).

2023 Youth ATV Lineup: Grizzly 90, Raptor 90, and YFZ50

The 2023 Grizzly 90 combines Yamaha’s namesake performance and versatility with a fun and confidence-inspiring 90-cc engine and CVT drivetrain for entry-level riders 10-years-old and up to develop their off-road abilities. The youth model offers several Grizzly DNA features including mud-protection fenders, trail-pointed comfort suspension, front and rear cargo racks, and Grizzly-tread tires. The 2023 Grizzly 90 is available in Armor Gray at $3,299 MSRP.

The 2023 Raptor 90 brings the world of sport ATVs to riders ages 10 and up. With sporty styling based on the top-selling Raptor 700R, this entry-level ATV brings Yamaha’s Proven Off-Road sport ATV performance, legacy, and quality to the entire family and next generation of budding motorsports enthusiasts. The 2023 Raptor 90 is available in either Team Yamaha Blue or White at $3,299 MSRP.

The 2023 YFZ50 introduces the fun and exciting world of sport ATVs to riders ages 6 and up. Inspired by the championship-winning YFZ450R, this youth ATV brings Yamaha’s Proven Off-Road performance and confidence to the next generation of growing motorsports enthusiasts. The 2023 YFZ50 is available in either Team Yamaha Blue or White at $2,299 MSRP.

2022 Yamaha XT-Reme Terrain Challenge: Dates Announced, Registration Opens Soon

The 2022 XT-Reme Terrain Challenge (XT-R Challenge) returns to the iconic Loretta Lynn Off-Road Ranch in Hurricane Mills, Tennessee September 30 – October 2. Yamaha is inviting owners of its Proven Off-Road Side-by-Sides and ATVs to bring friends and family out for another entertaining and fun three-day weekend celebration.

The XT-R Challenge features an off-road course with varying natural terrains and man-made obstacles specifically designed to put participants and their Proven Off-Road Yamaha Wolverine, YXZ1000R, or Grizzly vehicle to the test. This year, a 1,000cc class was created specifically for Wolverine RMAX 1000 and YXZ1000R owners, featuring all-new challenges and obstacles to highlight their unmatched power, performance, and off-road prowess. Riders, drivers, and spectators who attended previous XT-R events can expect to, once again, be thoroughly entertained with a new course and activities for the whole family, such as demo rides in the new 2023 Yamahas, music, games, giveaways, workshops, and more. Entries are limited. Further announcements, details, and information on the XT-R Challenge, including registration, will be announced shortly.

REALize Your Adventure and learn more about Yamaha’s 2023 Proven Off-Road line-up at YamahaOutdoors.com, or by visiting your local Yamaha dealer. Connect with Yamaha on social media via @YamahaOutdoors, tune in to the Yamaha Outdoors podcast on listening apps, or search the following hashtags on all platforms: #Yamaha #YamahaWolverine #RMAX1000 #RMAX2 #RMAX4 #RMAX2Sport #WolverineX2 #WolverineX4 #YXZ1000R #YamahaViking #VikingVI #YamahaGrizzly #Kodiak700 #Kodiak450 #Raptor700 #Raptor700R #YFZ450R #Grizzly90 #Raptor90 #YFZ50 #REALizeYourAdventure #ProvenOffRoad #AssembledInUSA #XTRChallenge

About Yamaha Motor Corporation, USA

Yamaha Motor Corporation, USA (YMUS), is a recognized leader in the outdoor recreation industry. The company’s ever-expanding product offerings include Motorcycles and Scooters, ATV and Side-by-Side vehicles, Snowmobiles, WaveRunner Personal Watercraft, Boats, Outboard Motors, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems, Surface Mount Technology (SMT) and Robotic Machines, Unmanned Helicopters, Accessories, Apparel, Yamalube products, and much more. YMUS products are sold through a nationwide network of distributors and dealers in the United States.

YMUS has a corporate office in California, two corporate offices in Georgia, facilities in Wisconsin and Alabama, and factory operations in Tennessee and Georgia. Additional U.S.-based subsidiaries include Yamaha Marine Systems Company (YMSC) with divisions Bennett Marine (Florida), Kracor Systems (Wisconsin) and Siren Marine, Inc. (Rhode Island), Skeeter Boats (Texas), with division G3 Boats (Missouri), and Yamaha Precision Propeller (Indiana).

SxS Vehicles are recommended for use only by licensed drivers 16 years and older.
ATVs over 90-cc are recommended for use only by riders 16 years and older.
The YFZ50 is recommended for use only by riders 6 years and older and always with adult supervision.
The Raptor 90 and Grizzly 90 are recommended for use by riders 10 years and older and always with adult supervision.

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12 – Yamaha Announces New 2023 Off-Road YZ Lineup – From Yamaha Motor Corp

Yamaha Motor Corporation, USA, is excited to introduce the new 2023 lineup of advanced, industry-leading YZ off-road motorcycles. Conceived for competition and extensively developed through knowledge gained at the highest levels of professional motorsports, the 2023 lineup of Yamaha YZ Motocross and Cross Country machines offer cutting-edge performance along with a level of refinement and rideability that instills confidence in every rider. Highlights for 2023 include an all-new flagship YZ450F Motocross model, along with an all-new YZ125X and extensively updated YZ250X two-stroke Cross Country models.

Fresh off back-to-back professional Motocross and Supercross titles, Yamaha introduces an all-new YZ450F for 2023 designed to push capabilities even further. Building on the class-leading power delivery, suspension performance and usability of the previous model, the new YZ450F raises the bar with more power, less weight, a slimmer design and improved handling in an even more usable package. The new 2023 YZ125X offers a completely new, more powerful 125cc two-stroke engine, revised suspension damping, improved brakes, enhanced ergonomics and a sharp new look making it the perfect option for young enthusiasts looking to move up to a full-size competition-ready two-stroke cross country bike. For riders looking for big 250cc two-stroke power in the ultimate cross country racer, the new 2023 YZ250X is now better than ever with updated brakes, revised suspension, race-inspired ergonomics and aggressive new styling. Continuing across the entire 2023 range of Yamaha YZ models, a superior level of off-road performance and unmatched reliability remain a constant.

“What really stands out about the new YZ450F is just how light and balanced it feels when riding hard,” said Derek Brooks, Yamaha Motorsports Motorcycle Product Line Manager. “This new platform builds on the legendary YZ suspension and handling with an even more powerful, yet controllable engine character that will offer expert riders everything they need to compete and win at the highest level. At the same time its revised ergonomics and tuneability with the free engine mapping Power Tuner makes it easier to ride fast for all rider skill levels. I’m pumped to see it hit the tracks soon!”

Welcome to the victorYZone

Yamaha’s off-road competition bikes offer the very latest in technology with performance features designed to help racing enthusiasts reach their maximum potential, win races and stand on top of the podium.

New 2023 Yamaha YZ450F & Monster Energy® Yamaha Racing Edition YZ450F:

For the new 2023 YZ450F, Yamaha engineers were tasked with improving on an already class-leading package. Traditional strong points of broad, torquey power, plush suspension and predictable handling had to be enhanced, but with a distinctly rider-centric focus for the new model with a five-pound weight reduction, increased control and improved ergonomics. The end result is a lighter, more compact engine that pumps out even more power, improved handling with greater agility while still maintaining excellent stability, and a significantly lighter, slimmer body with enhanced ergonomics for greater control.

Changes for the new YZ450F start with the engine. Completely redesigned for 2023, updates include new exhaust and intake port shapes, larger diameter titanium intake valves, new forged aluminum piston, new cylinder body, crankshaft and balancer assembly, and a switch from wet sump to dry sump lubrication. The combined effect of these features is more midrange and top-end power, including a 500 rpm higher rev limit for longer over-rev, and more linear output characteristics for increased rideability and control.

Helping lay that power down to the rear wheel, an all-new cable-actuated clutch design replaces the coil springs of the previous model with a new disc spring and integrates primary gear and basket into a single steel unit. The result is a more compact, lightweight and durable assembly which yields smoother engagement and excellent feel. Additionally, an all-new tri-shaft transmission layout vertically stacks the transmission shafts, raising the center shaft and forming a triangle between the crank, drive shaft and main shaft for a lighter, more compact transmission.

Providing riders with the opportunity to fine-tune engine performance to their liking, Yamaha’s industry-leading Power Tuner App has been extensively revised for 2023, retaining the full functionality of the previous version, but now even easier to use with more functionality. Engine mapping can now be made using an intuitive new slide bar. There is also a new lap timer, Traction and Launch Control tuning, and bike set-up guides. Additionally, a new lightweight handlebar-mounted switch allows on-the-fly selection of preloaded engine maps.

The all-new Traction Control System communicates wheel slip to the ECU, tuning the engine to maintain ideal rear wheel traction. Three levels can be selected: HIGH, LOW or OFF. The updated Launch Control System now features an rpm limiter which can be adjusted in 500 rpm increments between 6,000 rpm and 11,000 rpm for optimized launches when the gate drops. Both systems are controlled through the Yamaha Power Tuner App.

The next major update to the new 2023 YZ450F involves the completely redesigned aluminum bilateral beam frame.

Striking the perfect balance of precise cornering performance and handling stability, the new frame consists of more than 10 different aluminum components welded together. This provides the opportunity to carefully tune rigidity and flex characteristics of each component to ensure competition-level performance. The result is a better handling machine with lighter feel, improved bump absorption and increased traction, allowing the rider to enter corners with greater confidence and more line choices.

Improving on the YZ450F’s already category-defining suspension performance, new internal suspension valving works in combination with the new frame and body to provide exceptional bump absorption, increased traction and better cornering performance. High-spec fully adjustable Speed Sensitive System KYB® coil spring-type forks now feature a new hand-operated compression damping adjuster for simple, toolless adjustments, and the linkage-type rear suspension features a KYB® shock with damping characteristics to match the new chassis.

Finally, a new slimmer, flatter and more compact body design lends a much lighter, more precise riding feel. A completely redesigned air intake pathway, airbox and filter allow for a narrower fuel tank, significantly slimmer front shrouds and a lower airbox cover. Additionally, more seamless, rounded features including seat edges and side covers further ease rider movement for improved control. The rider triangle is also improved with increased legroom between the seat and footpegs, and revised handlebar position for a more natural posture and enhanced rider comfort.

Other top-spec details and convenient features include a push-button electric starter system with high-capacity ultra-light lithium-ion battery, 1-1/8-inch aluminum tapered handlebars, new compact PVC handlebar pad, new lightweight throttle cables, wide footpegs with new lightweight aluminum alloy brackets, a quick-adjust clutch perch and new chain guide all combine to ensure the new 2023 YZ450F continues to be the most complete, most well-balanced, most capable bike in the 450 class.

2023 YZ450F Features & Benefits

• The ultimate open-class YZ, the new 2023 YZ450F takes the superior race-tested qualities of its predecessor and expands them in a lighter, faster, slimmer, sharper and more usable package designed to continue dominating the competition
• Completely redesigned 450cc four-stroke engine is lighter, more compact and more powerful with an increased rev limit for longer over-rev
• Overall weight savings of 5 pounds over previous model
• Revised Yamaha Power Tuner App is even more user-friendly with intuitive new “Quick Setting” slide bar, Traction & Launch Control tuning, and additional new features
• Two-mode adjustable engine mapping allows on-the-fly selection between two tuneable engine maps via new lightweight, handlebar-mounted push-button switchgear
• New Traction Control System communicates wheel slip to the ECU to maintain ideal rear wheel traction with three selectable levels: HIGH, LOW or OFF
• Updated Launch Control System now features adjustable rpm limiting for improved launches when the gate drops
• More compact, lightweight cable-actuated clutch design replaces coil springs with a new disc spring for smoother engagement and excellent feel
• New tri-shaft transmission layout shortens the engine from front to back for more optimized engine positioning
• Redesign air intake path, airbox and filter allow for slimmer airbox cover and radiator shrouds
• Ultra-compact 44mm Mikuni® throttle body ensures optimum fuel atomization while saving weight and improving mass-centralization
• Completely redesigned lightweight aluminum bilateral frame carefully balances rigidity and flex characteristics for a lighter feel, improved bump absorption and increased traction
• Slimmer, flatter and more compact body includes narrower fuel tank and front shrouds, and more seamless, rounded features for easier rider movement and improved control
• Rider triangle is also improved with increased legroom and revised handlebar position for a more natural posture and enhanced comfort
• Fully adjustable Speed Sensitive System KYB® coil spring-type fork and linkage-type KYB® rear shock offer best-in-class suspension performance with revised damping characteristics to match the new YZ450F’s chassis
• Front fork now features a new hand-operated compression damping adjuster for simple, toolless adjustments
• Large 270mm front brake rotor is coupled with a Nissin caliper and aggressive pad compounds to provide excellent braking performance
• Rear brake feel is improved by reducing the rigidity of the brake hose providing a wider range of control at the pedal
• Advanced computer-aided wheel design shaves weight without sacrificing durability, while rear wheel comes laced in a three-cross-spoke pattern for improved impact absorption and rider feel
• Compact, lightweight push-button electric start provides effortless restarts
• Lightweight aluminum tapered handlebar
• Rubber-mounted four-position adjustable handlebar mounts reduce vibration
• Premium Yamaha Blue and dark blue graphics scheme is embedded to provide excellent durability and scratch resistance
• Race-developed Dunlop® Geomax MX33 tires

The new 2023 YZ450F will be available from dealers this November in Team Yamaha Blue for $9,899 MSRP. The new 2023 Monster Energy® Yamaha Racing Edition YZ450F will be available from dealers this October for $10,099 MSRP.

New 2023 Yamaha YZ125X:

Introduced in 2020, the YZ125X was conceived to bolster Yamaha’s Cross Country lineup while offering passionate two-stroke enthusiasts a dedicated enduro racer. In the first major update for the model, the all-new 2023 YZ125X reflects many of the extensive changes recently rolled out for the current competition-ready YZ125 motocross model, ensuring a high level of performance, but also incorporates a number of additional key modifications aimed specifically at boosting capability for rigorous, long distance, multi-terrain cross country racing. The result is a powerful, featherweight class-leading two-stroke woods racer that represents the ideal step up for young enthusiasts looking to enter into cross country competition or for seasoned riders, a supremely capable, lightweight and reliable two-stroke.

It all starts with a more powerful liquid-cooled 125cc two-stroke engine. Every functional part of the engine is new, including the cylinder, cylinder head, piston, piston pin, connecting rod, crankcase and expansion chamber all adding up to increased power. To enhance the YZ125X’s performance in varied terrain and over long race distances, features including Yamaha Power Valve System (YPVS) characteristics, exhaust timing and compression ratio have been optimized to improve ease-of-use in the low- to mid-rpm range. Further enhancing fueling and power delivery, a new high-precision Hitachi Astemo® Keihin PWK38S carburetor with throttle position sensor and 3D-map-controlled CDI unit provide clean, crisp throttle response. A new intake design with VForce4 carbon reed valve and a straighter intake path result in an improved feeling of power in the high rpm range.

To match increased engine performance, an updated braking system features larger front pistons, more rigid caliper, and a redesigned 270mm front rotor with a 30% increase in pad contact area, all combining to provide exceptional braking power and feel. A redesigned rear rotor maintains the same braking power while dropping outer diameter from 245mm to 240mm, reducing unsprung weight without compromising performance.

Taking the YZ125X’s category-defining suspension and handling characteristics to a new level, front and rear suspension damping has been revised to further improve bump absorption and cornering performance. Best-in-class KYB® suspension includes a fully adjustable Speed Sensitive System 48mm inverted front fork, now with new internals for more precise damping. Revised fully adjustable KYB® rear shock features reduced-friction Kashima Coat™ internals, separate adjusters for high- and low-speed compression damping and a full lock oil rebound system for increased comfort. Additionally, front and rear settings are fine-tuned to handle the types of demanding and varied environments commonly encountered in cross country competition.

To increase rider confidence in challenging conditions, a new flatter seat and more narrow fuel tank design, along with smoothly integrated body panels and slimmer radiator shroud width all combine to enhance freedom of movement forward and back, allowing the rider to easily shift body weight for increased control. Emphasizing its YZ racing pedigree, new front and rear fender design, bold Yamaha Blue and dark blue colorway, and premium embedded graphics provide a sharp, aggressive new look with excellent durability and scratch resistance.

Additional features on the 2023 YZ125X include premium lightweight blue Excel® rims wrapped in high performance Dunlop® Geomax MX33 tires, along with cross country oriented 18-inch rear wheel, larger rear sprocket, standard aluminum side stand, reserve fuel petcock, sealed O-ring chain, and a newly adopted scraper between the fork’s dust and oil seal for improved reliability in rugged conditions. Together, it all adds up to the perfect GNCC® racer straight out of the box.

2023 YZ125X Features & Benefits

• Redesigned liquid-cooled Yamaha Power Valve System (YPVS)-equipped 125cc two-stroke engine boasts more power in the mid- to high-range with cross country-specific tuning to enhance low- to midrange performance
• New high-precision Hitachi Astemo® Keihin PWK38S carburetor features throttle position sensor and 3D-map-controlled CDI unit resulting in crisp throttle response and superior rideability
• New straight intake design with VForce4 carbon reed valve improves power output and controllability in the low- to midrange
• New shorter, lighter muffler
• High performance brake setup features more rigid front caliper, larger front pistons and redesigned rotors with increased pad contact area up front for exceptional stopping power and feel
• Improved rider ergonomics are more narrow with a flatter seat and slimmer radiator shrouds offering greater freedom of movement
• Fully adjustable Speed Sensitive System KYB® inverted front fork with new internals for more precise damping, and a new scraper between the dust and oil seal for improved reliability
• Revised fully adjustable KYB® rear shock features reduced-friction Kashima Coat™ internals
• Front and rear suspension settings optimized for enhanced cross country performance
• Race-proven, forged aluminum semi-double cradle frame
• Removable lightweight aluminum rear subframe constructed of square-section tubing
• Lightweight finely tuned chassis for nimble handling, more control and less rider fatigue
• Revised six-speed, close-ratio transmission has wider transmission gear tooth width and new, optimized gear ratios for maximum performance
• New lightweight rear sprocket design
• Sealed O-ring chain
• High-capacity radiator with dark louvers deliver maximum cooling and aggressive looks
• Lightweight aluminum handlebar with two-position adjustable handlebar clamp
• Adjustable clutch lever with works-style cable adjuster
• New premium graphics are now embedded for improved durability and scratch resistance
• Premium lightweight Excel® rims
• Race-developed Dunlop® Geomax MX33 tires

The all-new 2023 YZ125X will be available from dealers this September in Team Yamaha Blue for $7,099 MSRP.

New 2023 Yamaha YZ250X:

At the top of Yamaha’s two-stroke Cross Country range, the light and powerful YZ250X provides two-stroke enthusiasts with the ultimate open-class XC racer. Already known for its strong acceleration, plush suspension, class-leading handling and rider-friendly character, significant updates for 2023 incorporate similar changes made to the Yamaha’s current YZ250 motocrosser to improve on key areas and provide an even more competitive, well-rounded package.

Rider ergonomics are more narrow and substantially improved through new, smoothly integrated body panels, slimmer shroud width and flatter seat. These changes allow greater freedom of movement front to back and easier weight transfer for improved control. Along with the slimmer, more aggressive bodywork, a new front and rear fender design and a sharp new graphics scheme highlight the race-focused YZ lineage. Premium graphics are now embedded to provide improved durability and scratch resistance. Additionally, updates to the seat and bodywork also enabled a new, straighter intake design, allowing a more efficient intake path to the engine for improved low- to midrange pulling power.

The YZ250X’s class-leading suspension performance improves with revised front and rear damping characteristics to enhance bump absorption and cornering agility. Fully adjustable Speed Sensitive System KYB® 48mm inverted front fork receives new internals and newly adopted scraper between the dust and oil seal for improved reliability, while the revised fully adjustable KYB® rear shock features reduced-friction Kashima Coat™ internals. Settings are specifically tuned to meet the harsh demands of cross country competition.

A revamped high performance brake setup provides exceptional braking power and feel with a more rigid front caliper, larger front pistons and redesigned 270mm front rotor that increases pad contact area. A redesigned rear rotor drops the outer diameter from 245mm to 240mm, reducing unsprung weight with no compromise on performance.

The 2023 YZ250X uses the same fast and fun liquid-cooled YPVS-equipped 249cc two-stroke powerplant as its YZ250 brethren, but with YPVS characteristics, exhaust timing and compression ratio optimized to improve ease-of-use in the low- to mid-rpm range for improved cross country performance. Additionally, clutch durability is enhanced through a new friction material with excellent heat resistance characteristics ideal for long distance racing, without compromising on smooth operation.

Finally, premium lightweight Excel® wheels combine with high performance Dunlop® Geomax MX33 tires, cross country oriented 18-inch rear wheel size, wide-ratio gearing, standard aluminum side stand, sealed O-ring chain and a reserve fuel petcock to complete the ideal high performance two-stroke XC competition machine.

2023 YZ250X Features & Benefits

• Improved rider ergonomics are more narrow with a flatter seat and slimmer radiator shrouds offering greater freedom of movement
• Advanced liquid-cooled YPVS-equipped 249cc two-stroke engine is lightweight, compact and fun, with a wide, tractable powerband
• New straight intake design improves low- to midrange pulling power
• Advanced Hitachi Astemo® Keihin PWK38S carburetor with power jet and throttle position sensor provides crisp throttle response
• High performance brake setup features larger front pistons, more rigid caliper and redesigned rotors with increased pad contact area for exceptional stopping power and feel
• Fully adjustable KYB® fork features the Speed-Sensitive System for precise handling and superb impact absorption, and includes a newly adopted scraper between the dust and oil seal for improved reliability
• Revised fully adjustable KYB® rear shock features reduced-friction Kashima Coat™ internals
• Front and rear suspension settings optimized for enhanced cross country performance
• Race-proven, highly developed forged aluminum semi-double cradle frame
• Removable aluminum rear subframe constructed of square-section tubing for reduced weight
• Finely tuned lightweight chassis and advanced suspension endow the YZ250X with class-leading handling
• Smooth-shifting, five-speed transmission ensures confident gear changes in all conditions
• New clutch pressure plate material with excellent heat resistance characteristics ideal for extended cross-country competition
• New lightweight rear sprocket design
• Sealed O-ring chain
• High-capacity radiator with blacked-out louvers deliver maximum cooling and aggressive looks
• Compact exhaust expansion chamber for improved clearance and excellent exhaust efficiency
• Lightweight aluminum handlebar with two-position adjustable handlebar clamp
• Adjustable clutch lever with works-style cable adjuster
• New premium graphics are now embedded for improved durability and scratch resistance
• Premium lightweight Excel® rims
• Race-developed Dunlop® Geomax MX33 tires

The new 2023 YZ250X will be available from dealers this August in Team Yamaha Blue for $7,999 MSRP.

2023 Yamaha Motocross and Cross Country Lineup

The remainder of Yamaha’s Motocross and Cross Country lineup, including the YZ65, YZ85, YZ85LW, YZ125, YZ125 Monster Energy® Yamaha Racing Edition, YZ250, YZ250 Monster Energy® Yamaha Racing Edition YZ250F, YZ250F Monster Energy® Yamaha Racing Edition, YZ250FX, YZ450FX, WR250F and WR450F all return unchanged for 2023.

Yamaha bLU cRU Off-Road Racing Contingency Program

All 2023 YZ models are eligible for Yamaha’s current bLU cRU Off-Road Racing Contingency Program, which features nearly $5 million for Yamaha bLU cRU riders competing in off-road motorcycle racing. YZ riders can earn contingency payouts via a bLU cRU debit card, receive a 10 percent rebate on GYTR parts and accessory purchases of up to $1,000, and receive an instant $45 credit on http://www.bLUcRUswag.com. The 2023 bLU cRU Off-Road Racing Contingency Program details will be announced soon.

For complete details on how to register for the bLU cRU Off-Road Racing Contingency Program, along with specific information on which racing series, events, and classes are included, visit the Off-Road Racing Contingency page on the Yamaha Motor Corporation, USA, website at:

https://www.yamahamotorsports.com/motocross/pages/yamaha-off-road-contingency-program.

Learn more about Yamaha’s complete motocross lineup at:

www.yamahamotorsports.com/motocross.

Learn more about Yamaha’s complete cross country lineup at:

https://www.yamahamotorsports.com/cross-country.

Find a range of Genuine Yamaha Accessories, apparel and more at:

https://www.shopyamaha.com.

For more information related to all Yamaha products, visit:

https://www.yamahamotorsports.com.

Follow Yamaha Motor Corporation, USA, through your favorite social media site:

#Yamaha #YamahaMotor #YamahaMotorUSA

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About Yamaha Motor Corporation, USA

Yamaha Motor Corporation, USA, (YMUS), is a recognized leader in the outdoor recreation industry. The company’s ever-expanding product offerings include Motorcycles and Scooters, ATV and Side-by-Side vehicles, Snowmobiles, WaveRunner Personal Watercraft, Boats, Outboard Motors, Outdoor Power Equipment, Power Assist Bicycles, Golf Cars, Power Assist Wheelchair Systems, Surface Mount Technology (SMT) and Robotic Machines, Unmanned Helicopters, Accessories, Apparel, Yamalube products, and much more. YMUS products are sold through a nationwide network of distributors and dealers in the United States.

YMUS has a corporate office in California, two corporate offices in Georgia, facilities in Wisconsin and Alabama, and factory operations in Tennessee and Georgia. Additional U.S.-based subsidiaries include Yamaha Marine Systems Company (YMSC) with divisions Bennett Marine (Florida), Kracor Systems (Wisconsin) and Siren Marine, Inc. (Rhode Island), Skeeter Boats (Texas), with division G3 Boats (Missouri), and Yamaha Precision Propeller (Indiana).

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