Here are a few stories that came across my desk that I think are relevant and interesting to the powersports business community.
1 – NPA expands eastern territory to enhance dealer services
National Powersport Auctions (NPA) announced that Christopher Whitesel, territory sales manager (TSM) for Delaware, Maryland, New Jersey and Virginia, is now covering West Virginia, too. The state was formerly part of Matt Gunter’s region. Over the last several months, NPA has expanded its team in the eastern territory to provide dealers with a more personal service.
For more than 20 years, Whitesel has been riding motorcycles and working in the industry. He currently tours in comfort on a Harley-Davidson Road Glide Ultra and is an accomplished Iron Butt Association member.
“We are all very individual, but powersports has a commonality that brings people together in ways that other hobbies and ways of life cannot,” Whitesel said.
Ten of Whitesel’s 20-plus years of motorcycle industry experience were at a dealership, which makes him a very knowledgeable TSM for the territory. He started at NPA in 2019 and enjoys the people and the product. Whitesel welcomes working in his new territory.
“I’m looking forward to meeting the dealerships in my new West Virginia territory and understanding their business needs so that I can serve them better through all that NPA has to offer,” Whitesel said.
“Chris is a key part of the NPA sales team and understands the pre-owned powersports business from the dealers’ side. We are excited to see him grow the Mountain state,” said Mike Murray, vice president of Sales.
Dealers can reach Christopher at [email protected] or 410.459.1983.
2 – DUCATI LAUNCHES GIRO ALPINO 2022 TOUR IN COLORADO FOR MULTISTRADA OWNERS
Ducati has launched the Giro Alpino 2022 tour event in Breckenridge, Colorado, with registration now open.
The Giro Alpino, which translates to “Alpine Tour” in Italian, is the first edition of a stateside guided tour dedicated to making unforgettable memories for Multistrada owners. The event, similar to the Del Mar al Cielo tour held in Mexico this past November, offers a guided tour of Colorado Alpine towns and roads, local cuisine and nighttime festivities at the Beaver Run Resort in Breckenridge, where participants can stay for the two-day event that runs Sept. 30 through Oct. 2, 2022.
The highlight of the exclusive event for Multistrada owners is a guided 300-mile loop throughout Colorado’s breathtaking landscapes with the heart of the Rocky Mountains.
Following is the itinerary for the Giro Alpino 2022 tour at the Beaver Run Resort in Beckenridge:
Friday, Sept. 30
- Registration and welcome pack
- Evening cocktail reception and dinner
Saturday, Oct. 1
- Pre-ride group photo
- Guided ride (a.m.)
- Hosted lunch
- Guided ride (p.m.)
- Evening gala dinner and awards
Sunday, Oct. 2
- Group Breakfast
- Free ride is a selection of curated routes to various points of interest. Choose to ride solo or alongside other Ducatisti.
- Option to extend stay for an additional night
The Ducati Giro Alpino 2022 event is $350 per person and is exclusively available to Ducati owners participating on their own Ducati motorcycles. The recommended hotel is Beaver Run Resort, which will cost $440 for a two-night stay.
For additional information or to reserve your limited spot for the event, visit https://www.ducati.com/us/en/experience/ducati-giro-alpino-2022.
3 – PRO ITALIA JOINS FORCES WITH ACORN WOODS COMMUNICATIONS
Pro Italia, a Southern California dealer of Italian motorcycle brands, has hired motorsports marketing firm Acorn Woods Communications to grow the dealership’s digital marketing efforts.
Founded in 1987, Pro Italia has dedicated itself to building a loyal and enthusiastic clientele. Serving Los Angeles and Orange Counties, Pro Italia carries Ducati, Aprilia, Moto Guzzi, MV Agusta, Royal Enfield and Energica, offering riders a wide selection of some of the finest new and pre-owned motorcycles. Now in its 35th year in business, Pro Italia has recognized the need for outreach beyond its core customer base and has partnered with Acorn Woods Communications.
“We are excited to work with the Acorn Woods team to better promote our business and the brands we carry,” said Pro Italia Co-Founder Bill Nation. “While we have long been a leading dealership, we believe that Acorn Woods’ decade of experience marketing motorsports businesses will help take Pro Italia to a new level.”
“It is a huge honor to join forces with the Pro Italia team,” commented Ron Benfield, owner and president of Acorn Woods Communications. “Bill and his partners have assembled a first class team in the sales, service and accessories departments, and have a long history of providing excellent experiences for their customers. It’s a message worth spreading and we are excited to get started!”
4 – Rollick announces integration with eBay Motors
Rollick has announced an integration with eBay Motors, providing Rollick dealers a new and efficient way to list powersports, RV and boat inventory on the marketplace.
The two companies agreed to a long-term contract following a successful six-month pilot program where tens of thousands of eBay Motors users connected with Rollick dealers to purchase a powersports vehicle, RV or boat. In addition to inventory distribution and lead generation, eBay Motors and Rollick will incorporate unique digital retailing elements, such as the ability to apply for financing, view special offers and estimate a trade-in value on dealer vehicle detail pages. Additionally, eBay Motors will drive traffic to these pages through on-site marketing to maximize the lead potential for Rollick dealers.
Rollick has announced an integration with eBay Motors, providing Rollick dealers a new and efficient way to list powersports, RV and boat inventory on the marketplace.
“This new partnership integration is another tangible way we are delivering value for our dealer customers,” Jason Nierman, co-founder and chief revenue officer of Rollick said. “eBay Motors has always been attractive to dealers as a customer acquisition source. Now, through a GoRollick subscription, dealers not only reach the customers of our valued affinity partners, but also get to unlock the marketing power of eBay Motors.”
Since Rollick launched its GoRollick Marketplace in 2016, nearly 275,000 shoppers have connected with a Rollick dealer to start their buying journey. Rollick provides eBay Motors with the opportunity to offer recreation dealers a more efficient way to expose their brand and inventory on the site while also providing shoppers with special access to targeted offers from Rollick’s OEM and lender partners such as E-Z-GO and Synchrony. With eBay Motors, Rollick now partners with one of the largest destinations on the web for consumers looking to buy and sell recreation vehicles.
5 – NPA ANNOUNCES NEW TERRITORY FOR CHRISTOPHER WHITESEL
National Powersport Auctions (NPA) announced that Christopher Whitesel, territory sales manager (TSM) for Delaware, Maryland, New Jersey and Virginia, is now covering West Virginia too, which was formerly part of Matt Gunter’s region. Over the last several months, NPA has expanded its team in the eastern territory to provide dealers with a more personal service.
For more than 20 years, Whitesel has been riding motorcycles and working in the industry. He currently tours in comfort on a Harley-Davidson Road Glide Ultra and is an accomplished Iron Butt Association member. “We are all very individual, but powersports has a commonality that brings people together in ways that other hobbies and ways of life cannot,” said Whitesel.
Ten of Whitesel’s 20-plus years of motorcycle industry experience were at a dealership, which makes him a very knowledgeable TSM for the territory. He started at NPA in 2019 and enjoys the people and the product. Whitesel welcomes working in his new territory. “I’m looking forward to meeting the dealerships in my new West Virginia territory and understanding their business needs so that I can serve them better through all that NPA has to offer,” stated Whitesel.
“Chris is a key part of the NPA sales team and understands the pre-owned powersports business from the dealers’ side. We are excited to see him grow the Mountain state,” said Mike Murray, vice president of sales.
Dealers can reach Whitesel at [email protected] or (410) 459-1983.
6 – Parts Unlimited adds to e-bike staff for East Coast
Parts Unlimited’s Sales Team announced that Matthew Loof is the new E-Bike Key Account Rep and Product Specialist for the East Coast region.
Loof comes to Parts Unlimited with several years of managerial and sales experience related to cycling. His riding experience includes on- and off-road e-bikes in the North Carolina mountains and foothills along with cross-country rides.
In his spare time, Loof enjoys playing music and learning guitar, cooking and craft beer.
7 – NORTH AMERICAN NVP PRODUCT EXPO RECAP – From Motorcycle and Powersports News
On the weekend of Aug. 20-21, the motorcycle and powersports industry descended on Madison, Wisconsin, at the Monona Terrace for the North American NVP Product Expo held by LeMans Corp., the parent company of Parts Unlimited, Parts Canada and Drag Specialties.
For two days, dealers in the LeMans distribution network attended seminars on how to sell products, walked a show floor of participating brands and socialized while admiring shows of custom bikes and wild stunts.
READ THE ENTIRE ARTICLE – https://www.motorcyclepowersportsnews.com/north-american-nvp-product-expo-recap/
8 – Complete Powersports Business Accelerate Conference schedule – From Powersports Business
We’re excited to see you at the Accelerate Conference, which will be held Nov. 14-16 at the Caribe Royal Resort in Orlando. The complete speaker lineup has been revealed in the September digital edition, so take an early look and check out the itinerary for the Accelerate Conference.
Speakers will consist of dealers from around the nation who will share their insights on the industry. Topics will be covered such as how to grow your team, launch a Business Development Center, operate your F&I department and so much more.
RAED ENTIRE POST HERE – https://powersportsbusiness.com/top-stories/2022/09/01/complete-powersports-business-accelerate-conference-schedule/
9 – Elway Powersports acquires dealership; first outside of Colorado – From Powersports Business
Elway Powersports has purchased Star City Motorsports in Lincoln, Nebraska, from owner Robert Kay. Star City features top brands such as Honda, Polaris, Can-Am, Sea-Doo, Ski-Doo, Kawasaki, Yamaha, Suzuki and CFMoto.
This marks the fourth Elway Powersports dealership acquisition in the last two years, and the first outside of Colorado.
READ THE ENTIRE POST HERE – https://powersportsbusiness.com/top-stories/2022/09/02/elway-powersports-acquires-dealership-first-outside-of-colorado/
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