This Week in Powersports Business – The week of February 26, 2023

News and stories from the world of the Powersports business.

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Suzuki and Pipes Motorsports Group Launch RM Army Boot Camp Experience

Suzuki Motor USA and the Pipes Motorsports Group are thrilled to announce an exciting series of event for owners of Suzuki motocross bikes. The Suzuki RM Army Boot Camp will let Suzuki owners hang out with their favorite HEP Suzuki team riders at select MX tracks throughout 2023.

The RM Army Boot Camp is a one-day event offering an exclusive, friendly experience featuring MX track ride sessions, bike setup coaching and tech tips from the Pipes Motorsports Group’s racing team technicians and pro riders, a Suzuki product display, rider interaction, food and refreshments, and fun at some of the best pro and amateur motocross tracks in the USA. Attendees will also walk away with great memories and exclusive RM Army Boot Camp swag to commemorate their track day.

All current Suzuki RM and RM-Z owners are encouraged to attend these once-in-a-lifetime events,  which are complimentary for being loyal Suzuki owners and honorary RM Army recruits.

Suzuki RM and RM-Z owners can sign up at SuzukiCycles.com/Racing/RM-Army-Boot-Camp for the opportunity to hang out and ride with premier Suzuki athletes like Ken Roczen, Shane McElrath, Kyle Chisolm, Dilan Schwartz, and Marshal Weltin at select RM Army Boot Camps throughout 2023.*

Attendance for on-track riding will be limited, and offered on a first-come, first-served basis. So, for more information and to keep an eye out for each event’s announced date and when signups will be accepted, visit SuzukiCycles.com.

In parallel to the RM Army Boot Camp, Suzuki and Pipes Motorsports Group will collaborate on adventure bike events, too. Additional information will follow.

“We are really excited about this new program that brings our top Suzuki Supercross and Motocross riders and team members together with Suzuki RM-Z owners for an epic day of riding, food, fun, and education,” said Chris Wheeler, Motorsports Manager for Suzuki Motor USA, LLC. “Think about it, you get to hang with pros like Ken Roczen and others, because you own a Suzuki RM-Z and are part of the RM Army. Our goal is to provide an amazing experience that you’ll remember for the rest of your life!”

“The Pipes Motorsports Group’s partnership with Suzuki has been extensive and the RM Army Boot Camp events are taking our partnership to the next level,” said Dustin Pipes, General Manager of the Pipes Motorsports Group’s racing and marketing efforts, “We are so excited to hang with fans of the team, and Suzuki riders and share these exciting events with Suzuki riders. We can’t wait for the first one, they will be a stone-cold blast.”

The Suzuki RM Army Boot Camp experience kicks off in April, with the first event happening at DT1 MX in Tulare, California on April 1, 2023. Additional RM Army Boot Camp events are being planned around the country, with details announced in the coming days.

Stay tuned for more information at SuzukiCycles.com or on all the Suzuki social media channels @SuzukiCycles.

*Rider lineup and agenda will vary by event and is subject to change.

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Honda Announces Two Beginner-Friendly 2023 Dual-Sport Motorcycles

Honda’s already-broad range of small-displacement motorcycles expands for 2023, with a pair of approachable dual-sport bikes. As a pioneer in this category, Honda continues to lead the way in fun and efficient two-wheel transportation for a wide variety of customers.

Headlining today’s announcement is the XR150L, an all-new model for customers seeking an accessible, versatile and value-focused dual-sport motorcycle, ready for everything from urban transportation to weekend adventures on mixed terrain. In addition, Honda introduced a new, low-seat version of the CRF300L—the CRF300LS—making the industry’s most popular dual-sport platform an option for even more riders. Returning dual-sport models included in the announcement are the traditional-seat-height CRF300L and the rally-inspired CRF300L Rally (both available in standard and EBS versions).

Rounding out the announcement is arguably the most approachable street-legal motorcycle, the Navi. In just its second year on the U.S. market, this affordable miniMOTO has garnered a huge following, establishing itself as the industry’s top-selling on-road motorcycle.

“At Honda, we’re committed to producing motorcycles that suit riders of all experience levels and backgrounds, and the dual-sport category is a great example of that,” said Brandon Wilson, American Honda Manager of Sports & Experiential. “The CRF300L is hugely among those looking for an affordable, reliable dual-sport machine, and the new ‘LS’ version makes the platform an option for those who prefer a shorter seat height. Expanding on that theme, the all-new XR150L is a great dual-sport machine for value-focused customers. We’re also happy to bring back the CRF300 Rally entry-level ADV bike, as well as the popular and amazingly affordable Navi miniMOTO. These models make motorcycling more accessible to new and cost-conscious riders while still offering an enjoyable ride experience for long-time enthusiasts.”

XR150L
Far more than any other brand, Honda has proven to be adept at delivering motorcycling experiences to more and more people. That trend extends to the dual-sport category, with the approachable, value-focused XR150L, boasting potential for both short-run transportation and relaxed weekend off-road outings. Whether serving as an affordable additional motorcycle for veteran riders, campground passage for outdoor-enthusiast families, or around-town transportation for those still relatively new to the world of powersports, the XR150L does it all—while touting both the reputation for reliability established by the XR650L, and the industry’s lowest price for a full-size dual-sport motorcycle.

• MSRP: $2,971
• Color: Black; White
• Available: April
• Info

CRF300L
The CRF300L platform has long been the motorcycle industry’s top-selling dual-sport model, and for 2023, it’s an option for even more riders, thanks to a new version with a shorter seat height—the CRF300LS. The LS version is equipped with ABS, while the returning normal-seat-height CRF300L is offered in standard and ABS versions; all deliver unparalleled value and reliability, providing low-cost transportation and making the adventure of dual-sport riding amazingly accessible.

• MSRP
  • CRF300L: $5,399
  • CRF300L ABS: $5,699
  • CRF300LS: $5,699
• Colors
  • CRF300L: Red
  • CRF300L ABS: Red
  • CRF300LS: Swift Gray
• Available: April (CRF300LS May)
• Info

CRF300L Rally
Proving once and for all that big adventure is possible in a small package, the CRF300L Rally is based on the standard CRF300L, but with comfort-focused upgrades including hand guards, increased fuel capacity and a frame-mounted wind screen. A capable commuter and an approachable, affordable entry to the ADV world, the CRF300L Rally evokes images of the Dakar while delivering practicality and value. Available in standard and ABS versions.

• MSRP
  • CRF300L Rally: $6,149
  • CRF300L Rally ABS: $6,449
• Color: Red
• Available: April
• Info

Navi
In one short year since it hit the U.S. market, the Navi—the latest in a long line of approachable, fun Honda miniMOTO machines—has been a huge hit with U.S. customers, taking over the number-one spot in on-road unit sales. Making the motorcycling experience attainable for even more people, the Navi is somewhat of a mix between Honda’s Ruckus and Grom (each of which is popular enough to have developed its own subculture), offering the styling of a motorcycle and some convenience features of a scooter, including Honda’s V-Matic automatic transmission (just twist the throttle to go). With a super-low MSRP, gas-sipping performance and long maintenance intervals, the Navi is within reach of almost any customer, and it’s more convenient than public transportation or carpooling. Thanks to the Navi, more and more people are able to discover just how enjoyable, convenient and practical motorcycling can be.

• MSRP: $1,807
• Colors: Red; Grasshopper Green; Nut Brown; Ranger Green
• Available: March
• Info

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Editors: Additional information and assets can be found at HondaNews.com

About American Honda
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States. American Honda’s Power Sports & Products Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.

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Baja Designs Introduces Next-Gen Squadron SAE Lights

Baja Designs, the leader in off-road auxiliary lighting, announces the all-new next-generation Squadron SAE lights. The Baja Designs next generation SAE Squadron lights have been engineered in San Marcos, Ca, to bring the highest level of road-legal performance to their customers by integrating aspheric projector optics, advanced LED technology, and an impressive increase in performance over previous generations.

Next Generation Squadron SAE:

• 56% Increase in performance over previous generations
• 2,420 lumens per light All-new aspheric projector optics to meet SAE J583 fog lamp requirements
• Plug-and-play solutions for many OEM fog lights
• No-cost upgrade program to previous customers
• Starting at $349.95 for Squadron SAE Universal kit

Baja Designs next-generation Squadron SAE lights feature a sleek redesign and cutting-edge technology. Equipped with a new circuit board and advanced LED technology, these lights utilize projector optics to meet SAE J583 fog lamp requirements. This innovative approach allows for a highly controlled light pattern with a sharp cutoff, making it fully compliant with road regulations while still providing exceptional auxiliary lighting for off-road adventures.

Producing 2,420 lumens per light and a 56% increase in luminous flux performance over previous generations, the next-generation Squadron SAE light output reaches up to 15,800 candela at just 29 watts. It is clear that the Baja Designs next-generation SAE prioritizes performance for road legal applications while making it a sufficient light for the occasional off-road adventure. The Squadron SAE is utilized in Baja Designs Lighting Zones as it projects into Lighting Zone 1 with a sharp, controlled cutoff thanks to new LED technology and highly efficient aspheric projector optics.

No Charge SAE Upgrade Program

Baja Designs offers upgrade program to all 1st Generation Squadron SAE retail owners at no cost. SAE owners can experience the latest street legal light technology as Baja Designs will upgrade 1st generation SAE lights for their customers at no charge. The SAE upgrade program is open to all Baja Designs customers with 1st Generation Squadron SAE lights.

About Baja Designs

For 30 years, Baja Designs has engineered revolutionary ways to stay at the forefront of motorcycle and automotive lighting. In the process, Baja Designs engineers have become well known as “The Scientists of Lighting” and are regularly sought out by professional race teams to develop and aim their vehicle lighting. Baja Designs has won every professional and amateur motorcycle and ATV Baja 1000 class for over 20 years. From race-changing innovation to everyday refinement, Baja Designs is dedicated to being BRIGHTER, BOLDER, and BETTER.

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AIMEXPO 2023, A SUCCESS BY EVERY MEASURE

IRVINE, Calif., March 2, 2023 – Nearly 4,500 attendees from 39 countries gathered in the Las Vegas Convention Center last week for AIMExpo 2023, the epicenter of the powersports industry. Over the three-day conference and tradeshow, attendees perused 146,000 square feet of exhibits from more than 300 companies and participated in more than 45 hours of educational sessions. “The energy throughout AIMExpo 2023 was palpable,” said Derek Brooks, motorcycle product line manager, Yamaha Motor Corporation, U.S.A. “Our industry is building on the momentum we gained through the last couple of years and we are on the cusp of a new era fueled by new riders, innovation, and passion. When thousands of dedicated and engaged professionals convene at a show like AIMExpo, great things happen.” AIMExpo 2023’s show floor was 93% larger than 2022 and filled with more than double the number of exhibitors. And for the first time, the educational offerings spanned three different stages. The Disruptive Thinking stage hosted 10 comprehensive sessions covering strategic, imperative topics for the powersports industry. The New Product Central stage, hosted by award-winning bike builder Kevin Dunworth, saw 28 new product presentations highlighting some of the best innovations from across the industry. Finally, the Dealer Excellence programing hosted 8 sessions that gave dealers the opportunity to dive into topics and take home actionable ideas that they could implement at their dealerships immediately. “Fueled by the new products unveiled at the show, and the expanded educational sessions and presentations, the energy on the floor was incredible,” said Cinnamon Kernes, vice president of market expansion for the Motorcycle Industry Council. “I want to thank our exhibitors, speakers, and most of all our attendees for helping to make this show a success.” Kernes continued, “Mark your calendars for February 7-9 for AIMExpo 2024. Room blocks are being contracted for AIMExpo exhibitors and attendees with rates similar to what people paid this year and we are already planning on delivering an even bigger experience. More details will be announced in the coming months.”

Book your 2024 booth space now:

Account Manager #’s, A-L: Ivan Carranza [email protected] 949 517 7508Account Manager M-Z: Adam Schelor [email protected] 949 517 7518

ABOUT AIMEXPO AND THE MOTORCYCLE INDUSTRY COUNCIL AIMExpo, the premier powersports trade event, is produced by the Motorcycle Industry Council. MIC exists to preserve, protect, and promote motorcycling through government relations, communications, media relations, statistics, and research, aftermarket programs, data communications standards, and involvement in technical and regulatory issues. As a not-for-profit national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers, and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories, and related services, and members of allied trades such as insurance, finance, and investment companies, media companies, and consultants. The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Keep up with the industry association on Twitter @followMICand at MIC.org.

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Husqvarna Motorcycles Lifts the Covers Off an Exciting New Touring Machine – The 2023 Norden 901 Expedition

Husqvarna Motorcycles North America, Inc. is excited to unveil the Norden 901 Expedition – a new and highly capable touring machine designed to offer endless exploration. Expertly crafted with a selection of premium Technical Accessories to enhance its outstanding capabilities both on- and off-road, the Norden 901 Expedition comes complete with long travel WP XPLOR suspension to ensure all riders can explore further for longer. As a finishing touch, the new travel motorcycle features a striking new color scheme to signify its world-traveling intentions.

Guaranteeing the Norden 901 Expedition excels across the roughest terrain, the new offroad-specific WP XPLOR suspension with 240 mm of travel is fitted to both the front and rear of the motorcycle. This premium, fully adjustable suspension gives riders the opportunity to fine-tune the compression, rebound and preload settings to create a personalized setup based on their individual preferences.

Contributing to maximum rider comfort on all long-distance adventures, the Norden 901 Expedition is equipped with many of Husqvarna Motorcycles’ Technical Accessories as standard. For early morning starts, and especially beneficial for riders exploring colder climates, the adjustable heated grips and rider’s seat provide much appreciated warmth. Additionally, rider fatigue is reduced considerably with the fitment of a new Touring Windshield. Deflecting wind around the motorcycle, particularly at higher speeds, riders are fully protected and able to discover new worlds in complete comfort.

Turning journeys into expeditions, this well-appointed new travel motorcycle is built to begin any adventure straight from the showroom thanks to the pre-fitted Side Bag Set. This neat luggage solution integrates perfectly with the bodywork and offers up to 36 liters of storage capacity.

Powered by an 889 cc parallel-twin engine featuring an offroad-focused torque curve, the Norden 901 Expedition offers a broad spread of smooth, controllable power, which is particularly efficient across challenging offroad terrain. Housed inside the steel trellis frame, the versatile engine works together with the chromium-molybdenum chassis to provide exceptional agility, rider feedback, and comfort throughout the longest of riding days. Tailored power delivery and corning-sensitive traction control intervention are controlled by four selectable ride modes (Street, Rain, Offroad and Explorer). The advanced Explorer mode allows for nine levels of adjustable rear wheel slip and reconfigures the information displayed on the dashboard during more committed offroad riding.

Completing the build and improving ease-of-maintenance and protection on the longest of riding days, a new center stand, engine guard, and Connectivity Unit are fitted as standard to enhance every adventure. With the Ride Husqvarna Motorcycles app installed onto a smartphone, and with the device paired to the motorcycle’s Connectivity Unit via Bluetooth, riders will benefit from downloadable maps, Turn-by-Turn+ navigation, Call-In, Call-Out and view real-time traffic information. Music selection and volume can also be controlled easily while riding using the handlebar-mounted buttons.

Technical highlights:

• WP XPLOR suspension offers longer travel (240 mm) and full adjustability
• Heated grips and rider seat for cold weather comfort
• Touring Windshield for reduced fatigue on extended rides
• Side Bag Set offers convenient storage
• Center Stand for easier maintenance
• Heavy duty Skid Plate for enhanced protection of tank and engine
• Connectivity Unit provides Turn-by-Turn+ navigation, Call-In, Call-Out and music selection from the rider’s smartphone
• Ride Husqvarna Motorcycles app available from Apple AppStore and Google Playstore
• Chromium-molybdenum steel trellis frame with engine as stressed member
• Compact and powerful 889 cc parallel-twin engine
• Four selectable ride modes (Street, Rain, Offroad, Explorer)
• Cutting-edge, switchable cornering ABS with Offroad mode
• Easy Shift function
• Cornering-sensitive traction control allows for nine levels of adjustable rear wheel slip (in Explorer mode)
• Power Assist Slipper Clutch (PASC)
• Tubeless spoked wheels in offroad dimensions and Pirelli Scorpion Rally STR tires for maximum performance on the street and offroad
• Large capacity 5-gallon (19-liter) fuel tank provides an extended range of up to 248 miles (400 km)

To be fully prepared for all conditions, the Functional Apparel Collection features riding gear produced for the Norden rider that delivers the highest levels of protection, functionality and comfort. In addition, further customization of the Norden 901 Expedition can be achieved with the extensive lineup of Technical Accessories designed to add protection, performance and visual highlights.

Husqvarna Motorcycles’ 2023 Norden 901 Expedition will be available from March 2023 onward at authorized Husqvarna Motorcycles dealers.

Husqvarna Motorcycles North America, Inc.

Husqvarna Motorcycles has continued to expand its professional race team to compete in AMA Supercross, AMA Pro Motocross, AMA National Enduro, GNCC, AMA EnduroCross, and AMA National Hare & Hound championships. Husqvarna team riders are competing aboard Husqvarna FC 450, FC 350, FC 250, FE 350, TC 250 and TE 300 models.

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New Harley-Davidson Screamin’ Eagle 135 Stage IV Crate Engine Sets New Performance Benchmark

Harley-Davidson® riders craving no-compromise performance have a thrilling new option with the introduction of the Screamin’ Eagle® 135ci Stage IV Performance Crate Engine. This complete Milwaukee-Eight® engine for 2021-later Touring models is the new benchmark for factory-engineered American V-Twin performance, offering the most displacement, and the most power, ever created by Harley-Davidson for a street-compliant crate engine.

Its development was fueled in part by the efforts of the Harley-Davidson® Screamin’ Eagle® factory racing team competing in the MotoAmerica Mission King of the Baggers roadracing series. To simplify set up of high-performance engines Harley-Davidson offers the new wireless Screamin’ Eagle® Pro Street Performance Tuner, the only tuner available to maximize performance while being emissions and warranty compliant.

Engineered and tested as a complete collection of high-performance components and assembled from the bottom up at Harley-Davidson Powertrain Operations in Menomonee Falls, Wisconsin, this street-tuned 135-cubic-inch (2212cc) Screamin’ Eagle Crate Engine is designed to run with a wide-open throttle at high engine speeds and provide instant passing power from cruising speed. The engine delivers 143 lb.-ft. of rear-wheel torque at 3500 RPM and 130 rear-wheel horsepower at 5500 RPM – approximately 28 percent more torque and 41 percent more horsepower at the rear wheel than a production Milwaukee-Eight® 117 engine.

This street-ready performance engine features premium Screamin’ Eagle components:

• New 68mm throttle body and matching CNC-machined intake manifold, originally developed for Harley-Davidson Screamin’ Eagle factory racing team engines, to maximize airflow to the engine.
• Screamin’ Eagle Extreme CNC-ported cylinder heads provide significantly improved efficiency of cylinder filling, leading to more explosive power and increased rear-wheel torque when compared to stock. High-performance valve springs remain stable with the high-lift cam and in high-RPM operation.
• Screamin’ Eagle Pro Billet Cam Plate and Oil Pump provides higher pressure when the oil is hot to keep pressure drops to a minimum.
• New 10.7:1 high-compression forged pistons.
• SE8-517 high-lift camshaft, high-performance cam bearing and high-performance tappets.
• Patent-protected 4.31-inch steel sleeve cylinders and new 4 5/8-inch flywheel (bore x stroke is 4.31 x 4.625).
• New high-capacity 6.8 gram/second fuel injectors.
• Screamin’ Eagle Ventilator Extreme Air Cleaner and Screamin’ Eagle Street Cannon mufflers (each sold separately) are not required but are highly recommended for peak performance.

The Screamin’ Eagle 135ci Stage IV Performance Crate Engine is intended for bolt-in installation in an original equipment-style 2021-later Harley-Davidson® Touring chassis. No special fabrication or engine-mount relocation is required. The engine is backed by up to two-year manufacturer’s warranty for unmatched confidence when dealer-installed through the Custom Coverage® program.

With an MSRP of $7,999.95 the Screamin’ Eagle 135ci Stage IV Performance Crate Engine is offered in Black or Chrome finish with 135 Stage IV badging on the cylinder heads and timer cover.

Two versions of the engine will be offered: For 2021-later Touring models equipped with Air/Oil-Cooled Milwaukee-Eight® engine, and for 2021-later Touring models equipped with a Twin-Cooled™ Milwaukee-Eight engine. The engine does not fit Trike models. Installation requires the separate purchase of Head Pipe P/N 65600177. Air-Cooled models require Oil Cooler Fan Assist P/N 62700204 or Fan for Factory Oil Cooler P/N 26800195. All models require ECM recalibration with Screamin’ Eagle Pro Street Tuner for proper installation. Does not fit California models.

Harley-Davidson stands for the timeless pursuit of adventure and freedom for the soul. Go to H-D.com to learn more about the complete line of 2023 Harley-Davidson Grand® American Touring, Sport, Adventure Touring, Cruiser and Trike motorcycles, Harley-Davidson Certified™ pre-owned motorcycles, Harley-Davidson® Genuine Motor Parts & Accessories, Harley-Davidson® MotorClothes® apparel and gear, and Harley-Davidson Financial Services.

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Honda’s Multipurpose ATVs and Compact Side-by-Sides Return

When it comes to four-wheel rec/utility powersports, versatility is the name of the game, and today’s announcement of returning Honda side-by-side and ATV models serves as a reminder of the brand’s offering of remarkably capable multipurpose offerings.

Included are Honda’s smallest side-by-sides—the Pioneer 520 and Pioneer 500—both of which are back for the 2023 model year, touting strong performance and exceptional value. Also announced were Honda’s first unveilings of the 2024 model year—the FourTrax Foreman, Foreman Rubicon and Rancher families, each of which comprises a number of trim levels. Honda’s FourTrax lineup continues to be an industry leader for both work and play, and these ATVs are now available in new colors.

“We’re pleased to confirm the return of our Pioneer 520 and 500 side-by-sides, as well as three families from our FourTrax ATV range,” said Brandon Wilson, American Honda Manager of Sports & Experiential. “These vehicles share the ability to perform work on the ranch, farm or worksite, while also being trail-ready for the weekends, embracing the do-it-all ethos of multipurpose powersports.”

2023 Pioneer 520

Purpose-built to get more done and have more fun, Honda’s Pioneer 520 is ready to check tasks off the “to-do” list. Its narrow chassis dimensions unlock access to width-restricted trails, but this little rec/utility side-by-side is far more capable than its size might suggest. Its reliable 518cc engine is up to the job, and the independent front and rear suspension ensures comfort and control across varied terrain. The dump bed handles up to 450 pounds of tools, supplies or equipment, and a wide range of available Honda Pro-Connect™ accessories offer additional cargo solutions for both work and play. Fun, rugged, reliable and U.S.-designed and -manufactured, the Pioneer 520 is truly multipurpose—a great side-by-side for the family farm.

• MSRP: $9,999
• Colors: Avenger Red; Black Forest Green; Sandstone Beige; Krypton Green
• Available: March
• Info

2023 Pioneer 500

With an ideal blend of efficient, compact design and well-rounded performance, the Pioneer 500 is a remarkably capable entry point into the world of side-by-sides, a great fit everywhere from the job site to the trailhead. Thanks to its narrow 50-inch width, this compact multipurpose side-by-side has access to width-restricted trails, and it fits in a full-size pickup-truck bed for convenient transportation. When it comes to pulling its weight around the family farm or job site, the 450-pound-rated rear-rack and 1,000-pound towing capacity make quick work of the tasks at hand. Plus, the Pioneer 500 carries the Honda tradition of superior durability, quality and reliability—all at a great value.

• MSRP: $8,999
• Colors: Avenger Red; Black Forest Green
• Available: March
• Info

2024 FourTrax Foreman Rubicon

When it comes to ATVs that can handle any job or trail, the adaptable FourTrax Foreman Rubicon makes short work of tough challenges while also providing an exciting ride experience. The strong engine delivers quick acceleration and ample towing capacity, while the independent rear suspension maintains sporty handling and a smooth, composed ride on trails. With four trim levels to choose from, the Foreman Rubicon offers options like Honda’s advanced automatic Dual Clutch Transmission, Electronic Power Steering, and aesthetic features including aluminum wheels and painted bodywork. The FourTrax Foreman Rubicon blurs the lines between work and play, whether carving turns on fast double-track or hauling loads across the ranch.

• MSRP
  • FourTrax Foreman Rubicon 4×4 DCT EPS Deluxe: $10,599
  • FourTrax Foreman Rubicon 4×4 DCT EPS: $10,099
  • FourTrax Foreman Rubicon 4×4 EPS: $9,899 ($9,399 Black Forest Green)
  • FourTrax Foreman Rubicon 4×4 DCT: $9,399
• Colors
  • FourTrax Foreman Rubicon 4×4 DCT EPS Deluxe: Matte Gray Metallic; Honda Phantom Camo; Matte Navy Blue
  • FourTrax Foreman Rubicon 4×4 DCT EPS: Black Forest Green
  • FourTrax Foreman Rubicon 4×4 EPS: Honda Phantom Camo; Black Forest Green; Matte Gray Metallic; Matte Navy Blue
  • FourTrax Foreman Rubicon 4×4 DCT: Black Forest Green
• Available: June (Foreman Rubicon 4×4 EPS March)
• Info

2024 FourTrax Foreman 4×4

When the work gets tough, the FourTrax Foreman 4×4’s rugged dependability and versatile performance make it one of the most trusted tools on the jobsite, but its compact engine design and plush suspension also offer lively trail performance and easy maneuverability. Three trim levels—a standard version, another that adds Electric Power Steering and a third that’s equipped with EPS and Electric Shifting—are available to match any job requirements, but all feature swingarm rear suspension that’s great for hard work and towing. The FourTrax Foreman 4×4 delivers intuitive performance matched with legendary Honda reliability to make it a class-defining multipurpose ATV.

• MSRP
  • FourTrax Foreman 4×4 ES EPS: $8,899
  • FourTrax Foreman 4×4 EPS: $8,699
  • FourTrax Foreman 4×4: $7,899
• Colors
  • FourTrax Foreman 4×4 ES EPS: Avenger Red; Sandstone Beige; Krypton Green
  • FourTrax Foreman 4×4 EPS: Black Forest Green; Avenger Red; Sandstone Beige
  • FourTrax Foreman 4×4: Black Forest Green; Avenger Red; Sandstone Beige
• Available: March (Foreman 4×4 EPS April)
• Info

2024 FourTrax Rancher

For some ATV owners, a great day in the dirt means making quick work of challenging chores on the farm. For others, it’s about exploring miles of fun trails. Honda’s FourTrax Rancher platform is ready for either, which is why it has long been the point of reference for a versatile, reliable rec/utility ATV. Available in eight different trim levels, the Rancher family is as diverse as the riders who use it, offering features including independent rear suspension, Honda’s advanced automatic Dual Clutch Transmission, Electric Power Steering and more. With a standard convenient front utility compartment and heavy-duty front and rear racks that can be customized with Honda’s Pro-Connect accessory range, the U.S.-produced Rancher platform is set to continue its reign as the benchmark multipurpose ATV.

• MSRP
  • FourTrax Rancher 4×4 DCT IRS EPS: $8,799 (Honda Phantom Camo $9,299)
  • FourTrax Rancher 4×4 DCT EPS: $8,299
  • FourTrax Rancher 4×4 DCT IRS: $8,099
  • FourTrax Rancher 4×4 EPS: $7,799
  • FourTrax Rancher 4×4 ES: $7,399
  • FourTrax Rancher 4×4: $7,099
  • FourTrax Rancher ES: $6,299
  • FourTrax Rancher: $5,999
• Colors
  • FourTrax Rancher 4×4 DCT IRS EPS: Honda Phantom Camo®; Avenger Red; Solstice Orange
  • FourTrax Rancher 4×4 DCT EPS: Avenger Red; Sandstone Beige; Krypton Green
  • FourTrax Rancher 4×4 DCT IRS: Avenger Red; Black Forest Green; Solstice Orange
  • FourTrax Rancher 4×4 EPS: Avenger Red; Black Forest Green; Sandstone Beige
  • FourTrax Rancher 4×4 ES: Avenger Red; Black Forest Green; Sandstone Beige
  • FourTrax Rancher 4×4: Avenger Red; Black Forest Green; Sandstone Beige
  • FourTrax Rancher ES: Avenger Red; Black Forest Green
  • FourTrax Rancher: Avenger Red; Black Forest Green
• Available
  • FourTrax Rancher 4×4 DCT IRS EPS: May
  • FourTrax Rancher 4×4 DCT EPS: May
  • FourTrax Rancher 4×4 DCT IRS: May
  • FourTrax Rancher 4×4 EPS: April
  • FourTrax Rancher 4×4 ES: April
  • FourTrax Rancher 4×4: March
  • FourTrax Rancher ES: April
  • FourTrax Rancher: March
• Info

About American Honda

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the United States. American Honda’s Power Sports & Products Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.

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New Head of Powersports at MOTOREX: Ronald Kabella passes the baton to Andreas Vetter

MOTOREX AG is changing the Director of the Powersports business unit: Ronald Kabella, who has been the Director of this business unit for many years and a member of the MOTOREX management team, is passing the baton to Andreas Vetter. The 49-year-old is a sales professional with management experience and will be taking over the role of Head of Powersports at MOTOREX AG on 1 May 2023.

After over 17 years at MOTOREX, Ronald Kabella will be leaving the company on 30 April 2023 of his own accord. Over almost two decades, he has travelled around the world countless times to represent MOTOREX at motorsports events, trade fairs and other occasions, as well as to distributors and motorcycle dealers. He has also demonstrated great personal commitment in MOTOREX’s collaboration with its long-time partner KTM, which underwent impressive growth during the “Kabella era”. The Berlin-born 58-year-old is looking forward to leading a somewhat more settled lifestyle in Australia. While down under, he will still remain part of the MOTOREX family, as he is moving into a role on the Executive Board of A1 Accessory Imports, the long-time and major sales partner of the Swiss company in Australia.

His successor, Andreas Vetter, will be assuming his role on 1 May 2023. The 49-year-old is a trained salesman from Biberach an der Riss in Baden-Württemberg and joined MOTOREX at the beginning of this year. Andreas Vetter has extensive experience in multiple sales-related management roles, including almost 20 years as a sales manager at two successful German medium-sized enterprises in the sectors of powersports and caravanning. Motorcycling and mountain biking are among his passions.

EDI FISCHER, CHAIRMAN OF THE EXECUTIVE BOARD OF MOTOREX AG

«We would like to take this opportunity to thank Ronald Kabella from the bottom of our hearts for his exceptional services and accomplishments at MOTOREX. He promoted the brand tirelessly and with great finesse in the world of powersports and made a significant contribution to the global renown and demand that MOTOREX enjoys today as a premium brand in the motorsports sector. On the one hand, we are delighted to see Ronald Kabella embark on a new chapter of life. On the other hand, we at the Langenthal site are also sorry to see him go, as an experienced champion of the MOTOREX brand. Andreas Vetter has many years of management experience in international sales. His flair and commitment to powersports, his technical enthusiasm and acumen, and his down-to-earth and pleasant demeanour will enable a smooth transition both internally and externally among partners and distributors. We are convinced we have found the perfect successor to Ronald Kabella.»

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Yamaha Motor First to Use Green Aluminum in Japanese Motorcycles

Yamaha Motor Co., Ltd. announced today that it has reached an agreement with an aluminum ingot supplier for the procurement of green aluminum, and began using it as a raw material for parts in Yamaha motorcycles in February 2023. This is the first time*¹ for green aluminum to be used in Japanese motorcycles and the Company plans to gradually expand its usage in models going forward.

“Green aluminum” is aluminum that is refined using renewable energy sources to emit less CO2 in its manufacture. Aluminum parts account for 12% to 31%*² of the total vehicle weight of a motorcycle, so adopting green aluminum is one effective approach for reducing CO₂ emissions from the raw material manufacturing part of a product’s life cycle (falls under Scope 3 Category 1 emissions for supply chains).

Through the development of its engineering and production technologies and expertise, Yamaha Motor has actively pushed the use of recycled aluminum, which now comprises some 80%*³ of the Company’s aluminum usage. This introduction of green aluminum is meant to complement this and will be employed for parts that still cannot be manufactured with recycled materials. As a first step, Yamaha Motor will utilize green aluminum for certain parts in its large-displacement and off-road competition motorcycles, and the Company plans to expand the number of models using the material in the future as available supply volumes allow.

In line with the Yamaha Motor Group Environmental Plan 2050, the Company is aiming to achieve carbon neutrality*⁴ throughout all of its business activities–including its entire supply chain–by 2050. To realize this, the Company has set a goal of switching to 100% sustainable materials by 2050, such as adopting more plant-derived resin materials, developing recyclable polypropylene, and adopting green materials and other recycled materials for its motorcycles manufactured in Japan and overseas.

*1: According to Yamaha Motor research
*2: According to Yamaha Motor research in 2022
*3: Calculated based on the amount of raw material used in 2022 at principal Yamaha Motor factories in Japan and overseas
*4: Emissions as a direct result of business activities (Scope 1 and 2) and emissions outside of these (Scope 3)

Models and parts to employ green aluminum in the future

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