News and stories from the world of Powersports business.
Change Has Come with Husqvarna Motorcycles Unveiling New Generation Enduro Models for 2024
Allowing riders to master terrain like never before, Husqvarna Motorcycles’ all-new 2024 TE, FE, FEs, and FEw machines set a new standard for riding off-road. Expertly crafted with new frames, subframes, bodywork, suspension, and brakes, the extended list of shared innovations across the new enduro platform was introduced to further improve overall rideability. With every model continuing to deliver outstanding performance, riders will undoubtedly embrace and benefit from the technical changes made to these class-leading machines.
Offering predictable damping, the new, enduro-specific WP suspension allows riders to conquer technical sections in complete confidence and control. The all-new WP XACT Closed Cartridge spring forks incorporate a mid-valve piston for smooth action and consistent performance, while a hydrostop in the final 68 mm of travel helps maintain forward momentum. A redesigned WP XACT shock features a new piston to improve comfort and is 100 g lighter and 15 mm shorter, while retaining 300 mm of travel. Both the fork and shock settings can be adjusted by hand for a fast and easy personalized setup.
Designed to work in perfect harmony with the WP suspension, the new chromium molybdenum steel frame improves anti-squat behavior and offers revised flex characteristics to deliver exceptionally agile handling with confidence-inspiring straight-line stability. A new and much more durable hybrid subframe guarantees enhanced rider comfort for each machine.
Wrapped around the new chassis is new bodywork that is adorned with modern, Swedish-inspired graphics and a new high-grip seat cover. Offering an improved rider triangle, which ensures more knee contact and better control, the slim design of the bodywork also offers complete freedom of movement when riding standing up. The updated bodywork is complete with a redesigned headlight producing a brighter light output and is installed using a much more efficient and user-friendly mounting system.
For the new generation, the TE 150, TE 250, and TE 300 2-stroke models are now powered by new engines fueled using Throttle Body Injection (TBI) technology. Introduced to ensure these lightweight machines maintain their best-in-class performance, TBI guarantees a much more consistent and controllable spread of power throughout the rev range, even in the toughest of conditions. These machines take the enduro riding experience to new levels thanks to advanced electronics and a new electronic power valve. The EMS allows each machine to offer two pre-set riding maps to suit varying terrain, with each gear selected engaging a tailored power delivery.
The 4-stroke range for 2024 includes the competition FE 450, the dual-sport FE 350s and FE 501s, and the new, 50-state off-highway compliant FE 350w and FE 501w models, which both also feature USFS approved spark arrestors. Each “w” model is designed to open new ground for off-road riding.
Each 4-stroke powered machine benefits from new and much more compact engines. These are positioned in the frame two degrees backwards when compared to the previous generation, which further centralizes mass and contributes to the improved anti-squat behavior of the chassis. In addition, these engines are designed to position all major components as centrally as possible for improved handling and to generate maximum torque and power.
Like the 2-stroke TE range, the FE 450 competition model also features two pre-set riding maps with additional rider aids including Traction Control and a Quickshifter for positive, clutchless upshifts, even under heavy load.
The full enduro lineup is complete with premium components shared across the range, including a new LED headlight, BRAKTEC brakes with high performance GSK discs, a combined start/stop button, and ProTaper handlebars.
2024 Technical Highlights
- New chromium molybdenum steel frame optimized for improved anti-squat behavior and enhanced flex characteristics
- New polyamide/aluminum hybrid subframe offers exceptional strength and durability
- New 48 mm WP XACT Closed Cartridge spring forks deliver consistent damping and predictable handling
- New WP XACT rear shock is lighter and developed specifically for enduro riding
- New ergonomic bodywork offers revised rider triangle for enhanced control
- New 2-stroke engines feature TBI technology for improved rideability and ease of use
- New 4-stroke engines provide class-leading power and torque
- New LED headlight provides a brighter light output and simplified fitment
- New BRAKTEC brake system and high-performance GSK discs provide superior stopping power
- New multifunctional Map Select Switch design controls the Quickshifter and Traction Control (FE 450 only)
- New Offroad Control Unit (OCU) for highest level of reliability and user-friendly serviceability of electronics
- Premium-quality ProTaper handlebar and ODI Grips
- Electric starter powered by a lightweight Li-ion 2.0 Ah battery
Enduro riders can dress and prepare for all conditions with the Functional Offroad Apparel Collection. Headlined by the new Moto-10 Spherical Railed Helmet, an extensive range of riding gear and waterproof clothing ensures riders can perform at their best for longer while in total comfort. For the new models, a comprehensive selection of Technical Accessories is now available with each component designed to enhance the performance and durability of each machine.
The full 2024 Enduro range will be available at authorized Husqvarna Motorcycles dealers from August onward.
2024 Kawasaki Jet Ski SX-R 160, Jet Ski Ultra 310 Series and Jet Ski STX 160 Series Personal Watercraft
For 2024, Kawasaki celebrates the 50th anniversary of Jet Ski with a wide range of 2024 models, including the Jet Ski® SX-R™ 160 four-stroke stand-up personal watercraft, the premium Jet Ski Ultra® 310 series and the popular Jet Ski® STX® 160 series watercraft.
JET SKI® SX-R™ 160
Whether out for some weekend fun or racing competitively, the Jet Ski SX-R 160 personal watercraft features powerful thrust and agile rider-active handling from the V-shape hull and produces plenty of low-to-mid-range torque from its 1498cc 4-stroke engine. This makes the stand-up personal watercraft fun and accessible to many riders thanks to the hull which is long and wide, providing stability for novice riders. The 2024 Jet Ski SX-R 160 stand-up watercraft is available with an Ebony/Ice Gray colorway and an MSRP of $11,599.
JET SKI® ULTRA® 310 SERIES
The Kawasaki Jet Ski Ultra 310 series boasts a liquid-cooled, supercharged, in-line 4-cylinder, 1,498cc engine and digital fuel injection. Riders can select from four power modes (full, middle, low and SLO) to suit riding conditions or skill level. Its race-inspired hull allows the Jet Ski Ultra 310 to be handled with accuracy and precision. Kawasaki Launch Control Mode (KLCM) offers two modes to benefit acceleration, while Kawasaki Smart Reverse with Deceleration (KSRD) allows for reverse assist options when navigating tight spots. A 7” TFT instrumentation adorns the dash of the Ultra 310 series and features Bluetooth® connectivity as well as multiple display modes. The large-capacity 32.8 gallon front storage area and 10.6 gallons of storage on both the left and right side of the unit offer plenty of space to store items.
The Jet Ski® Ultra® 310LX-S includes an exclusive ULTRA® Deck with an extended rear deck and 7.9 inches of additional staging platform for water play and storing gear. Two multi-mount rails are built into the ULTRA Deck to accommodate additional accessory slide mounts and provide accessible tie-down points. It also comes equipped with a rearview camera that can be monitored on the instrument panel when in use and stylish LED accent lights that have been added to the front of the Jet Ski. The 2024 3-passenger supercharged Jet Ski Ultra 310LX-S is offered in an Ebony/Lime Green colorway with an MSRP of $19,299.
The Jet Ski® Ultra®310LX takes luxury and style to the next level, featuring all of the great performance and convenience of the Ultra 310X and Ultra 310LX-S while adding an incomparable seat and sound system. The industry-first 3-position ERGO-FIT® adjustable LXury seat is designed for comfortable cruising for up to three people. JETSOUND® 4s is a highlight of the Ultra 310LX, making it the first standard-equipment 4-speaker integrated audio system feature with jog-dial control and Bluetooth® connectivity featured on a personal watercraft. The 2024 3-passenger supercharged Jet Ski Ultra 310LX is available in an Ebony/Metallic Gold Sparkle Deep Green colorway with an MSRP of $20,299.
JET SKI® STX® 160 SERIES
The Jet Ski® STX®160 series is powered by a DOHC, 16-valve, parallel 4-cylinder and 1498cc engine. It utilizes a balanced hull, ergonomic riding position, large fuel tank and storage compartment, along with several easy-to-use rider aid functions to create a comfortable and exciting three-seat personal watercraft that appeals to a wide range of riders. The 2024 3-passenger Jet Ski STX 160 is available in Crystal White/Vibrant Blue with an MSRP of 11,399.
In addition to the STX 160’s standard features, the Jet Ski® STX®160X features adjustable electronic cruise control speed, which can be set with the UP/DOWN buttons located on the handlebar. It also features a comfort handle grip that tapers outward, making it easier to hold on when riding in a straight line and a premium painted deck. The 2024 3-passenger Jet Ski STX 160X is available in Crystal White/Ebony with an MSRP of $11,999.
Finally, the Jet Ski® STX®160LX flagship model includes the JETSOUND® integrated audio system with Bluetooth® as standard equipment. The system consists of an amplifier, an audio controller built into the handle, and two speakers placed under the mirrors. It also features a two-tone dedicated deck mat and LXury seat designed to ergonomically fit the rider’s body to further improve comfort. Similar to the STX160X, it comes equipped with a comfort handle grip, adjustable cruise control speed via the UP/DOWN buttons, and a premium painted deck with full graphics. The 3-passenger 2024 Jet Ski STX 160LX is available in Ebony/Neon Red with an MSRP of $13,699.
BRP Announces Leadership Change in its Marine Group
BRP Inc. (TSX: DOO, NASDAQ: DOOO) is proud to announce that long-standing BRP executive Bernard Guy is appointed to the position of President, Marine Group, effective today. Mr. Guy also keeps his current leadership responsibilities for global product strategy for both the Powersports and Marine groups. Karim Donnez, President of the Marine Group, is leaving BRP to take on new professional challenges.
“I am pleased to appoint Bernard Guy as President of our Marine Group,” said José Boisjoli, President and CEO of BRP. “Throughout his career with BRP, Bernard has shared our values of passion and drive to create the ultimate experience for our customers. As a trusted and seasoned executive, Bernard is the ideal candidate to continue working on our strategic plan to transform the Marine industry, alongside our talented Marine management team. We thank Karim for his contributions to our organization and for leading our Marine strategy over the past few years.”
Since 2018, BRP has acquired three boat companies to build its Marine Group, with renowned brands such Alumacraft, Manitou and Quintrex, and implemented a strategy to transform the recreational boating industry and offer customers a superior experience. Last summer, BRP launched fully redesigned boats and pontoons equipped with the groundbreaking Rotax S engine with Stealth technology, which won several awards and praise from the industry.
BRP is aiming to deliver strong Marine results in fiscal year 2024, with projected revenue growth of 35% to 40% compared to fiscal year 2023.
About Bernard Guy
Throughout his career spanning over 35 years at BRP, Bernard Guy has held different management positions, leveraging his expertise in engineering, procurement, strategy, product planning, sales and marketing. In 2022, Mr. Guy was named Executive Vice-President, Global Product Strategy, a position that he will continue to assume in addition to his new responsibilities with the Marine Group. As a die-hard powersports fan himself, an adrenaline lover who enjoys the great outdoors, he is driven by product innovation and rider experience.
CAUTION CONCERNING FORWARD-LOOKING STATEMENTS
Certain statements in this press release, including, but not limited to, statements relating to the Company’s Marine results in Fiscal Year 2024, including projected revenue growth, statements about the Company’s current and future plans, including leadership changes in the Marine group and its expected impact on such group and its strategic plan, and other statements about the Company’s prospects, expectations, anticipations, estimates and intentions, results, levels of activity, performance, objectives, targets, goals or achievements, priorities and strategies, financial position, market position, ability to gain additional market shares, capabilities, competitive strengths, beliefs, the prospects and trends of the industries in which the Company operates, research and product development activities, including the expectation of regular flow of new product introductions, their projected design, characteristics, capacity or performance, expected scheduled entry to market and the anticipated impact of such products, expected financial requirements and the availability of capital resources and liquidities or any other future events or developments and other statements that are not historical facts constitute forward-looking statements within the meaning of Canadian and United States securities laws. The words “may”, “will”, “would”, “should”, “could”, “expects”, “forecasts”, “plans”, “intends”, “trends”, “indications”, “anticipates”, “believes”, “estimates”, “outlook”, “predicts”, “projects”, “likely” or “potential” or the negative or other variations of these words or other comparable words or phrases, are intended to identify forward-looking statements. Forward-looking statements, by their very nature, involve inherent risks and uncertainties and are based on a number of assumptions, both general and specific, including those described below.
The Company made a number of economic, market and operational assumptions in preparing and making certain forward-looking statements contained in this press release, including the following: reasonable industry growth ranging from slightly down to slightly up, that is based on the assumption that supply chain disruptions continue to improve; market share will remain constant or moderately increase; stable global and North American economic conditions, a limited impact from the military conflict between Russia and Ukraine and the COVID-19 pandemic; main currencies in which the Company operates will remain at near current levels; inflation is expected to remain elevated from strong demand, supply shortages and high energy prices, and is expected to gradually decline as central banks gradually increase interest rates; there will be no significant changes in tax laws or free trade arrangements or treaties applicable to the Company; the Company’s margins, will remain at current levels; the supply base will remain able to support product development and planned production rates on commercially acceptable terms in a timely manner; no new trade barriers will be imposed amongst jurisdictions in which the Company carries operations; the absence of unusually adverse weather conditions, especially in peak seasons. The Company cautions that its assumptions may not materialize and that global economic and political conditions, combined with one or more of the risks and uncertainties discussed in the Company’s annual information form dated March 22, 2023, may render such assumptions, although believed reasonable at the time they were made, inaccurate. Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors which may cause the actual results or performance of the Company or the industry to be materially different from the outlook or any future results or performance implied by such statements.
About BRP
BRP Inc. is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons and Rotax marine propulsion systems as well as Rotax engines for karts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The Company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines and exploring new low voltage and human assisted product categories. Headquartered in Quebec, Canada, BRP has annual sales of CA$10 billion from over 130 countries and a global workforce of close to 23,000 driven, resourceful people.
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
LiveWire Group, Inc. Appoints Karim Donnez as CEO
LiveWire Group, Inc. (“LiveWire”) (NYSE: LVWR), today announced the appointment of Karim Donnez as Chief Executive Officer (“CEO”), effective June 12, 2023. Donnez will succeed current CEO Jochen Zeitz who, having served as CEO for an agreed period, will remain as Chairman of LiveWire Group, Inc.
Jochen Zeitz, Chairman and CEO, LiveWire, and Chairman, President, and CEO of Harley-Davidson, said: “Having successfully stood-up LiveWire as a brand and listed the Company on the NYSE, I’m excited to pass the baton to Karim and to welcome him as LiveWire’s new CEO, following an extensive global search process. Karim is an entrepreneurial business leader with a demonstrable track record of driving transformational growth through both strategy development and implementation. The Board and I look forward to Karim realizing the potential of LiveWire, as we continue on the Company’s journey to lead the electrification of the sport.”
Donnez joins LiveWire from Bombardier Recreational Products Inc. (“BRP”) where he was most recently President of BRP’s Marine Group, having held various roles since joining the company in 2015, including SVP, Strategy, Business Development and Transformation.
Prior to joining BRP, Donnez held leadership positions at Rio Tinto, most recently as General Manager, Refinery & Energy for Rio Tinto Kennecott, where he oversaw business transformation initiatives as part of corporate global functions. Donnez started his career at Accenture.
Donnez holds an MSc in Engineering from Arts et Métiers ParisTech and an MBA from HEC Montréal.
About LiveWire
LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire’s majority stockholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on over a decade of its learnings in the EV sector. With a dedicated focus on EV, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. www.livewire.com
Celebrating a Decade in the Powersports Community
Excitement is high for AIMExpo 2024, the 10th year of gathering the industry together to learn, network, grow, and celebrate the amazing powersports community February 6-8 at the Las Vegas Convention Center.
“The tremendous momentum from AIMExpo 2023 has given us a boost in planning for 2024. Over 10 OEs, three distributors including Tucker Powersports and Parts Unlimited, and over 150 companies have already committed to 2024, we have outpaced all previous years’ exhibitor commitments,” said Cinnamon Kernes, vice president of market expansion, Motorcycle Industry Council. “We also have special plans to honor our 10-Year Partners, like Suzuki and Kayo USA, whose steadfast support created the backbone of our annual event. We’re thrilled to, of course, have Suzuki and Kayo back to exhibit this year, as well as KTM, Husqvarna, GASGAS, MV Agusta, Kawasaki, Piaggio, Triumph Yamaha and Moto Morini.”
Attendee favorites and some new additions will be featured at the 2024 show, including:
- Disruptive Thinking, Education Series: Learn, grow, and succeed with all-day education on the main stage.
- E-Bike Demo Circuit: Take hot laps on the nation’s hottest trending e-bikes on two separate demo tracks, including a Tucker-brand exclusive experience.
- Industry Party- Powered by Tucker: Build your network and connect with industry leaders, peers, media, and influencers.
- New Product Central: Be awed by the newest powersports innovations on display at the New Product Central stage near the show entrance. Exhibitors can begin submitting applications in July to have their new products showcased.
- 4-Wheel Showcase: See the industry’s latest and greatest 4-wheel off-highway vehicles.
- 2-Wheel Custom Showcase: Get inspired by award-winning builders from across the country.
- Dealer Recharge Zone powered by Tucker: Connect and recharge with industry friends.
- MIC Business Center: Get down to business at your office on the show floor. MIC members enjoy additional benefits including use of private meeting space, complimentary breakfast, lunch and all-day coffee service and more.
“Tucker recognizes the importance of coming together as an industry and is proud to have a major presence at AIMExpo,” said Marc McAllister, president and CEO, Tucker Powersports. “To share ideas, to connect with our dealers, to create inspiration, to showcase new products, and to strengthen our partnerships – it’s important for us and the entire industry to be here.”
CELEBRATING 10 YEARS OF COMMUNITY
“We are grateful to all our attendees and exhibitors over the years, I want to extend a very special thank you to those companies who have supported us by exhibiting at every show, every year,” Kernes said. “Since inception, AIMExpo has evolved from a trade and consumer show. Our exhibiting partners and our trade attendees remain the core focus of the show and enable us to be laser-focused on the needs of our industry. Our exhibitors, and in particular those that have participated for each of our past 10 years have profoundly helped this show become what it is today.”
“AIMExpo has emerged as a vital element in our industry’s annual calendar,” said MIC Board Member Kerry Graeber, senior vice president, division manager sales and marketing, Suzuki Motor USA, LLC. “Suzuki is proud to say that we have not missed a single year. This show is where we gather to network, learn, do business, and help build a stronger industry because of the time we spend there.”
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