News and stories from the world of Powersports business.
AIMExpo 2025 Returns to Las Vegas Bigger and Better Than Ever
The Motorcycle Industry Council’s American International Motorcycle Expo is ready to rock the Las Vegas Convention Center again on February 5-7, 2025, for what is shaping up to be the third consecutive year of a record-breaking show. More than 150 exhibitors are already committed—over twice the number at the same time last year.
“This is the most innovative and thrilling time in powersports history, and we can’t wait to share that excitement at North America’s biggest powersports show,” said Cinnamon Kernes, Vice President of Market Expansion and Events at the Motorcycle Industry Council. “With AIMExpo 2025, we’re ready to give our exhibitors, dealers, and attendees an experience they’ll never forget.”
AIMExpo 2025 is already on track to be the biggest show yet, with OEMs out in full force. Suzuki, Kawasaki, Triumph, Moto Morini, and Segway will be on-hand to give attendees an up-close look at their newest lineups, and many more OEM partners will be announced. An expanded roster of distributors are lined up to showcase their exciting new products and services, including Automatic Distributors, Parts Unlimited, Rocky Mountain ATV/MC, and Turn 14 Distribution.
Returning in 2025 is the Italian Pavilion with numerous popular Italian brands. This will be one of several international pavilions planned to showcase the most cutting-edge and innovative powersports products from across the globe.
Additional new features planned for AIMExpo 2025 include:
- AIMExpo Starting Line, an experiential area that will welcome attendees onto the show floor, with an expanded New Product Central, a charity auction hosted by NPA, motocross and MotoGP simulators provided by Moto Trainer, a movie lounge, and more.
- The return of Disruptive Thinking, the main-stage education experience where industry thought leaders share outside-the-box strategies inspired by MIC Symposium to level-up businesses.
- An expanded MIC Business Center with complimentary meeting rooms and business services, plus lunch, beverages and snacks, available to all MIC members.
- AIMExpo Tech Sector, featuring technology solutions to help the powersports industry work faster, smarter, and better.
- And of course, the return of the world-famous Industry Party Powered by Turn 14 Distribution, which now starts earlier to enable more networking and fun.
And that’s just the beginning. AIMExpo 2025 will be a can’t-miss event for powersports professionals.
2025 FLOORPLAN
American-Made BikeMaster Motorcycle Oil Now Available at Motorcycle Dealerships Nationwide
BikeMaster, a top source for parts, tools and maintenance products for motorcycles, announced today that it has restocked its inventory of BikeMaster engine oil, which has been extremely popular with motorcycle owners. The depletion of inventory occurred during a time of high demand from dealers and consumers, while the company was changing inventory systems during its transition to ownership by Turn 14 Distribution.
“We are really happy that the BikeMaster engine oils are now in stock and available to riders,” said Aaron Whitney, Senior Brand Manager of BikeMaster. “Our products, especially our oils, are really popular with motorcycle owners that love to do their own maintenance. This is a great time of year to grab a BikeMaster filter and BikeMaster oil for a quick oil change before a busy summer of riding ahead.”
BikeMaster oils are manufactured, blended, and bottled in the USA from 100% US-sourced components. The company’s oils meet or exceed the requirements of all the major brands of motorcycles from Europe and Asia.
“Our customers love choosing a top-quality oil from a reliable brand, especially because we offer it at a great price,” continued Whitney. “BikeMaster oil uses a high quality, American base product, a specially formulated additive package and it is available in dealerships all across the country.”
BikeMaster oils are available in multi-grade mineral-based oil (10W40), and a fully synthetic oil (10W40). The brand also offers a range of tools to make the job easy.
BikeMaster products are available at competitive prices across the country from Turn 14 Distribution’s dealer network.
Vanson Leathers Announces 50 Year Anniversary Celebration June 1-2, 2024
Vanson Leathers, America’s leading manufacturer of leather motorcycle jackets and motorcycle riding apparel for men and women, invites customers, partners and community members to join in celebration of the company’s 50 years in business on June 1-2 at their headquarters in Fall River Massachusetts.
The event will take place in the retail showroom over the weekend on June 1-2 and the lineup already includes fun food and entertainment billings with more to be added. Guests will enjoy complimentary grilled hamburgers and hot-dogs, live music from local rockabilly band The Vegas Lords on Saturday and original rock by Calamity Brain on Sunday. Coffee is available from NO VACANCY coffee roasters of Newport RI.
Attendees of the 50th Anniversary celebration can also take part in tours of the factory, design and custom fitting assistance for leather garments and racing leathers, raffles, door prizes, product discounts and a giant birthday cake!
Sunday June 2 will also feature the first ever Vintage Wheels ride in bike show judged by James Goodson, one of the original founding partners of Vanson Associates in 1974.
Bike categories are: Best British, Japanese, German/ Austrian, Italian, Spanish, USA and People’s choice. All bikes must have been built in 1974 or older to enter. Special weekend hours:
Saturday June 1 10am – 6 pm
Sunday June 2 10am – 4 pm
For complete event schedule, details and updates, visit the Vanson Leathers Events page at: https://www.vansonleathers.com/content/299-upcoming-events
About Vanson Leathers:
Originally founded in 1974, Vanson Leathers is America’s largest manufacturer of leather motorcycle jackets, leather motorcycle apparel, and custom leather racing suits.
Vanson Leathers has consistently evolved its product line to meet and exceed the style and safety expectations of motorcycle riders worldwide. With more than a dozen patents for safety and design features secured, Vanson continues to lead the industry as a true innovator today.
Vanson Leathers has been recognized by members of the fashion industry for their enduring and iconic styles, skilled craftsmanship, and dedication to quality materials and construction, which come together to produce heirloom quality jackets and apparel.
Vanson Leathers has lived by its creed: No Compromises, when it comes to rider safety and comfort, quality materials and workmanship, and supporting American tradespeople by maintaining their manufacturing operations in Massachusetts, USA.
It is with great pride that Vanson Leathers celebrates its 50th year in operation, and in Massachusetts, USA in 2024.
Vanson Leathers is located at 951 Broadway, Fall River, MA 02724
Phone: 508-678-2000
www.vansonleathers.com
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