This Week in Powersports Business – The week of July 7, 2024

News and stories from the world of Powersports business.

S&S Cycle is excited to announce that Charlie Hadayia Jr. has returned as our new Director of Business Development!

S&S Cycle, the leader in the v-twin aftermarket space, is excited to announce that Charlie Hadayia Jr. has returned to the Wisconsin-based company as their Director of Business Development. Hadayia returns to S&S, most recently from APG, where he was Senior Vice President of Supply Chain. Prior to that, he was with Tucker Rocky/Biker’s Choice and was first with S&S from 1998 – 2010, where he worked his way from a Tech position to Senior Manager of Racing and Customer Service before finally becoming the Director of Product Line.

Charlie brings with him a proven track record of driving growth and expansion, a quality that will undoubtedly contribute to S&S Cycle’s future success. During his tenure at Tucker/Biker’s Choice, Hadayia spearheaded numerous initiatives that significantly bolstered the company’s market presence and profitability. His strategic vision and keen understanding of market dynamics enabled Biker’s Choice to expand its product lines, improve customer satisfaction, and achieve remarkable growth.

“We are excited to welcome Charlie back to S&S Cycle,” said Paul Skarie, President & CEO of S&S Cycle. “His exceptional leadership and industry expertise are exactly what we need as we embark on the next chapter of our growth. Charlie’s track record speaks for itself, and we are confident that his return will bring new opportunities and innovations to our company.”

Hadayia’s return to S&S Cycle marks a significant milestone as the company aims to strengthen its position in the V-Twin market and expand its Off-Road efforts. With a focus on cutting-edge product development, enhanced customer experiences, and strategic market expansion, S&S Cycle is poised to continue its legacy of excellence and innovation.

“I am excited to rejoin S&S Cycle and contribute to its future success,” said Hadayia. “The motorcycle industry is evolving rapidly, and I look forward to leveraging my experience to drive growth and innovation at S&S. Together with the talented team here, we will explore new opportunities and build on the company’s strong foundation.”

With Hadayia back on board, S&S Cycle is set to accelerate its growth trajectory and continue providing top-tier products and services to motorcycle enthusiasts worldwide. The company remains committed to pushing the boundaries of performance and quality, ensuring that its customers enjoy the ultimate riding experience.

Engine Ice Launches Refreshed Website to Enhance User Experience

Engine Ice, the industry leader in high-performance coolants and antifreeze, is thrilled to announce the launch of its newly refreshed website. Designed with a focus on user experience, technical details, and an intuitive interface, the revamped site is set to make accessing Engine Ice’s products and information easier than ever.

Key Features of the Refreshed Website:

Enhanced User Experience: The redesigned site boasts a clean, modern layout with improved navigation, ensuring visitors can find what they need quickly and efficiently. Whether you’re a seasoned mechanic or a motorsports enthusiast, the streamlined interface makes browsing a breeze.
Comprehensive Technical Information: Engine Ice understands the importance of technical details regarding high-performance products. The new website offers in-depth information on all Engine Ice products, including detailed specifications, usage instructions, Safety Data Sheets, and performance benefits. Users can now access valuable resources and technical data with just a few clicks.
Global Distributor Listing: Finding Engine Ice products worldwide has never been easier. The new site features an advanced distributor listing, allowing users to find Engine Ice distributors worldwide.
Mobile-Friendly Design: Recognizing the growing trend of mobile browsing, the refreshed website is fully optimized for mobile devices. This ensures a seamless experience at home, in the garage, or on the go.

About Engine Ice:

Engine Ice is renowned for its innovative cooling solutions, which keep engines running at optimal temperatures. Used by top powersports professionals, Engine Ice products are trusted for superior performance and reliability.

Visit the New Website Today:

We invite you to explore the new Engine Ice website at www.engineice.com and experience the enhanced features firsthand. You can discover detailed product information, find domestic and international distributors, and stay updated with the latest news and events from Engine Ice

Triumph and Beeline Launch Second Collaboration Triumph Beeline Moto II Special Edition

Triumph Motorcycles and Beeline are launching a new Triumph Beeline Moto II Special Edition this summer; the perfect navigation accessory for the iconic Bonneville Modern Classic range.

Since the first collaboration in 2021, Triumph owners have valued the dedicated Triumph-branded Beeline system, adding the advantage of innovative navigation technology, with a minimal, elegant, easy to use device. With the introduction of the re-engineered Beeline II earlier this year, the new special edition Triumph Beeline II brings Triumph owners all the advantages of the new, intuitive system with premium laser etched Triumph branding, adding both style and state of the art functionality.

The new Triumph Beeline Moto II has a much bigger screen and seamless turn-by-turn navigation, giving riders greater visibility at a glance, enhanced clarity and effortless guidance while on the move.

It’s user-friendly interface, with worldwide mapping, mini-map feature and key junction instructions, helps riders enhance every aspect of their journey, from planning routes to navigating unfamiliar locations with ease. Riders can even customize their routes based on personal preferences, whether they prefer to travel direct or via a more scenic route. The new GPX import functionality means that riders can share routes from different providers in seconds.

Its high-quality machined case, with durable IP67 waterproof and shockproof construction, now has more mounting options included as standard, so the Beeline Moto II can fit any Triumph Motorcycle with ease. It is activated using the free Beeline app; simply pair it to the device, choose a destination and press ‘Go’ using the glove-friendly RockerTop buttons. The 14-hour battery life and USB-C charging cable make the Triumph Beeline durable and practical. It also comes with a 2-year warranty, free lifetime app and software updates.

Triumph’s Chief Commercial Officer, Paul Stroud said: “This new Triumph Beeline Moto II Special Edition gives Triumph customers the opportunity to add branded, revolutionary navigation functionality to their motorcycle, whenever they need it. Stylish, robust and now more advanced, this is a fantastic addition to our range of Genuine Triumph accessories.”

“We are delighted to be working with Triumph on a Special Edition Beeline Moto II, continuing to build on years of partnership. In Triumph, we have found a partner that aligns perfectly with our own love for iconic British design and engineering,” added Beeline Co-Founder, Mark Jenner.

Triumph Beeline Moto II will be available in Triumph dealers from July 2024 and is priced at £199. More information can be found here.

Returning Models Comprise Latest Honda ATV Announcement

“The originals” continue to bolster their story, as Honda announced today three models from its venerable multipurpose ATV lineup for the 2025 model year. Thanks to Honda’s legendary four-wheel engineering, the Foreman Rubicon, Foreman 4×4 and Rancher are ready to prove their prowess and expand their popularity, as they retain the versatile and reliable characteristics that have made them so popular over the years. All three come in a variety of trim levels, and each is available in new colors, including TrueTimber® Atera Camo, thanks to an extensive, powersports-exclusive brand partnership between Honda and the popular camouflage brand. Honda multipurpose ATVs are known for their rugged reliability on the farm or jobsite, as well as their powerful performance and confident handling.”Honda is pleased to offer a solid lineup of returning ATVs for the 2025 model year,” said Colin Miller, Manager of Public Relations at American Honda. “Each of these models—the Foreman Rubicon, Foreman 4×4 and Rancher—is designed to appeal to the needs of a variety of Honda ATV owners. To that end, each is offered in multiple iterations to make it suitable for varying applications. The return of these three models demonstrates Honda’s commitment to ATV customers.”

These multipurpose ATV models are expected to be available in dealers this month.

2025 Honda Foreman Rubicon

Honda’s Foreman Rubicon ATV comes with enough muscle and versatility to deliver the goods, no matter the situation. Powered by a torquey 518cc engine, the Foreman Rubicon has more than 1,300 pounds of towing capability and can easily haul the most challenging loads. Yet its independent rear suspension still delivers an easy-handling, sporty ride. Available in three trim levels to help personalize performance and handling, the U.S.-manufactured Foreman Rubicon is at home on any jobsite, ranch or trail.

Colors
- Foreman Rubicon DCT EPS Deluxe: Matte Gray Metallic
- Foreman Rubicon DCT EPS: Hero Red; TrueTimber Atera Camo
- Foreman Rubicon 4×4 EPS: Hero Red; Black Forest Green; Matte Gray Metallic
MSRP
- Foreman Rubicon DCT EPS Deluxe: $10,799
- Foreman Rubicon ECT EPS: $10,299 ($10,799 TrueTimber Atera Camo)
- Foreman Rubicon 4×4 EPS: $9,599 ($10,099 TrueTimber Atera Camo)
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2025 Honda Foreman 4×4

When it comes to capturing the true spirit of a versatile ATV, Honda’s Foreman 4×4 is king. This multipurpose ATV is up to any challenge, passing muster doing chores on the farm or spending the day riding trails. With a towing capability of almost 850 pounds, the Foreman can haul just about anything and, thanks to a potent 518cc engine, it powers through muddy terrain, even when hauling a load. Made in the U.S., the Foreman 4×4 is offered in two trim levels: a standard version, and one with Electric Power Steering—perfect for whatever duties the day requires.

Colors: Hero Red; Black Forest Green; TrueTimber Atera Camo
MSRP
- Foreman 4×4 EPS: $8,899 ($9,399 TrueTimber Atera Camo)
- Foreman 4×4: $8,049 ($8,549 TrueTimber Atera Camo)
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2025 Honda Rancher

Honda’s legendary Rancher ATV continues to be the bar against which all baseline rec/utility ATVs are measured. Its compact build and attractive MSRP make it ideal for a wide range of owners. Likewise, its available electric power steering and ergonomically engineered riding position—complemented by a wide, contoured saddle—make for a comfortable all-day ride. Add to that almost 850 pounds of towing capacity, plus available independent rear suspension, and the result is a versatile ATV that’s suitable for the most challenging chores or a full day of trail riding. Manufactured in the U.S., the Rancher platform is offered in four different trim levels to accommodate all possible needs.

Colors
- Rancher 4×4 DCT IRS EPS: Hero Red; TrueTimber Atera Camo
- Rancher 4×4 DCT EPS: Hero Red; Black Forest Green; Slate Gray
- Rancher 4×4: Hero Red; Black Forest Green; TrueTimber Atera Camo
- Rancher: Hero Red; Black Forest Green
MSRP
- Rancher 4×4 DCT IRS EPS: $8,999 ($9,499 TrueTimber Atera Camo)
- Rancher 4×4 DCT EPS: $8,499
- Rancher 4×4: $7,249 ($7,749)
- Rancher: $6,149
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Cycle Gear and RevZilla Promote Rider Safety with Airbags Save Campaign

With summer in full swing and as holiday road travel increases, motorcyclists are hitting the open road, driving further and longer than before. But with the fun and freedom of riding, also comes an inherent risk. To help motorcyclists stay safe this summer – and beyond – Cycle Gear® and RevZilla®, the nation’s leading retailers of motorcycle parts, apparel and accessories, have created the Airbags Save Campaign to educate people on wearable airbags, which offer a practical solution to ensure rider safety while also offering peace of mind to riders’ loved ones.

“Motorcyclists face extensive risks when on the road, and our priority is providing them with the best possible protection,” explained Stevan Popovich, President at Cycle Gear®. “These wearable airbags are a revolutionary addition to our extensive offering of motorcycle gear and have been used by professional riders for the last decade. They provide a reliable and effective solution to reducing injuries, and also offer incomparable peace of mind to motorcyclists’ loved ones.”

According to the National Highway Traffic Safety Administration (NHTSA), summer months see a significant increase in road travel, with millions of Americans hitting the highways for vacations and holiday celebrations. This uptick in travel also means more motorcyclists on the road, making safety a top priority. NHTSA reports there were 83,000 motorcycle riders injured in 2021, underscoring the need for enhanced safety measures.

In a separate Gitnux report, it was recorded that there were over 13 million registered motorcycles in the United States. Summer and nicer weather is causing more people to travel, with August being the most dangerous month for motorcycle riders (according to the Insurance Institute for Highway Safety).

Wearable airbag apparel is a game-changer in motorcycle safety. Leveraging advanced AI technology, airbags deploy in a fraction of a second upon detecting a crash, providing critical protection for the vital organs, including the spine, ribcage and even the neck/collarbone area, reducing up to 93% of impact force and the risk of injury. These vests are equipped to last 30 hours on full charge, and even come with Bluetooth and app integration.

Popovich continued, “Summer is a time for adventure and exploration, but it’s also a time to prioritize safety. Wearable airbags offer motorcyclists an additional layer of protection, allowing them to enjoy the ride with greater confidence. We encourage all riders to gear up with the best safety technology available to fully enjoy this summer’s adventures.”

Visit one of over 165 Cycle Gear® store locations in 43 states and learn more about how airbags can save lives at https://www.cyclegear.com/airbags and https://www.revzilla.com/airbags.

Revolutionize Your Ride with Engine Ice Pure Performance Glycol-Free High-Performance Coolant

Engine Ice, the leader in high-performance coolants, proudly announces the launch of Engine Ice Pure Performance Glycol-Free High-Performance Coolant, a game-changer for enthusiasts who seek unparalleled performance without the need for freeze protection. Priced at a suggested retail of $22.99, this innovative coolant is designed to deliver winning results for a wide range of vehicles.

Product Details:

Product Code: 13388
UPC: 810811000959
Volume: 0.5 US Gallon
Case Pack: 4 half-gallon bottles per case
Color: Translucent bottle with fuchsia liquid

Why Choose Engine Ice Pure Performance?

Engine Ice Pure Performance is engineered to excel, reducing surface tension on aluminum surfaces and swiftly dissipating heat from the engine. This ensures your vehicle performs at its peak when it matters most. Whether you’re on the track or road, this coolant offers superior protection for engine parts, including iron, brass, steel, and rubber.

Key Features and Benefits:

Versatile Application: Ideal for a broad spectrum of vehicles, including Motocross Bikes, Enduro Bikes, Dirt Bikes, Street Bikes, Adventure Bikes, Sport Bikes, Cruisers, Baggers, Touring Bikes, Snowmobiles, ATV/UTVs, Side X Sides, Automotive, Trucks, Jeeps, and various racing vehicles.
Engine Optimization: Reduces surface tension on aluminum surfaces and rapidly dissipates heat, ensuring peak performance during critical moments.
Comprehensive Protection: Superior protection for engine parts, enhancing durability and reliability on both track and road.
Convenient and Time-Saving: Pre-mixed for immediate use, eliminating the need for mixing and saving valuable time during coolant changes.
Corrosion Protection: Offers ten times more corrosion protection than using water alone, safeguarding vital engine components for prolonged longevity, as confirmed by third-party lab data.
Exclusive Coolant Formula: Specifically designed as a coolant without antifreeze properties, ensuring optimal performance in racing conditions.
Rubber Hose and Seal Protection: Guards rubber hoses and seals effectively, free from harmful 2EH chemicals, ensuring reliability under extreme conditions.
Glycol-Free for Racing: Suitable for most racing applications, free from glycol to comply with racing regulations.

Engine Ice Pure Performance Glycol-Free High-Performance Coolant is more than just a coolant—it’s a commitment to excellence, reliability, and peak performance. Elevate your ride with Engine Ice and experience the difference that comes with a product designed for champions.

For more information and to purchase, visit Engine Ice’s website or contact your local dealer.

TwinPower Launches Innovative Bag-in-a-Box Oil Program for Dealers

Twin Power, a leader in motorcycle parts and accessories, today announced the return of one of its most popular dealership support efforts, the 6-gallon Bag in a Box Dealer Oil Program. This program provides dealers with a free, heavy-duty metal dispenser rack when they purchase six boxes of Twin Power’s high-quality oil and lubricants. This innovative program offers numerous advantages over traditional 55-gallon drums, especially for dealers with limited space or a focus on service and repair.

240712 TwinPower Bag in a Box Oil Rack -low res

“We are thrilled to bring this efficient and environmentally friendly program to our dealers,” said Twin Power’s Brand Manager James Simonelli. “The Bag in a Box system is compact, easy to use, and offers substantial savings, which makes it a great choice for shops looking to streamline their operations and reduce costs. And, it’s the same great oil that we offer in our quart containers, not a short service interval or break-in oil.”

The 6-Gallon Bag in a Box Dealer Oil Program offers numerous benefits to dealers. First, the free dispenser rack provides a practical solution for oil storage and dispensing. The system’s compact design requires no more space than a single 55-gallon drum, making it ideal for shops with limited storage. Additionally, the easy-to-use system simplifies oil dispensing and allows dealers to keep service quantities of several different weights of oil available to technicians.

Environmentally, the bag-in-a-box design eliminates containment and disposal issues associated with traditional drums, reducing waste and eliminating the challenge of handling drums of oil. The six-gallon bag saves dealers up to 30% compared to quart prices, providing significant financial benefits. The oil in the bag-in-a-box system is the same top-quality product found in quart bottles, ensuring reliable performance without the need for break-in or short service intervals.

“Our new program not only offers logistical and environmental benefits but supports dealers in providing the highest quality service to their customers,” continued Simonelli. “Whether it’s a conventional oil, synthetic oil, primary lube or semi-synthetic transmission oil, dealers can have it ‘on tap’ for their techs and customers.”

Dealers can take advantage of this program by contacting their Turn 14 Distribution sales rep to place their order.

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