This week in US Powersports racing.
NBC Sports’ 2024 SuperMotocross Coverage Delivers Viewership Gains and Milestones
NBC Sports’ coverage of the 2024 SuperMotocross World Championship series delivered viewership gains and milestones across NBC, Peacock, USA Network, and NBC Sports Digital.
The 2024 SuperMotocross World Championship series – comprised of the Monster Energy AMA Supercross Championship (indoor season) from Jan. 6 – May 11, the Pro Motocross Championship (outdoor season) from May 25 – Aug. 24, and the SuperMotocross World Championship Finals (postseason) from Sept. 7 – Sept. 21 – averaged a Total Audience Delivery (TAD) of 502,000 viewers for coverage on NBC, USA Network, and streaming simulcasts across Peacock and NBC Sports Digital, up 26% vs. 2023. Viewership based on metrics from Nielsen and Adobe Analytics.
The most-watched race of the season was the Washougal Pro Motocross race on Saturday, July 20, delivering 1.1 million viewers across NBC, Peacock, and NBC Sports Digital and becoming the most-watched SuperMotocross race since 2021.
Peacock delivered the most-streamed season on record for the sport. Through 31 rounds across the full series, viewers streamed more than 1.9 billion total minutes of the 2024 SuperMotocross World Championship for Peacock exclusive races, up 24% from last year and marking a significant growth in the popularity of the sport.
The 2024 season also included the top five most-streamed SuperMotocross races in Peacock history, and 12 of the top 15.
2024 marked the second year of the SuperMotocross World Championship series, which unified both disciplines of Supercross and Pro Motocross. The SuperMotocross World Championship Finals, a three-week postseason playoff format concluded in Las Vegas, Nev., on Sept. 21 and saw Jett Lawrence and Haiden Deegan win their second consecutive world championship titles in the 450 and 250 classes, respectively.
NBC Sports and the SuperMotocross League are entering the third season of a multi-year media rights extension announced in October 2022.
The 2025 SuperMotocross World Championship series begins on Saturday, Jan. 11 at Angel Stadium in Anaheim, Ca. with round 1 of 17 of the Monster Energy Supercross Championship, followed by 11 Pro Motocross races beginning on May 24. Both seasons will culminate in September with postseason racing and the battle for another SuperMotocross World Championship title.
United States Women’s World Trophy Team Defends Crown At 2024 FIM ISDE
After an outstanding week at the 2024 FIM International Six-Days Enduro, which ran Oct. 14-19 in Galicia, Spain, the American Motorcyclist Association congratulates the United States Women’s World Trophy Team, which secured its fifth ISDE title during the difficult racing event.
In addition to the title-winning performance from the Women’s World Trophy Team, the U.S. added a pair of podium finishes from its World Trophy and Junior World Trophy Teams.
“Competing in the International Six-Days Enduro is among the most difficult feats for any racer, and we are so proud of our riders’ efforts in Spain this past week,” AMA Director of Racing Mike Pelletier said. “Our riders represented our country and the AMA to the highest degree, and we are so grateful for their efforts during this grueling event!”
The trio of Brandy Richards, Rachel Gutish and Ava Silvestri — who filled in for the injured Korie Steede just a few weeks prior to the start of this year’s ISDE — outpaced the field to capture its second-consecutive Women’s World Trophy ISDE title.
In addition to the team’s victory, Richards also brought home the individual crown during the event.
“That was one of the toughest Six-days I’ve ever done,” Richards said in an FIM press release. “Overall, it feels incredible. To keep the United States on top was our goal starting out the week, and I’m so happy we’ve been able to do just that!”
The World Trophy Team landed on the second rung of the podium, as Johnny Girroir, Dante Oliveira, Josh Toth and Cody Barnes — who replaced the injured Craig DeLong — fell just short of first-place France.
Led by Mateo Oliveira, Grant Davis and Jason Tino, the Junior World Trophy Team battled to a third-place finish, while Sweden captured first-place honors and France clinched second.
On the Club front, Team Eric Cleveland Memorial — helmed by the trio of Jocelyn Barnes, Rachel Stout and Olivia Pugh — became the first winner of the inaugural Women’s Club Team competition. Barnes, Pugh and Stout finished as the top three women’s club riders individually during the event, helping the team win by nearly two hours over second-place Builth Wells MCC Ladies.
In the race for the Club Team Award, Team GTBN and XC Gear collected second and fourth place, respectively.
For more information regarding the 2024 ISDE, visit fim-isde.com/.
FMF KTM FACTORY RACING’S TRYSTAN HART EXTENDS EX PRO ADVANTAGE IN PRESCOTT VALLEY
Reigning AMA EnduroCross Champion Trystan Hart extended his EX Pro Class points advantage after making it back-to-back wins to commence the 2024 season. The FMF KTM Factory Racing rider pieced together three consistent motos for the overall at Prescott Valley in Arizona.
Hart was the class of the field onboard his KTM 350 XC-F at Round 2 of the series within the Findlay Toyota Center, and after recording the fourth quickest lap in Hot Lap qualifying, he led wire-to-wire in Moto 1 of the main program.
Last year’s title winner maintained that form in the inverted second moto from row two, picking his way forward to second position despite late contact with Colton Haaker, and that set him up for the overall. Another P2 finish from Hart in the final encounter saw him maintain his win streak two rounds in.
Trystan Hart: “It was a crazy night! I wasn’t really feeling super good all day – there was a big line in the rocks that a couple of guys were doing and I just didn’t feel comfortable doing it. In the first moto, I got the holeshot and had a little bit of pressure, but got the win, and then in Moto 2, I had a crazy accident with Colton [Haaker], but somehow got second in that one. In the last one, I ripped the holeshot and kind of just rode tight, so was second again, and that was more than enough for the overall win.”
As a result of his early success with two overall victories, Hart has 60 points to his credit, which places him 14 clear ahead of the chasing pack leading into next weekend’s double-header in Idaho Falls.
EX Pro Class Results
1. Trystan Hart, FMF KTM Factory Racing
2. Colton Haaker, Husqvarna
3. Jonny Walker, Triumph
7. Ryder LeBlond, Husqvarna
8. Will Riordan, GASGAS
Colton Haaker climbs onto Prescott Valley AMA EnduroCross podium
A winning ride from Rockstar Energy Husqvarna Factory Racing rider Colton Haaker in the final race of the evening helped take him to second position on the podium in Round 2 of the 2024 AMA EnduroCross Series at Prescott Valley, Arizona.
Five-time champion Haaker qualified quickest inside the Findlay Toyota Center after setting the pace in the Hot Laps session onboard his Husqvarna FX 350. He carried that form into Moto 1 when he finished in second position.
Haaker overcame a late incident to salvage fourth in the second moto, but saved his best for last by going on to take victory in Moto 3 – taking charge on the final lap to greet the checkered flag first. Those 2-4-1 scores were enough for a comfortable P2 overall and he has climbed to third in the standings.
“Second place tonight, really close to getting the win!” Haaker recalled. “On the last lap in the second moto, I got my leg stuck in Trystan [Hart’s] back wheel, but I got fourth still somehow, and that was ultimately it for me this weekend. I feel like I should be closer to the front and we were tonight, so it was a good result and we will regroup for next week.”
Rockstar Energy Husqvarna Factory Racing teammate Ryder LeBlond was fourth in the opening race of the night in Prescott Valley, before claiming sixth in Moto 2. His final score of 11th bumped him back to seventh overall, currently positioned P8 in the title race.
“It was a crazy night, a lot of chaos,” commented LeBlond. “My first two motos were decent with fourth and sixth place results, but the final one cost us for a better overall. We’ll keep working and trying hard, so look forward to next weekend and the coming two rounds.”
EX Pro Class Results
1. Trystan Hart, KTM
2. Colton Haaker, Rockstar Energy Husqvarna Factory Racing
3. Jonny Walker, Triumph
7. Ryder LeBlond, Rockstar Energy Husqvarna Factory Racing
8. Will Riordan, GASGAS
Progressive AFT Achieves Record-Breaking 2024 Season with Over 3.6 Million Viewers and Growth Across Platforms
Progressive American Flat Track, sanctioned by AMA Pro Racing, is thrilled to confirm another season of record-breaking viewership across platforms. The season tallied up total viewership of greater than 3.6 million across broadcast, livestream, and social media – an increase of over 41% on a per race basis – while earning its highest single-race ratings for the series to date on FS1.
The 2024 season saw continued impressive performance in the series’ multi-year partnership with FOX Sports, with Progressive AFT featured on a combined 100 linear television hours for race broadcasts on FOX, FS1, and FS2, while attracting over 430,000 viewers for a single race broadcast.
Meanwhile, the all-new partnership with FloSports proved a resounding success. The first year of the agreement saw the series’ Digital/OTT presence elevated to the next level, and the fans responded by logging on and tuning in. Livestreaming viewership was up over 37% following the switch while helping to attract a new generation of fans, with 54% of all digital viewers between 18 and 49 years old.
“We’re thrilled by the incredible fan growth and record-breaking viewership this season,” said Gene Crouch, CEO of Progressive American Flat Track. “With a breakout year in our FloSports partnership and another record-breaking year with FOX Sports, the energy from fans, riders, and partners has been outstanding, and we can’t wait to continue this momentum into 2025.
The overall ratings success puts Progressive AFT in a position of strength as it prepares for what promises to be a fascinating 2025 season in which the world’s greatest motorcycle dirt trackers will clash for Mees’ vacated throne. Stay tuned for an announcement of the ‘25 series slate in the near future.
Viewership Totals for the 2024 Progressive AFT season:
- Total Viewership: 3,654,468 (a 20% increase in viewership over 2023)
- Average Viewership: 228,404 viewers per event (a 39% increase over 2023)
- Digital/OTT Viewership: 1,601,468 (a 139% increase over 2023)
For more information on Progressive AFT visit https://www.americanflattrack.com.
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