This Week in Powersports Business – The week of November 17, 2024

News and stories from the world of Powersports business.

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Rocky Mountain ATV/MC to Attend 2025 AIMExpo to Showcase Dealer Program and Lineup of Proprietary Brands and Products

IRVINE, Calif., Nov. 19, 2024 –Rocky Mountain ATV/MC will be returning once again as an exhibitor for the 2025 AIMExpo Powersports Tradeshow in Las Vegas, Nevada, on February 5-7, 2025.  After nearly 40 years in the industry, Rocky Mountain ATV/MC understands the need for innovation and progression to keep up with the ever-evolving world of powersports. That is why they are continually developing cutting-edge products that meet the needs of the growing capabilities of the newest machines on the market. With categories such as UTV tires and wheels, dirt bike and dual sport/ADV tires, UTV and dual sport/ADV bolt-on accessories, electric dirt bike gear and accessories, tools, top-of-the-line racewear, rider accessories, and more represented from brands like Tusk and MSR, Rocky Mountain ATV/MC will have the most up-to-date products and catalogs on display to let dealers at the AIMExpo examine and experience the product qualities and features hands-on.

Rocky Mountain ATV/MC will also be highlighting their Dealer Program, a program that offers dealers the availability of deeply discounted rates on thousands of top-of-the-line industry products. With the largest inventory of in-stock off-road parts and accessories, fast processing and shipping times, and state-of-the-art software for easy dealer access and distribution, the Rocky Mountain ATV/MC Dealer Program is one of the best in the industry.  Rocky Mountain ATV/MC will be offering dealers an expedited upgrade to premium status in the Dealer Program during the AIMExpo. Dealers that sign up for the program with Rocky Mountain ATV/MC during the expo will automatically be moved to the top-tier dealer account, which gives the steepest discount and the best margins for businesses. No signup fee is required, and dealers will be able to enroll in the program by simply scanning their event badge.  “As a company of powersport enthusiasts, we know how important it is not only to continually innovate and produce relevant, quality products, but to quickly and efficiently get those products into the customers’ hands,” says Shane Burningham, CEO of Rocky Mountain ATV/MC. “Dealers are a key part of that, and the AIMExpo is a great space to showcase our newest products to dealers and industry leaders and to be able to make those face-to-face connections and build relationships. We are looking forward to seeing everyone there!” “Dealers attend AIMExpo to find new and more efficient ways to run their business in a crowded marketplace.  We’re happy to see RMATVMC take advantage of the AIMExpo platform to not only connect with their current dealers but also engage with, and sign on new retailers.” said Cinnamon Kernes, VP of Market Expansion, Motorcycle Industry Council. “Being able to provide brick-and-mortar outlets solutions that will allow them to better serve their customers, more effectively compete in the e-commerce arena, and recognize increased margins are key to a dealer’s success” As the premier online retailer of parts, accessories, gear, tires, and tools for dirt bikes, ATVs, UTVs, and dual sport/ADV bikes, Rocky Mountain ATV/MC is dedicated to continually improving and offering the best dealer program and service in the powersports industry.

Rekluse Names Industry Veteran Garrett Quinlan Product Manager

Race Winning Brands (RWB), a leading manufacturer of high-performance components for the automotive and powersports markets, is excited to announce that Garrett Quinlan has joined the Rekluse Motor Sports team as the brand’s Product Manager.

Much like Rekluse, Garrett is an Idaho native where he has spent many years pursuing his passion and career in motorsports. Outside of his hobbies of drag racing and motorcycle riding, Garrett has amassed 24 years of motorsports industry professional experience, 20 of those years being in powersports. He has spent a lot of time in various product roles and is hitting the ground running with working knowledge of Rekluse product, having been made familiar during his time at Western Power Sports.

In addition to his sourcing experience, Garrett also spent valuable time in manufacturing at Pro Moto Billet. From product development and innovation to manufacturing operations, sales, and marketing, Garrett will work with the various talented teams throughout Rekluse and RWB to help drive success in Rekluse’s continuous goal of inspiring a better ride for every one of its customers.

“Garrett’s extensive background in sourcing and manufacturing will undoubtedly contribute a resourceful point of view as we continue to innovate and deliver cutting-edge products to our customers,” stated Nick DiBlasi, Director of Product Innovation & Management for RWB.

“Being an end-user of multiple RWB products in my personal bikes and cars, I know the outstanding performance and reliability they provide,” commented Garrett. “I’m excited to join the RWB team and help them innovate and grow in the powersports and motorsports industries.”

Welcoming Garrett to the Rekuse team is another indication of Rekluse’s commitment to its goals in new product growth and innovation in the off-road markets and V-twin markets.

Massimo Launches the All-New 2025 Buck 550-6 Crew UTV: Redefining Value in the Powersports Market

Massimo Group (NASDAQ: MAMO) (“Massimo”), a manufacturer and distributor of powersports vehicles and pontoon boats, today announced the launch of its latest 2025 UTV model, the Buck 550-6 Crew, specifically designed to meet the needs of families and outdoor enthusiasts, or light-duty work around a property.

The newly redesigned Buck 550-6 Crew UTV sets a new standard for comfort, functionality, and affordability in the six-seater UTV market. The UTV is purpose-built to cater to a diverse range of consumers, and features a compact and versatile design making it particularly well-suited for the growing demographic of older users. Its low ground clearance eliminates the challenges of entering and exiting the cabin, addressing a longstanding market need.

This model fills a gap in the market for lightweight, comfortable recreational vehicles seating four to six passengers, all while maintaining an MSRP of only $11,999—making it the most affordable option in its class. Additionally, with its unparalleled price-to-performance ratio, the Buck 550-6 Crew satisfies the rising demand for affordable, high-quality UTVs in today’s economic climate.

The Buck 550-6 Crew UTV is available for purchase now through one of Massimo’s more than 2,800 partner locations.

Highlights of the 2025 Buck 550-6 Crew

• All-New Exterior Design: Modernized, streamlined aesthetics combined with durable materials for enhanced impact resistance and visual appeal.
• 33 HP Engine: Offers smooth and reliable power for both light-duty work and outdoor adventures.
• Upgraded GPS Touchscreen Navigation: Standard advanced navigation system for precise route planning and real-time updates during outdoor explorations.
• Four ABS Half-Doors: Enhanced passenger safety and comfort with a durable, secure design as a standard feature.
• Aluminum Alloy Wheels with All-Terrain Tires: Durable 25-inch tires paired with reinforced aluminum alloy wheels ensure stability and durability across various terrains.
• Independent Suspension System: Improves ride comfort and performance on uneven surfaces, catering to both casual and rugged use.
• Complete Lighting System: Includes headlights, taillights, and turn signals for improved visibility and safety, day or night.

“The 2025 Buck 550-6 Crew is meeting market needs with consumer-focused design, and represents our continued commitment to innovation and quality,” said David Shan, Founder, Chairman & CEO of Massimo. “This vehicle meets the demands of families, outdoor enthusiasts, and light-duty users, all while offering the most competitive price in the market. We believe this UTV will set a new standard in the industry and drive significant growth for Massimo Motor.”

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